RubyApps Insights

As we wind 2019 down, we take a momentary pause to speak with the ever-active, always-involved, tough-to-slow-down Jaron Rubenstein, Creator of RubyApps and President of RubensteinTech, and we look back upon the past year. Jaron will share some of the year’s highlights, including a recap of the highly successful RubyApps DevCamp, and provide some insight into what lies ahead in 2020. This special episode even includes a "listener mail" segment!

It’s fun to stay at YMCA—and RubyApps DevCamp—which is our topic for this Halloween edition of RubyApps Insights. Our guest is Jaron Rubenstein, who is getting into the holiday spirit by dressing as the Biker, aka the Leatherman, from the unmistakable disco group, The Village People. Today's conversation focuses on RubyApps DevCamp, which is happening for the second time in just a few short weeks in New York City.

RubyApps Insights speaks with Jaron Rubenstein, who introduces us to the concept of Content Lifecycle Management (CLM), and how it addresses numerous pain points and challenges experienced by stakeholders across the enterprise while creating, managing, delivering, and analyzing content. Our conversation also touches on our annual, free user conference, RubyApps DevCamp, which is now open for registration at http://devcamp.rubyapps.com/.

RubyApps Insights examines the impact of positive team culture by interviewing two representatives of the RubyApps team. Julie Barbarese, a Project Team Lead, and Michele Bianculli, our Operations Manager, each play important roles in defining, cultivating, and maintaining the work environment that we describe as Awesome Every Day. Our conversation focuses on how they internalize our mantra, and the parts they play to preserve and promote our culture.

RubyApps Insights speaks with Scott Rubenstein, Partner and Director of Client Services at RubyApps and RubensteinTech. This Cooleyhighharmony version of the show focuses on Scott's upcoming discussion at LMA Northeast, and introduces the participating panelists—Julie Gurney, Stefanie Knapp, and Amy Holtzman. Fans of marketing technology (also early 90s R&B) will enjoy this (Boyz II Men reference-packed) episode. 

RubyApps Insights shares highlights from earlier conversations this year, including Steve Aguiar, Laura Hahn, and Leigh Kessler. Next month, we'll return with new guests, new content, and a new suntan. Happy summer, everyone!

RubyApps Insights provides a special edition of the show, with voiceover talent playing the role of Jaron Rubenstein, Creator of RubyApps and Founder and President of RubensteinTech, and a recent speaker at Gro Pro 20/20.  Listen to the episode on your preferred platform, download a copy of the marketing technology stack blueprint (http://bit.ly/gropro2019), and/or view the webinar of this episode (http://bit.ly/rubyapps-hulkamania).

RubyApps Insights welcomes back Jaron Rubenstein, Creator of RubyApps and Founder and President of RubensteinTech, for a discussion around the marketing technology stack, how having a visualization can help marketers and business developers to organize and optimize their technology systems, and what the strategic implications are for leaders and their direct reports. To download your copy of the blueprint, visit: http://bit.ly/rubyappsblueprint.

RubyApps Insights speaks with Laura Hahn, Head of Design at Priceline, and an expert in semiotics. Our conversation delves into the importance of communication, both internally and externally for organizations, how culture can influence meaning, what the risks are of doing it poorly, and who's doing it well.

RubyApps Insights speaks with Steve Aguiar, partner and marketing lead at BlueWing, a boutique digital agency that specializes in inbound marketing, website conversion optimization, social media lead generation, content strategy, and more. Our conversation is framed around five easy-to-activate steps to getting a B2B digital marketing program kick-started.

RubyApps Insights speaks with Leigh Kessler, a former standup comedian and VP of Marketing & Communications at CharityEngine. Leigh shares his perspectives on marketing technology and how being a standup comic taught him to be an effective marketer with a well-crafted, authentic, and specific brand voice.

RubyApps Insights looks back at select interviews from 2018, and previews some upcoming topics to look forward to in the new year.

RubyApps Insights interviews Jaron Rubenstein, Creator of RubyApps and Founder and President of RubensteinTech, on the topic of how established marketing organizations can learn from, and behave, like startups.

RubyApps Insights interviews Scott Rubenstein, Partner and Director of Client Services, about the return of podcasts, where they went, and how professional services firms are incorporating them into their content strategies.

RubyApps Insights interviews Scott Rubenstein, Partner and Director of Client Services, and Mason Jagel, Client Experience Team Lead, on the topic of Bing Webmaster Tools.

RubyApps Insights interviews Scott Rubenstein, Partner and Director of Client Services, and Mason Jagel, Client Experience Team Lead, on the topic of the General Data Protection Regulation (GDPR).

RubyApps Insights interviews Scott Rubenstein, Partner and Director of Client Services, and Mason Jagel, Client Experience Team Lead, on the topic of website conversion rate optimization.

RubyApps Insights interviews Jaron Rubenstein, Founder and President; Scott Rubenstein, Partner and Director of Client Services; Alex Berman, Senior Project Team Lead; and Julie Barbarese, Project Team Lead; on the five questions marketers must ask.