Secrets Of Marketers

In this episode of Secrets of Marketers, Erin King sits down with Jeremy Blossom & Danielle Korpman to break down how she’s been able to perfect her webinars throughout the years. Learn tactics to keep your audience engaged, keeping that chat box scrolling, and most importantly, generating the conversion at the end of the webinar. If you want to learn how to generate more sales and revenue through webinars, this podcast episode is for you. Erin King is the world’s leading digital persuasion expert, having helped clients ranging from The Academy Awards in Hollywood to The U.S. Navy at the Pentagon show up more powerfully from behind the screen. She is the Chief Social Officer of Strikepoint Media, a three-time digital entrepreneur, has been featured in Forbes and the podcast host of SUCCESS Magazine’s “On Your Terms with Erin King” She’s also the Amazon best-selling author of “Digital Persuasion” and “You’re Kind of a Big Deal”,  0:00 - Beginning 0:50 - Webinar breakdown 2:40 - Infotainment - What is it? 11:05 - Creating an “experience” for your audience 11:45 - How do I persuade someone? 16:39 - The pre-event touch-points 18:49 - The pre-pre-work (unexpected delight) 25:00 - Mapping out the “ride” for your webinar 27:35 - What comes next after “Know, Like, Trust?” 30:30 - Developing your own “style” of tried and true methods 37:50 - The three buckets of stories to tell 45:30 - The most powerful phrase in persuasion 48:00 - Closing the deal Erin and her offers can be found at www.erinking.com To listen to more episodes, visit www.secretsofmarketers.com  

Affiliate World: Dubai was a two-day marketing conference featuring the industry's brightest minds and newest trends. With more than 6,000 marketers in attendance, there were plenty of high-value tactics and strategies shared. In this episode, Jeremy & Danielle sit down to give their biggest takeaways that you can implement into your own business to start scaling to new levels. Find out the newest insights on leading a team, an all-new pod-structure agency set-up, and how to find what resonates best with your audience on specific mediums. 1:05 - What is Affiliate World Dubai? 3:03 - Danielle’s Biggest Takeaways 3:45 - Pod Structure Breakdown 7:20 - The Ad Creative Strategy Map 9:22 - Biggest Ad Creative Mistakes Marketers Make 11:10 - Pixels, Targeting, and Media Buying Insights 12:10 - Jeremy’s Biggest Takeaways 12:50 - How are we going to engage the middle of the funnel? Turning your lead generation efforts into HOT BUYER lists 14:40 - How to manage and segment your email list 16:25 - Getting Your Team Focused on KPI’s 17:25 - Why Attention Rate (Not CTR) Matters 18:38 - Chris Mercer namedrop - Attention Rate 19:10 - User Generated Content (UGC) 20:30 - Link UGC Ad from Chris 23:45 - Understanding TikTok (You Can’t Ignore It) 27:15 - Reminiscing on Dubai

Co-hosts Jeremy Blossom & Danielle Korpman sit down with Ryan Levesque - Ryan is the 5 x Inc. 5000 CEO of The ASK Method® Company, and the #1 national best-selling author of the books Choose and Ask, the latter named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. He is also co-founder of bucket.io®, the world’s leading QUIZ Funnel software technology, with over 30 million end users worldwide.   In this episode, we cover: How to use a quiz funnel to quickly build an email list How to use a quiz funnel to generate cheap leads (but very high quality) How to convert those leads into paying customers and clients Ryan is hosting a week-long LIVE Quiz Funnel Workshop where he's going to take you through the process of creating your quiz from start to finish. If you'd like to join him, visit www.quizfunnel.com/strikepoint and use code "strikepoint" to access it for FREE!   Episode Rundown: 2:10 Welcome Ryan Levesque 2:49 What a quiz funnel is and how it works 5:30 Why quiz funnels are compelling 7:30 The viral component 9:20 But what about conversion rates? 11:30 What is zero party data? 18:25 Seeding the sale for your offer 21:20 Ideal number of questions 31:15 Building a quiz funnel 33:15 Common mistakes 39:40 The psychology behind why quiz funnels work 44:00 Types of quizzes 51:30 How to get started building your own quiz funnel

Jeremy interviews Roland Frasier, serial entrepreneur and an expert in scaling businesses. Roland is currently the CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide. Roland has a real passion for business and putting deals together and is always looking for businesses to invest in or acquire, re-position and sell.  Tune in as we dive into his background, tips on scaling a business, and more!

Jeremy sits down with Kirill Zagalsky, Co-Founder of Advantage Gold, the industry leader in precious metal IRA rollovers. Prior to Advantage Gold, Kirill was a Senior Account Executive at a national United States Mint listed dealer, specializing in precious metal IRA accounts. He’s been featured in several media outlets on the subject of gold and IRAs such as “Your Money: Your Choices”, and a feature on NBC’s “Tumbling Stocks Trigger Rush for Gold”.

Jeremy sits down with Eric Siu, the CEO of content intelligence software company ClickFlow. Eric also owns his own agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce, and Uber just to name a few. Eric acquired Single Grain in 2014, and had the vision of turning it into a business-changing agency. With a holistic approach to marketing, Single Grain integrates every aspect of modern brand-building, from PPC and SEO to content marketing and paid social ads. Eric frequently speaks at conferences and events around the world on Marketing topics and SaaS.

Jeremy interviews Arthur Levy in this week's episode, an Inside look at Performance Marketing. Arthur Levy is the VP of Business Development at Brex where he is in charge of channel strategy and partnerships. In the past 18 months, Brex has brokered key partnerships with blue-chip Partners including YC, Amazon Web Services, JetBlue, Zoom, Trinet, First Republic Bank, Slack, Apple and Netsuite. Partnerships now drive close to 40% of Brex’s new revenue each month. Arthur started his career at Centerview Partners in tech investment banking, and has spent the last ten years operating and investing

Jeremy interviews Steve Hartmann in this week's episode, an Inside look at Performance Marketing for a Fortune 100 Company with a $100million + Budget. Steve Hartmann is the Head of Integrated Marketing for Experian’s direct to consumer business where he is responsible for the management of all paid media channels and partnerships. The current focus of Experian’s consumer strategy is the revolutionary Experian Boost product that launched in 2019 with an expansive cross-channel marketing strategy. With almost 20 years of marketing experience, Steve has a broad-reaching marketing background with an emphasis on customer acquisition, media strategy and brand marketing. Prior to Experian, Steve ran successful marketing teams at several digital businesses including eHarmony, GameFly and HelloTech.

Jeremy interviews Max Finn the President of Unicorn Innovations and they unreveal Hacking the Performance Game & Killer Automated Media Buying Tactics Every Marketer Must Know. Max Finn is a serial entrepreneur who has raised millions of dollars in VC funding, sold products to the Fortune 500, and helped hundreds of businesses more effectively market and sell their products through paid advertising. Over the past few years, his primary focus has been helping already successful businesses leverage the power of paid advertising on Facebook to increase their customer acquisition. Jeremy and Max discuss Max's background in Entrepreneurship, differences between those who focus on current profits rather than the long-term profit, tactics on media buying as a whole, how to keep the ball rolling on ad creatives,  how essential it is to manage behavior, and much more! 

Next Level SEO Marketing Strategies with Jeremy & the Former SVP of Marketing at Overstock.com, Geoff Atkinson. Geoff Atkinson is the Founder-CEO of Huckabuy. Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock.com where he developed expertise in SEO and grew the channel from $0 to $300 million in the late 2000s. In addition to SEO, Geoff managed everything from pricing algorithms and content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, UT where he loves to ski, bike, play golf, and throw tennis balls for his dogs, James and June. Huckabuy is an SEO software company building automated services around key Google initiatives, like dynamic rendering and structured data markup, to drive significant organic channel growth for all types of organizations. Customers include familiar names like Salesforce and Concur. Jeremy & Geoff touch on Geoff's background in the industry, why the technical part of SEO is important, how Huckabuy stands out compared to other SEO companies, and why people need to care more about SEO. Listen to this week's episodes to learn all tactics related to SEO for eCommerce Brands and to learn Geoff's incredible background at Overstock.com. 

Jeremy interviews Allen Burt this week who is the founder of Blue Stout, an eCommerce Design, Development & Optimization agency. Blue Sout is full of eCommerce strategists, designers, and engineers that turn stores into beautiful high-converting profit machines. As a serial entrepreneur and digital product expert, Allen has led teams in developing stunning web products and brands in industries ranging from fashion to travel that have gained features in such publications such as WIRED and the Los Angeles Times. Tune in to this week's episode to learn Allen's strategies on what drives revenue to eCommerce brands, how they improve customer lifetime value, why the order value is so important and much more. Jeremy & Allen dive into email acquisition and go over key strategies every marketer should be implementing to increase open rates and generate more revenue...

Tune in this week to listen to Jeremy & Itay dive into the importance of keeping both loyal and potential clients engaged through emails, how deliverability has improved during the course of this process, and other topics that will improve your overall email strategy for all campaigns! Itay Bengal is a direct response copywriter, previous agency owner, and funnel designer. Itay recently moved from Austin, TX to the Orange County, CA area to join Strikepoint Media as SPM’s Senior Marketing Strategist. He works hands-on with clients to improve conversions throughout their funnels by focusing on micro-optimizations and benefit-based storytelling. 

In this week's episode, Jeremy interviews Itay Bengal. Itay Bengal is a direct response copywriter, agency owner, and funnel designer. Itay recently moved from Austin, TX to Orange County, CA area to join Strikepoint Media as SPM’s Senior Marketing Strategist. He works hands-on with clients to improve conversions throughout their funnels by focusing on micro-optimizations and benefit-based storytelling. Jeremy & Itay break down the art of writing a persuasive email, the big idea and copywriting secrets that all marketers need to know!

In this week’s episode, Jeremy manifests what it is that all marketers are really doing on a day-to-day basis and that is selling! Jeremy reveals how he’s built his company, Strikepoint Media to become a $14 million business with spending no money on advertising in just 6 years. Jeremy dives into why his absolute complete obsession with sales has helped his company grow. Tune in to hear how Jeremy has used sales to overcome some of the biggest obstacles that Strikepoint has faced as a business and to hear Jeremy’s secret sauce on selling, selling, selling!

Tune in to this week's episode with Jeremy and Rich Schefren. Rich Schefren is a CEO, Visionary, Coach, Award-Winning Author, and entrepreneur with an education in accountancy and strategic planning. He has a proven track record of business development and marketing excellence.Working as both an Internet marketer, and a consultant to Internet marketers has enabled Rich Schefren to identify all of the problems those who wish to market on-line face.There is much that current and aspiring business owners and marketers may learn from Rich Schefren’s examples, and wisdom. He delivers a lot of invaluable information, and his talks have helped build the careers of many online marketing gurus out there today! Jeremy and Rich breakdown the difficulties of entrepreneurship, why building a business around who you are is a key to success, and Rich shares his background of how he got into marketing and where he’s at today. You don’t want to miss this episode!

Jeremy is back with his second season of Secrets of Marketers! To kick off the new year Jeremy interviews Fernando Cruz, Serial Entrepreneur, one of the Partners at Legacy Research and the Inventor of the Meganar, the $200 million webinar. Fernando and Jeremy breakdown the power of webinars, how best to position your webinar, how to use a webinar to generate more revenue for your business, why it’s so important to have the “big idea”, and much more! Listen to this episode to learn the secret sauce that Fernando uses to generate over $200 million in sales and get ready to learn real tactics and strategies marketers are using to grow their business. 

Ryan Chapman is the YetiText Founder and has spent the last decade working on how to use messaging to build a connection with folks with whom you want to be doing business. With the help of his team, they’ve been making it possible for any business to adjust their approach to communicating and connecting with contacts to capture leads, convert them to customers and build relationships that create profit jumps that benefit everyone.

Ryan Daniel Moran is an American entrepreneur, investor, and keynote speaker. After building and selling multiple million-dollar e-commerce brands, he is now the CEO of Capitalism.com, a media company focused on the intersection of entrepreneurship, policy, and personal development. Ryan is the most vocal leader on how global political division and government overreach is alienating young people from institutions and creating a new school of thought that he calls "centrist libertarians" - - those who seek personal freedom and also balanced moderate approach to policy. Ryan and Jeremy discuss why building partnerships with your audience is one of the most important things you can do when it comes to building and business. Tune in this week to learn Ryan talk about his story to success and what it takes to become an entrepreneur.  

What if you could sell over and over again through simple effective quality lead generation campaigns? Tune in this week to learn the biggest mistakes people are making with their lead magnets, how to get your customer to give you their contact information, and how to attract quality leads while keeping your cost per lead low. Learn the processes Jeremy uses to generate 200,000+ leads for his clients monthly and everything else you would like to know about lead generation in 2019 and beyond.  

Greg Rollett is an Emmy® Award-Winning Producer, Best-Selling Author and media expert who works with entrepreneurs and small business owners from all over the world to use media and marketing to create a business that fuels their life. He is the host of Ambitious Adventures, a travel reality show for entrepreneurs that can be seen on Amazon Prime and Entrepreneur.com. Rollett is the founder of Ambitious.com, a media network that is known as “the voice of small business.” Through Ambitious.com and the Ambitious TV Network, they have been able to create hundreds of online TV episodes and thousands of snackable videos for their clients that have been seen millions of times and have generated millions of dollars in sales for his clients. Greg married his high school sweetheart Jennifer and they have 3 boys, Colten, Ryder and Ashton.