Sequel stories

EP 19: Vasilij Brandt is the founder and CMO of Blazar Capital, one of the world's top incubators for talent-led consumer goods companies. Chamberlain Coffee, MessyWeekend, Bareen and Nordgreen are some of the brands Blazar is building, and there are many more prominent talent-led brands to come. Gustaf and Vasilij discuss the dynamics behind starting businesses with creators, the value-unlock in the field and the do's and don'ts to succeed as a talent-led brand. See Topics below for details Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! http://instagram.com/gltore http://instagram.com/sequelxyz https://www.instagram.com/vasilijbrandt/?hl=en https://twitter.com/GustafToresson Topics (00:00) Starting with the creator, or the product first? Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 18: In Swedish/på svenska (press CC for subtitles). ENG: Charlie Lindström is the Creative Director and Co-founder of Chimi, the affordable luxury eyewear brand rapidly expanding in Europe and the US and worn by many of the world's top tastemakers. We discuss the journey so far, and what's next for Charlie, and Chimi. See Topics below for details Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! http://instagram.com/gltore http://instagram.com/sequelxyz http://instagram.com/charlielindstrom https://twitter.com/GustafToresson Topics (Swe) (00:00) Tidig kontext och intressen för kläder och still (03:08) Skate och snowboarding (05:03) Stockholms nattklubbsvärld (12:38) Skolgång (14:38) Att jobba nattklubb kombinerat med starten av Chimi (20:32) Medgrundare Daniel och starten av Chimi (25:56) Första finansiering med blancolån (28:13) Produktutveckling och varumärke (34:46) Differentiering, core-katalog och närvaro i Paris (45:07) American Express Platinum (45:36) Internationell expansion (52:07) Produkt och estetik (54:07) Klädkollektioner (56:00) Personlig utveckling (01:01:16) Tips för att starta konsumentvarumärke (01:03:11) 30årsfest (01:06:30) Framtiden för Chimi --------------- Topics (Eng) (00:00) Early context and memories (03:08) Skate and snowboarding (05:03) Working in the Stockholm nightclub scene (12:38) Switching schools (14:38) How working in nightclubs helped the start with Chimi (20:32) Co-founder Daniel and the start of Chimi (25:56) Financing the start with personal loans (28:13) Product development and brand (34:46) Differentiating with retail and Paris presence (45:07) American Express Platinum (45:36) International expansion and further differentiation (52:07) Product and aesthetics (54:07) Entering apparel (56:00) Personal development (01:01:16) Tips for starting a consumer brand (01:03:11) 30th birthday party (01:06:30) Chimi's future Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 17: In Swedish/på svenska. Fredrik Eklund is leading the EklundGomes team at Douglas Elliman and is considered #1 in the US with transaction value over $4 billion. We discuss what's next for him. Fredrik Eklund leder Usas främsta fastighetsmäklar-team med transaktionsvärde på över $4 miljarder dollar i 2023. Vi diskuterar vad som kommer härnäst för Fredrik. http://instagram.com/gltore http://instagram.com/sequelxyz https://twitter.com/GustafToresson Topics (00:00) Intro (00:18) Tidigaste kontext (01:39) Fredriks mission (03:30) Att bli nykter (04:55) Sizen på Fredriks business (07:44) Affärsmodellen som mäklare i USA (13:50) Varför blev EklundGomes nummer 1? (18:00) American Express (18:49) Million Dollar Listings (20:18) Shiny object syndrome (23:58) Fredriks Real Estate AI-bolag Maya (36:10) Fredriks privata investeringar (38:38) Fredriks råd till den som vill börja göra det han gör Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 16: Sahil Bloom, Codie Sanchez, Ali Abdaal, Sam Parr and Dan Koe have one thing in common. They all co-founded a business with Hunter Hammonds. He's turning the traditional agency model on its head, at Assembly - a portfolio of creator-led productized agencies on track to do $25m run rate with c.60% margin, that he co-founded with @Sahil_Bloom. Sahil has several million followers across Twitter, Linkedin and other platforms and can be considered a "B2B-creator". Together with Hunter, they have founded agencies such as Viralcuts, Heyfriends, and Keyframe. Today they are launching "Bitesized", an "A la carte" subscription agency in design. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! LINKS: http://instagram.com/gltore http://instagram.com/sequelxyz https://twitter.com/GustafToresson --- https://twitter.com/_hunterhammonds https://twitter.com/SahilBloom https://twitter.com/trybitesized Topics (00:00) Intro (00:42) An agency's biggest problem (03:57) Starting agencies with creators to 10x sales (05:29) How Sahil and Hunter's creator-operator relationship began (08:41) First three months launching 4 brands with $3m run rate (09:20) Why "productizing" an agency? (13:44) The big opportunity for "B2B creators" (16:46) Launching brands with Sam Parr, Codie Sanchez etc. (20:30) Who is a "Bitesized"' customer and how does it work? (22:30) Why "one-person agencies" don't work (23:26) Building a $100m B2B vs B2C creator-led brand (27:24) How to turn your business costs to profit-centers (30:18) A transition into B2C creator-led brands? (31:57) How niche should the creator be? (34:05) What is the perfect creator-operator match? (37:10) How is ownership split between the creator and operator? (38:01) Are 12 separate brands just a case of "Shiny object syndrome" and split focus? (39:26) Financial goals and margins (43:17) Scaling operations from 3 to 50 people in 4 months and further to 200 (44:55) The biggest surprise building Assembly (47:06) What audiences drive the B2B business? (50:21) How to balance how much you can "build in public" (54:40) Will you do an exit? Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE 15:  Caspar Lee is a venture capitalist, entrepreneur, and one of the first Youtubers. As one of the OGs of the social media generation, Caspar featured interviews with the likes of The Rock, Ed Sheeran, Zac Efron, Kevin Hart and Anna Kendrick. In 2019, Caspar decided do leave Youtube to focus on his businesses Margravine (Talent Management), Influencer.com (marketing platform), Proper Living and launch his own VC fund Creator Ventures. Caspar is a Forbes 30 under 30 lister and we talk about his beginnings, rise to success, burnout, Tourettes and how he started a VC fund as a creator. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Caspar: https://www.instagram.com/caspar_lee Check out our sponsors: - Cyberghost VPN (80% off): https://bit.ly/3JknGfd Topics 00:00 Intro 01:05 What Caspar thinks about Stockholm and how Caspar and Gustaf met 04:18 Beginnings 07:45 Getting 10 million views in every video 11:01 Growing up in South Africa, choosing LA vs UK 16:20 Growth hacks to get off the ground 21:04 Interviewing The Rock, Kevin Hart, Ed Sheeran, Zac Efron, Anna Kendrick and Maisie Williams 25:38 The income needed to be happy 27:30 Leaving YouTube and the realization that led to it 32:15 Best and worst part of fame and the fear of being canceled 38:02 Turning down TV opportunities 43:36 Business ventures: WME IMG, $20m VC fund, creator platform, management company 52:17 Are you happy now? 52:14 Are you coming back to become a creator? 55:11 Anxiety 56:23 Dealing with Tourettes syndrome 01:00:58 Who does Caspar go to for advice? And the risk with mentors 01:06:15 What would Caspar change? Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 14: Director @fredericostauffer is one of the top videographers and video/campaign directors for Gucci, Prada, LVMH, Miu Miu, Adidas, and Disney. Exclusive interview about building a 1 person business. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Fred: https://www.instagram.com/fredstauffer Sponsors Cyberghost VPN (80% off): https://bit.ly/3JknGfd 00:00 Intro 00:40 Picked by the industry 07:08 Making videos look like magic 11:21 Haters 15:22 What scares Fred 16:33 Why did the brands reach out? 25:21 Building horizontal vs. vertical 36:30 The Louvre sliding into the DMs 43:11 Moving through creativity blocks 48:28 AI tools to build a big 1person business 59:07 Old school views in the industry 01:09:02 The Creative Directors' one-man-shows 01:13:10 Making Blockbuster movies 01:24:10 The Oscar winners shot scenes with iPhone Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 13: Actor, comedian, and interviewer @AnthonyPadilla built Smosh: the world's most viewed channel and video on Youtube. He joined Youtube in 2005 when it was a few month's old and became one of the first online stars. In his interviews, he has spent time with flat-earthers, kidnapping victims and people with multiple personalities - to help people understand other people. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Anthony: https://www.instagram.com/anthonypadilla Topics 00:00 Intro 01:06 Setting up Smosh.com in 2002 04:44 The early internet days 07:56 Posting and paying for videos in the early 00's 14:10 Getting the #1 most viewed video on Youtube 17:30 A video on MoMa? 21:00 Building and selling Youtube's biggest channel Smosh 33:35 Dealing with online fame and crazy fan stories 39:47 Moving on 43:28 "I spent a day with ..." & flat earthers 53:42 Connection with the audience 55:13 Getting depth and spending a day with people with multiple personalities 59:59 Mission and future plans 01:04:30 How happy are you on a scale 1-10? Learn more about your ad choices. Visit megaphone.fm/adchoices

Stylist and jewelry designer Cass DiMicco quit her 9-to-5 job as an assistant buyer in the fashion industry to become a full-time content creator and start the jewelry brand Aureum Collective, which quickly became a favorite among A-listers such as Hailey Bieber and Bella Hadid. Cass reveals her best tips for going from a corporate job to become a full-time content creator and her tips to go from creator to start your own brand. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Cass: http://www.instagram.com/cassdimicco Topics 00:00 Intro 00:32 Living in Miami 03:11 Fashion in New York 05:48 Corporate America in the fashion industry 09:23 Side hustling 11:39 Dealing with judgment 16:23 STAY OUT of your bubble 18:06 Creating Hollywood's favorite jewelry brand, Aureum 22:08 The backend of a brand 23:29 Cass's lifestyle 25:11 Challenges and opportunities as a creator-led brand 29:44 Building a team 34:38 Bella Hadid’s stylist reaching out and A-list celebs wearing your brand: what effect does it really have? 39:08 How gifting works 42:16 Thinking beyond Direct To Consumer / DTC

Emilie and her father, Petter Stordalen, run Nordic Choice Hotels and the Strawberry Group, a real estate and investment group in the hospitality space. Petter has been called "Richard Branson of the Nordics" and started from humble beginnings to slowly build his business into a billion-dollar empire. As 100% of the business closed overnight when the pandemic hit, Emilie and Petter reveal their thoughts and challenges that followed in a vulnerable and honest conversation about what happens when your life's work risks to fail - and how they came back from it. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Emilie: https://www.instagram.com/emiliestordalen Petter: https://www.instagram.com/petterstordalen Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Topics 00:00 Intro 01:33 A Norwegian in a Swedish body 03:31 The hospitality industry got wiped out 07:35 From selling strawberries to billion-dollar net worth 13:16 How many hotel nights per year do you stay yourself? 12:14 Emilie's thinking about working at Strawberry 16:10 How are the companies up to now? 18:48 What is it like to run a family business? 20:41 Running the business as well-known personalities in Scandinavia 21:55 Water torture and jet ski crashing in front of 3,000 people 25:14 Lounges with American Express Platinum 26:25 Thoughts behind the social media presence32:18 Side hustling as booking agent 31:50 Emilie’s view of Petter 35:00: A hotelier’s favorite luxury hotels (and destinations) 42:30 How did you survive a two-year crisis? 44:10 How close was failure? 49:39 Living through the worst time of the business 52:35 What’s the future for you from here? 52:50 Virtual hotels About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (May 2023)

The highest-paid male supermodel in the world and the face of Dolce & Gabbana, David Gandy, sits with Gustaf Lundberg Toresson in London to talk about life. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! David: http://instagram.com/davidgandy_official Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Topics (00:00) Intro (00:47) Secret to success (09:00) How social media changed fashion (13:36) Becoming the face of Dolce Gabbana (16:35) Body ideals (25:00) Exclusive contracts increasing how much you make (28:51) Doing things differently (31:00) Dealing with imposter syndrome and insecurities (45:00) Are you in a happy place? (47:06) Running David Gandy Wellwear (54:00) Vision for the future About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (May 2023)

One of the world's most followed doctors on social media, Dr. Karan Rajan has found a way to combine one of the most traditional professions with short and snappy videos. Here's how he's doing it. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! Dr. Karan: https://www.tiktok.com/@dr.karanr Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)

Styling Kim K and J Balvin for the Met Gala, releasing an EP, DJing and modeling around the world, designing bags, and running a jewelry brand, Sita is a true multi-artist. From a town in south Spain to designing for MISBHV, HTC, Patou, Faith Connexion, and Fendi - among many other projects. But Sita's goal has always been something very different. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! Sita: http://instagram.com/sitabellan Sequel: http://instagram.com/sequelshow Gustaf: http://instagram.com/gltore Topics (00:00) Intro (01:35) A creative kid standing out in a small town (04:50) Being different and finding inspiration at a young age (08:16) A virtual escape (09:20) Being honest, but misunderstood (12:39) Studying and being creative on Tumblr (13:40) Rihanna's music video (16:29) Traveling the world as a DJ (17:39) Specialist vs generalist and the multi-hyphenate view on work vs fun (21:48) American Express Platinum (22:57) The male-dominated DJ scene (23:57) Arranging inclusive gatherings (25:07) Styling J Balvin and Kim Kardashian (28:48) Designing for Fendi, Misbhv etc. (29:23) Splitting your time and crazy traveling (34:10) Producing music (35:12) Becoming a mother (36:48) Happiness, depression and negative thoughts (42:59) Your younger self (43:46) Releasing an EP (44:54) Sita's big goal About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)

Shawn Mendez, Migos, J.Lo have all had their digital identities, fashion, and avatars created by a single company with a $1 billion unicorn status. Genies is the leader in the space and has exclusive partnerships with some of the top fashion brands and talent agencies, and has raised over $250 million from Mary Meeker's Bond Capital, Bob Iger and Silver Lake. Co-founder and CEO Akash Nigam tells the full story and opens up about his depression. Video version on Spotify and Youtube. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! Genies: https://www.instagram.com/genies  Sequel: http://instagram.com/sequelshow  Gustaf: http://instagram.com/gltore  Akash: http://instagram.com/akashnigam www.genies.com About the American Express Platinum Card: http://bit.ly/3FsJVh1  Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)

Heliot Emil is a rising star in the luxury fashion scene, characterized by "industrial elegance". Founded in 2016 by brothers Julius and Victor Juul, it has quickly become an established name in the official fashion week schedules and praised by powerful voices in culture. The brothers started from humble beginnings and a few thousand dollars without outside financing and is soon opening stores in Copenhagen, Paris and Korea. Filmed in Paris. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelshow Gustaf: http://instagram.com/gltore Julius: https://www.instagram.com/juliusjuul About the American Express Platinum Card: http://bit.ly/3FsJVh1 Villkor gäller. Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) (00:00) Intro (01:39) Julius coming fresh out of a fashion show in Paris (03:40) From skating to film (08:43) Film-making (11:53) From film to media (13:20) Creative agency in New York (16:05) Designing invitations (17:40) Louis Vuitton’s wall clock invitation (20:57) Working with fashion clients in New York (23:57) Personality-profession-fit (25:50) First steps when starting a luxury fashion brand (29:20) Heliot Emil’s first collection in Milan and show at Copenhagen Fashion Week (32:15) Digital shows and LVMH reaching out (35:28) How the industrial design style came about (38:21) How does one constantly generate new creative ideas? (47:22) Dining experiences with American Express Platinum (48:22) The business rationale behind a fashion runway show (50:42) Personality-profession-fit part 2 (52:35) Where did the money come from? (54:18) How did you live while going without salary for 3 years? (56:58) What is it about Heliot Emil that makes people, who can get anything, love it? (01:00:28) Julius' own life-design (01:03:22) The stress level of planning a fashion show (01:07:28) The size and organization of Heliot Emil (01:08:50) The Paris Fashion Week schedule and store openings (01:12:21) Moving to Paris? (01:16:05) #1 restaurant in Copenhagen?

Sir Joseph Foster is one of the world's foremost entrepreneurs and built Reebok from scratch to a $4 billion company. During the aerobics and running craze, Reebok was the #1 sportswear and shoe brand in the US and the world. In this episode, we cover how Reebok grew from almost zero to $1 billion in just five years, what made them successful and the constant barriers and hurdles Joe had to overcome over several decades. This is an incredible story of the grit and dedication to build a truly world-leading brand. Please subscribe if you enjoyed this episode - it helps the channel get more great guests!  Instagrams Sequel stories: https://bit.ly/42eR4eu Gustaf: http://instagram.com/gltore Joe: http://instagram.com/reebokthefounder About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Topics: 00:00 Intro 02:37 An 87 year old's traveling schedule 04:59 Growing up during WW2 07:11 Joe's grandfather's shoemaking legacy 10:22 The world's first influencers (in 1920) 13:06 Supplying Premier League clubs and Olympians with shoes 17:04 The birth of Reebok 22:20 Joe's father's sad moment 25:50 The story behind the name Reebok 32:50 The struggle 35:26 Threats from Adidas 37:01 American Express Platinum 38:05 Sidejobs and sacrifices 41:50 Competing with Adidas and finding a new business model 44:40 11 years and 6 failures of entering America 49:15 Competing with Nike and Phil Knight 58:53 Dealing with rejection over several decades 01:04:20 Aerobics taking Reebok to $1 billion in less than 5 years 01:07:37 Keeping up operationally with $1 billion in demand 01:09:19 Joe's personal life during the years of crazy growth 01:11:18 Taking a step back from your life's work 01:15:49 Seeing the false story about how Reebok began 01:17:51 Reebok’s future and going from $5 to $10 billion in retail 01:21:17 Have the sacrifices been worth it? 01:23:38 Joe's confessions 01:25:10 Advice to others with long-time struggling 01:27:25 Starting without any money

Sir Joseph Foster is one of the world's foremost entrepreneurs and built Reebok from scratch to a $4 billion company. During the aerobics and running craze, Reebok was the #1 sportswear and shoe brand in the US and the world. In this episode, we cover how Reebok grew from almost zero to $1 billion in just five years, what made them successful and the constant barriers and hurdles Joe had to overcome over several decades. This is an incredible story of the grit and dedication to build a truly world-leading brand. Please subscribe if you enjoyed this episode - it helps the channel get more great guests!  Instagrams Sequel stories: https://bit.ly/42eR4eu Gustaf: http://instagram.com/gltore Joe: http://instagram.com/reebokthefounder About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Topics: 00:00 Intro 02:37 An 87 year old's traveling schedule 04:59 Growing up during WW2 07:11 Joe's grandfather's shoemaking legacy 10:22 The world's first influencers (in 1920) 13:06 Supplying Premier League clubs and Olympians with shoes 17:04 The birth of Reebok 22:20 Joe's father's sad moment 25:50 The story behind the name Reebok 32:50 The struggle 35:26 Threats from Adidas 37:01 American Express Platinum 38:05 Sidejobs and sacrifices 41:50 Competing with Adidas and finding a new business model 44:40 11 years and 6 failures of entering America 49:15 Competing with Nike and Phil Knight 58:53 Dealing with rejection over several decades 01:04:20 Aerobics taking Reebok to $1 billion in less than 5 years 01:07:37 Keeping up operationally with $1 billion in demand 01:09:19 Joe's personal life during the years of crazy growth 01:11:18 Taking a step back from your life's work 01:15:49 Seeing the false story about how Reebok began 01:17:51 Reebok’s future and going from $5 to $10 billion in retail 01:21:17 Have the sacrifices been worth it? 01:23:38 Joe's confessions 01:25:10 Advice to others with long-time struggling 01:27:25 Starting without any money

Matilda Djerf is a Swedish creator-turned-designer, who in three years has built a clothing brand with revenue of $35 million, 4x-ing every year, with a high profit margin and almost no external financing.  In this episode, we break down the dynamics behind Djerf Avenue, Matilda's start on social media, and how she transitioned from creator to entrepreneur. We also cover what it is like to work with your life partner, the dark times Matilda has gone through in her life, and what her life is like today. Please subscribe if you enjoyed this episode - it helps the channel get more great guests!  Instagrams Sequel stories: https://bit.ly/42eR4eu Gustaf: http://instagram.com/gltore Matilda: https://www.instagram.com/matildadjerf About the American Express Platinum Card: http://bit.ly/3FsJVh1 Villkor gäller. Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Topics: 00:00 Intro 01:51 Fan art and Matilda's origins 04:29 Getting started and taking a leap 07:18 Growing up in Sweden and moving to the US 09:48 What Matilda's challenges in the early days have meant 11:56 Matilda's make-it-or-break-it moment  14:29 Strategy behind the growth? 15:22 Mistakes when getting started as creator 16:56 Why the interest from US and Australia? 18:13 Personal life and mental health 20:25 Where is the social media game heading? 24:25 The industry issues that led to Djerf Avenue 25:58 Step 1 and the dynamics behind the business 31:03 Dining experiences in the American Express Platinum membership 31:58 Production, back-end and supply chain 34:20 Djerf Avenue's income numbers - 4X-ing every year and self-owned 36:37 Building the Djerf Avenue team and the personality trait they're looking for 40:09 What Matilda has learned from Djerf Avenue 42:45 Djerf Avenue's differentiation and is there a secret sauce? 46:10 Matilda's advice for starting a business with your partner 48:32 Why TikTok is crazy about Matilda’s hair 49:39 Matilda’s and Gustaf's advice to themselves 54:35 Matilda's wedding dream performance, and learning languages through music 56:05 The best compliment Matilda ever received 56:43 Thinking forward: a move to the US?

Matilda Djerf is a Swedish creator-turned-designer, who in three years has built a clothing brand with revenue of $35 million, 4x-ing every year, with a high profit margin and almost no external financing.  In this episode, we break down the dynamics behind Djerf Avenue, Matilda's start on social media, and how she transitioned from creator to entrepreneur. We also cover what it is like to work with your life partner, the dark times Matilda has gone through in her life, and what her life is like today. Please subscribe if you enjoyed this episode - it helps the channel get more great guests!  Instagrams Sequel stories: https://bit.ly/42eR4eu Gustaf: http://instagram.com/gltore Matilda: https://www.instagram.com/matildadjerf About the American Express Platinum Card: http://bit.ly/3FsJVh1 Villkor gäller. Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Topics: 00:00 Intro 01:51 Fan art and Matilda's origins 04:29 Getting started and taking a leap 07:18 Growing up in Sweden and moving to the US 09:48 What Matilda's challenges in the early days have meant 11:56 Matilda's make-it-or-break-it moment  14:29 Strategy behind the growth? 15:22 Mistakes when getting started as creator 16:56 Why the interest from US and Australia? 18:13 Personal life and mental health 20:25 Where is the social media game heading? 24:25 The industry issues that led to Djerf Avenue 25:58 Step 1 and the dynamics behind the business 31:03 Dining experiences in the American Express Platinum membership 31:58 Production, back-end and supply chain 34:20 Djerf Avenue's income numbers - 4X-ing every year and self-owned 36:37 Building the Djerf Avenue team and the personality trait they're looking for 40:09 What Matilda has learned from Djerf Avenue 42:45 Djerf Avenue's differentiation and is there a secret sauce? 46:10 Matilda's advice for starting a business with your partner 48:32 Why TikTok is crazy about Matilda’s hair 49:39 Matilda’s and Gustaf's advice to themselves 54:35 Matilda's wedding dream performance, and learning languages through music 56:05 The best compliment Matilda ever received 56:43 Thinking forward: a move to the US?

You may have seen Rickey Thompson talking with attitude to the camera. Or if you're interested in fashion, you might have seen him in the front rows or on the cat walks. Rickey was bullied as a kid but always relied on his personality to change his situation. He stars in Amazon Prime's Swarm and soon hits the cinema screens.  We talk about how Rickey went from bullied to open fashion week shows and break as Hollywood actor, rejected at modeling castings, fakeness in Hollywood, his lifestyle today, and how to grow by finding who the real people are. Please subscribe if you enjoyed this episode - it helps the channel get more great guests!  Instagrams Sequel stories: https://bit.ly/42eR4eu Gustaf: http://instagram.com/gltore Rickey: https://www.instagram.com/rickeythompson About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Topics: (00:00) Intro (01:53) Basic grocery stores in LA (03:14) Why Rickey cancelled the rendez-vous in Paris (05:21) Rickey's early days in North Carolina (06:20) From bullied to blowing up on Vine (08:26) Rickey's sliding door moment that changed his life (11:32) Rickey's parents' reaction (13:31) Making money on videos and fan chasing (16:28) Challenges of becoming well known (18:38) Rickey meeting his best friend Denzel Dion (19:35) Getting signed by a top acting agency (21:22) Gustaf's unexpected benefits from trying acting (23:30) Breaking into the world of fashion (25:06) "You should not be a model" (27:43) Rickey walking as opening model during fashion week (30:47) American Express experiences (31:45) Rickey's calendar (34:13) Rickey's role in Amazon Prime's Swarm (35:23) Income and business endeavours (38:24) Broken down and dark times in LA (40:43) Real vs fake people in Hollywood (43:43) Rickey's dream (44:26) Acting vs fashion (45:02) Lifestyle as an actor (48:36) Gustaf forgetting his own age and making wild assumptions (49:34) Rickey's dream colab (50:52) The Balenciaga situation (52:31) Fashion week after parties (53:08) Rickey's mom at Hollywood after parties (54:33) How happy from 1-10? (55:59) Smelling the roses (57:38) Scandinavian brands (58:32) Rickey's advice to stay motivated (01:02:08) Rickey's plan forward (01:02:55) Rickey as 150 years old (01:03:58) Rickey's favorite place in Los Angeles

You may have seen Rickey Thompson talking with attitude to the camera. Or if you're interested in fashion, you might have seen him in the front rows or on the cat walks. Rickey was bullied as a kid but always relied on his personality to change his situation. He stars in Amazon Prime's Swarm and soon hits the cinema screens.  We talk about how Rickey went from bullied to open fashion week shows and break as Hollywood actor, rejected at modeling castings, fakeness in Hollywood, his lifestyle today, and how to grow by finding who the real people are. Please subscribe if you enjoyed this episode - it helps the channel get more great guests!  Instagrams Sequel stories: https://bit.ly/42eR4eu Gustaf: http://instagram.com/gltore Rickey: https://www.instagram.com/rickeythompson About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Topics: (00:00) Intro (01:53) Basic grocery stores in LA (03:14) Why Rickey cancelled the rendez-vous in Paris (05:21) Rickey's early days in North Carolina (06:20) From bullied to blowing up on Vine (08:26) Rickey's sliding door moment that changed his life (11:32) Rickey's parents' reaction (13:31) Making money on videos and fan chasing (16:28) Challenges of becoming well known (18:38) Rickey meeting his best friend Denzel Dion (19:35) Getting signed by a top acting agency (21:22) Gustaf's unexpected benefits from trying acting (23:30) Breaking into the world of fashion (25:06) "You should not be a model" (27:43) Rickey walking as opening model during fashion week (30:47) American Express experiences (31:45) Rickey's calendar (34:13) Rickey's role in Amazon Prime's Swarm (35:23) Income and business endeavours (38:24) Broken down and dark times in LA (40:43) Real vs fake people in Hollywood (43:43) Rickey's dream (44:26) Acting vs fashion (45:02) Lifestyle as an actor (48:36) Gustaf forgetting his own age and making wild assumptions (49:34) Rickey's dream colab (50:52) The Balenciaga situation (52:31) Fashion week after parties (53:08) Rickey's mom at Hollywood after parties (54:33) How happy from 1-10? (55:59) Smelling the roses (57:38) Scandinavian brands (58:32) Rickey's advice to stay motivated (01:02:08) Rickey's plan forward (01:02:55) Rickey as 150 years old (01:03:58) Rickey's favorite place in Los Angeles