Real Estate Real World with Marguerite Crespillo

Ryan Lundquist is a certified appraiser in the Sacramento area and a GREAT connection as he runs the Top Appraisal Blog in the United States. Despite technical difficulties, we finally had a successful recording and I’m so glad we did! Having a relationship with an appraiser that you can turn to for advice and trust as an unbiased party that will support the value of a property first, can make a huge difference in your business! There is value in trusting the numbers and letting them support your opinions when discussing price value with your clients. Ryan shares how you can go about achieving that goal and the steps you should take to estimate property value accurately and efficiently. It is so valuable when you let the market speak for itself because no matter what season we are in or where the numbers fall, they will never lie. You gain a certain level of confidence with your own production, as well as your client’s trust, when you supply them with the comps and numbers to support your opinions. There is no such thing as a five minute comp and I’m grateful to Ryan for sharing way more than five minutes worth of valuable nuggets with us! It is easy to view appraisers as biased when they are hired by the buyer and paid by the bank, so it’s important to have the right one in your corner working for the property first as a neutral party. Learn everything you need to know about market value, range of property values, and letting the market speak for itself from the expert himself. Show Features Here are some of the key takeaways you get from this episode. The Important of Painting the Story of Value How to Let the Market Speak for Itself When to Let the Numbers Serve You How to Explain the Seasonal Market to Clients Show Links Appraisal Blog Ryan Lundquist Facebook Ryan Lundquist Twitter

I have been waiting a long time to chat with well sought-after real estate coach, Anita Dizon! We run in many of the same circles and I’m so glad we were able to get together for such a fun podcast chock-full of great nuggets! Do you ever notice how much better you feel after you help someone else? Anita shared how too often we are taught to chase the client, call them until they pick up, knock until they answer, but who actually finds pleasure in doing that?! Do YOU want to pick up the phone from someone trying to sell you something over and over and over again….No! We have to change that ‘gimme’ mindset and start giving BACK to our clients with value and trust. People want to work with the real estate agent that cares about them as individuals. Someone who cares about their wants, needs, and desire to find that perfect home. Just like Anita says, let’s remind ourselves and our clients that we appreciate them as people by earning their business rather than expecting it. Show Features Here are some of the key takeaways you get from this episode. Typical Mistakes New Agents Can Make 3 Key Elements That Help Feed Your Business The Importance of Bringing Value to Your Clients Why Giving to Your Clients Will Benefit Your Business Show Links www.anitadizon.com

I cannot believe it took me this long to connect with speaker, author, and female powerhouse, Debra Trappen! She is setting the bar by FIRING UP our industry and igniting other women to stand up, find that brave soldier inside, and ignite change in our communities, our businesses, and the real estate industry as a whole. The majority of real estate agents are WOMEN and as women, we have SO much to offer this business in terms of perspective, leadership, and connections. We all have purpose and value in life and business, but until we find our niche, that thing that keeps us motivated and driven, we can’t fully connect with our client base or ourselves…and that’s the ultimate goal! We have to stop looking around the room and comparing ourselves to everyone else because, like with anything, we are all different people with our own version of success and THAT’S OKAY! I can’t begin to tell you how INSPIRED I felt after this podcast. We have to be sisters from different misters because everything I feel she said! Debra is out there making waves and motivating other women to do the same in the real estate industry and beyond. The world is missing that female perspective, but she is bringing it! As women, we become so consumed by our innate ability to do everything and be everything for everyone else that at some point we have to step back and say I’m going to do what’s best for ME so I can serve others as MY best self. If you’re ready to ignite your passion and find your purpose in life and business, which we all need to do, listen to this episode because no one knows how to fire up a crowd like this girl! #realestaterealworld #margueritecrespillo #masterclassrealestateacademy #realtor #buildalifetimebusiness #successinrealestate #realestatepodcast Show Features Here are some of the key takeaways from this episode. Personal Development Meets Business The Importance of Finding Your 4 Core Making Business About Connection Not Collection Finding Your Purpose in Life & Business Show Links FREE CHAPTER of my Fire Up Book: http://debratrappen.com/freechapter Link to a DISCOUNT CODE for my book: http://debratrappen.com/product/fireupbook Speak Your Truth Now event is UP: www.SpeakYourTruthNow.com For more great podcast episodes sent directly to your email, head over to www.RealEstateRealWorld.com and add your name to our list!

I had the most incredible conversation with founder and CEO of Fit International, Brett Campbell. I was so inspired by everything he is doing with his life and what he stands for. He recently wrote a book called, “Right Now! Why Not You…And Why Not NOW?” where he not only helps you discover who you truly are, what you stand for, and how to go our execute that moving forward. What great questions to start asking ourselves. Why not you? Why not now? Those questions fall into so many aspects of life including real estate. We all have dreams and desires for ourselves and our business, whether it’s to sell more, make more, have more free time, hire help, build a team…the question remains, what’s stopping you? Money? Time? MAKE the time! Budget for the money! Life is too short to not be living to our full potential. We all know who we want to be; we have the ideal best version of ourselves inside our heads, but we spend SO MUCH TIME scared to take the leap and actually BE the best we can be. I walked away from this conversation completely blown away. His positive driven attitude is not only phenomenal, but contagious! Take a listen and I guarantee you’ll walk away inspired to unleash your greatness and buy his book so you too can find out how to make YOUR best self a reality. Show Features Here are some of the key takeaways you get from this episode. How to Reach Your Full Potential 4 Areas We Must Develop as Humans The Importance of Living to Your Full Potential The Difference Believing in Yourself Makes Show Links Brett Campbell Website Brett’s Facebook Group – Fiit Chicks “Right Now! Why Not You…Why Not NOW?” by Brett Campbell

What a great chat with the creator of the 7-Hour Book, Nick Raithel! Nick’s team is helping real estate agents all over the country get the recognition they deserve by assisting them develop their own professionally-published book in very little time. Who wouldn’t want to add the title ‘Author’ to their bio?! Do you have brilliant ideas rolling around in your head? We all have years of experience, success, trials, and methods that have guided us through the ups and downs of the real estate industry. A book is your own personal real estate. Not only can it help your business survive, it can help it thrive. What better way to leave behind your personal legacy than through your very own book? Nick shares the value writing a book can bring to your business from lead development, to recognition, and ultimately giving you the chance to stand out within your niche and market area. So get to writing and I can’t wait to read everyone’s books! Show Features Here are some of the key takeaways you get from this episode. The Value in Finding Your Niche How to Leave Behind a Credible Legacy The Promotional Benefits of Writing Your Own Book How Your Book Can Make Your Business Thrive Show Links www.ContentCorps.net

With his own 400+ agent brokerage and a recent nomination for a position at NAR, Jorge Guerra did not start out in this business at the top. He had to suffer in order to succeed, but he never gave up. Success is inevitable when you work hard for what you want. Nothing in life is easy. Every agent starts at the bottom, but that’s not necessarily a bad thing. In order to succeed you must struggle, you have to do all the stuff you DON’T want to do in order to get to the point where you can do all the things you WANT to do. Every sale is valuable. From 50K to a million, the relationships you are building with each client can lead to bigger sales. If you treated every prospect like a 5 million dollar sale, you’d guarantee yourself forever clients. That $250,000 sale could lead you to a million dollar sale down the road because of the RELATIONSHIP you established from the beginning. Jorge shared why his methods work and how. If you are willing to consistently and persistently work hard with no limitations, you’ll succeed in any business. Check it out, give this episode a listen. You might just hear something that could change your whole business for the better, I know I did! Show Features Here are some of the key takeaways you get from this episode. How to Market to Your Database The Value of Past Client Relationships Why Building a Reputation is Key The Importance of Consistency & Persistence Show Links http://resf.com/

What a pleasure finally connecting with Steve Jolly! We run in many of the same circles, it’s crazy it took us this long to meet! As a marketing expert, Steve gives us a sneak peek behind his own marketing plan and how he builds and maintains relationships that lead him to more sales. Technology is a real estate agent’s marketing dream! The number of platforms available to agents for marketing themselves for FREE is at an all time high. Email, text, websites, social media…but where to begin?! Before you do anything, you have to know your target audience! It makes establishing that relationship and connection SO much easier. Give them a peek behind that happy social media curtain, show them vulnerability, there is value in compelling your audience to not only desire to work with you, but to know you personally. Take a listen as Steve shares more about getting to know your audience, the fortune in the follow up, and the value of building relationships with prospects that ultimately leads to conversion and forever clients. Show Features Here are some of the key takeaways you get from this episode. The Biggest Mistake in Marketing & How to Correct It How to Find a 5 Star Prospect 4 Key Steps for Marketing Yourself The Importance of Knowing Your Audience Show Links Steve’s Facebook Group – Real Estate Marketing All-Stars Steve Jolly’s Website

It was an absolute pleasure speaking to Josh Anderson this week! He and his team are located in the Nashville, Tennessee area and they are KILLING it when it comes to agent referrals. Last year alone, they closed 48 transactions from agent referrals around the country. WOW! How do you get that many referrals from other agents? It helps when you live in a desirable area that many people are moving to. However, networking and keeping in contact with his database are things that he is dedicating his time to each month, which most agents push aside. Making calls, knocking on doors, sending newsletters to your database…these are all basics when it comes to lead generation, but it’s usually the first thing to go when business picks up. Josh’s business has excelled because the basics is the one thing he does not compromise. He shared a great quote that only continues to prove true through his success, “The basics are always going to work and they’re always going to win.” Lead generation ultimately costs you nothing but your time. While time is valuable, is it more valuable than your next commission check? Listen to hear more AWESOME nuggets from someone who’s taking the basics and making it work! Show Features Here are some of the key takeaways you get from this episode. The Importance of Over Communication 3 Key Components of Real Estate Adding Value to Your Business Fixing Your Problems through Lead Generation Show Links Josh Anderson Website The Anderson Group Newsletter The Anderson Group Agent Newsletter

What do you get when you put three Italian real estate agents on the phone? A loud, passionate conversation where we all spill out AWESOME information at the same time! It was so fun chatting with multi-family investing experts Jake & Gino! These guys are kicking a** and taking names in the commercial real estate world! If you’re like me, I wouldn’t even know where to begin when it comes to multi-family investing. They shared with me the framework for getting started, where money and skill set come into play, and the importance of finding the right deal. Ultimately, if you want to get into the commercial game, the best thing you can do is start. Push yourself to find that deal, develop those relationships with commercial brokerages, and figure it out. The more you try the more you learn. We have to stop telling ourselves, from investments to loans, from commercial to residential real estate that we’ll never move forward because we don’t know how to do something therefore we CAN’T do it. You may not know how to do something NOW, but you can ALWAYS learn. Take a listen, we packed this podcast full of such great information you’ll definitely want to grab that notepad and take some notes! Show Features Here are some of the key takeaways you get from this episode. Being Successful in Your Own Niche Why Education is Key The Importance of Doing Your Due Diligence How to Look at Problems as Opportunities Show Links Jake & Gino Gino’s Family Wheelbarrow Profits by Jake & Gino

I took SO many notes while chatting with hiring expert, Christy Grossman. Now there’s a woman that knows how to hire and train a GREAT team! There comes a point in our business where we get so inundated that the only way we can continue to succeed at that next level is by hiring someone to help us maintain it. Our tendency is to either hire the first person that walks by or the first person we hit it off with. Like with everything, having a hiring process in place is what can make that hire not only work, but last. Christy shares amazing tips on how to develop that process and explains why taking the time to train an assistant is worth the investment. If you are on the fence about when to hire, knowing who’s going to be profitable for your business, or how to develop that hiring process, look no further; Christy’s advice will set you in the right direction. Grab a pen and take some notes, it’ll definitely be worth your time! Show Features Here are some of the key takeaways you get from this episode. 3 Key Components for Hiring an Assistant How to Expand Your Team Hiring with a Purpose Knowing When to Hire Show Links www.10SecretsofaMegaEA.com www.TheBeltTeam.com

I think we all have a love/hate relationship, myself included, with Zillow. That’s what makes having Zillow’s own Jay Thompson as a guest on my show so valuable! Jay explained what Zillow brings to the table in terms of benefiting agents, consumers, and Zillow alike. The biggest problem most real estate agents have with Zillow is the fear they will take over the industry and make real estate agents obsolete. As Jay said, “There is no success in eliminating our customers.” A big part of their revenue is the impressions and advertisements agents pay for. Zillow strives to bring consumers and agents together to form connections. It is OUR job as agents to step up our game, take those connections, and use our expertise to land that sale! Not only did I learn so much more about Zillow and everything they have to offer, but Jay shared some great tips on how to utilize the site for free advertisement, establish a greater presence online, and ultimately gain leads without paying a dime! Take a listen and leave us some feedback; we’d love to hear from you! Show Features Here are some of the key takeaways you get from this episode. Profiting from a Process The Fortune in the Follow-Up Ins & Outs of Zillow Reviews The Value of a Quick Response DOWNLOAD THE AUDIO HERE…

As real estate agents, we all invest in some sort of individual marketing- from monthly mailers to daily posts on social media. Technology has provided real estate agents with SO many platforms and opportunities to market ourselves, but where do we even begin?! Have you ever looked up a book on Amazon and then logged into Facebook the next day only to find that same book advertised in your feed? How did they know?! That’s part of big data and if used correctly, it could drive the real estate industry home! Imagine someone browsing through listings online, suddenly you get a notification that a potential consumer is interested in buying/selling a home. You go to Facebook, send a friend request, start to build a relationship, and when they’re ready to commit you’re right there as if fate drove that real estate agent to add that person on Facebook the SAME DAY they were browsing the internet for homes. GAME CHANGING! Big data is only one of the many ideas Nelle shared about the direction our industry is headed and what kind of outlet every agent should be investing their marketing budget into. Find out more as Nelle and I share all the benefits technology has to offer and how your marketing choices can give you an advantage our industry continues to progress. Show Features Here are some of the key takeaways you get from this episode. The Importance of Content Knowing Your Target Audience Getting a Jump on Big Data Marketing The Key Element of Success Show Links http://www.about.me/nelletatum

Feng Shui is something I have always been curious about, but never knew much about, which is why it was SUCH a privilege to have Feng Shui expert Steve Kodad as a guest on my show. As Steve said in our interview, “Feng Shui is a lot of common sense and determining how people are going to react” – which is the essence of selling a home! The flow of the house, the smell, the lack of personal items that give the buyer the freedom to picture themselves in that home, are all factors we as realtors already take into consideration when selling a home that happen to be key components of Feng Shui. See, we’re already using Feng Shui without even realizing it! Take a listen to hear to learn more about the vital role Feng Shui can play in selling a home quickly and efficiently. When done correctly, these helpful tips can lead to more money and less frustration – which is ultimately what we all hope for! Show Features Here are some of the key takeaways you get from this episode. 8 Most Impressionable Moments Every Buyer Experiences The 5 Big D’s How to Draw a Buyer in Before They Walk in the Door The Importance of Using the Five Elements Show Links www.TheFengShuiCure.com

What a perfect week to share my podcast episode with the lovely Katie Lance! As the former chief strategist for Inman News and current CEO & Owner of Katie Lance Consulting, a social media marketing firm, she has SO much to offer on all things technology and social media based! There are still so many questions out there when it comes to social media. Where do I start? How do I take it to the next level? How do I get more likes? These are questions we all ask ourselves whether we’ve been on various social media platforms for years or are just starting out. Katie shares the answers to some of these questions as well as some really valuable nuggets that will change the way you approach social media and the presence you are creating for yourself. One of the best things you can do when approaching social media is have a strategy. Think about where you want the conversation to go not just today, but 30-60 days from now. Don’t be afraid of the camera or being real. Just get out there and do it! Katie has a FREE content grid that she created that gives you about 30 ideas on what to post to Facebook for those of you wondering where to begin. Super helpful! Click HERE to get yours! Show Features Here are some of the key takeaways you get from this episode. Biggest Mistake Agents & Brokers Make On Social Media How to Develop a Larger Following The Value of Facebook Live for Real Estate Two Key Components to Social Media

Long time realtor and entrepreneur, Andrew Gavin, reminded me how fortunate we are to work in the real estate industry and all the incredible opportunities we are given that can make a difference in other people’s lives. Founder of the “Bikes 4 Kids Charity,” Andrew shared with me all the amazing work he is doing to make sure children get to experience the privilege of owning a bike. As someone that received a bike from a charitable program at a young age, I was truly touched by his story and his generous work. We work in an industry where we have the opportunity to make a great deal of money. What we do with that opportunity is what really matters. There are SO many people in need in this world and it is our obligation within the real estate community to give back and impact someone’s life for the better. There is no greater joy than helping someone else. We do it every day, but why stop at selling homes when the chance to make a difference is right in front of us? What can you do to give back? As Andrew said in our podcast, “sometimes it’s a simple as buying a pencil.” If you are interested in starting your own charity but don’t know where to start, Andrew has supplied us with a “How To” file to help you or someone you know get started in pursing your passion and helping a community in need.

I could not be more thrilled to have Bill Crane back on the show for another FANTASTIC interview! As a fellow coach and recent author of the book “Generating New Clients,” we never run out of concepts to discuss and tips to share! As realtors, we spend almost all of our time focusing on the profit, but that’s not always a bad thing. It sounds selfish, right? What about the clients? What about their needs? Well that’s just it. It’s not about choosing between commission and the client; it’s about recognizing they go hand in hand. Without a profit for both yourself AND your client, there would be no transaction to begin with and no business to grow! The key is in the quality of service you provide while striving for that mutual profit. Listen as we discuss the importance of valuing our clients and ensuring we are the only ones they ever want to do business with again. Show Features Here are some of the key takeaways you get from this episode. Key Components for Marketing How to Master Your Craft The Importance of a Profit Two Rules for Succeeding in Business

Who knew we could pack that much AMAZING content into one podcast episode!! Matt Johnson & Greg McDaniel, co-hosts of the podcast “Real Estate Uncensored,” had me laughing the entire episode. These two are not only hilarious, but they really know their stuff! Where do I even begin with this one?! Everything you ever needed to know to master the art of Facebook Live, Snapchat secrets, and INCREDIBLE advertising tips…which I am already implementing in my own business…are only the beginning of what you’ll gain from this dynamic duo. This episode has more incredible tips than you’ll know what to do with! Don’t wait!! Listen NOW & let the episode speak for itself! Show Features Here are some of the key takeaways you get from this episode. The Ins and Outs of Facebook Live Snapchat Filter Secerts How to Make Videos that Matter The Importance of Good Content & Where to Find It

Founder of Cash Flow Guys, fellow podcaster, and long time realtor Tyler Sheff was such a fantastic guest that I was so excited to connect with. I don’t know about the rest of you, but I don’t have much experience with investment real estate. As someone that enjoys the connections I am able to make in this business, I know I’m not the only one that finds most investors to be distant and lack loyalty. Apparently, that’s not the case. As someone that specializes in investment real estate, Tyler shared some insight into what it takes to break into that market and the importance of analyzing your market. Like with any client, it’s all about knowing what they want and appealing to their buying criteria. Take a listen to learn more about investment real estate, how to develop trust and loyalty with your clients, and the importance of educating yourself in this industry. Show Features Here are some of the key takeaways you get from this episode. 4 Cash Flow Quadrants How to Make Your Money Work for You Making Exceptional Service a Priority The Most Critical Question You Can Ask a Client

What an honor to have one of my best and oldest friends Brian Pope be a guest on my show! As an exceptional leader and fellow book lover, his insight into the world of real estate is spot on. I have learned so much from his business leadership and read some of the best books in the business thanks to his recommendation! Listen as Brian shares the most critical component of leadership and how that can be implemented into growing a successful business and can benefit your everyday life. “Being around people that bring positivity to your life is not only crucial, but beneficial.” I can tell you without a doubt that Brian has been one of those people for me and I know once you listen to this podcast, you’ll feel the same way. Show Features Here are some of the key takeaways you get from this episode. The Primary Role of a Leader Why Reading is So Valuable to Your Business How to Find Solutions Outside of What You Know The Two Most Important Components of Success Show Links www.asurea.com

Where do I begin with this episode?! George Cuevas, the big, bad marketing expert himself, shared SO much insight into our industry today. From the way technology has completely changed the game for us, to the importance of recognizing ourselves as entrepreneurs in this business. He shares the biggest question facing our industry today – How do we deliver value to buyers and sellers? We are so focused on lead generation and getting that next listing, we don’t realize that leads are not the problem. Communication, effort, and valuing ourselves as realtors will be what makes or breaks that sale. Everything we do shapes the way we are viewed as realtors from iPhone MLS photos to the amount of preparation put into a listing presentation. How can we expect the consumer to value our knowledge if we don’t value ourselves first? Want some answers to these questions? Take a listen and find out more.   Show Features Here are some of the key takeaways you get from this episode. The Ins & Outs of Social Media Building Your Business Around the Value Offered The Disruption Facing Our Industry Today & How to Change It What Buyer/Sellers Are Looking For In a Realtor Show Links: http://agentredefined.com/