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Sales for Profit
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Advanced Marketing, More Sales, More Profit and A Bit of a Laugh with Greg Cassar & John Dwyer
Advanced Marketing, More Sales, More Profit and A Bit of a Laugh with Greg Cassar & John Dwyer
SFP Ep 048 – Final Episode
Episode in
Sales for Profit
Today’s show will serve as JD and Greg’s last hurrah as they’ve both decided to take a break from podcasting—at least for a few months anyway. So in this episode, they’ll share what they’ve been up to and the different projects and opportunities they’ll be working on while they spend time away from the mic. This is one interesting episode so don’t miss it!
In This Episode You’ll Discover:
What JD has been working on
What the Dollar Club Website is all about
JD’s private coaching programs
What Greg has been up to
What Greg’s product range consists of
Greg’s view on influencers
One of the key things he has learned about e-commerce
JD’s advice for entrepreneurs who want to take their business to the next level
Greg’s key advice to entrepreneurs
The importance of hanging around the right people
Wrap-up
Links & Resources Mentioned in This Episode:
The Dollar Website Club
The Collective
The Institute of Wow
Quotes from the episode:
People buy based on emotion and then justify with logic.
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Don't be afraid to say 'Next' if something's not working and move on.
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Figure out what you really want to do, make it happen, and just get up one more time if life kicks you in the guts
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
32:00
SFP Ep 047 – Web Designing and Branding with Greg Merrilees
Episode in
Sales for Profit
In today’s show, JD and Greg interview one of the best website designers globally, Greg Merrilees. Greg is the founder and the creative director of Studio 1 Design.
In this episode, he talks about the importance of branding and web designing in a business. They also discuss the things that need to be considered when branding and designing a website.
In This Episode You’ll Discover:
What the hosts have been up to recently
How Greg started his career
Creating Success Shirt website
The importance of branding
Standing out from other competitors
What a brand is made up of
What a mood board is
Different things you need to address when making a website
The importance of a well written copy for your website
Designing for mobile and desktop
The concept of sticky call-to-action
Making websites load faster
Redesigning websites
Bounce rate
The concept of attribution
What does ‘money pages’ mean
Using a story in money pages
Having a homepage video
SPIN selling
Links & Resources Mentioned in This Episode:
SPIN Selling by Neil Rackham
Success Shirt
Studio 1 Design
The Collective
The Institute of Wow
Quotes from the episode:
People buy over emotions than logic.
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The role of the designer is to really give the copy wings to amplify.
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Everything about your brand needs to be congruent, consistent, have clarity, and needs to speak to the tone of the voice of your business.
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
45:09
SFP Ep 046 – Holistic PPC with Ilana Wechsler
Episode in
Sales for Profit
In this episode, Greg interviews Ilana Wechsler. Ilana runs a PPC agency and a PPC academy at Green Arrow Digital. She also has a podcast called “Talking Web Marketing”. Ilana talked about the concept of holistic PPC and how remarketing works. If you want to know more about PPC as well as remarketing, you can’t afford to miss this episode!
In This Episode You’ll Discover:
Who Ilana is
Ilana’s background story
The concept of holistic PPC
What remarketing is
How remarketing works
The assets that you can use in your remarketing campaign
Remarketing campaign on Facebook, Instagram, and Google
The main things you need to do to get started with holistic PPC and remarketing
The biggest mistakes people should avoid
Links & Resources Mentioned in This Episode:
Green Arrow Digital
Talking Web Marketing Podcast
ExcelHelp
Russell Brunson
ClickFunnels
Pinterest
Snapchat
Google
Facebook
Instagram
Show your ads in mobile apps
The Collective
The Institute of Wow
Quotes from the episode:
Being too nice is not always good but having great morals is a good foundation. #salesforprofit
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It has never been easier to brand yourself as an expert.
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
35:13
SFP Ep 045 – Bitcoin Crypto Currency
Episode in
Sales for Profit
What do you know about crypto currency? In this episode, JD and Greg tackle a topic people have been talking about lately—crypto currency. Greg simplified what crypto currency means, how it works, and where it is going. They also discussed its relevance in today’s society. If you want to understand crypto currency more and what all the hype is about, don’t miss this episode!
In This Episode You’ll Discover:
What Greg and JD have been up to
The reason paper money has value
Simplification of the world in terms of currency
What crypto currency is
What Bitcoin is and how it varies in price
Understanding blockchain and how revolutionary it is
How Bitcoin works and how secured it is
Bitcoin as a reserved currency in the crypto currency world
What Web 3.0 would look like
Longevity of crypto currency
The relevance and value of Ripple
Ethereum and its smart contracts
Living in an age of exponential investing
Personal investing and self-managed super fund
Difference between index fund and standard managed mutual fund
The concept of triangulation
Links & Resources Mentioned in This Episode:
MONEY Master the Game by Tony Robbins
Rich Dad Poor Dad by Robert T. Kiyosaki
Rich Dad’s CASHFLOW Quadrant by Robert T. Kiyosaki
The Collective
The Institute of Wow
Quotes from the episode:
Bitcoin is like a digital gold. #salesforprofit
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Instead of trying to outperform the market, what about if we buy a slice of the market. #salesforprofit
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Only invest the money you are willing to lose. #salesforprofit
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
48:13
SFP Ep 44 – Building An Authority Content Blog
Episode in
Sales for Profit
What are you going to do to win the game long term? In this episode, JD and Greg discuss the best way to building an authority blog to help build you list, in addition to paid traffic ads. This is going to be an interesting episode for those people who recognize the value of blogging, but perhaps aren’t sure how to get started or how to have cut through in a now competitive area. Don’t miss this episode!
In This Episode You’ll Discover:
The latest marketing projects the hosts have been working on
How to effectively use paid traffic
Backing up authority blogging with paid traffic
The benefits of amplifying content
Content and commerce model
Examples of content and commerce
The most effective way to build a big authority blog
What blog length is ideal?
Comparison of short blog post everyday versus quality blog post once a week
The importance of good quality content
Links & Resources Mentioned in This Episode:
Skincare
L’Oréal
Quote from the episode:
Sometimes you're gonna build something that is sticky. #salesforprofit
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback or questions you’d like to share? Leave a note or join the conversation in the comments section below. We’d love to hear about your blogging experience and what you’ve found challenging in this area or what you’ve found to work really well in your market.
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
29:58
SFP Ep 43 – Business and Lifestyle Design with James Schramko
Episode in
Sales for Profit
Are you tired of working more hours to make more money? In this episode, Greg and JD interview James Schramko. James is a business coach who specialises in online business. He is the founder of Super Fast Business and the author of the book, “Work Less Make More.” If you want to learn how to strike the right balance between work and lifestyle, this is one episode you can’t miss!
In This Episode You’ll Discover:
How people measure success erroneously
How to go about lifestyle design properly
The person who influenced him
What prompted him to realize the importance of sleep
Benefits of surfing
The importance of using scale in your business
What effective alley is all about
The concept of the shit sandwich
Links & Resources Mentioned in This Episode:
Work Less Make More
Warren Buffett HBO Documentary
Super Fast Business
James Schramko’s Website
Quotes from the episode:
The easiest time to sell an event is while you're still at the event prior to it. #salesforprofit
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An absolute destroyer of sleep is alcohol. #salesforprofit
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You can stop doing a lot of things that you think are important. #salesforprofit
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
44:11
SFP Ep 42 – 4X Business Growth By Acquisition with Peter Moriarty
Episode in
Sales for Profit
Are you looking for ways to increase your business growth by as much as 4x? In this episode, JD and Greg interview Peter Moriarty, a small business cloud technology expert and the founding partner and managing director of itGenius Australia. He will show you how he grew his business exponentially through acquisition and how you can too. In addition, you will also gain insights into the processes involved in acquiring a business. This really is one episode you can’t afford to miss!
In This Episode You’ll Discover:
What your hosts have been up to
What itGenius is
Peter’s journey in becoming an Entrepreneur
Spanning out into a web hosting business
Peter’s first business acquisition and how his process worked
Learnings from the first business acquisition
How business owners communicate with itGenius
Raising capital to acquire a business
Customer Communication Plan
How they doubled the business just within 24 hours
Growing the business progressively
The anticipation and excitement of getting the deals across the line
What’s next for Peter
Who is their ideal customer
Links & Resources Mentioned in This Episode:
itGenius
Host Genius
Dialpad
Good to Great by Jim Collins
12 Essential Cloud Productivity Apps Guide
The Collective
The Institute of Wow
Quotes from the episode:
The time with your accountant should be spent analyzing numbers, and not actually preparing tax returns. #salesforprofit
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Establish a time in each month that you’re going to sit down and pay your bills. #salesforprofit
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When you are selling more and you’re making less margin, your profit wedge is in reverse. #salesforprofit
Click To Tweet
Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
36:28
SFP Ep 41 – Engineering More Profit and Cash in the Business with Jason Skinner
Episode in
Sales for Profit
Are you chasing revenue or engineering profit? Greg interviews Jason Skinner, chief accountant and business strategist, of Skinner Hamilton. They discuss different concepts on engineering profit like the concept of profit wedge and the 5 key profit drivers. Jason also shared the value of meeting with your accountant. Don’t miss this episode!
In This Episode You’ll Discover:
How Jason ended up where he is now
Thoughts on how and why people are chasing revenue rather than engineering profit or cash
The Concept of Profit Wedge
Mistakes made when the focus is on revenue
What is a ‘Reverse Budget’ and how you can apply one
Quantifying what you are chasing and knowing your goals
Quarterly vs Annual meetings with your accountant
5 Key Profit Drivers
Understanding the difference between gross profit and net profit
The difference between accounts receivable and accounts payable
The Car Analogy on Accounts Payable
Inventory day figures
Importance of Accounting
Links & Resources Mentioned in This Episode:
Xero Website
Accounting Software and Online Bookkeeping Website
9 Pillars to Business Growth By Jay Abraham
Skinner Hamilton Website
The Business Made Easy Podcast with Jason Skinner
The Collective
The Institute of Wow
Quotes from the episode:
The time with your accountant should be spent analyzing numbers, and not actually preparing tax returns. #salesforprofit
Click To Tweet
Establish a time in each month that you’re going to sit down and pay your bills. #salesforprofit
Click To Tweet
When you are selling more and you’re making less margin, your profit wedge is in reverse. #salesforprofit
Click To Tweet
Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
33:44
SFP Ep 40 – Launching and Scaling on Amazon with Kiri Masters
Episode in
Sales for Profit
How to be successful with Amazon? In this episode, JD and Greg interview Kiri Masters, an Amazon marketing expert, on how Amazon can help businesses on their sales. She shares some hard facts about Amazon and tips on marketing that you need to know. Don’t miss this episode!
In This Episode You’ll Discover:
Who Kiri Masters is
Kiri’s story and how she ended up in U.S
How Kiri grew the business from one person to twenty people
The success of the Amazon Prime Program
The impact of Amazon coming to Australia and to Australian businesses, retailers and opportunities
How Amazon are making things easy by handling import requirements and other fulfillments requirements
Why Amazon is catalogue-driven
Kiri’s thoughts about selling your own brand vs being a distributor of someone else’s
How to get sales velocity
How to get your product/s to gain momentum fast
How product bundling works
The main key to scaling seven figures and beyond
How Bobsled Marketing works with businesses
Links & Resources Mentioned in This Episode:
Kiri Masters Website
I like that lamp Website
Bobsled Marketing Website
Amazon Prime
Amazon Sponsored Products
E-commerce Brain Trust Podcast
The Amazon Expansion Plan by Kiri Masters
Quotes from the episode:
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
43:53
SFP Ep 39 – Millionaire Mindset
Episode in
Sales for Profit
Are you programmed to be rich in your life? In this episode, JD and Greg discuss about the The 15 Must-Know Differences Between The Rich and The Poor handwritten report. The report goes into detail about how the rich thinks and behave and compares that to the poor-man mindset. Do you want to know how to ensure that you are on the path to be rich? Learn just how different the mindsets are between the rich and the poor, discover what path you are currently on and take note of the right mindset that will get on the path to thinking rich. Don’t miss this episode!
In This Episode You’ll Discover:
What’s going on with them recently
Discussion about thinking and behaving like the rich
How programming leads your thoughts and feelings
The crowd you hang with matters
Meeting people that drain you
Having the right mindset
Differences between how the rich and the poor think:
The rich like to hangout with people who say “Why not”.
The rich often get paid on results value while the poor on the number of hours they worked.
The poor do the work and then get paid while the rich get paid and then do the work.
The poor earns, spend, saves and then invests what’s left while the rich earns, saves, invests and then spends what’s left.
The rich tends to look at mindset as crucial to success unlike the poor.
The poor are saying “I don’t like selling” while the rich are thinking that nothing happens until the sell has been made.
Links & Resources Mentioned in This Episode:
If Disney Ran Your Business What Would It Look Like?
The 15 Must-Know Differences Between The Rich and The Poor Checklist
Rich Dad’s Cashflow Quadrant: Rich Dad’s Guide to Financial Freedom
Quotes from the episode:
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
45:40
SFP Ep 39 – Millionaire Mindset
Episode in
Sales for Profit
Are you programmed to be rich in your life? In this episode, JD and Greg discuss about the The 15 Must-Know Differences Between The Rich and The Poor handwritten report. The report goes into detail about how the rich thinks and behave and compares that to the poor-man mindset. Do you want to know how to ensure that you are on the path to be rich? Learn just how different the mindsets are between the rich and the poor, discover what path you are currently on and take note of the right mindset that will get on the path to thinking rich. Don’t miss this episode!
In This Episode You’ll Discover:
What’s going on with them recently
Discussion about thinking and behaving like the rich
How programming leads your thoughts and feelings
The crowd you hang with matters
Meeting people that drain you
Having the right mindset
Differences between how the rich and the poor think:
The rich like to hangout with people who say “Why not”.
The rich often get paid on results value while the poor on the number of hours they worked.
The poor do the work and then get paid while the rich get paid and then do the work.
The poor earns, spend, saves and then invests what’s left while the rich earns, saves, invests and then spends what’s left.
The rich tends to look at mindset as crucial to success unlike the poor.
The poor are saying “I don’t like selling” while the rich are thinking that nothing happens until the sell has been made.
Links & Resources Mentioned in This Episode:
If Disney Ran Your Business What Would It Look Like?
The 15 Must-Know Differences Between The Rich and The Poor Checklist
Rich Dad’s Cashflow Quadrant: Rich Dad’s Guide to Financial Freedom
Quotes from the episode:
Click To Tweet
Click To Tweet
Click To Tweet
Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
45:40
SFP Ep 38 – What’s Working with Facebook Ads
Episode in
Sales for Profit
What works and what doesn’t in the online world? A question Digital Marketers, Entrepreneurs and Business Owners often find themselves asking right? In this episode, JD and Greg discuss about how business owners should take advantage of Facebook Advertising. They discuss how to use Facebook Ads in their many forms, plus tips on which Facebook Ads to use that will get you the attention and conversions you’re chasing. Don’t miss this episode!
In This Episode You’ll Discover:
What the hosts have been up to
Talking about foot golf
How should you use Facebook as a business owner and how it should work for you
How effective it is to advertise in Facebook
Using Facebook as a means for building authority and creating value
Conversion rate on different devices
The importance of setting up Remarketing
Delivering marketing message in Facebook
Why some business owners are not making money on Facebook
Examples of effective Facebook campaign
Why shorter videos and with square format are effective Facebook Ads
Visual stories as effective Facebook Ads
Getting the attention of people while scrolling their newsfeed
Percentage of people watching vs listening videos
Instagram as another medium
Starting of by leading with a value
Links & Resources Mentioned in This Episode:
The Wow Marketing Academy
Advertising on Facebook
Rev – Transcription, Captions, Translation Website
Quotes from the episode:
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
41:37
SFP Ep 37 – Interview with Ben Fewtrell
Episode in
Sales for Profit
What makes a business successful? In this episode, JD interviews Ben Fewtrell of MaxMyProfit on how to build a successful business. Ben shares his 5 Stage Business Acceleration Blueprint and how it can help you grow your business. Listen and learn more on how these stages can help you. Don’t miss this episode!
In This Episode You’ll Discover:
Who is Ben Fewtrell
What does Ben do
Why people get into business
Building a business that you don’t want to rely on you
The difference between being self-employed and having a business
Definition of business
Changing your mindset of doing everything on your own
Key fundamentals of what makes a successful business
5 Stages of the Business Exceleration Blueprint
Foundation
Cash flow forecasting
Making sure you are doing the right things at the right time
Growth
Making sure you are making the customers happy
Optimization
Automating and systemizing your processes
Transition
It is where you transition from working in to working on
Diversification
Ben’s advice to business owners on what to look for aside from experience when choosing people
Links & Resources Mentioned in This Episode:
MaxMyProfit
Clickfunnels by Russel Brunson
MailChimp
[Free E-Book] Planning Your Path for Business Success
MaxMyProfit’s Twitter
Ben’s LinkedIn
Quotes from the episode:
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
39:42
SFP Ep 36 – From Day Job to Million Dollar Business with Paul Glossop
Episode in
Sales for Profit
How did Paul Glossop transition from having a day job to having a million dollar business? In this episode, Paul Glossop of Pure Property Investment shared with Greg and John the strategies and journey of jumping from a day job into his new business. He also talked about lead generation, marketing, and a whole lot more. Don’t miss this episode!
In This Episode You’ll Discover:
What the hosts have been up to
Paul Glossop’s day job story before he started Pure Property Investment
What made Paul get into property investment
How Paul started his million dollar business
Things Paul did before he jumped into his business
Setting up keywords with buying intent – Google AdWords
Focusing on the opportunity to get good buyers
Building traffic
Speed bumps Paul went through along the way
Who are their target audience
What Paul has done as far as People and Procedures
Where are the leads come from
Links & Resources Mentioned in This Episode:
The Wow Marketing Academy
Pure Property Investment Website
Pure Property Investment Facebook
Google Adwords
Fortune 500
Kevin Young of Property Club
Quotes from the episode:
If I’m not going to do it now, I’m going to regret it for the rest of my life. And worst case scenario, I’d go back…
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What we like to always achieve is that all in the team understand every clients’ dispositions. #salesforprofit
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
41:07
SFP Ep 35 – Steven Dixon $500 Startup to Significant Exit
Episode in
Sales for Profit
In this episode, Greg chats with Steven Dixon about how he started his business, the challenges along the way and the process of his significant exit. Learn about the key areas to get right when building a business as Steven shares the important lessons he learnt in each stage. Don’t miss this episode!
In This Episode You’ll Discover:
Introducing Steven Dixon
History of Dixon Clothing Group
Challenges and lessons learned during manufacturing journey
Key areas: People, Process, Profitability
The Significant Exit
The process for closing a business
How it felt after the exit
Links & Resources Mentioned in This Episode:
Breakthrough 4 Business
The Academy
#10 Teamwear
AirX Teamwear
The Collective
The Institute of Wow
Quotes from the episode:
If you don’t understand it, you can’t improve it. #salesforprofit
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Let’s create the rules of the game on how we want to play it. #salesforprofit
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
33:37
SFP Ep 34 – Getting Free Publicity
Episode in
Sales for Profit
Do you want to get free publicity? Here’s how: be provocative! In this episode, JD and Greg talk about free publicity and ways of getting it. They also share some experiences on free publicity. Don’t miss this episode!
In This Episode You’ll Discover:
What the hosts have been up to
Richard Branson – A challenger brand
What is Free Publicity
Ways of getting free publicity for average business owners
How John sold his property by putting a Real Estate Press Release
Getting Publicity by being provocative
Having a Facebook campaign
Consider yourself as a journalist
Make sure its a good story
Headline should grab attention
Ideas that can help you improve your chances of getting free publicity
Concept of Winter is coming
Links & Resources Mentioned in This Episode:
Richard Branson
Virgin Group
Facebook Live
The Collective
The Institute of Wow
Quotes from the episode:
Nobody is interested of what you’ve got to say if you’re just humdrum. #salesforprofit
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At the end of the day, nothing much has changed. It comes down to the creativity and the strategic thinking which…
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
36:08
SFP Ep 33 – What Would Disney Do Differently If They Ran Your Business Part 2
Episode in
Sales for Profit
In part two, John Formica continues to share more of his secrets on how Disney delivers a magical experience to their customers. John talks about how creating a magical environment for everyone is vital and how they achieve it. Don’t miss this episodes!
In This Episode You’ll Discover:
How Disney delivers extraordinary customer experiences
Hire as cast members – Disney’s philosophy
Creating the environment
Disney mantra – making people happy
Employee involvement
Disney’s “Win back” program
Well-factor bonus giveaways
Links & Resources Mentioned in This Episode:
Disney
Disneyland
Walt Disney World
Wicked Berries
John Formica
The Collective
The Institute of Wow
Quotes from the episode:
Create relationship with people. #salesforprofitClick To Tweet
Whatever you do, plus it by 1 more. #salesforprofitClick To Tweet
Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
32:53
SFP Ep 32 – What Would Disney Do Differently If They Ran Your Business Part 1
Episode in
Sales for Profit
What do businesses need to create a magical experience?
In this two-part episode, John Formica, The Ex-Disney Guy, will talk about tricks on delivering magical and extraordinary experiences to customers. He will also share how Disney creates a magical dream. Don’t miss this episode on how you can find the right people for your business and create the right atmosphere to keep them.
In This Episode You’ll Discover:
Disney’s extraordinary knockout customer experiences
Hiring the right people
Disney fills roles, not positions
They hire right, train right, and treat people right
Putting into practice the philosophy of Disney
Making people know the purpose of why they are being hired
Traditions training
Hiring the right people for the right job
Links & Resources Mentioned in This Episode:
Disney
Disneyland
Walt Disney World
John Formica
The Collective
The Institute of Wow
Quotes from the episode:
Sometimes, good is the evil of being great. #salesforprofitClick To Tweet
They do because they want to, not because they have to. #salesforprofitClick To Tweet
The magic begins with people.Click To Tweet
Great people are out there. We just need to find them. #salesforprofitClick To Tweet
Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
30:34
SFP Ep 31 – Get Out Of Your Day Job Part 2
Episode in
Sales for Profit
In part two of How To Get Out Of Your Day Job, we discuss in depth the 15 key learnings we’ve experienced throughout our journeys. It’s so important to know our common mistakes and then learn how to avoid them in the future. What’s cool about this is that we’re sharing our mistakes with you so you can avoid them too! Don’t miss this episode!
In This Episode You’ll Discover Our 15 Key Learnings:
Think about the market, not the product
Always be Building the List
Acquire Customers at Speed
Create Valuable ‘Helpful’ Media
Build a ‘Brand’ – not just ‘Build a Site That Ranks for Stuff We Can Sell’
Have to Hustle
Price Point Matters
Have a Value Ladder
Focus on 3 Machines
Be Resilient
Have Multiple Touches
– The Magic Wand Technique
Have ‘Strategy’ not ‘Tactics’
Build ‘Coolness’ Factor
Profit Wedge
Energy Units
Links & Resources Mentioned in This Episode:
Rich Dad’s Cashflow Quadrant: Rich Dad’s Guide to Financial Freedom by Robert Kiyosaki
The Collective
The Institute of Wow
Quotes from the episode:
“What you measure is what you can manage.” #salesforprofitClick To Tweet
“Just be willing to do what others won’t do to get results that others won’t get.” #salesforprofitClick To Tweet
“Will you choose life or will you settle for it?” #salesforprofitClick To Tweet
Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
28:02
SFP Ep 30 – Get Out Of Your Day Job Part 1
Episode in
Sales for Profit
Are you happy with your current job situation? Or do you want to change it? In this two-part episode, you will learn strategies and tactics on how to put a plan together and get out of your day job to create the lifestyle you want and deserve. We talk about accelerating where you are right now and learning a better business model. Don’t miss this episodes about knowing your “Why” and changing your situation!
In This Episode You’ll Discover:
How the host plan his day
Digital Marketing works
Different Job experiences
What you don’t like of your current job or current situation?
What’s your Why?
What you need to focus on?
How sales and marketing help your job
Changing your situation
Four Main Models for getting money
Five Main Business Model Options
Links & Resources Mentioned in This Episode:
Rich Dad’s Cashflow Quadrant: Rich Dad’s Guide to Financial Freedom by Robert Kiyosaki
How To Get Out Of Your Day Job & Create The Lifestyle You Want & Deserve
The Collective
The Institute of Wow
Quotes from the episode:
“Think bigger thoughts and dream bigger dreams.” #salesforprofitClick To Tweet
“The more you learn about sales and marketing,the more money you make.” #salesforprofitClick To Tweet
Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
26:55
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