salesability : Expanding Sales Ability for Scalabi

Recurring Revenue, Predictable Profit, Money in the Bank! Productized services sounds great (hey we love it) but there are some pitfalls we see (and committed) over and over again. Listen in so you can learn from our mistakes. Enjoy the Show!

In our brand new show format focusing on scaling your services business we discuss the merits of productized services and why we think it beats Software as a Service hands down.

This episode I speak with Dan Faggella of CLVBoost. Dan has a fascinating story of how he got started in automation and gives some great ideas on how he grew a small local martial arts gym into a hugely successful online business. Enjoy.

This episode I speak with Andrew Youderian of Ecommerce Fuel. Andrew runs a number of very successful ecommerce sites and has built a brand showing others how to get into drop-shipping for themselves. We talk the value of building audience, how he selected Office Autopilot as his Automation tool of choice and some of the successes he has seen (and a few failures). Enjoy. TOPICS From Investment Banking to CB Radios? Audience Building to engender trust Authentic Experience (Wins & Losses) Key to Growth How Andrew made his automation software decision If at first you don’t succeed, ask for help! Andrew’s tips on what to focus on first MENTIONS Andrew Youderian Ecommerce Fuel Tropical MBA - Explaining Entrepreneurship to your Family Empire Flippers Ezra Firestone Office Autopilot Infusionsoft TRACK OF THE WEEK Treat ‘Em Right - Chubb Rock

This episode I speak with Brennan Dunn of Planscope, Double Your Freelance Rate, Freelancers Guild, etc. etc. etc. Brennan is a teacher, software builder, writer, and inspiration to many who want to figure out how to build their businesses online. TOPICS Long time reader, first time buyer and all that jazz Brennan’s lessons the “hard way” How a conference was the inspiration to write his first book The point of B2B software is to help people’s business, a book, services & training can do the same thing Lifestyle Design is NOT a dirty word(s) Building an Audience is so important Email is the glue Segmentation Investment vs. Expense Right Offer at Right Time Get a Quick win early on - It Ain’t All Hockeysticks

A quick episode this week with my 5 Rules for email marketing to help you sell more, faster TOPICS Email Marketing Rules to Live By You aren’t writing for an English teacher The importance of writing for the small screen WIIFM - What’s In It For Me? Get personal with your reader Are you creating enough value? What are you trying to do? Are you being clear? MENTIONS Infusionsoft Office Autopilot

This episode I speak with Paul Sokol, Campaign Builder Mad Scientist @ Infusionsoft. Paul and I talk the biggest mistakes people make in Marketing Automation and discuss a few ways to approach your tools to get the best return. Enjoy!

This episode I speak with Rob Walling of Drip and HitTail, and Micropreneur Academy, and Startups for the Rest of Us, and… If you get the idea that Rob keeps popping up in the circles you travel online, then you are in the right circles. We talk email marketing lessons learned from his new business launch and how automation means more money.

This episode I speak with David Heinemeier Hansson from 37signals. We discuss his book Remote and why distributed teams are the future of working and what you are missing by limiting yourself to only hiring team members that are local to you. TOPICS Offices are Interruption Factories Don’t confuse enthusiasm for a great idea Are you going to limit the success of your business to a “dirt lottery”? Even when you have a BIG audience like 37signals niching down [link] is powerful Don’t replace the physical time clock with a virtual one How overlap can make your distributed team more effective Ain’t nothing wrong with a little lifestyle design Tools that create culture & collaboration & tools that destroy it Hire the best regardless of location, but treat them like they are local Industrial age thinking in the 21st century Focus on output not input - align the work to the business goals My hacks to ensure my work is focused - browsers & razors oh my!

This episode I speak with Justin Cooke of the Empire Flippers. Justin made the big move from Aweber to Office Autopilot about 6 months ago and today he is going to share some the lessons he learned… the hard way.

We discuss some of the pros & cons of paypal versus a merchant account and how this affects both your sales & marketing efforts.

This episode I speak with Keith Hanson, Founder & CEO of Twin Engine Labs about how you maintain a string company culture in the expansion (and sometimes contraction) of your business. Keith has some awesome tips on how to focus on things that really matter to grow your business in the good times and bad.

This episode I speak with Clay Collins of LeadPages. Now I have to admit I am a fan of Clay’s from way back (2009 which is an eternity in online marketing). In the wake of Clay raising $5 million for his already profitable business I wanted to get to the bottom of his views on all things landing pages and opt-ins.

We have all heard the praises of permission marketing, but does that mean there is no room for outbound marketing practices anymore?  In this solo episode I talk about a recent outbound email campaign I undertook and some of the lessons I learned so you don’t have to make the same mistakes I did.

Tim Conley of Foolish Adventure and the new Marketing for Founders podcast talks about the importance of segmenting your sales & marketing efforts to focus on the people who are ready to buy.

This episode I speak with Cam Collins of Exuma Technologies, a software company that focuses on the boating industry. Cam discusses how he used the recession as motivation to figure out the real reason his business exists by talking with customers and understanding his own motivations.

I talk with the Podfather himself Dan Andrews from TropicalMBA about niching down your idea for greater success. Build on a revenue stream not a specific market is just one of his great pieces of advice.

How do you go from an old school biz to online? I speak with Jake Hower to get the lowdown on how he did it and the tool he created to help you do it through Infusionsoft or Ontraport.

Can You Target too small a niche? My guest today James Schramko thinks so. James and I discuss his background and how to properly target market.

A discussion with Andy Drish & Dane Maxwell of Foundation, a six month program that helps people learn entrepreneurship to launch an online business.