say-the-write-things podcast

Successful case study stories emerge when you develop a discerning method for choosing your next case study or series of case studies. It will streamline the work and help define the process. In this episode, we're talking about how to find and recognize the starting points of a quality case study. We'll talk about using the following categories to zero in on developing quality stories with strategic value: Impact: What kind of difference did your product or service make? Measurable results: What numbers can back this up? Narrative potential: Does this make for a good story? Learn more at https://sites.google.com/view/the-agile-case-study/what-is-it Or email  patzloff@me.com  

With short attention spans, scannable content is a must! As a marketing pro today, you've you must consider the visual composition: the readability or the scannability of all your content, messages and compositions.  Here are 7 proven tips to create content designed for skimming -- without sacrificing quality. PDF Guide available here: https://payhip.com/b/YHnBC  

We're going a bit deeper into this ChatGPT and AI discussion. Discover how it is being utilized for marketers. Plus you will discover a tremendously effective format for crafting powerful prompts.   

This technology may be the game changer for content marketers - but only if you know how to leverage it. Get a simple, down-to-earth take on the one simple concept that will bring Chat GPT to life for you. #chatbot #chatbotmarketing

New vibe, new attitude. Check out the preview of things to come this year. 

Short, candid commentary on current events in content marketing.

It’s plenty noisy out there and standing out is no easy task. So give your brand a hand by taking on the attitude that you can be a media company and share out content in bold and unique ways. Listen in to hear some strategies and tactics that help you.

In this six-minute audio article, we hit this main idea--  Stop planning for what your business is doing with content. Start planning what content should be doing for your business. First, we tackle three ways to assess your current content. It will help you make the most of what you have and encourage you to not re-invent the wheel for your content marketing materials. Then we present four helpful questions to ask to help optimize the potency of your content. Finally, as thank you for listening, we want to share a FREE document entitled A Guide to Simplified Content Solutions, in it, you'll learn about the following: Fresh takes on blogging, white papers, and case studies. New ways to leverage these changes. How these new compressed approaches can enhance your content marketing campaigns. Learn about the Say The Write Things podcast and visit the home page.

Email is the overlooked digital channel that continues to perform wonders -- for those who know how to leverage it. Are you leveraging an effective email strategy? Listen in on how to create messaging strategies to help make the most of your next email campaign. From email formatting to subject lines to user experience tips to landing pages, we cover that natural messaging flow - think waterfall! It's packed with the good stuff - promise.

The Say The Write Things brand feels this is an ideal time to mix the old with the new — because we believe many proven methods can work even better in new situations. Listen in.

Make no mistake, Email Marketing is the lifeblood of most businesses. And the demand for results keeps growing. Because email marketing is so critical, there are two episodes dedicated to it. Learn how to build your email strategy around defining a solid purpose and how to reverse engineer your email campaigns for the best, most profitable results. From the email list to the call-to-action to landing page strategies -- it's all front and center in this episode. Listen in for a special high-value tip at the end!

Don't spin your wheels with aimless posts, get focused on three specific methods that will help you create meaningful messages for your social media channels. Also learn about social media advocacy programs that are creating exiciting new forms of influencer marketing. Whether you're seeking lead generation or webinar registration or just want a better way to handle customer service, this episode is for you.

Before you pick up a camera or your smartphone or hire someone to, let's have a basic conversation on creating videos that do more. In this episode, you 'll learn how to tell a meaningful story with video scripting techniques, how to make certain you're on target with strategy prep tips and three ways to produce your video for maximum cost- and time-effectiveness. Lights, camera, action-based insights for your next video.

The decline of traditional advertising and the ad agency has been a sad, sorry event unfolding for nearly 20 years now. And it's just that a slow, death waltz, a bit clumsy and uncouth. Yet there are plenty of folks who refuse to let go, still clinging to the ideas of traditional, big brand awareness that just don't work today. Unprepped and raw, with a stream of consciousness style, I do hope you'll listen and share your thoughts on iTunes. 

Frequently Asked Questions are one of the oldest copywriting tools I know of, yet they are so perfect for today's digital and content marketing. Discover how to make the most of FAQs online and off. This episode is loaded with useful tips and tricks. Plus you'll learn how they work much like the artificial intelligence tools of today!

Content marketers use personas to develop a profile of an ideal customer and an understanding of their emotional needs and pain points. Learn how Seth Godin helped me take this to a new level and why you need to look deep to discover what’s really affecting your personas.

It's a big mistake to think content writing and copywriting are the same thing because each has a distinct purpose and outcome. So learn the difference and how they actually work together in an ingenious codependent way to make your marketing messages successful. 

Learn about the 4th theme in the Say The Write Things thesis - Be Authentic. And get some basic insights on persona development, SEO tricks and an important concept I picked up from Gary Vaynerchuk. Most importantly listen to Oscar Wilde, be yourself, everyone else is taken.

There’s a method to the madness of content and digital marketing, and having a purpose is a good strategy. Learn tips on how to keep your content strategies moving along with a clear and purposeful plan.

In today's content and digital marketing environment, the stakes are high. Awareness is a prime asset and the competition is ruthless. It's why you need to stand out by being unique. Explore techniques to help your brand and social media make an impact. Because today different beats better. Also in this episode discover Seth Godin's philosophical approach to being amazing.