PTONFIRE's podcast

PT on Fire-Lenny : Show Notes Physical therapists Andrew Gorecki and Nick Hawkins welcome Lenny to the podcast today. In the ever changing world of PT continuing education and connecting that new information and training into the everyday practice is vital to the success of a private practice. Lenny discusses the importance of allowing a patients movement to do the talking. [1:00] Meet Lenny! [5:33] Lenny and Nick discuss the importance of continuing education. [6:30] “And when I come back to the books, I realize that the books are really just an interpretation of a person’s observation.” [7:00] Lenny discusses the changes coming with soft tissue therapy. [8:08] Lenny touches on continuing ed and the connection between continuing ed and treating patients. [9:46] “Information without a system is just chaos.” [11:02] The platinum rule. [12:28] Lenny discusses the way that he connects his education and his training. [15:58] Lenny outlines his routine for treating a patient, allowing his expertise and his education to guide him. [20:45] “There is a huge difference between healing and feeling, just because it feels good doesn’t mean it’s healed.” [22:54] Let the movement do the talking. [24:32] Andrew discusses Lenny’s article “Structure VS Function” [25:31] The three questions for Lenny:                   [25:32] What has been your biggest failure, and what did you learn from it?                   [28:32] What are you doing to “feed” yourself?                   [31:24] What are you looking forward to in the next five years? [37:44] Where to find Lenny! PT on Fire Resources: PT on Fire Website The Gray Institute Website  

[1:00] Andrew discusses the current state of the PT world and how heavily we rely on physician referrals. [2:28] “The whole [PT] profession has a marketing problem.” [3:12] “When the cheese gets moved all hell breaks loose.” [4:09] Andrew speaks about the importance of social media, and the difference between branding VS contact marketing. [6:00] what is the point of Facebook marketing? [6:08] the call to action, WHAT do you want your audience to do? [6:33] Likes, shares, clicks [7:00] “Social media is the plumbing for word of mouth.” [7:55] Andrew discusses why being able to measure your return on investment is pivotal to the success of your marketing dollars. [9:39] The two main ads to be running on Facebook: [14:20] A ‘like’ ad: an ad to promote the person to ‘like’ your page [14:53] The call to action ad: getting people to respond to your call, essentially to come into your clinic. Superior example: monthly workshop [15:36] The four different types of audiences. [15:42] Your OWN audience: past patients through your email list. [17:03] Your own Facebook fans: people that already ‘like’ you. [17:48] Similar Facebook pages: pages that are similar to your business or skill set. [19:52] Facebook lookalike audiences: cross referencing patterns and behaviors of other audiences on Facebook. [21:19] “The challenge is narrowing it [Facebook] down to finding the people in the crowd you want to talk to, which is what makes the audience so important.” [21:34] Podcast Recap, what are we doing on Facebook to create the best audience and generate growth within our clinic?   PT On Fire Resources:   PT On Fire freebies   Amy Porterfield: Facebook Marketing

  Physical therapists Dr. Nick Hawkins and Dr. Andrew Gorecki meet with Doug Gray to discuss 3D Maps and the Gray Institute. Both Andrew and Nick have completed multiple educational programs with the Institute and believe that the principals of Applied Functional Science can help you within your own PT practice to give your patients back their movement!   [00:35] Meet Doug Gray! [2:55] Doug discusses the GIFT program and what it entails. [4:18] “Movement is one of those big gifts we can give back to people to really restore their life and allow them to pursue their passions, and that’s why GIFT was created.” [4:50] Doug touches on some of the other program at the Gray Institute, including 3D Maps and CAFS. [7:14] “We view that 3D MAPS is going to be the gold standard of the assessment industry, for all movement practitioners.” [9:45] The global perspective of Applied Functional Science [10:43] “It’s a really organized thought process that allows people like me, to learn what I was supposed to learn in PT school.” [11:00] Doug dives into the origin of the Gray Institute and discusses the basis of the movement assessment. [14:10] Nick touches on his use of the assessment tool and how he incorporates it into his day to day life as a PT. [15:09] Doug talks about 3D Maps and how this tool came to fruition with all of the other tools available in the movement community. [18:15] It all comes down to individualization, people want to matter. [19:20] Andrew discusses why he utilizes 3D maps and the value it has given him. [21:15] Doug discusses the methodology behind 3D Maps. [25:35] Where are the Gray Institute methods and principals being used? [32:00] The guys discuss the future and how the institute will grow and continue to share the tool of the movement screen. [33:04] Annual musculoskeletal screenings, when will the world sink their teeth into a yearly movement screen? [36:47] “Movement is the key to life.” [37:30] The three PT On Fire questions. What is your biggest failure, and what did you learn from it? How are you currently feeding your body, your mind, and your spirit? What are you looking forward to in the next five years? [46:13] Doug talks about two opportunities for listeners! PT on Fire Resources: PT on Fire Website  

Episode 1: Dr. Jeff Moore talks about what it is like to really “Grind It” as a PT Dr. Jeff Moore is a physical therapist, fellow of the osteopathic manual therapy association, physical therapist at Back in Motion Physical Therapy in Kingsford, MI, owner of the Institute of Clinical Excellence and faculty member where he juggles treating patients on a daily basis and on the weekends traveling around the country teaching physical therapists how to be better with their hands. What an inspiration and I hope this podcast helps you get more motivated and inspired about physical therapy. Enjoy! [0:55] Meet Jeff Moore! What does he do? [2:00] Jeff shares about his passion for his patients and his work. [4:37] “You wanna live this stuff from the moment you wake up to the moment you go to bed….that’s not work, that’s living!” [5:40] Jeff shares about his own clinic and what they’re doing. [7:24] What differentiates happy PT’s from unhappy PT’s?? [8:31] The servant attitude is contagious. [9:12] Jeff discusses his venture with “The Institute of Clinical Excellence”.                   -No Rules                   -Uniformed Language [15:00] Looking at the needs of your avatar and finding the sweet spot to allow growth to happen. [15:27] Jeff shares his strategies for getting the word out on his content and classes. [16:43] The questions: What has been your biggest failure and what did you learn from it? [21:19] What do you do (personal/professional) to stay motivated and fueled? [24:44] What are you on fire about right now? [30:24] How to find Jeff Moore.   PT on Fire Resources: PT on Fire Website Institute of Clinical Excellence

PT On Fire: Gary Gray Show Notes Drs. Nick Hawkins and Andrew Gorecki are joined today in this episode of PT on Fire by Dr. Gary Gray, the founder of the Gray Institute which offers the fellowship in applied functional science. The guys discuss their frustrations with the current state of teaching curriculum in physical therapy school and how teaching AFS to new grads has changed the game in the world of physical therapy, and what else is out there to continue to feed the fire! [00:55] Meet Gary Gray! [1:11] Nick discusses the camp for children that Gary supports through the Gray Institute. [2:36] Gary shares about his children’s camp experience. [3:06] Gary discusses the Free to Play movement, and the “why” behind it. [7:11] “Our mission statement is to encourage transformation.” [11:40] Gary goes back to where it all started, he discusses where his learning journey took a turn off the traditional path. [15:49] Gary shares on why AFS isn’t incorporated into the curriculum in physical therapy school. [21:18] Andrew shares his frustrations with current teachings in physical therapy programs. [23:00] Gary discusses looking at a symptom approach VS looking at the whole body while treating patients. [25:00] “Unless you know how to describe movement, it’s going to be hard to assess movement.” [27:58] Andrew touches on his conversation about AFS with a faculty member at a college teaching physical therapy students. [29:51] “Movement is infinitely variable, but the Gray Institute has nailed it down with 3D maps.” [30:00] Gary elaborates on 3D Maps and how this tool has reinvented the initial evaluation. [36:12] Gary shares on what he does to handle adversity, and what he does to keep his fire lit. [37:35] surround yourself with people you want to learn from. [38:50] Gary gets the three PT on Fire questions! What is your biggest failure? How do you feed your mind, body, and spirit? What are you looking forward to in the next five years? [46:02] Gary offers a 3D maps discount code!   PT on Fire Resources: PT on Fire Website Gray Institute Website Free to Play Website **Need 3D maps discount code**

PT on Fire: David Stricklin Show Notes   David Stricklin joins Dr. Nick Hawkins and Dr. Andrew Gorecki in today’s show and discusses his role as an athletic trainer with the Seattle Seahawks and also discusses his role in the Ricardo Lockette incident. The guys talk about how Applied Functional Science aids and assists David while he is training and recuperating injured athletes and how it connects with the world of physical therapy!  [00:28] Meet David Stricklin! [2:16] “Whatever it is that we do is an accumulation of the people who help put us here.” [2:57] David discusses Ricardo Lockette and what his experience was. [4:07] “His particular injury you never see because the patient is usually dead.” [5:00] David touches on his role during the Lockette injury. [6:48] The guys discuss how long the training for these events take and how often they run drills to be prepared for actual injuries. [8:24] David talks about the Super Bowl and his role in them. [9:53] Beast mode. [10:54] A day in the life of an NFL trainer. [13:20] David discusses the functional testing that takes place throughout the season in order to keep players functioning. [15:12] David touches on the team that he works with, and his role in that team. [18:32] Where does AFS fall into place in David’s team? [19:39] What is David doing to continue his education and feed the fire? [21:14] David discusses how he builds trust with the athletes and forms relationships with them. [24:50] Andrew touches on how GIFT connects with his everyday life. [25:26] The three PT on Fire Questions: What is your biggest failure? How are you currently feeding your mind, body, and spirit? What are you looking forward to in the next five years?

PT On Fire-Greg Todd: Show Notes Greg Todd joins physical therapists Andrew Gorecki and Nick Hawkins in today’s podcast discussing his journey from corporate PT into private practice and how simply passion and listening to your patients desires will sky rocket the success of your private practice. [1:03] Meet Greg Todd. [4:05] Greg talks about the struggle from moving from corporate PT to private practice PT, and how the reward outweighs the struggle. [8:40] The importance of having team mates/partners to make the show run as smooth as possible. [10:48] Greg discusses asking the patients what they want. “They are the brains behind it all.” [12:20] “When you work for a corporate setting, if all they are about is how many units you can bill…your brain is limited, you can’t even think of these things.” [13:54] Nick discusses that being humble and reaching out to your patients and staff members is essential to a growing practice.” [15:55] “But we’re not trained to do that, we’re trained to do insurance therapy, not physical therapy.” [18:31] The Apple concept. [19:50] Greg talks about gaining someone’s trust, and how keeping that trust is crucial to your success. [20:53] PT’s are NOT dogs! [24:00] why we need to change the pathway for new physical therapists. [25:07] “We need to bring them [physicians] as much value as they bring us, and then the relationship changes.” [27:30] there is value in building a following. [29:51] Greg touches about the importance and the significance of live video social media. [31:57] How to find Greg! [34:50] Podcast Giveaways   PTO Fire Resources: PT on Fire Website! Greg’s Youtube Greg’s Website 20 % Off Complete Anatomy

PT ON FIRE: Chad Madden Show Notes   Chad Madden, owner of Madden PT in Harrisburg, PA joins physical therapists Nick Hawkins and Andrew Gorecki in this PT On Fire podcast to call out private practice owners stuck in the rut of relying on physician referrals who are ready to take control of their own future and branch out into the world of direct response content marketing! [1:28] Meet Chad Madden! [5:17] Turning the faucet on to ramp up patient numbers through direct response marketing. [9:30] “There is an empowerment that comes with that, and a feeling that we can control our own destiny when we learn how to use content marketing and attract people from the general public.” [12:53] The myth of the mentality of scarcity. [14:47] Using research to your advantage, and trying to correct the healthcare system that rewards surgery. [18:29] “And what it’s going to force us to do, is go to people that really want to take care of their body, and avoid the person who doesn’t.” [21:13] Chad shares about his company ‘Break through Physical Therapy Marketing’. [25:01] The rocket ride of Workshops and the power behind them. [26:05] Chad outlines the five phases in his new book “Killer Marketing Secrets” [32:28] Get Chad’s book!   PT On Fire Resources:   PT On Fire Website! Chad’s Book “Killer Marketing Secrets” American Journal of Neuroradiology 36: 811-816 April 2015