Ready For More! Podcast

????????????I've got one VERY important question for you.... Are you looking to stand out and generate more leads in your business? Are your ready to take action to do so? If the answer is YES (and honestly why wouldn’t it be?) then get excited because I’ve opened registration for my BRAND NEW, 5 Day Stand Out and Attract More Leads Challenge starting Monday July 22nd, 2019 in the Ready For More! Women Business Owners Facebook Group and it’s FREE. This challenge is for you if you're a woman business owner and you want to craft your unique marketing message that:???? Connects and makes you stand out in the crowd???? Is memorable???? Generates leads! (Most Importantly!) ????????Come join us and Stand Out! ???????? ????????Know anyone other women business owners who want to Stand Out and Attract More Leads? Invite them to join the challenge: www.igniteyourmarket.com/standout. Why do Businesses Spend Money? What is the B2B market? Have you ever really thought about why businesses buy? What are their key motivations to spend money? Generally speaking, businesses buy for these 5 main reasons: Make money/increase revenuesSave money/reduce operating expenses Provide excellent customer service Develop/motivate staffMeet regulations As business owners, we need to connect with our market’s needs and desires, so it is important to know why your business clients would spend money for your product and/or service. Which of the 5 areas do you provide solutions for? Why do Consumers Spend Money? What is the B2C Market? Generally B2C means Business to Consumer sales and is understood to describe or involve the sale of goods or services directly to customers for their own use, rather than to businesses. As a business selling to consumers, it’s important that you connect at the level that motivates your prospective customers.  You must attract them to your message, not to your product’s specifications. Think about Apple.   Apple has done an amazing job of focusing on the customer experience and rarely talks about their specifications in their marketing material. A great example are their current TV ads  Consumers spend money for the following reasons: To meet Basic NeedsTo make or manage Money/FinancialTo improve RelationshipsFor their Health To master and/or enjoy a HobbyTo have Fun! Where do your products and/or services sit in? Bright Shine Object Syndrome This is the most unpredictable reason people spend money and many people market towards it both for B2B and B2C markets. Do want to create your marketing Message that Connects? If the answer is YES then come and join the 5 Day Stand Out and Attract More Leads Challenge starting Monday July 22nd, 2019 in the Ready For More! Women Business Owners Facebook Group and it’s FREE. This challenge is for you if you're a woman business owner and you want to craft your unique marketing message that:???? Connects and makes you stand out in the crowd???? Is memorable???? Generates leads! (Most Importantly!) I know you’re busy and you may even be thinking "I don't have time for a free challenge." But are you investing your time on the right actions? Could a few simple tweaks create more leads in your business? Is that worth 30 minutes or less a day of your time for 5 days? The exercises we are going to work through and the strategies I’m going to share can take your message from ho hum to WOW and help you stand out in the crowd, attract more leads and ultimately grow your business. This challenge is all about you, it is about taking time to work on your core message, guided by some powerful exercise that get results. ????????Come join us and Stand Out! ???????? www.igniteyourmarket.com/standout. ????????Know anyone other women business owners who want to Stand Out and Attract More Leads? Invite them to join the challenge: www.igniteyourmarket.com/standout. Let’s connect: Facebook: https://www.facebook.com/igniteyourmarket/ Instagram: www.instagram.

In this episode Lyn Lindbergh and Heather chat about Lyn's journey to writing Couch to Active book and creating a business helping people find their motivation to move more. Lyn shares her insights on asking the right question, prioritizing your business, and creating success. “If you ask the right questions with love, compassion and real sincere regard for them and not your own agenda. You will be amazed at what people share. It is so powerful. ” – Lyn Lindbergh Who is Lyn Lindbergh? Lyn Lindbergh is the Bad Couch Guru, and creator of COUCH to ACTIVE, a two time award winning book author, and the host of the COUCH to ACTIVE podcast. Her mission is to help everyone conquer their inner couch potato. She is a compassion first leader who knows that most of us are dealing with chronic health issues that make it difficult to succeed in our current go-hard-or-go-home mentality. Lyn knows this is a tough topic, so she approaches it with humor and a very clear view of the realities we are all facing. Lyn is a certified personal trainer, with a degree in Education, 20-years experience in the grind of the corporate trenches, 10-years as a single parent, and is also a certified group fitness instructor, and certified pilates instructor. Highlights: 2:00 Lyn's journey to creating Couch to Active helping people find their motivation to move more. 7:40 Applying corporate skills to running your own business10:35 Creating a successful business from one failed business14:00 Learning the true motivation of your clients18:30 Entrepreneurial Spirit driving a business with purpose21:30 The new era of online businesses are foreign to many people 25:25 Tip: Write your ideas on your 3 by 5 cards to get them out of your brain and use them when you are planning. 29:20 Challenges: focus, consistent revenue, and health33:45 Balance gut and intuition with business basics37:40 Your business is your number one client41:15 Lyn's Book Couch to Active Book, 1-on-1 coaching, and the Cactive Club45:05 Lyn's favourite quotes: “Even if I'm not feeling well, I can be well.”45:20 Lyn's parting message: “Stand up tall and own it. Completely. Stand up and tall and own it and don't apologize for who you are and what you are becoming.” “Entrepreneurs are really all dealing with similar problems. Don't be intimidated by others. Keep learning and moving forward.” – Lyn Lindbergh Reference: Making the Jump from ME to WE with Tami Stackelhouse – RFM036 Connect with Lyn: Websites:  https://www.couchtoactive.com Facebook:  https://www.facebook.com/couchtoactive Connect with Heather: Join our Facebook Community: Ready For More! Women Business Owners Circle Facebook: www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ LinkedIn: www.linkedin.com/in/cameronheather/ Free 5 Day Productivity Program: www.igniteyourmarket.com/takecontrol/ Download Your Should Buster: www.igniteyourmarket.com/shouldbuster

In this episode Jen Wozny and Heather chat about her 4-year long road trip to heal herself and become an energy healer and life coach. Jen shares her insights on stepping into what is given to us, what is right for us and we are all capable of so much more than we think we are. “When you allow yourself to be in the flow, then everything is brought to you.” – Jen Wozny Who is Jen Wozny? Jen Wozny has a Masters Degree in national security and spent about ten years in the security community, both in Canada and the United States. But one day, her intuition told her to quit.  Not only that, but it said, “sell everything, buy a car, and start driving.” So she did.  And she drove for four years. In that time, Jen was focused on healing herself, studying numerous spiritual teachings, and cultivating her natural skills as a healer. She is now a Reiki Master, Shamanic practitioner, Life Coach, Yoga Teacher, and trauma-informed healer. Much to her surprise, she is also an entrepreneur: At the start of her road trip, she began to lay the foundation of what is now her company, “Put The Light Here.” Put The Light Here offers full-spectrum wellness, consulting, and educational services, and is based out of Ottawa, Canada. Highlights: 2:00 Jen’s journey road trip to heal herself and become an energy healer and life coach6:21 Keeping the leap private and listening to what is right for yourself7:40 Step into accept what is given to you12:00 What Jen's 20 something self would have thought of her road trip14:30 What we are actually capable of is more than we ever think we can do19:00 Making a business out of everything Jen learned and helping people22:15 Being aware of how you want to receive something helps you learn how to serve people in your own unique way. 24:20 Offering things in a different way in business - the way that feels right and being different27:50 Turn should to "Do I want to..." and "Do I want to now or later" 31:35 Always make sure you focus on the fundamentals of business32:40 Building awareness of an alternative healing practice35:45 How re-energize yourself 37:45 Learn more about Jen's programs - energy healing blended with life coaching45:50 Jen's favourite quotes: “The great use of life is to spend it on something that will out last it.” - William James45:20 Jen's parting messages: “No matter how many "no" we get as entrepreneurs , if we believe in ourselves keep going.” and "We know our own truth. We know what is right for us. We know our right way. Everyone else's opinions can be use to inform our decision but it is us who knows the right decision." “Get a little bit uncomfortable and see what happens.” – Jen Wozny Connect with Jen: Websites:  https://putthelighthere.com Facebook: https://www.facebook.com/putthelighthere Instagram: https://www.instagram.com/putthelighthere/ Pinterest: https://www.pinterest.ca/putthelighthere/ Connect with Heather: Join our Facebook Community: Ready For More! Women Business Owners Circle Facebook: www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ LinkedIn: www.linkedin.com/in/cameronheather/ Free 5 Day Productivity Program: www.igniteyourmarket.com/takecontrol/ Download Your Should Buster: www.igniteyourmarket.com/shouldbuster

Welcome to episode 60 of the Ready for More! Podcast. I'm amazed that we've hit 60 episodes and highlighted 28 amazing women and their wisdom. It has been such a great experience and journey bring value to you through the Monday morning tip and Thursday interview shows. I’ve loved sharing the stores and expertise of all 28 amazing women from all over the world. To celebrate my 30th episode, I put together highlights from my first 14 guests in Advice from 14 Amazing Women - RFM030 and I'm doing it again for my last 14 guests. In this episode you'll find wisdom from each of these amazing women including one value add snip-it of each of our conversations and each woman’s parting advice for women business owners who are Ready for More! Join our Facebook Community: Ready For More! Women Business Owners Circle. We are growing and thriving! Exclusively in the group: Thursday Lead Generation Explosion Speaker Series. Highlights of Wisdom for 14 Amazing Women: 1:45 Kelly Leonard Episode 32 – LinkedIn for SuccessScaling your business - let go of perfectionKelly's advice for women who are Ready for More: "Embrace the authentic you! Do you, don’t worry about what is going on around you. Stayed focused. Stay committed. Do you!” 4:37 Meg Wheeler Episode 34 – A Mother and Daughter Making an Impact for WomenWorking with your motherMeg's advice for women who are Ready for More: "Each one of us has so much value to offer, regardless of our age. Your experience and your history are your own and no one else. That is your uniqueness that you bring to the world and your story matters. It is important to remember that there is value in that, there is value in sharing your story.” 7:10 Tami Stackelhouse Episode 36 – Making the Jump from ME to WECharge the right amount gives your clients the best resultsTami's advice for women who are Ready for More: “Realize when you need help. Hire a coach. If you are ready for more and you not sure where to go, or what to do, or how to get it. Find someone who can be your tour guide, because you don’t know what you don’t know. And sometimes you need someone who is farther a head on the path to show you the path.” 10:20 Lisa Orkin Episode 38 – Being in Business as a CreatorAdvice about podcasting - it is a long gameLisa's advice for women who are Ready for More: “No RULES! There are not rules, you get to make it however you want it. You get to make it your own. There are no RULES. There is no one way to do anything, feel free to make it however you want to do it.” 12:13 Stephanie Pollock Episode 40 – Be a Leader in Your BusinessManaging analysis paralysisStephanie's advice for women who are Ready for More: "The sooner you embrace yourself as a leader inside of your business, and show up that way. And develop the skills, the capacity, the confidence, the curiosity around being a leader. The better your business will run, and the better it will feel for you. You can do that without sacrificing yourself, your well-being, your stress, your family.” 15:15 Bonnie Frank Episode 42 – Building a Business by LivestreamingYou get to choose who your people are and who you followBonnie's advice for women who are Ready for More: “They truly can do it. They can do whatever they want to do right now. But they have to make up their mind that they really want it.” 17:49 Sarah Santacroce Episode 44 – Stop Over Giving and Under Selling Over giving and under selling burnout Sarah's advice for women who are Ready for More:  “Just be yourself and focus on relationships.” 20:12 Carrie Caulfield Arick Episode 46 – The Power of PodcastingKnow your own value and your ability to impact people. There is nothing more important that the relationship with yourself and other people Carrie’s advice for women who are Ready for More: “Value yourself and value your skills. Value it appropriately, and don’t let anyone define that for you.” 22:12 Tammy Grable-Newton Episode 48 – Passion,

Changes, it is so important to take the time to look at what is going on in your business and ask yourself what needs to change. I did that in May and as a result I've decide to take a break from the Monday business building tip episodes for the summer. I'm going to focus on the amazing Thursday guest episodes, building the Ready For More! Women Business Owners Circle Facebook group, hosting the Lead Generation Explosion Speaker Series and sharing tips Live on my Facebook Business Page. Lead Generation Explosion Speaker Series I'm excited about changes like the Lead Generation Explosion Speaker Series for 40+ Women Business Owner. When I recently survey women business owner about what they need right now in their business the number one answer was more leads! Lead generation has so many different options and angles and it can be overwhelming at times. To help I’m inviting experts in lead generation, mindset and productivity to share their best strategies so you can choose what is right for you and start getting more leads! This free series is Live every Thursday in the Ready for More! Women Business Owner Facebook Group. If you are a 40+ women business owner and you’re want more leads for your business come join us. (If you're almost 40 you're welcome too.) 1) The Power of Pinterest We kicked off on Thursday June 13, 2019 with The Power of Pinterest Featuring Chef Katrina. The replay is available to members if the Ready for More! Women Business Owner Facebook Group You’ll learn: Why Pinterest for Your BusinessHow to Simply Get StartedThe Power of Promoted Pins (Ads) Chef Katrina is a former Disney Chef turn Digital Marketer. Specializing in Pinterest Marketing, she works with entrepreneurs and small business owners on creating simple marketing strategies that produce the results they want for their business. In her down time you can catch her competing on the ballroom dance floor. 2) Harnessing the Power of Your Website We'll be Live on Thursday June 20th, 2019 at 11 am EST with Harnessing the Power of Your Website Featuring Robin Strohmaier. Replay will be available in the group. Join us and you’ll learn: Why your business needs a websiteBasic best practices Traffic driving strategies (to generate leads) Robin Strohmaier is the lead designer and owner of R & R Web Design LLC since 2000. Specializing in web design, search engine optimization, and digital marketing, she loves helping small business reach their internet goals. In her spare time, Robin loves spending time with family and traveling. Changes Changes, it is so important to allow things to change but I'm not going away. Remember I'll be Live on my Facebook Business page and Group. But for the summer the Ready for More! Podcast will focus on amazing women entrepreneurs stories. I have some amazing women lined up for you to be inspired! If you like what you hear please come and join the Ready For More! Women Business Owners Circle, we are a Facebook group of 40+ women entrepreneurs helping each other reach for our More! Let’s connect: Facebook: https://www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ Join the Ready For More! Women Business Owners Circle LinkedIn: https://www.linkedin.com/in/cameronheather/ Useful Resources: You can get your free copy of the worksheet 10 Lead Generation Strategies for 40+ Women Business Owners simply by joining the Ready For More! Women Business Owners Circle. We are a group of 40+ women entrepreneurs helping each other reach for our More! Would you like tips to increase your productivity? Click here to access your free gift: Take Control of Your Day and Unleash Your Potential Are you being “Shoulded” to death, download your free ShouldBuster: https://www.igniteyourmarket.com/shouldbuster/ Learn more about Heather: https://www.igniteyourmarket.com/heathercameron

In this episode Teresa Rich and Heather chat about her journey running an academy training hundreds of practitioners. Teresa shares her insights into being a woman business owner - why it is so important to believe you're worth it, charge what you are worth and do you! “I believe in women, I believe in health. I believe it is my purpose to be a role model for other people. The only way I can do that is not by telling people what to do, it's by living it myself.” – Teresa Rich Who is Teresa Rich? Teresa Rich is an Expert in Reflexology training from beginners to advanced level. She has helped hundreds of student qualify as professional reflexologists (L3) and ensured that the most thorough techniques and skills were used at their finger tips. Teresa is the founder and director of ReflexologyUK Ltd and the author of articles written in Hand Reflexology for the Federation of Holistic Therapists and Capital Hair and Beauty magazines. She is also an ITEC lecturer for Level 3 reflexology, Anatomy and Physiology and Business Studies. Teresa provides specialised Advanced Reflexology training (the videos listed below), provides DVD’s, workshops, events and seminars in all these subjects. She has inspired hundreds of students around the UK and Ireland to develop their reflexology, with passion, enthusiasm, and intention, ensuring that the most thorough techniques and skills were used at their finger tips. Highlights: 1:50 Teresa's journey from corporate world to running an Academy for reflexology and complementary therapies5:15 Leading by example and taking responsibility for yourself and your income9:10 Moving from the collage systems to launching her own academy 13:07 Believe you're worth it. You are worth being paid 15:55 Value who you are! You are the expert, you know what they need. Create a package helps them solve their issue20:10 The benefits of being your own boss - Follow your own intuition, hours, and who you work with 22:32 It the head game, the mental work - it is about progress, not perfection. Getting past the fear25:30 It doesn't matter what other people think. It matters what you think. Don't let someone else fear stop you. 30:00 Do you! - Don't try to be like someone else. You don't need to be prefect to be of service32:55 Know where to invest money and time. Be aware of your return on your investment  37:10 Set boundaries and schedule what is most important including self care. Know your energy level and schedule around them.40:25 Learn more about Teresa's programs which includes how to run your own business as a practitioner44:30 Teresa's favourite quotes: “ God, grant me the serenity to accept the things I cannot change. Courage to change the things I can. And wisdom to know the difference."45:20 Teresa's parting message: “Dig deep down into yourself and believe you are worth it, because you truly are. No matter what anyone says about you. No matter if anyone puts you down. Believe you're worth it ” “It doesn't matter what other people think. It matters what I think. Don't let someone else's fear stop you.” – Teresa Rich Reference: Learning Something New – RFM045 Connect with Teresa: Websites:  https://www.reflexologyuk.org and http://teresarich.com/ Connect with Heather: Join our Facebook Community: Ready For More! Women Business Owners Circle Facebook: www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ LinkedIn: www.linkedin.com/in/cameronheather/ Free 5 Day Productivity Program: www.igniteyourmarket.com/takecontrol/ Download Your Should Buster: www.igniteyourmarket.com/shouldbuster

Facebook announced at the end of April 2019 it was going to put a focus on Facebook Groups. Do you host a Facebook Group for your business? If not it is something you should consider as it is a great way to create a warm and engaged audience. Listen to this week’s Ready for More! Podcast weekly tip where I share 7 benefits of hosting your own Facebook Group and 9 things to consider when planning your group. If you like what you hear please come and join the Ready For More! Women Business Owners Circle, we are a Facebook group of 40+ women entrepreneurs helping each other reach for our More! Facebook Groups There are two ways to Leverage Facebook Groups, the 1st is to join and participate in other people’s groups and the second is to host your own group. This episode focuses on how to host your own awesome Facebook group. Episode RFM055 - Leveraging Facebook Groups covers joining and participating in other people's groups. Hosting Your Awesome Facebook Group Facebook groups are great resource for so many business. They work well for almost any business, for coaching, hobbies, fitness, parenting, personal growth and so much more. There are many business benefits to hosting your own Facebook Groups. Here are a few: Instant credibility/expert statusPeople come in to your group because of who you are. In their minds you are the expert and the reason they joined.Give you an audience of people who are listening to youPotential clientspartnersGroup of warm leadsYou have opportunity to make offers to people who have chosen to be part of your communityJust not all the time. Develop your message/focusThe more you interact and post, the more refined your messaging will get.Learn your voice and practice itTest a new ideaPresent a new idea and ask for feedbackMarket researchLearn what they really wantWhat matters to themWhat keeps them up at night Part of a paid programGreat way to create interaction and value in a paid coaching program. Plan and Grow Your Facebook Group To create a dynamic group it helps to spend a bit of time planning out the group. Consider the following: Decide on the niche/focusBe as specific as possibleNameMake it mean something to your ideal client Stay away from something to catchyGraphics Create ones that let people know exactly who the group is for and the valueSet the rulesFor example no selling outside of threadsBe respectful and helpful. Create a descriptionMake it about your ideal group memberThis can be seen publicly and will help people decide if they want to join. Decide on the type of groupRecommendation: For free group ClosedFor a paid program group you either closed or secret Set daily themesDaily themes are a great way to create engagement in a group. Create eye catching images Schedule them in advance.Weekly topicsCreate engagement and great for doing Facebook LivesGrow your groupLeverage other person's groupYour email listPromote on as a guest podcastHost a challenge (a learning experience)Have guest speakers Let’s connect: Facebook: https://www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ Join the Ready For More! Women Business Owners Circle LinkedIn: https://www.linkedin.com/in/cameronheather/ Useful Resources: You can get your free copy of the worksheet 10 Lead Generation Strategies for 40+ Women Business Owners simply by joining the Ready For More! Women Business Owners Circle. We are a group of 40+ women entrepreneurs helping each other reach for our More! Would you like tips to increase your productivity? Click here to access your free gift: Take Control of Your Day and Unleash Your Potential Are you being “Shoulded” to death, download your free ShouldBuster: https://www.igniteyourmarket.com/shouldbuster/ Learn more about Heather: https://www.igniteyourmarket.com/heathercameron

In this episode Kelly DiNardo and Heather chat about her journey as a freelance journalist, author, podcast host and owner of a yoga studio. Kelly shares so much wisdom about balancing two businesses, working from home as an extrovert, hiring, and so much more. “It's all about the people. I'm only as good as the people who are around me.” – Kelly DiNardo Who is Kelly DiNardo? Kelly DiNardo is a freelance journalist and the author of several books including Living the Sutras: A Guide to Yoga Wisdom beyond the Mat, which gives readers a modern, accessible and personal look at ancient yogic philosophy and the wisdom found within. She is also the producer, editor and co-host of the Living It podcast and owner of Past Tense yoga studio in Washington, DC. As a freelance journalist, Kelly specializes in exploration – whether it’s internally through yoga and meditation, physically through health and fitness, culturally and socially through profiles, or the myriad ways travel brings all of that together. She has written for O: The Oprah Magazine, Martha Stewart Living, Health, The New York Times, National Geographic Traveler and others. Highlights: 1:55 Kelly's journey as a freelance journalist and opening a yoga studio.7:35 The challenge of working in the changing news/magazine industry and being a freelancer with the global reach of the internet10:22 Learning to build a business as a freelance writer 14:50 Using the Law of Three to focus your business directing18:10 Set 2 to 3 goals to keep you motivated and moving forward19:17 Balancing two different types of businesses  23:10 Working from home as an extrovert 25:15 I'ts all about the people29:10 Business owners need to be "public and visual" in today's market33:00 Learn to understand when your gut reaction is motivated by truth or fear 35:00 Hire employee careful and learn the skills to interview. Test people out first if you can40:41 Learn more about Kelly's business, her book and her podcast Living It.44:55 Kelly's favourite quotes: “You can do physical postures of yoga and never practice yoga and you can practice yoga without ever doing any of the physical postures. – Rod Stryler 45:40 Kelly's parting message: “Just do it! Take the leap!” “You can not be a business owner and not think about your P&L (profit & loss) statement. No matter what that looks like, if you are one person/self employed company or not.” – Kelly DiNardo Reference: Living The Sutras: A guide to Yoga Wisdom Beyond the Mat by Kelly DiNardo and Amy Pearce-Hayden Connect with Kelly: Websites:  https://kellydinardo.com/ Living It Podcast: https://livingitpodcast.com/ Instagram: www.instagram.com/kellydinardo/ Facebook:   www.facebook.com/kellydinard0/ Connect with Heather: Join our Facebook Community: Ready For More! Women Business Owners Circle Facebook: www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ LinkedIn: www.linkedin.com/in/cameronheather/ Free 5 Day Productivity Program: www.igniteyourmarket.com/takecontrol/ Download Your Should Buster: www.igniteyourmarket.com/shouldbuster

Facebook announced at the end of April 2019 it was going to put a focus on Facebook Groups. Are you leveraging being a member of Facebook groups for your business? Listen to this week’s Ready for More! Podcast weekly tip where I share 9 ways you can use being a member of a Facebook group to grow your business. If you like what you hear please come and join the Ready For More! Women Business Owners Circle, we are a Facebook group of 40+ women entrepreneurs helping each other reach for our More! Facebook Groups There are two ways to Leverage Facebook Groups, the 1st is to join and participate in other people's groups and the second is to host your own group. This episode focuses on how to leverage other people's Facebook groups. Episode RFM057 Hosting an Awesome Facebook Group covers the second, hosting your own group. Leveraging Other People's Facebook Groups There are many business benefits to being members of Facebook Groups. Here are a few: (Remember to read and respect the rules of the group) Market Research Search on a topic and discover what people are saying about itLearn what language people are using to ask questions and describe their problems and/or desired outcome. NetworkPotential clientsPeersAccountability Many groups offer the opportunity to share you goals and ask for accountability. Some group foster accountability partnersGenerate ideasLearn what the trends areAsk questions about what people wantTest a new idea Present a new idea and ask for feedback Sense of community and supportIf you are a group with peers, it is a great place to ask for support and get motivationFind opportunities to collaborateGroups a great place to find people who might want to collaborate with you. I find almost all of my guests for my podcast in Facebook Groups. Establish yourself as an expertRespond to other members questionsPromote yourself according to the group rulesGives you exposure to other people's audience - large and smallFor example She Podcast Facebook Group (10K+ members) Another group I'm a member of is over 21K business owners. Make a Plan Be strategic on how you plan to approach other people's groups. Spend some time create a plan: Use your keywords to find groups of your potential clients and/or peers.For example I might search on lead generation, podcasting, female entrepreneurshipA photographerSelect 3 to 5 groups to participate in regularlyCommit:answer questionsposting in group threads each day. It doesn't have to take more than 30 minutes a day. Let’s connect: Facebook: https://www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ Join the Ready For More! Women Business Owners Circle LinkedIn: https://www.linkedin.com/in/cameronheather/ Useful Resources: You can get your free copy of the worksheet 10 Lead Generation Strategies for 40+ Women Business Owners simply by joining the Ready For More! Women Business Owners Circle. We are a group of 40+ women entrepreneurs helping each other reach for our More! Would you like tips to increase your productivity? Click here to access your free gift: Take Control of Your Day and Unleash Your Potential Are you being “Shoulded” to death, download your free ShouldBuster: https://www.igniteyourmarket.com/shouldbuster/ Learn more about Heather: https://www.igniteyourmarket.com/heathercameron

In this episode Geneviève Rochon and Heather chat about her journey as an entrepreneur. Geneviève shares the importance of having a marketing plan and the possibility of using interactive content to market your business. “Just put one foot in front of the other everyday. Move a little bit forward, a little bit more, and a little bit more. You'll be amazed at how far you actual come within a space of a year.” – Geneviève Rochon Who is Geneviève Rochon? Geneviève Rochon is an award-winning Entrepreneur with over 20 years of experience in sales, digital marketing, and project management.  She has managed teams of over 60 employees and companies with revenue of 3.2 million. Geneviève passion for digital marketing led her to leave the corporate world behind and open her boutique agency Mobylette Media in 2017, where she brings her considerable experience to help business owners navigate the world of online marketing. Geneviève is a recipient of the Ottawa Business Journal's Top 40 Under 40.   Highlights: 1:40 Geneviève's journey from the hospitality industry to running a business focus on digital marketing and interactive content. 6:30 The day are disappearing where women retire in their 50's and 60's7:40 Business owners have to wear many different "hats" all of the time including marketing 10:05 With all of the information out there marketing is confusing, you need to find the way to narrow your focus and optimize it. 16:10  You know when you have a passion17:00 Put one foot in front of the other, and keep going. You need to do the work.20:30 We all need to be good at lead generation management and figure out how to do it our own way. We are all different.26:00 The challenge of balancing business, family and self care - find resilience 31:20 Listen to your gut feeling, learning from the data/information and make an informed decision36:20 What is interactive content and how can it work for you. 40:50 Learn more about Geneviève's business44:55 Geneviève's favourite quotes: “The obstacle is the way!” - Ryan Holiday45:40 Geneviève's parting message: “It is important to face the fear, do it anyways and take the baby steps. Because we are all in the same boat, we all feel the same way, we are all shared. Just do it, if not now when?” “You do need to have lead capture. So what kind of experience can you show people? How can you give people something of value that is non threatening and is useful?” – Geneviève Rochon Reference: Finish by Jon Acuff Do the Work: Overcome Resistance and Get Out of Your Own Way by Stephen Pressfield Plan Your Day Around Your Energy Levels – RFM039 Feel Your Free and Do it Anyways – RFM029 Connect with Geneviève: Websites: https://mobylettemedia.com/ Instagram:  www.instagram.com/mobylettemedia/ Facebook:  www.facebook.com/mobylettemedia Connect with Heather: Join our Facebook Community: Ready For More! Women Business Owners Circle Facebook: www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ LinkedIn: www.linkedin.com/in/cameronheather/ Free 5 Day Productivity Program: www.igniteyourmarket.com/takecontrol/ Download Your Should Buster: www.igniteyourmarket.com/shouldbuster

Asking for help isn't a sign of weakness, it is a sign of strength. It is so important to reach out and ask for help when you are growing your business or you are stuck and not sure of what to do next. Listen to this week’s Ready for More! Podcast weekly tip where I share why asking for help is an important way to grow your business. "Don't be afraid to ask questions. Don't be afraid to ask for help when you need it. I do that every day. Asking for help isn't a sign of weakness, it's a sign of strength. It shows you have the courage to admit when you don't know something, and to learn something new. " - Barack Obama If you like what you hear please come and join the Ready For More! Women Business Owners Circle, we are a Facebook group of 40+ women entrepreneurs helping each other reach for our More! Benefits of asking for help There are so many benefits of asking for help, here are just a few: Shorten the amount of time you need to learn somethingHelps you get unstuck on somethingIf asked in the right place it can help establish you as a business ownerIt show that you are focused on improving and growing your own businessIt creates a support system for youSaves you time and money Helps you avoid mistakes Avoid over giving and under selling On the flip side if someone asks you for help, make sure that you are not over giving and under selling. It important to help people and doing that helps you establish your Know, Like and Trust factor. But if they are asking for help your area of expertise it is important to know when to move from helping them for free into a sales conversation. Let’s connect: Facebook: https://www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ Join the Ready For More! Women Business Owners Circle LinkedIn: https://www.linkedin.com/in/cameronheather/ Useful Resources: You can get your free copy of the worksheet 10 Lead Generation Strategies for 40+ Women Business Owners simply by joining the Ready For More! Women Business Owners Circle. We are a group of 40+ women entrepreneurs helping each other reach for our More! Would you like tips to increase your productivity? Click here to access your free gift: Take Control of Your Day and Unleash Your Potential Are you being “Shoulded” to death, download your free ShouldBuster: https://www.igniteyourmarket.com/shouldbuster/ Learn more about Heather: https://www.igniteyourmarket.com/heathercameron

In this episode Kay Richardson and Heather chat about her journey as an entrepreneur. Kay shares the importance of pushing through your fears, of building a strong business foundation so clients can easily say yes. “Regardless of the fear push through it. Because we are going to always have fear, we are going to always have self doubt. Go back into that little voice, that little person inside you who at one point in life thought there was nothing they couldn't do. Go back and reach back towards that person to pull you forward. ” – Kay Richardson Who is Kay Richardson? Kay Richardson is the CEO of Clients Who Say Yes, and she knows what is like to have the skills to solve a problem, yet struggle to communicate clearly the "Yes" Factor so client say yes. She is the go to Strategist companies call upon when their marketing doesn’t attract and convert clients. Kay built her first successful business in her 20's in a completely different industry. She didn't have a clue about how to market, sell or brand a business she learnt how to do by overcoming her fears and taking action. Highlights: 1:35 Kay's journey from occupational therapy to helping her clients learn how to get clients who say Yes!6:15 There are people out there who need your services 8:00 There is a framework to the process of success. 10:50 Failure is not an option. It amazing what we can accomplish when we let the fear go.15:40 Learn to lead towards your intuition  18:10 How to manage the "shoulds" - know you ideal client, focus on your strengths 24:53 Recharge with meditation and connecting with nature. Find what grounds you. 27:30 Build a strong foundation for your businessUnderstand who is your idea client and the transformation you help they achieveUnderstand what business you are really inHaving a message that speaks you their needsKnow you sales conversation30:00 The sales conversation - client's who say yes - know your signature solution and how to make the sales conversation more fluid. 34:30 Win the right Yes. and it is OK to walk away.36:50 Learn more about Kay's and take the Yes Factor Quiz39:25 Kay's favourite quotes: “Yes, you CAN!” 40:25 Kay's parting message: “Don't be so in love with your passion that it gets in the way of you really knowing what business you are truly in. Keep your eye on the client and not your product. Create a comfortable space to stand in your power, ask for your worth and be willing to say NO.” “Once you have the foundation, you can begin to navigate the journey on your own. Once you have the solid beginning, which doesn't change in business, you can fly and spread your wings.” – Kay Richardson Reference: Feel Your Free and Do it Anyways - RFM029 The War of Art: Break Through the Blocks & Win Your Inner Creative Battles by Stephen Pressfield Connect with Kay: Websites: http://clientswhosayyes.com Yes Factor Quiz: www.theyesfactorquiz.com Instagram: www.instagram.com/ideaignitor/ Facebook: www.facebook.com/IdeasToIncome/ Connect with Heather: Join our Facebook Community: Ready For More! Women Business Owners Circle Facebook: www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ LinkedIn: www.linkedin.com/in/cameronheather/ Free 5 Day Productivity Program: www.igniteyourmarket.com/takecontrol/ Download Your Should Buster: www.igniteyourmarket.com/shouldbuster

In honour of Mother's Day and my mom. My mom passed away two years ago, one of the many things she taught me was to believe in myself. She truly believing that I could do whatever I want to do. One of my favorite quotes is by Henry Ford "Whether you think you can, or you think you can't – you're right." Listen to this week’s Ready for More! Podcast weekly tip where I share some inspiration from my mom. If you like what you hear please come and join the Ready For More! Women Business Owners Circle, we are a Facebook group of 40+ women entrepreneurs helping each other reach for our More! Celebrating 50 Episodes First of all, I can’t believe this is Episode 51! When I started this journey I didn’t know where it was going to go. I’m in awe of the women I get to meet and their story. I’m thankful that I get to share them with you through this medium of podcasting and I look forward to sharing more stories of awesome women. If there’s a woman out there that you think would make an amazing interview for the show. Please let me know here: contact form. Yes, You Can! It's Mother's Day when I'm recording this and there are amazing messages all over the Internet, Facebook, Instagram and everywhere. Wishing strong women, Happy Mother's Day. My mother passed away two years ago, I miss her but I know she is always with me. One of the many things my mother taught me was to believe in myself. She truly believing that I could do whatever I want to do. She also taught us that one misstep, one thing that doesn't go right isn't going to affect the rest of your life. My mother did it in a very quiet and powering way that just made us believe that we could be and do anything. One of my favorite quotes is by Henry Ford "Whether you think you can, or you think you can't – you're right." How can you stop yourself when you say you can't do something? When you have a negative feeling about your abilities. Here's the truth - you can do anything. Yes, it's hard. Yes, it takes work, but that doesn't mean that you can't do it. Sometimes we're so risk-adverse, we're so worried about what might not work that we don't take the chance and allow something to work. Can you relate to that? So that's what I wish for you today. Take the chance, take the leap of faith, believe in yourself the way that your mother would believe in you. And so what if it doesn't work out? Yes you can! Just do it, jump in and go for it. That's when you'll see the brilliant moments in your business and you'll see it go to the next level. Happy Mother's Day to everyone, take some risk in your business and believe in yourself. Yes, you can! Let’s connect: Facebook: https://www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ Join the Ready For More! Women Business Owners Circle LinkedIn: https://www.linkedin.com/in/cameronheather/ Useful Resources: You can get your free copy of the worksheet 10 Lead Generation Strategies for 40+ Women Business Owners simply by joining the Ready For More! Women Business Owners Circle. We are a group of 40+ women entrepreneurs helping each other reach for our More! Would you like tips to increase your productivity? Click here to access your free gift: Take Control of Your Day and Unleash Your Potential Are you being “Shoulded” to death, download your free ShouldBuster: https://www.igniteyourmarket.com/shouldbuster/ Learn more about Heather: https://www.igniteyourmarket.com/heathercameron

In this episode Rebecca Weber and Heather chat about her expertise as a freelance journalist and writing coach. Rebecca shares her insights on pitching and selling idea, mindset shift and more. “Tap into the curiosity in yourself and find other people to talk to who are really passionate about what they are doing.” – Rebecca L. Weber Who is Rebecca L. Weber? Rebecca L. Weber is a freelance journalist and a writing coach. She covers social justice, the environment, the arts, and travel for publications like CNN, the New York Times, Dwell, Ebony.com, and many others. As a writing coach, she helps other writers (mostly women) get out of their own way and break into their dream publications, such as the Guardian, the New York Times, BBC Travel, Bustle, etc. Rebecca hosts the Writing Coach Podcast, addressing the mindset issues like confidence, underearning, overwhelm, and pursuing meaningful work, that can make or break a writing career. www.rebeccalweber.com/podcast Originally from Boston, MA, Rebecca is now based in Cape Town, South Africa. Highlights: 2:00 Rebecca's journey from teaching to becoming a freelance writer and now she coaching other freelance writers to success 5:40 The challenge of leaving a steady paycheck behind and being "all in" as freelancer9:50 Pitching and selling ideas12:15 Getting a "No" isn't always a bad thing - it can mean that a door is now open. 16:15 The way in which we consume media has changed rapidly and how we need adapt to the changes.19:45 Part of coaching is sharing our learning with our clients and audience. 23:05 The craft of writing and asking good questions26:40 The best person to learn from is often the person who just learnt something 28:40 The shift and change in technology on how we consume information and the relationship with the written word.31:45 Listening and learning from podcasts.35:00 It is possible to coach people on things you do not have personal experience with. It's the tools and process that allow coaches to help people.38:20 Self coaching and recharging your energy41:35 Learn more about Rebecca, The Writing Coach Podcast and her services 46:20 Rebecca's favourite quotes “What difference does it make if the thing you're scared of is real or not?” – Tony Morrison47:20 Rebecca's parting message: “You can do this, you can achieve your goals. It hinges on whether your believe you can do it or not.” “The mindset and the way in which I approach thing is something that I have more control over than I realized.” – Rebecca L. Weber Connect with Rebecca: Websites: www.rebeccalweber.com Writing Coach Podcast: www.rebeccalweber.com/podcast Instagram: www.instagram.com/freelancewriterbootcamp/ Facebook: www.facebook.com/FreelanceWriterBootcamp/ LinkedIn: www.linkedin.com/in/rebeccalweber/ Connect with Heather: Join our Facebook Community: Ready For More! Women Business Owners Circle Facebook: www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ LinkedIn: www.linkedin.com/in/cameronheather/ Free 5 Day Productivity Program: www.igniteyourmarket.com/takecontrol/ Download Your Should Buster: www.igniteyourmarket.com/shouldbuster

Are you driving outside your lane? Are you sharing information on social media or with clients that isn't in your area of mastery? It might seem that you are being helpful but really you are hurting your business. Listen to this week’s Ready for More! Podcast weekly tip where I share 3 cost of "driving outside your lane" in your business. If you like what you hear please come and join the Ready For More! Women Business Owners Circle, we are a Facebook group of 40+ women entrepreneurs helping each other reach for our More! 3 Costs of Driving Outside Your Lane: You confuse people - if they are not clear on what you specifically do for them then they are not going to buy from you. It's difficult to stay in your mastery and offer your clients the best solutions - When we stray from our brilliance we are not giving our clients our best. We wouldn't want a heart surgeon operating on our knee. You're under serving your clients - We serve our clients the best when we stay in our area of mastery and refer them to experts in other areas. Note: It is OK to share information that is outside your lane as long as it is related to your expertise and you do not position yourself as an expert. Let’s connect: Facebook: https://www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ Join the Ready For More! Women Business Owners Circle LinkedIn: https://www.linkedin.com/in/cameronheather/ Useful Resources: You can get your free copy of the worksheet 10 Lead Generation Strategies for 40+ Women Business Owners simply by joining the Ready For More! Women Business Owners Circle. We are a group of 40+ women entrepreneurs helping each other reach for our More! Would you like tips to increase your productivity? Click here to access your free gift: Take Control of Your Day and Unleash Your Potential Are you being “Shoulded” to death, download your free ShouldBuster: https://www.igniteyourmarket.com/shouldbuster/ Learn more about Heather: https://www.igniteyourmarket.com/heathercameron

In this episode Tammey Grable-Newton and Heather chat about her transition from executive corporate and non-profit positions to a business of passion, purpose and reach. Tammey share her journey of discovery as a breast cancer survivor and the rewards and challenges of starting her own business. “People say time is money. Time is not money, time is your life.” - Tammey Grable-Newton Who is Tammey Grable-Newton? Tammey Grable-Newton is the founder of Taniant. She is an executive level consultant, powerful speaker and inspired author who guides others to embrace their experiences and create purpose from pain. She has a passion for pairing the heart of non-profit and public sector with established business methodology for greater organizational success. After completing her MBA at the University of Washington at the age of 43, Tammey was diagnosed with stage 3 metastatic breast cancer. Tammey transitioned from her elite, corporate positions to a career of passion, purpose and reach. As a remarkable professional and motivational speaker, Tammey shares her stories, lessons and perspectives with humor, candor and empathy. Highlights: 2:00 Tammy's journey from high tech, to non profit, to politics, to entrepreneurship and dealing with breast cancer.5:43 Transition from corporate to entrepreneurship - Learning to reach out for support. From scarcity into abundance 9:50 You get to choose, you don't have to work with someone you don't want to work with. 15:00 Non profits need to implement best business practices17:19 Best things about running your own business is freedom, your time is yours to use and the ability to create.20:36 There is nothing like making money you made yourself 21:55 Daily discipline and audit in your business 23:05 You should be paid for the value you give and your knowledge. Don't give it away for free. 28:25 The support and technology available today make it easy to establish and manage a business. 35:25 Listen to yourself and do what is right for you.38:20 The power of nature to recharge your batteries and inspire. 43:00 Tammey's business focus of non profit support, accountability, her upcoming book on breast cancer and motivational speaking. 47:20 Learn more about Tammey and her services49:08 Tammey's favourite quotes: “The service you do for others is the rent your pay for your room on Earth" - Muhammad Ali"I don't stop when I'm tired, I stop when I'm done." - Marilyn Monroe 50:35 Tammey's parting message: “Don't wait. Don't wait to follow your dreams. Act on that great idea you have or you've been sitting on. Act now!” “You don't have to have all the answer.” – Tammey Grable-Newton Reference: Finish by Jon Acuff Connect with Tammey: Websites: www.taniant.com Instagram: www.instagram.com/thinktaniant/ Facebook:www.facebook.com/ThinkTaniant LinkedIn: www.linkedin.com/in/tammeynewton/ Connect with Heather: Join our Facebook Community: Ready For More! Women Business Owners Circle Facebook: www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ LinkedIn: www.linkedin.com/in/cameronheather/ Free 5 Day Productivity Program: www.igniteyourmarket.com/takecontrol/ Download Your Should Buster: www.igniteyourmarket.com/shouldbuster

This isn't a really exciting topic but it is so important. There are so many working parts to our business and we are using technology to make our business run. Technology is making business easier and many of us have software subscriptions for tools. All of these subscriptions add up and it is important to audit your tools - your investment, your needs and the functionality of each tool. Listen to this week’s Ready for More! Podcast weekly tip where I share why you should be auditing your investment in tools that support your business. If you like what you hear please come and join the Ready For More! Women Business Owners Circle, we are a Facebook group of 40+ women entrepreneurs helping each other reach for our More! Question to ask when you audit your tools: Are you still using it?Does it still meet your business needs?Does it have value to your business?Is it obsolete? Are there newer options that have more features and functionality?What is the work involved and the cost of move?What is your plan to streamline the tools you use for your business? I recommend that you audit your tool usage once every quarter. Do this will allow you to take advantage of new technology and savings. Let’s connect: Facebook: https://www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ Join the Ready For More! Women Business Owners Circle LinkedIn: https://www.linkedin.com/in/cameronheather/ Useful Resources: You can get your free copy of the worksheet 10 Lead Generation Strategies for 40+ Women Business Owners simply by joining the Ready For More! Women Business Owners Circle. We are a group of 40+ women entrepreneurs helping each other reach for our More! Would you like tips to increase your productivity? Click here to access your free gift: Take Control of Your Day and Unleash Your Potential Are you being “Shoulded” to death, download your free ShouldBuster: https://www.igniteyourmarket.com/shouldbuster/ Learn more about Heather: https://www.igniteyourmarket.com/heathercameron

In this episode Carrie Caulfield Arick and Heather chat about her journey as an entrepreneur. Carrie shares her expertise and advice on podcasting. We cover so many other topics including setting boundaries and knowing your own value. “I think as women we feel very selfish when we take command of our time. It is not selfish.” – Carrie Caulfield Arick Who is Carrie Caulfield Arick? Carrie Caulfield Arick is the founder of Ya Ya Podcasting, LLC, which helps small businesses, non-profits and independent content creators use podcasting to build influence, awareness and authority through audio production and coaching. Carrie’s also the host of Just Podcasting, a seasonal show the explores podcasting life and culture. She is co-founder of the female podcast producers and editors community, Just Busters, which helps empower professional women in new media through networking, mentorship, advocacy and monthly trainings. Highlights: 1:39 Carrie's journey from starting her own podcast to running Ya Ya Podcast, a podcast production business. 7:35 Powerful Question: Will some one pay me to do this? 9:20 Know your value proposition - charge your worth11:15 If you nature is to give, you need to create a reason from them to come back and pay for your help.13:40 Your time is a premium 17:10 Know your own value and your ability to impact people. There is nothing more important that the relationship with yourself and other people. 19:00 Podcasting your are putting yourself out there. Feedback doesn't always come and it doesn't always come in the way your expect. 21:49 Learning to let go of control when you start working with a team of people26:36 Time and boundaries are important to your success28:13 Business is very simple. it is about numbers, but there are layers of complexity33:00 Freedom and flexibility as an entrepreneur - work smarter, not harder34:00 All about podcasting37:11 It's your show - your in control - it is yours to mold it into what you want it to be39:00 If you want to start a podcast42:40 Different podcast formats and types of shows51:10 Connect with Carrie 52:26 Carrie's favourite quotes: “The only thing I know is I know nothing.” - Socrates53:17 Carrie's parting message: “Value yourself and value your skills. Value it appropriately, and don't let anyone define that for you.” “There is nothing really more important than the relationship with yourself and with other people.” – Carrie Caulfield Arick Reference: Finish by Jon Acuff Facebook Group She Podcasts: www.facebook.com/groups/shepodcasts/ Facebook Group Podcast Movement:www.facebook.com/groups/podcastmovement/ Connect with Carrie: Websites: http://yayapodcasting.com/ Instagram:www.instagram.com/carriearick/ Facebook: www.facebook.com/yayapodcasting/ Connect with Heather: Join our Facebook Community: Ready For More! Women Business Owners Circle Facebook: www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ LinkedIn: www.linkedin.com/in/cameronheather/ Free 5 Day Productivity Program: www.igniteyourmarket.com/takecontrol/ Download Your Should Buster: www.igniteyourmarket.com/shouldbuster

We are all faced with doing something new in our business. It is almost impossible not to be given the rapid changes in how we communicate and market. Learning something new can be uncomfortable, it can difficult, it can be frustrating, it can be exciting and all of those feelings are normal. Listen to this week’s Ready for More! Podcast weekly tip where I share the 4 four stages of learning any new skill. If you like what you hear please come and join the Ready For More! Women Business Owners Circle, we are a group of 40+ women entrepreneurs helping each other reach for our More! The Four Stages of Learning There are four stages of learning that we all go through when we take on something new. Whether it is learning how to drive a car, develop a product or start to use Instagram. The 4 stage are: 1)      Unconscious Incompetence – This is the stage where “we don’t know that we don’t know”. Where we don’t actually know something is out there to learn or use. For example, many of my clients have never thought about creating an online offering and have no idea how to do it. 2)      Conscious Incompetence – At this stage, we now know about what we want to learn but we have no idea on how to do it. We start and it is often pretty rocky, scary and overwhelming. Remember the 1st time you tried to ride a bike? 3)      Conscious Competence – At this stage, we’ve proven to ourselves that we can now implement the new skill. We are starting to see the results that we want and we are able to repeat, with confidence, the new skills. However, it still takes concentration not to falter. 4)      Unconscious Competence – In this final stage, we become so used to performing a particular skill we don’t have to think about it anymore. It becomes second nature, we just do it. As business owners, it important be aware of these stages and allow them to happen. It is important to not give up when you are stage 1 or 2. You have to give yourself time to learn the skills and build your confidence. What in your business is in Stage 4: Unconscious Competence? Are learning something new and in stage 1, 2 or 3? What new. Let’s connect: Facebook: https://www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ Join the Ready For More! Women Business Owners Circle LinkedIn: https://www.linkedin.com/in/cameronheather/ Useful Resources: You can get your free copy of the worksheet 10 Lead Generation Strategies for 40+ Women Business Owners simply by joining the Ready For More! Women Business Owners Circle. We are a group of 40+ women entrepreneurs helping each other reach for our More! Would you like tips to increase your productivity? Click here to access your free gift: Take Control of Your Day and Unleash Your Potential Are you being “Shoulded” to death, download your free ShouldBuster: https://www.igniteyourmarket.com/shouldbuster/ Learn more about Heather: https://www.igniteyourmarket.com/heathercameron

In this episode Sarah Santacroce and Heather chat about her journey as an entrepreneur. Sarah shares her expertise and advice on how to market yourself on LinkedIn. We cover so many other topics including how to stop over-giving and under-selling and how to be of social service. “People are people. Where ever they are, they are still people. Even though they might show up differently, you still are going to find people.” – Sarah Santacroce Who is Sarah Santacroce ? Sarah Santacroce is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease. In addition, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. Sarah is the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her 3 boys. Highlights: 1:39 Sarah's multifaceted businesses. Her journey start when she moved to a new country and launched her own business4:40 Why LinkedIn is NOT a boring platform 6:35 Over giving and under selling burnout11:00 Be yourself and it will be ok!16:00 The challenge of doing things differently - creating a new way19:30 Social Service versus Social Selling 23:10 Challenges of being an introvert in the online market. 28:20 You can create your own event - you can do it differently33:40 The value of starting a podcast35:05 Focus on your boundaries41:10 Pendulum of we versus me44:30 LinkedIn profile is your mini website 49:00 How to be current and active on LinkedIn54:00 Connect with Sarah and her free gift56:09 Sarah's favourite quotes: “Set a goal so big that you can't reach it until you become the person who can."47:35 Sarah's parting message: “Just be yourself and focus on relationships.” “Who cares about the name of your company. Who cares that your are the founder of... Tell me what it is you do, who you work with and what kind of results you get them.” – Sarah Santacroce Reference: Essentialism: The Disciplined Pursuit of Less by Greg McKeown  Generations TED Talk with Michael Drew - Pendulum The Marketing Rebellion by Mark Schaefer Connect with Sarah: Websites: http://www.sarahsantacroce.com Sarah's Templates: http://bit.ly/sarahstemplates Sarah's New Program Anxiety Free Marketing: http://www.sarahsantacroce.com/anxietyfreemarketing LinkedIn: www.linkedin.com/in/sarahsantacroce/ Facebook: www.facebook.com/sarahsantacroce Connect with Heather: Join our Facebook Community: Ready For More! Women Business Owners Circle Facebook: www.facebook.com/igniteyourmarket/ Instagram: www.instagram.com/heathercameroncoach/ LinkedIn: www.linkedin.com/in/cameronheather/ Free 5 Day Productivity Program: www.igniteyourmarket.com/takecontrol/ Download Your Should Buster: www.igniteyourmarket.com/shouldbuster