Promoting Your Business Lab

Pirlanta takes us through using your video content as a medium to reach your target audience and explains how you can incorporate your artistic sense with any brand’s story to create an effective video marketing piece. Ian Hainey asks Pirlanta to give her insights on the main touch-points that have helped make video marketing a necessity for most businesses nowadays.

One of our most used web developers for clients, Brad Standish has quickly developed a strong reputation for delivering effective websites of all types quickly and with a high level of customer service. Ian Hainey asks Brad about how websites are letting companies down and how you can improve your business by improving your website offering.

Companies spend hundreds of thousands or sometimes millions on exhibiting at events, trade shows and mega-exhibitions. They pay huge exhibition fees, then vast amounts of money for the building of a stand; then flying in, housing, feeding and watering senior employees to speak to passers by at the stand. However, only a small percentage of these exhibitors realise their potential, as they don't use simple marketing techniques to amplify their message and make the most of their investment. As event season heats up, Ian Hainey and Christina Bostock from iHC give a few examples of simple measures exhibiting companies can put in place to ensure their time and money at such events and exhibition are well spent, using PR, social media and content marketing. Promoting Your Business Lab is loosely based on Amazon bestseller, Promoting Your Business 2019 available on kindle and paperback.