ReimaginePR Podcasts

Tod Maffin is one of North America’s leading digital and social marketing experts, specializing in viral and ROI-based strategies for organizations. In this episode of Reimagine PR, Tod and Susan talk about the use of humour in communications, the importance of engaging employees, upcoming trends in digital marketing, and the importance of putting humanity back into business. One of Canada’s podcasting pioneers, Maffin writes a blog that is followed by thousands of people in the media, technology and business communities around the world. He continues to report on national technology trends on CBC Radio and is the past host of todradio dot com and Real Life Chronicles. Tod is the author of Touch which is coming out in October. We can’t wait. Tod talks a bit about it in this podcast – and it sounds AWESOME! The post Podcast 014: Tod Maffin appeared first on ReimaginePr.com.

Everett Martin is a public relations strategist who specializes in stakeholder engagement, reputation management, and corporate social responsibility. He has held CSR and communications management roles with organizations like RBC | Royal Bank, McGill University and SNC-Lavalin, among others. Everett is known as an advocate for best practices, standards, and ethics in the profession of PR. Since the start of his career, he has been active in the Canadian Public Relations Society (CPRS) where he currently serves as a member of the national board of directors. A product of the prairies, Everett now calls Montreal home and works with clients across Canada who want to showcase their ideas and innovation while putting their best public foot forward. He can be reached at www.everettmartin.com. He has his finger on the pulse of Corporate Social Responsibility and reputation management. He’s one of the good guys, helping organizations understand the world as it is and not as it was when they could say one thing and do another. We talk about where CRS is now, and where it’s going, The post Podcast 013: Everett Martin appeared first on ReimaginePr.com.

Dave Kaminski is a professional videographer and the founder of Web Video University, which helps business owners and professionals develop the skills they need to tell their stories using video. It’s a great resource and so is Dave. We were members for years and found lots of great information in there to help us in our technical development both for ourselves and for our clients. Video has become one of the most effective marketing tools there is and with the frequency you will need to be producing video content, hiring a full crew won’t always be in the cards. We love Dave’s program because he breaks things down to be easily understandable and if you’re in a bind he’s there when you need him. He joins me today to talk about the importance of audio, a look at some of the tools in his toolbox, some upcoming offerings in his classes and a few things you need to know about video marketing right now and in the future. The post Podcast 012: Dave Kaminski appeared first on ReimaginePr.com.

So it’s official. Spin sucks. Sadly, not every PR person has gotten the memo. But they will soon as people vote with their feet, their wallets and yes, even their votes. So what’s the way forward? Gini Dietrich, author of the book Spin Sucks and founder of the Chicago-based PR firm Arment Dietrich and Susan McLennan talk about new and exciting ways in which PR sucks, how technology has outpaced our humanity, and how just how damaging silos are to business. And spin sucks. Did I mention that? The post Podcast 011: Gini Dietrich appeared first on ReimaginePr.com.

Marie Nicola has her finger on the pulse of all things internet. She also hosts an online show about digital culture called Nat & Marie. In this episode, Marie and I dig into what digital culture really is, how worried should we be about Big Brother online, if Bitcoin is here to stay, what the heck Doge is, why you absolutely need to know what the Tor Network is, why women have it so tough online sometimes and what the digital future looks like. The post Podcast 010: Marie Nicola appeared first on ReimaginePr.com.

Marc Valois is a Senior Consultant and the Chairman of Ottawa-based The Intersol Group which specializes in strategic and business planning, participative public consultation, group facilitation and conflict resolution/mediation services for both the public and private sectors. Valois has provided consulting, professional and strategic development advice and services to support, plan, design and deliver multi-stakeholder consultations for clients’ at the most senior levels of government, involving Ministers, Deputy and Assistant Deputy Ministers, as w As project leader and lead facilitator, Valois is an extremely dynamic and effective group “architect”, facilitator and “enabler” for Executive dialogue in both official languages. Valois’ knowledge of government and process techniques in designing group meetings in challenging circumstances has contributed to shaping executive-level conversations focused on results. The post Podcast 009: Marc Valois appeared first on ReimaginePr.com.

It’s been a few years now since we first caught up with Ric Dragon. We met at BlogWorld where he was speaking on SEO. He was ahead of the curve then and he’s ahead of it now. Rick is an author of Social Marketology, perfect for any organization wanting to get the right processes in place, and The DragonSearch Online Marketing Manual which goes back to basics on SEO and online strategy. But don’t let his easy manner fool you. He’s thinking way ahead to the where the interwebs is going. In this interview, we talk about the future of search and what that means for the type of digital content you need to be producing.       The post Podcast 008: Ric Dragon appeared first on ReimaginePr.com.

Reilly Yeo is one of the movers and shakers behind Openmedia.ca, one of the most successful grassroots organizations in Canadian history. In just a few short years, it has attracted 600,000 active supporters, changed laws and held big corporations accountable. Openmedia.ca campaigns to keep the internet accessible and affordable. It is an organization about possibilities. About community. About consensus. It gets some of its best ideas from its members. And the person who helps sort and articulate the ideas that come streaming in from its supporters is Reilly Yeo. In this podcast, you’ll get insight into how Openmedia.ca grew its membership so fast and what any organization can do to stay more connected to its audiences.         The post Podcast 007: Reilly Yeo appeared first on ReimaginePr.com.

Ian Mason has been a consultant and a journalist at different times in his career. Two years ago he noticed that consulting firms trying to produce thought leadership were having difficulty actually getting it written in ways that won clients. So he founded Hassard Fay in order to help consulting firms and, later, law firms and other companies produce thought leadership.     The post Podcast 006: Ian Mason appeared first on ReimaginePr.com.