Produced By

Vaclav Sulista is a Switzerland based career consultant, former senior leader in the pharmaceutical industry and Honorary Consul of Czechia who helps pharma and supply chain professionals secure better roles through strategic positioning and structured guidance. After more than 27 years in management, including 16 years at Novartis, he left corporate life at 55 following burnout and a difficult personal period. What began as pro bono interview coaching gradually grew into Sulista Consulting, where he now supports professionals worldwide in navigating career decisions with clarity and confidence. In this episode, Vaclav shares a life shaped by love, political upheaval and reinvention. From growing up in communist Czechoslovakia to moving to Switzerland just days after the fall of the Berlin Wall, his story blends history with personal courage. We talk about the mindset that helped him rebuild and how generosity and consistency turned into a global client base. This conversation is about resilience and choosing progress over comfort. Connect with Vaclav: https://www.linkedin.com/in/sulista-consulting/ https://www.sulista.ch/ Timestamps: 0:00 - Love story, Berlin Wall and moving to Switzerland 1:11 - Intro and why this episode is personal 2:31 - Life in communist Czechoslovakia and migration 4:20 - Why he moved to Switzerland and early career 6:29 - Learning languages and adapting quickly 8:04 - How he learns languages and thinking patterns 9:39 - Learning Spanish and using AI tools like Talkpal 11:27 - Career journey from startup to Novartis 13:50 - Why he left at 55 and the burnout moment 15:18 - Starting with interview coaching and helping for free 16:42 - Building the business and early uncertainty 17:57 - How LinkedIn changed everything 19:02 - Two years of slow growth and consistency 20:43 - Why helping people always pays off 23:17 - What his consulting business actually does 24:26 - Global clients and niche positioning 25:21 - Why niching down changed everything 28:09 - How to find your niche using AI 28:58 - How he uses AI in his work today 30:30 - Why you should never copy paste AI content 31:24 - Tool for LinkedIn analytics and content insights 31:58 - Advice for growing on LinkedIn 32:21 - Viral post with 250k views and reality of conversions 34:13 - Why consistency beats trends 35:51 - Why newsletters are underrated 36:35 - Posting less and focusing on quality 38:17 - Why he only focuses on LinkedIn 39:59 - Working for free and long term thinking 40:46 - Ice hockey at 46 and starting late 44:03 - Books, learning and personal growth 45:10 - Will he write a book 45:41 - Goals, mindset and small daily steps 46:47 - Power of visualisation and life perspective 47:42 - Reality behind success and struggles 49:02 - Where to find him and his services 49:40 - Final thoughts and closing Connect with Tomas: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Favikon: https://www.favikon.com?fpr=tommen RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hannah del Herrera is a brand strategist and founder of ALSK, where she helps creator founders transform their visibility into scalable brand ecosystems. After quitting her London 9 to 5 in 2023 with 2K LinkedIn followers, £4K in savings, and no clients, she decided to take her own dreams seriously and build in public. Since then, she has grown a 55K plus audience, evolved her freelance practice into a creative studio, and launched Rebel Design Club, a platform helping designers step into the creator founder era. Her work sits at the intersection of branding, business strategy, and the psychology of showing up. In this episode, we explore her unexpected move from London to Bangkok, a trip that began as a backpacking experiment and turned into a permanent life shift within a week of arriving. Hannah shares what pushed her to stop playing safe, how LinkedIn became the engine behind her growth, and why community, consistency, and personality matter more than chasing viral moments. It is a conversation about building two businesses, designing a life that feels aligned, and exploring how ambition and enjoyment can coexist. Connect with Hannah: https://www.linkedin.com/in/hannahdelherrera/ https://www.instagram.com/hannahdelherrera/ Timestamps: 00:00 - Taking your dreams seriously 01:11 - Welcome and Hannah’s introduction 02:06 - Leaving London and moving abroad 03:00 - Why she chose Bangkok 04:02 - Freelancing while travelling 05:31 - The moment that changed everything 06:48 - Travelling solo and personal growth 07:56 - Exposure to new cultures 09:09 - Starting on LinkedIn 09:53 - Quitting her 9 to 5 10:32 - Trial and error on LinkedIn 12:17 - How to grow on LinkedIn with intention 14:17 - Staying consistent for years 15:30 - Content systems and batching 17:12 - Struggling to find clients 18:35 - Why personality wins clients 20:04 - Building Rebel Design Club 21:24 - Helping creatives break into the industry 25:03 - From freelance to creative director 26:53 - Time management and systems 28:49 - Balancing content and business 30:01 - Expanding to other platforms 31:33 - Tools for design and content 32:19 - AI and the future of creativity 35:27 - Working with creator founders 36:59 - Creative inspiration and process 39:21 - Life outside of work 40:06 - Travel and Japan inspiration 41:28 - Books and learning 43:39 - Building and launching ALSC 44:55 - Where to find Hannah 46:05 - Final advice on chasing your dreams Connect with Tomas: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Favikon: https://www.favikon.com?fpr=tommen RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode with Dean Seddon was recorded using Riverside. If you want studio quality audio and video for remote podcasts or interviews, this is the platform I use to record Produced By: Try it here: https://creators.riverside.com/TomasLoucky Dean Seddon is a social selling coach, author, speaker and founder with more than 17 years of experience helping individuals, teams and global organisations turn LinkedIn into a reliable source of real conversations, clients and revenue. He is known for his calm, systems led approach to selling, focused on removing pressure, gimmicks and burnout. Dean prioritises human behaviour, trust and simplicity, and stays deeply hands on with the platform he teaches, building repeatable processes that value relationships over vanity metrics and consistency over hype. In this episode, Dean shares how he became the number one social selling coach despite hating sales at the start of his career. He talks about the motivations that kept him going and the mindset shift that made the difference. You will hear practical advice on selling on social media by focusing on quality over quantity, alongside a reminder that it is possible to build a successful business, show up consistently without burning out, enjoy your life, and create a recognisable personal brand that feels clear, positive and human, often helped by Dean’s now iconic shirts. Connect with Dean: https://www.linkedin.com/in/socialsellingdean/ https://www.deanseddon.io/ Timestamps: 00:00 – Selling starts with the buyer’s problem 01:10 – Introduction and Dean’s iconic shirts 02:00 – The story behind the bright shirts 05:16 – Did Dean always want a career in sales 07:05 – The mindset shift that changed everything 08:53 – Early career struggles and motivation 10:31 – Discovering social selling through Facebook 12:07 – Seventeen years of social selling experience 13:59 – Why Dean switched from Facebook to LinkedIn 16:01 – What LinkedIn was like in the early days 18:15 – The reality of selling on LinkedIn today 20:20 – Why big numbers do not mean real success 21:50 – Dean’s outreach strategy and booking calls 22:55 – Mid-roll: Recording podcasts with Riverside 23:25 – Selling advice most people forget 25:25 – Attention spans and the nine-word hook 26:33 – Automation mistakes to avoid 30:11 – Handling rejection and awkward moments 31:52 – The automation mistake Dean will never repeat 34:29 – Building a recognisable personal brand 37:12 – Why Dean chose pink branding 38:11 – Staying consistent across multiple platforms 39:40 – Hobbies, Star Trek and writing 43:30 – Books that influenced Dean 45:54 – Writing the next book 47:15 – Where to find Dean online 48:05 – The question Dean wishes people asked 49:14 – How to find your niche 50:26 – Final thoughts and closing Connect with Tomas: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Favikon: https://www.favikon.com?fpr=tommen RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We talk a lot about hitting publish in this episode. Fittingly, it was recorded using Riverside: https://creators.riverside.com/TomasLoucky Dmitry Pavlotsky is a ghostwriter, copywriter and marketing expert with nearly two decades of experience helping founders turn ideas into stories that build trust and drive results. He has written for CEOs, scaled startups, launched brands and ghostwritten thousands of posts, all while staying behind the scenes. That changed in 2025 when one interview gave him the push to start posting under his own name. Since then, he has built a loyal audience by sharing sharp, funny and honest posts that open doors and spark real conversations. Listen to this episode to hear Dmitry’s journey from ghostwriter to creator. He shares how years of writing and brand-building shaped his voice and what finally convinced him to use it. You’ll learn how he stays consistent by focusing on process and play, not perfection, and why showing up with curiosity is often the best strategy. Whether you're building your brand, attracting clients without a portfolio or trying to post more often without overthinking it, this episode will help you simplify the process, trust your voice and grow something meaningful. Connect with Dmitry: https://www.linkedin.com/in/pavlotsky/ Timestamps: 00:00 - Offering free posts and the unexpected response 01:11 - Welcome to the show 01:23 - Dmitry’s background in marketing and ghostwriting 03:33 - Why he finally started posting on LinkedIn 05:01 - Posting every day and the doors it opened 05:42 - Stop overthinking and just hit publish 06:56 - Waiting 18 years before posting for himself 07:57 - Why social media is really about connection 08:37 - Enjoying the process of creating content 09:35 - Finding a creative outlet through LinkedIn 10:16 - Experience does not always make starting easier 10:44 - The three rules of writing: clear, short, publish 12:08 - Short posts and why they work 12:48 - The two-word post experiment 14:20 - Why funny posts attract attention 15:04 - Finding your audience on LinkedIn 15:24 - Showing up even when it is difficult 16:29 - When a post flops and what to do next 18:05 - Learning from mistakes and staying honest 19:43 - Why storytelling builds trust 20:27 - Turning everyday moments into stories 22:27 - Mid-roll: Recording this podcast with Riverside 23:02 - Dmitry’s process for writing LinkedIn posts 24:59 - Helping people get jobs by posting online 25:16 - Helping people even when they are not clients 26:05 - Offering the first post for free 27:46 - The post that brought 200 requests in 24 hours 29:08 - Using a simple lead magnet on LinkedIn 29:51 - Dealing with difficult clients 32:23 - Why trusting your gut matters 33:00 - How to attract your first clients without a portfolio 34:09 - Your LinkedIn posts as your portfolio 35:30 - Advice for growing on LinkedIn 36:25 - The importance of consistency 38:17 - A viral joke that brought unexpected leads 40:13 - Balancing authority and authenticity online 41:34 - Why virality does not equal clients 42:36 - Hobbies, football and reading 43:03 - A book recommendation for writers 46:09 - Favourite music and bands 46:49 - Dmitry’s past as a drummer 47:12 - Writing books and future plans 48:31 - Where to find Dmitry online 49:59 - What happiness means for success 51:09 - Final advice: there are more good people than bad Connect with Tomas: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Favikon: https://www.favikon.com?fpr=tommen RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode with Victoria Michaels was recorded using Riverside, the platform I use for all remote podcast conversations. If you're recording interviews or starting a podcast, you can try it here: https://creators.riverside.com/TomasLoucky Victoria Michaels is a LinkedIn ghostwriter and strategist helping founders and professionals turn lived experience into credibility on the platform. She has been building businesses since her teens, moving through multiple industries and career chapters before finding her place in personal branding and content. Known for her sharp positioning and human approach, Victoria helps people show up online in a way that feels aligned, strategic, and sustainable. In this episode, we explore Victoria’s unconventional journey from a challenging upbringing shaped by one pivotal mentor to building and selling a successful business at a young age. She shares why walking away from something that looked successful on the outside became a necessary turning point, and how that decision led her to discover LinkedIn and the work she does today. We talk about reinvention, building a brand with intention, and staying connected to life beyond work without losing yourself in the process. Connect with Victoria: https://www.linkedin.com/in/vstrategy/ https://www.instagram.com/victoriaghostwriting/ Timestamps: 00:00 - Victoria’s message about persistence 01:11 - Introduction 01:36 - What Victoria does on LinkedIn 02:16 - “LinkedIn’s Most Expensive Ghostwriter” 04:04 - Growing up and early ambition 05:00 - Starting a business at 18 06:08 - Buying her competitor 06:55 - Burnout and selling the business 09:33 - Family reactions to her success 12:10 - The mentor who changed her life 15:03 - Selling the business and changing direction 16:27 - Trying completely different careers 18:09 - Discovering LinkedIn 20:24 - Why LinkedIn growth takes time 21:52 - How to position yourself on LinkedIn 24:27 - Why everyone should have a LinkedIn presence 25:57 - Mid-roll: Recording the podcast with Riverside 26:44 - Finding your first clients on LinkedIn 29:29 - Why pitching strangers rarely works 31:21 - Why virality shouldn’t be the goal 36:03 - Avoiding burnout and enjoying life 40:02 - Hobbies, travel and exploring 42:54 - Book recommendations 44:41 - Running a marathon 46:40 - Where to find Victoria 49:39 - Final advice for entrepreneurs 51:01 - Outro Connect with Tomas: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Favikon: https://www.favikon.com?fpr=tommen RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mariam Gogidze is a personal branding strategist and executive coach helping C-level professionals, founders, and dealmakers build authority and category-of-one positioning online. Originally from Georgia, Mariam moved to London at a young age and built her career by combining writing, storytelling, and strategic positioning to translate offline credibility into a strong and trusted LinkedIn presence. Her work focuses on clarity, long-term thinking, and building reputation before reach. In this episode, we explore Mariam’s journey from Georgia to London and the mindset behind how she builds authority in regulated and competitive industries. We talk about growing on LinkedIn in a sustainable way, attracting the right opportunities rather than chasing clients, and discovering your niche by starting wide and refining over time. This conversation is for professionals who want to move beyond referrals, communicate their value with clarity, and play the long game of authority with intention and consistency. Connect with Mariam: https://www.linkedin.com/in/mariam-gogidze/ https://www.instagram.com/linkedinac/ Timestamps: 00:00 - Give value before expecting anything back 01:10 - Introduction 01:25 - Who is Mariam and what she does 02:00 - Moving from Georgia to London at 16 03:31 - Culture shock and building independence 06:34 - Expectations vs reality of London 09:00 - Early ambition and dream career 10:44 - Discovering copywriting through Lidl 11:58 - Midroll: Riverside 12:29 - Writing in a second language 14:21 - How LinkedIn first came into her life 17:07 - How long it really takes to grow 18:22 - The first client that changed everything 20:52 - The power of networking on LinkedIn 23:25 - Why LinkedIn is becoming more human 25:20 - Should you niche down or start wide 28:58 - Why financial services became the focus 31:04 - How to get your first clients 33:21 - Stop overthinking and just execute 34:37 - How to actually grow on LinkedIn 36:27 - Why you should share value freely 37:45 - Life outside work 39:47 - Book recommendation 41:02 - Future plans and diversifying the brand 42:49 - Final thoughts Connect with Tomas: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Favikon: https://www.favikon.com?fpr=tommen RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ciara O’Neil is the founder of Brandfulness and a psychology led personal branding strategist helping founders, executives, and teams build real authority on LinkedIn and beyond. With an academic background in psychology, Ciara focuses on trust, reputation, and consistency as the foundations of strong personal brands. Her work goes beyond content creation and platforms and centres on shaping how people are perceived, remembered, and trusted across their career, business, and professional relationships. In this episode, Ciara shares her journey from law to psychology to personal branding, and how she grew her LinkedIn presence from zero to over 18,000 followers in a year. She explains what it truly means to apply psychology to personal branding in a practical way, from showing up with clarity and intention to building authority that earns trust over time. This conversation also explores growth mindset, career pivots, and how to attract aligned clients and opportunities without burning out or chasing visibility for the sake of it. Connect with Ciara: https://www.linkedin.com/in/ciaraoneil/ https://bio.site/brandfulness https://brandfulness.co.uk/ Timestamps: 00:00 - Psychology as a buzzword vs real understanding 01:10 - Welcome to the podcast 01:22 - Who Ciara O’Neil is and what she does 02:52 - From law to psychology to personal branding 04:40 - Why changing careers isn’t failure 05:58 - Why trying and pivoting matters 06:55 - Going back to study and building credibility 07:33 - Studying AI, motivation and human behaviour 09:17 - How AI has evolved since her research 10:10 - Using AI as a tool, not a replacement 10:37 - Why psychology is Ciara’s competitive edge 12:37 - What people get wrong about “psychology in content” 13:27 - How Ciara rediscovered LinkedIn 14:49 - Intentional growth vs trial and error 15:31 - The truth behind “overnight” LinkedIn growth 16:50 - Why highlight reels distort reality 17:27 - How to grow consistently without going viral 19:00 - Defining your goal on LinkedIn 20:01 - Why chasing trends leads to burnout 21:23 - Consistency as a trust-building tool 22:40 - How to find your first clients 24:14 - Why conversations compound over time 25:28 - Why personal branding is a long game 28:24 - The most common personal branding mistakes 29:54 - Repurposing content without burnout 31:12 - The story behind Brandfulness 32:31 - Introducing the Authority Collective 33:57 - Launch timeline and testing digital products 34:50 - The psychology behind green branding 36:03 - LinkedIn vs Instagram vs Substack 37:19 - Milestones, growth and intentional slowing down 38:35 - Digital products and future plans 39:42 - Running, hobbies and switching off 42:04 - Book recommendations and Start With Why 43:58 - Where to find Ciara 44:38 - Final thoughts and closing Connect with Tomas: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Favikon: https://www.favikon.com?fpr=tommen RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sarah Rav is a former medical doctor turned Positioning & Content Strategist. Born in Malaysia and raised in Australia, she has spent over a decade building an audience of more than three million followers across Instagram, TikTok, and LinkedIn. After years in medicine and consulting, Sarah stepped away from traditional career paths to focus on helping professionals scale their business through content, positioning, and personal brand strategy. In this episode, we explore Sarah’s bold journey from medicine to content creation, the behind the scenes reality of building and rebuilding an audience, and how she recognised LinkedIn’s potential early. Sarah shares practical insights on growing a personal brand that attracts the right clients, building credibility as a professional, and creating content that feels aligned, even within a short time frame on the platform, without pretending to be someone you’re not. Connect with Sarah: https://www.linkedin.com/in/sarah-rav/ https://www.instagram.com/sarahrav/ Timestamps: 00:00 – Writing content people actually care about 01:15 – Introducing Sarah and her background 02:14 – Growing up between Malaysia and Australia 03:50 – Life in Melbourne 04:28 – Why she chose medicine 05:49 – The emotional reality of being a doctor 06:39 – Interest in psychiatry and mental health 08:26 – Why content did not feel like a real career 09:56 – Choosing passion over a safe path 11:04 – Early days of content creation 13:11 – Rebranding, losing engagement, rebuilding 14:57 – AI content and standing out 16:31 – Why LinkedIn became the focus 17:42 – Growing on LinkedIn in a short time 18:32 – Adapting content across platforms 20:30 – How she splits time between platforms 22:07 – Creating content alongside full-time work 23:51 – Finding repeatable content formats 25:06 – Personal branding for professionals 26:02 – Writing hooks that make people care 27:52 – Why CTAs matter more than you think 30:06 – Injecting personality into writing 31:14 – Simple tools and content systems 33:36 – How Sarah actually uses AI 35:53 – Inspirations and community on LinkedIn 37:37 – Music, family, and life outside content 39:02 – Why she does not read many books 40:30 – Big goals, legacy, and giving back 42:12 – Launching a new LinkedIn offer 44:09 – Where to find and follow Sarah 45:06 – Final reflections and closing Connect with Tomas: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Favikon: https://www.favikon.com?fpr=tommen RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nadia Fernández is the founder of La Isla Designs, a visual designer and website builder who believes digital spaces should feel clear, intentional, and easy to understand. Originally from Mallorca, Spain, she moved to the United States at a young age to pursue her creative ambitions, spending more than a decade immersed in fast paced creative environments before eventually returning to Europe. With a background that spans dance, fashion, retail leadership, and brand strategy, her work today focuses on helping founders and small businesses communicate what they do in a way people can instantly connect with and remember. In this episode, you’ll hear the story behind her move to Los Angeles as a teenager, the creative paths that quietly shaped her way of thinking, and how those experiences continue to influence her work today. The conversation goes behind the scenes of her approach to LinkedIn content, websites, and digital marketing, from designing carousels that gently guide attention to building online spaces that support content instead of competing with it. It’s a thoughtful look into the mindset of a multi disciplinary creator who designs with purpose and cares deeply about how ideas land. Connect with Nadia: https://www.linkedin.com/in/nadiiafernandez/ https://www.laisladesigns.com/ Timestamps: 00:00 – Early creative roots and growing up around fashion 01:11 – Welcome to the podcast 01:23 – Nadia’s background and what she does today 02:02 – Moving to Los Angeles at 18 03:16 – Arriving in LA and culture shock 05:28 – How long she stayed in the US 05:55 – Stepping away from dance 07:51 – Growing up in Mallorca and returning later 09:39 – Working in fashion and creative industries 13:43 – COVID and the shift into digital design 15:04 – Finding first clients online 15:49 – Using LinkedIn comments to grow 18:20 – Being intentional with conversations 22:01 – Standing out without chasing trends 24:27 – Stop waiting for inspiration 27:27 – Canva vs Figma vs Adobe 30:07 – Favourite Canva features 30:45 – Why Nadia uses Venngage 34:59 – Website platforms and opinions 35:12 – Content platforms and focus 36:41 – Consistency and the long game 40:29 – Life, family, and balance 41:37 – Learning, reading, and growth 43:04 – Where to find Nadia 44:44 – Final advice 46:21 – Closing the episode Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Favikon: https://www.favikon.com?fpr=tommen RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anjeanette Carter is a Los Angeles based copywriter and founder of STRATIS Media, where she helps founders, CEOs, and service based entrepreneurs grow their personal brands and businesses through LinkedIn. With over a decade of experience in copywriting, Anjeanette has built a seven figure business by working across multiple social media platforms, refining her messaging, and learning what actually drives sustainable growth. Today, her work focuses on turning LinkedIn into a clear, intentional client acquisition channel through strong positioning, consistency, and thoughtful content. Listen to this episode to discover Anjeanette’s story behind becoming an experienced copywriter across different platforms and how that journey led her to find her passion for LinkedIn. You will hear practical tips from someone who has consistently shown up over time, along with clear advice on how to find clients on LinkedIn using simple frameworks and formulas that can be applied across platforms. This conversation offers insight and inspiration from someone who balances being a mom, running her own agency, showing up online, and continuing to grow, improve, and inspire others with a positive and grounded approach. Connect with Anjeanette: https://www.linkedin.com/in/anjeanette-carter/ https://anjeanettecarter.com/linkedin-workshop https://anjeanettecarter.substack.com/ https://anjeanettecarter.com/ https://x.com/anjeanettec Timestamps: 00:00 – The three pillars behind Anjeanette’s LinkedIn growth 01:24 – Who Anjeanette is and what she does today 02:02 – 2026 goals and why subtracting matters 03:05 – Acting background and confidence on camera 03:48 – Why failure matters more than success 04:59 – Comparison on LinkedIn and staying in your lane 06:01 – Authenticity without oversharing online 07:50 – Consistency, routines, and family life 09:22 – Early lessons from Twitter and YouTube 11:52 – Why social media feels annoying 12:11 – Playing the long game with content 13:30 – Copywriting as a real advantage on LinkedIn 14:31 – Initial fear of AI and adapting 16:31 – Using AI without losing your voice 18:32 – Why AI content feels obvious 20:30 – Voice notes and real conversations 22:06 – Finding first clients through LinkedIn 25:33 – Who LinkedIn actually works for 27:52 – The LinkedIn strategy explained simply 30:26 – Commenting that leads to conversations 32:03 – Shortcuts, mentors, and learning faster 33:58 – Focusing on one platform at a time 36:18 – Regrets about leaving platforms early 39:02 – YouTube demonetisation and lessons learned 41:42 – Personal brand as long-term insurance 42:03 – Exercise, routines, and mental balance 44:08 – Reading fiction to switch off 45:41 – Where to find Anjeanette and her work 46:48 – Favourite pizza conversation 49:19 – Normalising failure and moving forward 50:52 – Final reflections and closing Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Favikon: https://www.favikon.com?fpr=tommen RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Talha Hanif is a LinkedIn content designer who helps founders turn their personal brands into content that actually connects. With a background in computer engineering and a deep respect for design that works, Talha has quietly built a business that speaks louder than most personal brands. He’s worked with creators, coaches, and entrepreneurs to develop visual identities that don’t just look good, they feel right. No fluff, no shortcuts, just thoughtful design rooted in clarity, intention, and human connection. In this episode, you’ll get a free masterclass in design, consistency, and showing up for the long game. Talha shares how he built a standout brand without ever cold pitching, how AI fits into his creative process, and why success means nothing if you can’t stay grounded. From scaling a business to supporting his wife’s fashion brand to still making time for cricket, family, and the gym, this is what creating with purpose looks like. If you’ve ever doubted your creative path, this conversation might just reframe everything. Connect with Talha: https://www.linkedin.com/in/personal-brand/ https://talhaqurashi.com/ https://www.instagram.com/talhadesign786/ Timestamps: 00:00 – The one trick that helped him grow on LinkedIn 00:40 – Welcoming Talha to the podcast 01:23 – From engineering to design 02:39 – How posting turned into a business 04:02 – Building a career without chasing clients 05:06 – Designer vs artist: key difference 07:41 – Behind the scenes of his client process 10:16 – Why design isn’t subjective 11:40 – What he does when creativity runs low 13:33 – The power of not needing leads 15:38 – How he gets clients without pitching 16:45 – Why he never sends cold DMs 17:40 – What his business looks like today 18:04 – Why he doesn’t post for leads anymore 20:24 – Why most people quit LinkedIn too early 22:12 – Outlasting others beats outsmarting them 23:06 – The most helpful content advice 24:42 – Using emotions in design and copy 25:01 – Honest take on AI in design work 27:25 – The one red flag when hiring designers 28:44 – Advice if you’re not good at design yet 29:15 – Canva vs Figma vs Adobe 30:41 – Why he teaches his team every tool 31:17 – A Canva product built from 500+ carousels 32:27 – Who inspires him right now 33:44 – Balancing design, business and life 34:48 – Why Instagram didn’t work for him 35:05 – What keeps him consistent on LinkedIn 36:36 – His “Jasmin test” for content that lasts 37:08 – His life beyond design 38:17 – Cricket, gym, and daily routine 39:13 – Getting abs back and staying fit 41:00 – What the gym taught him about life 42:29 – Favourite books and takeaways 44:08 – Helping build a fashion brand 45:02 – Where to find Talha online 45:30 – Story behind the “17 milliseconds” line 46:46 – Final thoughts and reflections Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Danielle is a LinkedIn strategist who built a fully booked freelance business without pitching, cold outreach or chasing trends. She helps founders and freelancers attract clients through content that connects and brands that feel real. She’s also built a wellness-focused brand on Instagram, showing how to grow across platforms without burning out. Her approach is rooted in clarity, consistency, and sharing what actually works, not just what looks good online. In this episode, she shares what it actually takes to grow on LinkedIn and beyond. We talk about content strategy, building a brand that feels like you, and showing up even when you don’t feel like it. You’ll learn how to attract clients without selling, post without overthinking, and create content that helps people, and works for you. This one’s for anyone trying to grow online without losing their voice in the process. Connect with Danielle: https://www.linkedin.com/in/danielle-mimoni-social-media-marketing/ https://www.instagram.com/daniellemimoni/ Timestamps: 00:00 – How Danielle gets clients without pitching 01:10 – Intro and welcome 01:22 – Danielle on building two personal brands 02:16 – Why growing on multiple platforms matters 03:12 – Where she started and what changed 04:13 – Taking content seriously for the first time 05:25 – LinkedIn vs Instagram: what she prefers 07:22 – Which platform is harder to grow on 08:42 – Content strategy across both platforms 10:46 – Does she see herself as an influencer? 13:42 – Why full-time influencing isn’t the goal 14:33 – Starting on LinkedIn from scratch 17:46 – How redundancy led to freelancing 18:43 – Tips for early LinkedIn growth 21:05 – Should you post selfies on LinkedIn? 24:48 – Building a brand with visuals and consistency 26:07 – Getting all clients inbound through content 27:50 – Giving away knowledge to build trust 29:02 – Why people really hire you 30:43 – Attracting brands and partnerships 35:50 – Showing up when it’s hard 39:06 – How she preps content in advance 41:10 – Her view on imposter syndrome 41:34 – Wellness, hobbies, and lifestyle habits 43:38 – Books that shaped her mindset 46:17 – Where to follow and connect with Danielle 47:06 – Final thoughts on personal branding Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Noor V. Barrage is a business consultant, systems strategist, and founder of NVB Collective. Known as The Systems Girl on LinkedIn, she partners with CEOs and leadership teams to turn messy growth into sustainable operations. With years of experience behind the scenes in high-growth companies, she now helps entrepreneurs build structure, reduce stress, and scale their businesses without sacrificing quality or sanity. Her work is rooted in intentional productivity, operational clarity, and building businesses that actually support the people who run them. In this episode, Noor shares how she went from being completely invisible online to building a strong presence on LinkedIn in under a year, all without chasing trends, playing the algorithm, or compromising her values. She talks about the systems that save time, money, and energy, and why she believes structure is the key to true creative freedom. If you’re tired of hustle culture and ready to run your business with more clarity and calm, this conversation will give you a new perspective on what growth can look like. Connect with Noor: https://www.linkedin.com/in/noorbarrage/ https://nvbcollective.aweb.page/nvb-newsletter https://nvbcollective.com/1-1-consulting-call/ https://noorbarrage.substack.com/ Timestamps: 00:00 – Intro: creative founders vs. execution 01:11 – Intro and welcome 01:26 – Meet Noor: The Systems Girl 02:26 – How her unique title stuck 03:48 – From invisible to visible on LinkedIn 04:58 – Why LinkedIn felt more authentic than other platforms 06:35 – The challenge of video content 07:26 – Why she doesn’t chase virality 08:50 – What success means on LinkedIn 10:07 – Avoiding the comparison trap 11:30 – Why clarity beats trends 13:08 – Her 30-day posting habit that built momentum 15:05 – Content buckets: education + storytelling 17:12 – Cutting down LinkedIn time with structure 18:38 – Using personal photos for balance 21:33 – How she fell into systems 25:45 – Why she’s obsessed with structure 27:40 – Rethinking hustle culture 28:12 – The truth behind “success” online 31:25 – Most common systems problems she sees 32:00 – Structure increases creativity, not restricts it 34:05 – Why she blocks Thursdays + Fridays 36:20 – How she audits her calendar with GCal 37:10 – The underrated power of planning 39:37 – Noor’s hobbies and love of theatre 41:20 – Book recs that changed her mindset 44:18 – Where to find her online 45:37 – What’s next: rebrand + “intentional productivity” 47:46 – Is a book coming? 49:27 – Final advice: define your own success Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Daniele Scuteri is a LinkedIn Brand Strategist helping consultants and coaches turn visibility into qualified leads, without the pressure to post every day. His path spans architecture, CGI, leadership, and mental health, giving him a uniquely human approach to strategy, messaging, and content. Today, he’s recognised as one of Italy’s top 3% LinkedIn creators, known for building sustainable content systems and profiles that actually convert. In this episode, Daniele shares the story behind the shift, from overthinking his first post to combining breathwork and branding into a business rooted in purpose. We talk mindset, momentum, and what it really means to grow without burning out. Whether you’re building your presence online or navigating a career pivot, this conversation might be the nudge you didn’t know you needed. Connect with Daniele: https://www.linkedin.com/in/danielescuteri/ https://www.youtube.com/@DanieleScuteri_Breath/ https://www.youtube.com/@DanieleScuteri-ITA/ Timestamps: 00:00 – Cold open: How breathwork helped Daniele overcome anxiety 00:59 – Intro and welcome to the episode 01:31 – Meet Daniele: Architect, coach, brand strategist 02:45 – Career evolution: From CGI to coaching to branding 04:08 – Why it’s never too late to start on LinkedIn 05:38 – Daniele’s journey: 0 to 20K+ followers in 2 years 07:20 – First posts, imposter syndrome, and learning to just start 08:45 – Agile mindset and the MVP approach to personal branding 10:11 – Zooming out: The mindset shift that changed everything 12:12 – YouTube burnout, AI content, and starting over 14:54 – Growing a YouTube channel by going back to basics 15:48 – Authenticity and the psychology of brand storytelling 17:05 – The story behind discovering breathwork 18:07 – From manager to mindset shift: The real transition 20:27 – Why he started posting on LinkedIn 21:53 – Breathwork for mental clarity and stress relief 23:14 – From Wim Hof to Oxygen Advantage 25:01 – Chronic overbreathing explained 26:54 – Merging breathwork into his branding offer 28:09 – Trust, vulnerability, and converting followers into leads 29:48 – Joining LinkUp: From zero clients to brand clarity 32:10 – The power of community and high-level peers 33:35 – Working with neuroscientist Shaka on breathing 34:03 – Daniele’s smart DM strategy for inbound leads 35:40 – CrossFit, OCR races, and life outside of LinkedIn 36:55 – Book recs: Bartlett, Atomic Habits, Naval Ravikant 40:20 – His next goal: Wim Hof expedition in Lapland 41:22 – Final thoughts and appreciation Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Luke is a founder, investor, and multi-exit entrepreneur behind Unusual Group and Tobin Capital. After scaling a marketing agency to an eight-figure exit, he now helps creative service businesses grow and exit on their own terms. With three successful exits and several hard-learned lessons along the way, Luke is known for his transparent take on what it really takes to scale, including the parts most people don’t talk about. He is currently writing his first book with major publisher Pan Macmillan, set for release in 2026. In this episode, Luke shares what it’s really like to write a book while building two companies and growing a brand followed by more than 800,000 people. You’ll hear candid reflections on burnout, balance, and staying grounded, plus how he makes space for family, fitness, and rest without losing momentum. A conversation full of honesty, insight, and behind-the-scenes wisdom. Connect with Luke: https://www.linkedin.com/in/luketobin/ https://www.luketobin.com/newsletter https://www.luketobin.com/ https://www.instagram.com/lukettobin/ https://www.youtube.com/channel/UCWceX14aUBA9huJ9TV50FqQ https://x.com/lukettobin/ Timestamps: 00:00 – Cold open: burnout, ego, and why Luke started posting 01:02 – Intro and welcome 01:26 – Meet Luke Tobin: 3 exits, 2 companies, 1 book deal 02:14 – How his book deal happened (and what it’s about) 03:30 – Writing a book without AI (almost) 04:35 – His creative process: gym, dog walks & voice notes 05:19 – 85,000 words, 14 chapters, one big deadline 06:00 – What audiobooks shaped Luke’s thinking 07:10 – His personal AI co-pilot (and how it’s better than ChatGPT) 08:47 – Why Luke’s AI is different from generic models 10:00 – Why he started creating content in the first place 11:36 – From 20k to 800k: 18 months of daily posting 12:26 – Monetisation and impact: more than just reach 13:16 – Building trust: share what actually worked 14:15 – Why being real matters (and why most aren’t) 15:28 – Talking burnout and failed exits openly 16:09 – Luke’s #1 secret to staying consistent 17:01 – Hiring: the key to avoiding burnout 18:25 – Why letting go is the hardest part for founders 19:29 – The family piece: not always getting it right 20:13 – Remember you’re human: how he finds balance 21:05 – Meet Harper: the real star of Luke’s LinkedIn 21:16 – Off-screen hobbies: hikes, gym, nature 22:06 – Living in Portugal, dreaming of South America 23:06 – Can he really unplug while travelling? 24:24 – Inside “The Success Method” newsletter 25:11 – Not everyone should be a creator (and that’s ok) 26:01 – How writing the newsletter helped prep for the book 27:00 – New project: Why Luke launched Unusual Group 28:33 – Why most agencies never sell (and how he’s changing that) 29:34 – Healthy soda startup: drinkmirth.com 30:06 – What still drives Luke today? 31:20 – He wanted to be an actor?! 32:21 – Who inspires him (and what he learned from Branson) 33:15 – Favourite movie? Think classics. 33:43 – Final thoughts + how to reach Luke Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCAST RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pooja Marwah is a content strategist, award-winning author, and founder of Authique, a boutique agency trusted by global leaders, Fortune 500s, and government clients. Known as the ‘Energiser Bunny’ of LinkedIn, she helps high-performing professionals build standout personal brands through done-for-you content, positioning strategies, and profile makeovers. With a storyteller’s instinct and a strategist’s mind, she turns big ideas into bold digital presence. In this episode, Pooja shares the unexpected story of how a Google search and a one-way flight led to a career she never saw coming. From writing in a parked car to publishing a novel, she talks about the moments that shaped her path, and why she shows up with joy, not just strategy. It’s a conversation full of courage, clarity, and the kind of energy that sticks with you. Connect with Pooja: https://www.linkedin.com/in/thepoojamarwah/ https://www.instagram.com/thepoojamarwah/ https://x.com/PoojaPMarwah https://poojapoddarmarwah.com/ Timestamps: 00:00 – Cold open: 36-hour flight to meet a stranger 01:00 – Intro and welcome 01:20 – Meet Pooja: strategist, author, drama queen 02:30 – Why storytelling still wins even with AI 04:08 – Helicopter parenting explained 05:18 – Showing up online as your full self 07:05 – Why fake personas never work 08:30 – Building trust through content 10:52 – The DM mistake most creators make 12:45 – Relationship-building over cold pitches 13:58 – Not now doesn’t mean never 15:35 – Stop comparing your starting line 17:00 – Tomas vs Pooja: different timelines 18:48 – She joined LinkedIn at 43 19:28 – The search that started it all 21:20 – #1 LinkedIn creator leads to Sarajevo 22:13 – A one-way flight that changed her life 24:00 – What if it works out 25:16 – Meeting Yasmeen in person 27:14 – Her first in-person creator meetup 28:09 – Waiting a year for her first client 29:08 – Start with why, not reach 30:05 – What can you talk about at 3am 31:08 – Burnout comes from the wrong reasons 32:16 – Content, balance, and Twix 33:46 – AI overwhelm is real 35:32 – Chocolate confessions 36:03 – She wrote her first book in a car 38:26 – From parked car to publishing deal 39:02 – Awards and being called a specialist 40:38 – Golf, Greece, and piano dreams 42:12 – Her favourite trips 43:57 – Her surprising book recommendation 45:22 – Books that make you feel 46:49 – New book for Indian teens 47:50 – How to connect with Pooja 49:44 – Final thoughts: fun and kindness 50:54 – Outro and subscribe Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCAST RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anu Chandrasekar is a Product and Transformation Consultant who helps banks deliver payments and operational changes that make life simpler for real people. With nearly 20 years in digital transformation, she’s especially passionate about bringing practical AI into workflows, not to replace humans, but to free them to do the work that actually matters. She blends strategic thinking with delivery to help teams move faster and work smarter across complex environments. Alongside her consulting work, Anu is a career coach and speaker who champions thoughtful leadership and community over noisy hustle. What began as honest reflections on LinkedIn has grown into a meaningful platform where thousands connect over clarity, confidence and progress that feels true to who they are. In this episode, Anu shares how embracing change has helped her rebuild with intention. If you’re redefining success in your next chapter, this conversation will remind you that moving forward doesn’t have to be loud, just honest, consistent and human. Connect with Anu: https://www.linkedin.com/in/anu-chandrasekaran-/ Timestamps: 00:00 – Cold open: believing in angels and connecting the dots 01:02 – Intro and welcome 01:26 – Meet Anu: mum of 3, transformation consultant, writer 02:52 – Her surprising dream of being Britney Spears 04:10 – From India to London: how she built her life abroad 06:00 – Adjusting to life in a new country with two young kids 08:12 – Staying strong when it gets overwhelming 10:00 – What real positivity means to her 11:11 – Books that changed her: The Secret & The Kite Runner 13:12 – Finding light: spirituality, candles, and crystals 14:03 – Why she started posting on LinkedIn 15:50 – From job break to purpose: how writing helped her heal 17:48 – Showing up without chasing metrics or followers 19:40 – Building a kind and loyal community on LinkedIn 21:53 – Sharing value without pretending to be perfect 24:10 – Why LinkedIn is a game-changer for visibility 25:56 – Taking a break for family — and why it matters 26:30 – Public speaking fears, stage anxiety, and what helps 28:54 – Using her voice to empower women in tech and AI 30:46 – Learning from the right people on LinkedIn 32:15 – On listening to podcasts and staying inspired 33:45 – Painting, walking, cafés: how she recharges offline 35:00 – Favourite books and authors beyond self-help 36:52 – Navigating the job market and staying hopeful 40:54 – How to reach Anu & what she’s working on next 42:48 – Final thoughts and a message of encouragement Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCAST RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Geraldine is the founder of The Spurway, a boutique agency helping leaders elevate their presence through breath, brand, and embodied strategy. Her approach blends storytelling, brand positioning and Re:Sense™ Breathwork, a method she created to help high performers reconnect with their voice and lead with clarity, energy and confidence. In this episode, Geraldine shares how breathwork became the practice that helped her overcome fear on stage, rebuild her presence and unlock a deeper sense of purpose. She also opens up about the life-altering moment that sparked her mission. From inner blocks to real visibility, this conversation reveals the deeper work behind powerful brands. Connect with Geraldine: https://www.linkedin.com/in/gespurway/ https://linktr.ee/geraldinespurway https://thespurway.com/ Timestamps: 00:00 – Cold open: how Geraldine helps leaders show up with presence 01:02 – Intro and welcome 01:26 – Meet Geraldine: strategist, breathwork facilitator, performer 02:15 – Why energy work brings faster results than branding 03:14 – Helping a TEDx speaker go from nervous to unforgettable 04:27 – Her surprising path from dancer to leadership mentor 05:46 – From boardrooms to stages: why confidence beats scripts 07:56 – The five-word memory trick for public speaking 09:06 – How visualisation preps the nervous system 10:19 – The real power of pause when speaking 11:00 – Her favourite speakers and what she learned from them 12:53 – The time she froze on stage… and turned it into a win 14:46 – Why you don’t need to master public speaking to be good at it 15:53 – From depression to near-death: the turning point at age 20 18:48 – When someone online sensed her story before she shared it 21:00 – Why she doesn’t share everything on LinkedIn 22:06 – How breathwork helped her walk again 24:14 – Visualisation, healing and trusting the body 27:07 – Simple breathwork to calm the nervous system 29:23 – Bringing breathwork to corporate events and retreats 30:35 – Trends vs. tools: why breathwork is more than hype 32:00 – Facing her fear of cold with the Wim Hof method 34:34 – Life outside work: dancing, Netflix, and being a mum 36:01 – Her favourite books: from Holiday to Dispenza 37:40 – Where to follow Geraldine and work with her 38:58 – Her final message to the audience Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCAST RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aastha Sharma is a Personal Brand Coach who helps C-suite leaders, founders, and entrepreneurs grow their presence on LinkedIn with clarity, storytelling, and purpose. With a background in journalism and over five years in personal branding and ghostwriting, she has guided 50+ leaders in transforming their profiles into platforms for influence and leadership. Her work goes beyond content, it’s about helping people show up with confidence, consistency, and alignment. Through her coaching, Aastha helps clients uncover the voice behind their vision and turn lived experiences into authentic, high-impact content that drives visibility, trust, and business growth. In this conversation, she shares what it really takes to build a brand that feels human yet powerful, how to attract opportunities without chasing them, tell stories that connect, and lead with your own voice instead of a script. Connect with Aastha: https://www.linkedin.com/in/aastha-sharma8/ https://topmate.io/aastha_sharma8 Timestamps: 00:00 – Cold open: Attracting clients through pain points 00:59 – Intro and welcome 01:23 – Meet Aastha: from mass comm to personal branding coach 02:31 – From acting and journalism to LinkedIn strategy 03:52 – Helping C-suite leaders find their voice online 04:15 – Do you really need to niche down? 06:08 – Aastha’s trial-and-error journey on LinkedIn 07:37 – The moment she realized LinkedIn could be monetized 08:27 – Why personal branding is a marathon, not a sprint 10:01 – Should you post personal stories on LinkedIn? 12:21 – The boundary between personal and oversharing 13:13 – Common LinkedIn myths that hold people back 14:54 – How to attract clients without cold DMs 16:53 – The problem with bad outreach and lazy pitches 18:46 – What ghostwriting really looks like for founders 20:45 – Why your voice shouldn’t be outsourced completely 21:47 – How personal branding drives hiring and partnerships 24:51 – Sales without cold-pitching? Here’s how 26:03 – Is it too late to start on LinkedIn? 27:41 – The best platform to grow your brand in 2025 29:05 – How Aastha stays consistent (even when it’s hard) 30:53 – The batch-creation method that saves her time 31:52 – Why enjoying the process is essential 32:50 – Her “confidence swipe file” strategy for low days 33:35 – Aastha’s hobbies and favorite books 34:50 – Her take on Atomic Habits and $100M Offers 35:32 – Goals for Instagram, team, and 100k followers 36:57 – Where to find and work with Aastha 38:21 – Final advice: Be authentic, not AI-generated Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCAST RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mary Ore is a Google-certified marketing strategist and the self-proclaimed “Sales Warlord” helping entrepreneurs turn visibility into real revenue. She’s built a global business from scratch, helped over 700 founders across 13 countries, and even turned down a $100M offer to stay true to her brand. Known for her results-driven mindset, story-led copy, and funnel-first websites, Mary brings unmatched energy to every campaign and conversation. In this episode, you'll hear how she grew from zero clients to global recognition, mastered authentic brand-building on LinkedIn, and now helps top entrepreneurs scale without burnout or BS. Whether you're a founder, freelancer, or just tired of playing the content game wrong, this episode is packed with practical advice, hard-won lessons, and Mary's trademark humour that’ll leave you smarter and smiling. Connect with Mary: https://www.linkedin.com/in/sales-warlord-website-designer-mary-ayokanmi-ore/ https://maodigitalsolution.com/ Timestamps: 00:00 – Cold open: “I used to be invisible—someone once sat on me.” 01:00 – Intro & welcome: Meet Mary Ora 01:26 – Who is Mary Ora? From food lover to global marketing queen 02:06 – Rejecting the 9–5 dream for the fake Instagram lifestyle 03:05 – Getting scammed 7 times chasing shortcuts to sales 04:04 – Becoming the marketer she couldn’t find 05:02 – How fake online success nearly broke her 06:25 – Behind the feed: When influencers DM asking for jobs 07:38 – The toxic pressure to fake it on LinkedIn 09:23 – Celebration posts vs. credibility content 10:34 – Why over-celebrating ruins your brand 12:28 – Smart celebration = strategic storytelling 13:31 – Why Mary doesn’t post irrelevant wins 14:24 – Quality over quantity (but not at the start) 14:53 – How strategic engagement 10x’ed Mary’s visibility 17:02 – Engagement like a job → Mary’s real strategy 18:58 – The #1 mistake newbies make on LinkedIn 19:45 – Stop trying to go viral: Be SpongeBob, not Squidward 21:09 – Viral posts vs. audience-first content 22:06 – Why supporting small creators will 10x your brand 24:10 – Commenting as a growth strategy (done right) 25:08 – Why your comment section is sabotaging you 27:08 – Stop leaving pointless comments: Do this instead 29:13 – The engagement fail that backfired hard 30:19 – How to get clients on LinkedIn (the smart way) 31:33 – Your featured reviews are scaring off leads 32:42 – The hidden power of video testimonials 33:45 – Content sandwich: TOFU, MOFU, BOFU explained 34:43 – Make your posts feel like stories, not ads 35:37 – Building authority through visuals & credibility 36:32 – Why “just do a good job” is the best sales strategy 38:04 – Vanity metrics don’t pay the bills 38:18 – Mary’s guilty pleasure: Comedy, books & SpongeBob 39:01 – Book recs: Think and Grow Rich & 48 Laws of Power 40:40 – Big goals: Helping 17,000 entrepreneurs & scaling smart 41:54 – Why she declined a $400M offer (yes, really) 42:46 – Where to find Mary Ora online 44:04 – Final advice: Turn your flaws into features 47:23 – Final thoughts & goodbye Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCAST RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.