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Podcast
Service Design Show
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Go beyond the basics of service design and learn what it truly takes to deliver services that make a positive impact on people, business and planet.
Go beyond the basics of service design and learn what it truly takes to deliver services that make a positive impact on people, business and planet.
Uncovering The Futures Blind Spot in Service Design / Lucy Kimbell / Episode #257
Episode in
Service Design Show
Are we actively designing our own future, or just everyone else's? 🔮 Discover how integrating "futures thinking" into your practice can help you spot industry shifts early and make better, more deliberate decisions today.
It’s easy to get stuck in the day-to-day grind of deadlines and deliverables. But if we don't think about the long-term role of design, we risk building a world we don't actually want to live in.
In this episode, Marc sits down with Professor Lucy Kimbell—author of the upcoming book "Futures for Design"—to tackle a fascinating issue: the "futures blind spot." We explore why designers work tirelessly to shape the future of healthcare or education, yet rarely apply that same forward-thinking lens to our own profession.
🎧 In This Episode
The Futures Blind Spot: Why designers often fail to apply futures inquiry to their own professional practice.
Strategic Uncertainties: Why studying what you don't know is far more valuable than trying to predict a perfect, clear picture of the future.
Growing Your Futures Literacy: Practical, everyday ways to integrate futures thinking into your team's workflow without adding to the overwhelm.
Spotting Weak Signals: How to identify early, quiet trends in the design industry before they evolve into dominant, disruptive forces.
If you're ready to turn off autopilot and co-create the future of design with intention, hit subscribe so you never miss an episode!
We also want to hear from you: If you had to pick one word to describe how you feel about the future of design, what would it be? Drop it in the comments or send us a message!
As always, enjoy the conversation and keep making a positive impact!~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to episode 257
00:00 Episode Introduction
01:30 Breaking Design Autopilot
02:30 Design is Political
03:45 Designing on Autopilot
06:15 Consequences of Financialization
08:30 Surveillance Capitalism
12:00 Next-Gen Design Pressures
14:30 Futures for Design Book
17:00 Oxford Scenarios Methodology
21:00 Transactional vs Contextual
30:30 Institutional Fragmentation
32:45 Weak Signals in Design
35:00 Uncertainties to Scenarios
39:00 Scenario Planning vs Sci-Fi
45:00 Lucy Kimball's Journey
48:30 Limits of Speculative Design
52:15 Value of Writing
54:15 Present-Day Strategy
56:45 Managing Macro Chaos
1:00:45 The 10-Year Question
01:02:30 Final Thoughts
--- [ 2. LINKS ] ---
LinkedIn - https://www.linkedin.com/in/lucykimbell/
UAL web profile and links to publications - https://researchers.arts.ac.uk/1178-lucy-kimbell
Design in 2040 project with UAL graduates - https://youtube.com/playlist?list=PLrcI04iMvZHJNQxiytGv1yU_iVtNchee_&si=nU5nQp9dYYAXsSmd
Coming Soon: Futures for Design: Uncertainties, Scenarios, Implications by Lucy Kimbell (Book)
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
--- [4. FIND THE SHOW ON] ---
Youtube ~ https://go.servicedesignshow.com/257-youtube
Spotify ~ https://go.servicedesignshow.com/257-spotify
Apple ~ https://go.servicedesignshow.com/257-apple
Snipd ~ https://go.servicedesignshow.com/257-snipd
01:03:48
Practicing Service Design Jiu-Jitsu to Get Things Shipped / JonDelina & Gabriel / Episode #14
Episode in
Service Design Show
Tired of spending weeks on design strategy only to watch executives scrap two-thirds of your work? 📉 Discover how to drop your design ego, master the "politics" of implementation, and finally get your projects shipped. 🚀
In this episode of Inside Service Design, Marc sits down with JD and Gabriel to tackle one of the most frustrating realities for designers: the translation gap. If you've ever felt like clinging to your design artifacts is actually preventing you from making a lasting impact, this conversation will change how you approach your next stakeholder meeting.
In this episode, we will cover:
Why your best work doesn't matter if the people in the room don't understand why it's important.
Why giving stakeholders a "boring" spreadsheet is often the smartest move you can make to drive decisions.
JD’s framework for compromising today while guiding your team toward your overarching north star tomorrow.
How to successfully transition from focusing purely on your craft to mastering the political landscape of an organization.
Where do you draw the line between practicing "design jiu-jitsu" to get something shipped, and compromising the core values of your craft? Let us know in the comments or tag us on social media!
If you want to bridge the gap between strategy and execution, hit subscribe so you never miss an episode, and share this with a fellow designer who needs to hear it today.
Enjoy the episode and keep making a positive impact.
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to Inside Service Design EP
04:00 UX & Systems Thinking
07:00 What is a Business Service Architect?
09:15 Managing Strategy & Transformation
11:15 Journey Frameworks
15:00 Using AI for User Archetypes
16:30 Mapping Internal Workflows
20:00 In-House Practitioner Insights
21:15 Design Values in an AI World
24:00 Navigating Corporate Silos
29:00 Empathizing with Stakeholders
31:00 Proactive Conflict Management
35:00 Design vs. Corporate Politics
41:00 Why Research Fails Without Business Context
43:00 Miro Boards vs. Excel Sheets
44:15 Driving Value Through Deliverables
46:45 Proving Your Team's Worth
47:15 Design Jiu-Jitsu & The MVP
52:00 When UX Becomes Just a Verb
53:45 Defending Small Sample Sizes
55:30 Video Gen in Service Design
57:00 Wrap Up & Community Tool Prototype
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/jondelina-buckley-0631a9
https://www.linkedin.com/in/gabriel-leal-80604aa4/
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
--- [4. FIND THE SHOW ON] ---
Youtube ~ https://go.servicedesignshow.com/inside-service-design-14-youtube
Spotify ~ https://go.servicedesignshow.com/inside-service-design-14-spotify
Apple ~ https://go.servicedesignshow.com/inside-service-design-14-apple
Snipd ~ https://go.servicedesignshow.com/inside-service-design-14-snipd
58:52
How to Escape the Service Design Efficiency Trap / Nan O'Sullivan / Episode #256
Episode in
Service Design Show
Over-optimized systems are quietly killing the human soul of our services by obsessing over speed and efficiency. In this episode, discover how to break free from the "efficiency trap," embrace design as a genuine practice of hope, and use localized indigenous wisdom to design with authentic care and deep community respect.
🎙️ In this episode
The relentless pursuit of transactional and industrialized models has pushed design to prioritize cost-cutting over real human value. In this episode, we sit down with Nan O'Sullivan, former head of the School of Design Innovation at Victoria University, to unpack how to actively push back against this pervasive efficiency trap. We move past standard problem-solving frameworks to explore the transformative power of Mātauranga Māori, positionality, and why designers must learn to look in the mirror before looking out the window to serve others.
Here is what we cover:
Why treating design like an industrialized assembly line always strips out authentic human care and community reciprocity.
How shifting your baseline away from negative problem-solving and toward a practice of hope allows you to forecast a vision of true systemic joy.
How to use your positionality as a design professional not to feed your own ego, but to actively enhance the mana (the dignity and respect) of the communities you serve.
Why standing out as a distinct human is your ultimate superpower as automated cogs and AI take over routine transactional outputs.
How focusing on localized, relational impacts protects incoming practitioners from paralyzing climate and societal anxiety.
What is the most important source that helps to ground your design decisions? When the path forward is unclear, where do you look for clues? Let me know, I really do read and reply to all responses.
As always, enjoy the conversation and keep making a positive impact!
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to Episode 256
04:00 Practice of Hope
06:15 Indigenous Knowledge
09:15 Personal Values
14:15 Humanity Over Automation
17:00 Co-Design Responsibility
19:30 Reflection and Reflexivity
23:00 Core Curriculum
27:00 Local Grounding
33:00 Inward Research
38:30 Workforce Evolution
40:45 Corporate Accountability
45:15 Professional Bravery
47:15 Commercial Pressures
53:00 Relational Frameworks
55:00 Actionable Hope
57:15 Wrap-up
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/nan-o-sullivan-45709759/
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
[4. FIND THE SHOW ON]
Youtube ~ https://go.servicedesignshow.com/256-youtube
Spotify ~ https://go.servicedesignshow.com/256-spotify
Apple ~ https://go.servicedesignshow.com/256-apple
Snipd ~ https://go.servicedesignshow.com/256-snipd
59:38
Selling Journey Management to Your VP / Journey Management Playbook S02E03
Episode in
Service Design Show
Want to secure executive buy-in? Stop waiting for a strategic brief from leadership—learn how to pitch solutions that solve your VP's biggest headache.
Tired of doing incredible journey mapping work only to realize you still aren't invited to the room where important business decisions are made? In this episode of the Journey Management Playbook, Martin and I break down a highly specific, 5-slide pitch designed to get you a seat at the executive table. Learn how to stop being viewed as just the "journey maps person" and start navigating boardroom politics like a pro.
in this episode
Why asking your VP what could get them fired is the ultimate shortcut to tapping into executive urgency.
A tactical, step-by-step breakdown of how to write your own strategic brief and present a high-value proposition.
How to handle heavy pushback from stakeholders and turn a painful "no" into meaningful progress.
How to reposition customer experience (CX) from a minor workshop activity into a core business solution.
We’ve put together an Objection Response Cheat Sheet with the most common pushbacks and ways you can navigate them. You can download it for free using the link in the show notes.
Enjoy and keep making a positive impact.
~ Marc
[1. LINKS 🔗 ]
👉 Playbook Slides - https://go.servicedesignshow.com/-0sy8
👉 Objection Response Cheat Sheet - https://go.servicedesignshow.com/journey-management-playbook-11-objection-response-cheat-sheetgn=202606-Global-Marc
The Journey Management Playbook - https://www.theydo.com/resources/journey-management-playbook?utm_source=article&utm_medium=blog&utm_campaign=202605-Global-Marc
[ 2. GUIDE 📺 ]
00:00 Season 2 Recap
02:00 Shifting Focus to Business Impact
04:45 The CX Trust Gap Explained
06:30 Breaking Out of the Workshop Box
11:15 Creating a High-Value Proposition
29:45 Repackaging for Time Constraints
35:30 Surface vs. Root Cause Problems
40:15 Aligning Strategy with Backlogs
51:00 Re-evaluating Urgency
55:30 Handling Objections & Silence
57:00 Setting 90-Day Timelines
1:00:00 Turbocharging Your Preparation
1:02:45 Overcoming Presentation Rejection
1:04:15 Wrap-Up
--- [ 3. FIND THE SHOW ON ] ---
Youtube ~ https://go.servicedesignshow.com/journey-management-playbook-11-youtube
Spotify ~ https://go.servicedesignshow.com/journey-management-playbook-11-spotify
Apple ~ https://go.servicedesignshow.com/journey-management-playbook-11-apple
Snipd ~ https://go.servicedesignshow.com/journey-management-playbook-11-snipd
01:06:50
How AI is Changing the Rules of Service Design / Pablo / Ep. #255
Episode in
Service Design Show
If building digital products becomes instant and free, what happens to the value of a service designer? Discover why traditional discovery is under attack and how to survive the impending "Design Winter."
The rapid trajectory of AI development has completely shifted the rules of corporate problem-solving. In this episode, host Marc van Tijn sits down with academic coordinator Pablo Fernández Vallejo to unpack the deep structural changes hitting the design industry. They move past basic chatbot hype to look at the realities of autonomous AI agents, shifting organizational power dynamics, and why designers must quickly transition from "authors" to "editors" to stay relevant.
Here is what we cover:
Why corporate obsession with cheap, instant builds risks turning upfront design discovery into an operational roadblock.
Why automating the messy, time-consuming parts of qualitative work might actually cause our core design muscles to atrophy.
How autonomous AI agents are forcing us to redesign websites and platforms for machine consumption instead of human eyes.
How to harden your service ecosystems before competitors or angry clients launch automated, voice-cloned agent swarms to overwhelm support desks.
Why the future belongs to designers who can let go of the static deliverable and focus on continuous, systemic agility.
On a scale of 1-10, how fluent do you feel with AI as a design material right now? Let me know, I really do read and reply to all responses.
Enjoy and keep making a positive impact!
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to Episode 255
03:45 AI Velocity
08:45 Future Job Market
13:30 Productive Friction
19:15 Impact on Designers
23:15 What happens to our value
28:30 How we combat corporate Proto Bros
34:00 Where we anchor the "real" domain of design
36:45 Impact on Services
37:30 Autonomous Agents
42:15 Designing AX
47:45 Ecosystem Defense
50:15 Broken Journey Maps
52:00 Impact on Organizations
56:30 Authors vs Editors
--- [ 2. LINKS ] ---
LinkedIn - https://www.linkedin.com/in/pablofernandezvallejo
Website - https://www.fernandezvallejo.com/
Watch Part 1 of Pablo's Previous Interview on AI on Service Design - https://youtu.be/B142M6lhac8?si=uUKREkC1wztjUSYj
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
--- [4. FIND THE SHOW ON] ---
Youtube ~ https://go.servicedesignshow.com/255-youtube
Spotify ~ https://go.servicedesignshow.com/255-spotify
Apple ~ https://go.servicedesignshow.com/255-apple
Snipd ~ https://go.servicedesignshow.com/255-snipd
01:10:47
The Art of the 'Sneaky' Service Designer / Inside Service Design / Max & Jennifer
Episode in
Service Design Show
What do you do when you want to drive human-centered change inside your organization, but you don't have the formal authority, you don't hold the budget, and you don't even have the official job title?
To dive deeper into this strategy, I sat down with Max Seabrooke and Jennifer Kitchen.
According to them, you stop asking for corporate permission and start getting a little bit sneaky. We step away from perfectly polished frameworks to look at the raw, political reality of practicing "undercover influence" from the inside out.
In this episode, you will learn:
How to quietly embed user-centric design into your organization without triggering corporate resistance or using confusing industry jargon.
Why slowly building a toolkit of data on top of your company's existing expertise wins over skeptical executives.
How to figure out exactly how other siloed teams measure their own success so you can align your project to their metrics.
Why avoiding friction inside your team can quietly destroy project alignment and sabotage quality.
So, if you want to hear raw, practical insights from professionals who are in the trenches every single day, you'll really like enjoy this one!
I’m curious, if you don't have the official "Service Designer" title, what does your email signature currently say? Let me know.
Enjoy the episode and keep making a positive impact.
Be well,
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to the April Round Up 2026
03:45 Career Paths to Service Design
05:30 Titles vs Doing the Role
06:15 Modern Human-Centered Design
07:15 UX Design for Kids
09:15 Supply Chain Overhauls
12:15 The Human Side of Blueprints
13:15 Product Repair Operations
15:30 Strategic Sneakiness
18:15 Fixing Complex Mergers
21:00 Politics as Design Material
21:45 Corporate Political Survival
24:15 Active Listening & Handoffs
28:30 Eliminating Corporate Jargon
33:45 Operational Alignment
39:15 Dangers of Toxic Politeness
44:15 Confronting Hard Truths
50:00 Customer Belief Toolkit
54:15 Leadership Evidence Layers
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/maxseabrooke
https://www.linkedin.com/in/jennifer-kitchen-studio
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
--- [ 4. FIND THE SHOW ON ] ---
Youtube ~ https://go.servicedesignshow.com/inside-service-design-13-youtube
Spotify ~ https://go.servicedesignshow.com/inside-service-design-13-spotify
Apple ~ https://go.servicedesignshow.com/inside-service-design-13-apple
Snipd ~ https://go.servicedesignshow.com/inside-service-design-13-snipd
01:01:28
What the Agentic Era Means for Service Design / John Ayers / Ep. #254
Episode in
Service Design Show
We are moving way past the point of just typing prompts into chat interfaces. We are entering the "agentic era," where a single person can deploy high-level AI agents who manage their own teams of digital workers underneath them.
This shift is triggering a massive compression of skills, collapsing separate specialized roles into a single generalist function. If most service interactions shift to agent-to-agent communication, the human experience risks disappearing completely.
In this episode, John Ayers joins Marc to explore how to help the "80% in the middle". The people who are curious but completely exhausted by the daily AI hype cycle. You'll learn how to take your existing mapping toolkit and adapt it to build "AI service blueprints," translating human personas directly into digital agents so we don't lose empathy.
As you listen, think about John’s closing challenge: When the dust settles two years from now, what do you actually want your career to look like?
Be well,
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to Episode 254
01:00 Introducing John Ayers
02:15 Reality vs AI Hype
03:45 Lessons From Past Shifts
07:15 Why AI is Different
09:00 The Rapid Pace of AI
11:30 The Shift to AI Agents
13:15 Agent-to-Agent Decisions
15:00 Building a Digital Workforce
16:15 Domain Knowledge vs General AI
18:00 Helping the Overwhelmed Majority
26:00 Avoiding Fake AI
29:15 The Governance Gap
31:00 The New AI Giants
34:00 Service Blueprinting for AI
35:00 Anatomy of an AI Agent
39:30 The Democratization Trap
41:30 Human Skills vs Job Losses
45:00 Stop Chasing Tech Tools
46:30 Focus on Humans, Not Jargon
51:45 Human Purpose in the AI Era
54:30 Avoiding AI Burnout
54:45 John’s Disruptor Confessions
56:15 Asking the Hard Questions
58:30 Wrap-Up and Community Call
--- [ 2. LINKS ] ---
LinkedIn - https://www.linkedin.com/in/johnlayers/
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
--- [4. FIND THE SHOW ON] ---
Youtube ~ https://go.servicedesignshow.com/254-youtube
Spotify ~ https://go.servicedesignshow.com/254-spotify
Apple ~ https://go.servicedesignshow.com/254-apple
Snipd ~ https://go.servicedesignshow.com/254-snipd
01:00:57
How to Shift CX from a Cost Center to a Strategic Asset / Journey Management Playbook S02E02
Episode in
Service Design Show
Does your "Master Journey Map" just sit in a digital drawer? You aren’t alone.
In this episode, we dive into "Journey Theater"— the trap of performing progress without moving the needle on business outcomes.
We’re moving beyond "mapping for mapping’s sake." Learn how to shift from being a service provider to a strategic partner by building a living system that survives the next re-org.
Watch this episode to learn:
Why your budget holder is your real customer
The warning signs of Journey Theater
How to shift from project cycles to an operational model
Using the Journey Maturity Scorecard to track growth
Just like the rest of the Playbook, this episode is best consumed as a video because we walk through specific examples, like the Journey Maturity Scorecard, on screen. If you’re listening on the go, you can always grab the slide deck from the show notes to follow along.
Enjoy and keep making a positive impact!
~ Marc
--- [1. LINKS 🔗 ] ---
Sign up for TheyDo - https://go.servicedesignshow.com/scjwb
Journey Health Scorecard - https://go.servicedesignshow.com/journey-management-playbook-10-journey-health-scorecard-podcast
The Journey Management Playbook - https://www.theydo.com/resources/journey-management-playbook?utm_source=article&utm_medium=blog&utm_campaign=202604-Global-Marc
--- [ 2. GUIDE 📺 ] ---
00:00 Welcome to Journey Management Playbook S2E2
03:45 Internal Customer
05:30 Decision Maker Needs
07:15 Budget Agenda
10:30 Impact Over Selling
13:15 Organizational Friction
16:15 The Journey Scope
19:15 Journey Theater
21:00 Reporting Progress Live
26:45 Breaking Project Cycles
30:45 Quantifying Wins
40:15 Decision Context
41:30 Continuous Insights
42:45 Common Language
44:00 Cross Vertical Impact
45:30 Eight Success Steps
46:45 AI Data Leverage
48:00 Delivery Authority
49:15 Proactive Influence
50:30 Impact Focus
51:45 Six Month Strategy
53:00 Revenue vs Cost
54:15 Agenda Alignment
56:45 Management Maturity
58:00 Scaling Momentum
1:00:45 Journey Health Score
1:04:30 Summary and Next Steps
--- [ 3. FIND THE SHOW ON ] ---
Youtube ~ https://go.servicedesignshow.com/journey-management-playbook-10-youtube
Spotify ~ https://go.servicedesignshow.com/journey-management-playbook-10-spotify
Apple ~ https://go.servicedesignshow.com/journey-management-playbook-10-apple
Snipd ~ https://go.servicedesignshow.com/journey-management-playbook-10-snipd
01:05:41
Reclaiming Your Energy When Design Feels Like a Losing Battle / Sara / Ep. #253
Episode in
Service Design Show
Do you show up as an "A-student" constantly seeking the next gold star, only to feel personally attacked when your work is misunderstood? 🌟 In this episode, we tackle the "identity trap" in design and how to stay passionate without letting corporate exploitation drain your soul
In this episode, you'll learn:
Why wrapping your personal value in professional output leads to burnout and frustration.
How the constant need for "exceeds expectations" reviews can actually undermine your professional agency.
Strategies to care deeply about your impact without letting it define your humanity.
How to feel in control even when your leadership doesn't yet grasp the full value of what you bring to the table
Our guest: Sara Wachter-Boettcher
Sara is a vocal leader in the design community and the founder of Active Voice, where she has coached dozens of professionals through these exact challenges. She joins Marc to explore how to lean into conversations about value without feeling like you’re constantly pleading for your seat at the table.
As you'll hear, Sara brings some "tough love" that helps you come out the other side more confident. It’s about learning to keep your side of the street clean, even when the organization around you feels messy.
Enjoy and keep making a positive impact!
Be well,
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to Episode 253
03:30 The collective headspace of design today
05:30 The impact of AI-related layoffs on design morale.
08:15 Era of cheap money
10:00 20-teens tech boom and its consequences
15:00 The ROI trap and identity
18:15 How shifting performance standards destabilize personal identity
22:00 Breaking the spell of work identity
24:45 Discomfort of realizing a job doesn't align with personal values
33:00 Navigating organizational change
38:45 Power mapping exercises
44:45 Empathy for colleagues
51:45 Concept of "humanizing" organizations to reduce isolation
55:15 Radical act of clocking out
57:00 Leadership without the ego
59:15 Strategic patience in a crisis
1:01:15 The value of the human behind the designer
01:14:15 Question to ponder
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/saraboettcher
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
[4. FIND THE SHOW ON]
Youtube ~ https://go.servicedesignshow.com/253-youtube
Spotify ~ https://go.servicedesignshow.com/253-spotify
Apple ~ https://go.servicedesignshow.com/253-apple
Snipd ~ https://go.servicedesignshow.com/253-snipd
01:02:54
How to Thrive When Your Company Doesn't Get Service Design / Inside Service Design / Elle & Nick / Ep. #12
Episode in
Service Design Show
You look around the room and realize you’re the only one who cares about the customer. 😫 It’s exhausting to be the lone voice begging for user research while everyone else just wants to ship the next feature.
In this episode, Elle Beaumont-Bilsby and Nick Gaff join the show to discuss the heavy lifting required to be an in-house service design practitioner. We move beyond "thick skin" and look at how to build a sustainable career in environments that don't fully understand design.
You’ll learn:
Why surviving as a lone wolf is impossible and how to locate "quiet allies" hidden in other departments.
A practical framework for building resilience at an organizational, service, and personal level.
How Elle and Nick practice high-impact design without having "Service Designer" on their business cards.
Practical tips for staying sane and avoiding burnout when you are the only advocate for the user.
How to find a support crew outside your organization to help you carry the weight.
I'm curious, if you had to make a guess, how many people do you have around you inside your org that get it? 1, 5, 20... let me know.
Enjoy the episode and keep making a positive impact.
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to the March Round Up
01:45 Defining Resilience
03:30 Service Design in Australia
04:45 Elle’s Design Journey
07:00 Nick’s Career Path
09:00 Effects of Digitization
11:00 Higher Ed Challenges
12:30 Impact Over Tools
14:00 The Resilient Self Season
14:45 3 Altitudes Framework
16:00 Organizational Resilience
17:00 Resilient Service Design
18:00 Personal Development
19:15 Recharging and Self-Care
20:00 Resilience as a Quality
21:00 Individual Resilience Focus
24:15 Peer Support Systems
28:00 Navigating Corporate Culture
31:30 Vulnerability in Leadership
35:45 Building Internal Allies
39:00 Friday Afternoon Reflections
42:15 Success Beyond Metrics
45:30 Managing High-Stress Projects
49:00 Sustainable Innovation
52:15 Resilience as Design Criteria
56:45 Switching Off and Recharging
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/ellebeaumontbilsby/
https://www.linkedin.com/in/ngaff/
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
--- [ 4. FIND THE SHOW ON ] ---
Youtube ~ https://go.servicedesignshow.com/inside-service-design-12-youtube
Spotify ~ https://go.servicedesignshow.com/inside-service-design-12-spotify
Apple ~ https://go.servicedesignshow.com/inside-service-design-12-apple
Snipd ~ https://go.servicedesignshow.com/inside-service-design-12-snipd
58:51
The Story Vacuum: Why User Research Isn’t Enough / Brian Whittaker / Ep. #252
Episode in
Service Design Show
Imagine making the cover of Time magazine...
Okay, maybe not. Nobody gets into service design for the fame.
Actually, as we’re always saying on the show, our best work is usually the stuff nobody notices.
The spotlight stays on the CEOs. You rarely see the people in the trenches, the ones making sure the "faceless" public services we rely on actually work.
Think about it for a moment, you can thank a mailman because he’s a human being standing on your porch in the rain. But when water is coming out of your faucet, there’s nobody to thank. It’s just "the system".
That invisibility is exactly why people sometimes get hostile toward the government or big institutions. It's always "us versus them" because there’s no "them" to relate to.
So our guest for this episode, Brian Whittaker, decided to change by starting a project called Humans of Public Service (HoPS).
In this episode, we talk about the early days of the project and the weirdly difficult task of getting modest, quiet service design professionals to actually talk about themselves (on camera). He also shares hard won lessons on how he finally got the project to take off.
It’s an inspiring conversation. It shows how much the vibe changes when you put a human face on a anonymous system.
So if you’re trying to build empathy inside a big, messy organization, Brian’s blueprint really might just be what you need.
While you’re listening, try to think of one "boring" story in your own org that deserves a spotlight.
Enjoy the conversation and keep making a positive impact!
Be well,
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to Episode 252
03:45 Family Roots in Service
05:00 Current US Service Challenges
07:30 Private to Public Transition
10:00 Modernizing Federal Tech
11:00 Passion of Public Servants
13:30 The Shift in 2020
14:15 Humans of Public Service
15:45 Growing on LinkedIn
17:00 Amplifying Unheard Voices
18:15 Shifting the Narrative
21:30 Bridging the Empathy Gap
25:45 The Power of Recognition
32:45 Institutional Design
38:30- Scaling Human Connection
44:55 The Future of Service
51:15 Advice for Change-Makers
53:30 Final Reflections
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/bwhtt/
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
[4. FIND THE SHOW ON]
Youtube ~ https://go.servicedesignshow.com/252-youtube
Spotify ~ https://go.servicedesignshow.com/252-spotify
Apple ~ https://go.servicedesignshow.com/252-apple
Snipd ~ https://go.servicedesignshow.com/252-snipd
54:43
Why Bad CX is Your Greatest Leverage Point / Journey Management Playbook / S2E01
Episode in
Service Design Show
How do you get your boss to actually fund journey management? 💰
We’ve all felt the frustration of making an impressive map that everyone "likes" but nobody actually uses. when that happens, our practice loses credibility. Season 2 of the Journey Management Playbook is here to fix that by focusing on the BUSINESS CASE.
what we cover in this episode:
Why journey management is a strategic asset, not a "nice-to-have."
how to calculate the actual cost of bad customer experience.
shifting the conversation from "fluffy" CX metrics to boardroom metrics.
getting stakeholders to embrace a journey-led way of working.
guest spotlight:
Martin Palamarz is the chief customer officer at TheyDo. he spends his time helping global organizations scale their CX efforts and understands the language of executive decision-making.
Resources:
It’s best to watch the video version on Youtube to see the examples on screen, but you can also find the slide deck in the show notes below.
--- [ 1. LINKS ] ---
Playbook Slides
Sign up for TheyDo
CX Cost Calculator
The Journey Management Playbook
--- [ 2. GUIDE ] ---
00:00 Journey Management Playbook S2E01
02:00 Martin's background
04:30 Origin story of TheyDo
06:45 Series overview: CX costs
08:45 The CX Toolkit
10:00 Bridging the gap
13:45 Forrester research findings
16:30 CX & business performance
19:30 The Norway story
23:00 Boardroom metrics
30:45 The Cost of Bad CX
38:30 High-value journey steps
40:30 Drop Off Rate Explained
42:30 "Nice-to-have" trap
48:15 Service design & revenue
50:00 Starting small
52:15 Mckinsey research
57:30 AI for customer data
1:00:00 3-minute executive reports
1:01:30 Ticket value & variables
1:08:30 Bad CX VS. CX Investment
1:12:00 Building momentum
1:14:00 the final challenge
--- [ 3. FIND THE SHOW ON ] ---
Youtube ~ https://go.servicedesignshow.com/journey-management-playbook-09-youtube
Spotify ~ https://go.servicedesignshow.com/journey-management-playbook-09-spotify
Apple ~ https://go.servicedesignshow.com/journey-management-playbook-09-apple
Snipd ~ https://go.servicedesignshow.com/journey-management-playbook-09-snipd
01:15:58
Why "Being Human" is Your Only Future-Proof Skill / Nav Qirti / Episode #251
Episode in
Service Design Show
Our brains were not designed for this pace...
Just think about it. For thousands of years, humans had ages to adapt to new technology. When we discovered fire or the steam engine, we had generations to figure out the implications.
Today, things are shifting so fast that trying to keep up by just "learning more stuff" feels biologically impossible. At least to me 🤣
It’s like you’re trying to run 2026 apps on the operating system of a legendary—but limited—Nokia 3310 phone.
So, for this episode, I sat down with Nav Qirti from the School of Metaskills to talk about why we’re looking at the "skills gap" all wrong.
Nav argues that we should stop chasing "functional skills" (which have a very short shelf life anyway) and focus on the things technology can't touch: judgment, curiosity, and reasoning.
We also dive into why you can’t just read a book to get better at empathy or judgment. Nav explains that you need a "proxy environment" to train those muscles. Most professionals I know practice by just following a script, but Nav shows us how to build the mental strength behind the craft.
This conversation offers an optimistic path forward by focusing on the core human abilities that technology simply cannot replace.
Which of your "mental muscles" feels a bit weak lately? If you’ve got a moment, leave a comment below and let me know. I’d love to hear what a "workout" would actually look like for you 🙂
Enjoy the conversation and keep making a positive impact.
Be well,
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to Episode 251
04:00 The Falling Behind Puzzle
05:30 6Adapting to AI
08:15 Seeing what matters
10:15 Obsolete hard skills
12:30 Outdated learning models
15:00 The 90/10 Imbalance
16:45 Bucketing Skills
17:15 Communication as a base
19:00 Human survival traits
21:15 Building capacity
25:45 Expertise vs. scripts
29:15 Measuring the wrong things
37:30 Leadership and meta-skills
39:45 The shift from "doing" to "leading"
42:15 Why technical expertise has a ceiling
45:00 Identifying your personal meta-skill gaps
48:15 Low-stakes practice
50:00 Defining Proxy Environments
51:30 How to practice judgment daily
55:15 Building empathy without the pressure
58:15 Anxiety to Control
59:00 Reframing the AI threat
1:01:00 Focusing on the human operating system
1:02:15 Regaining professional confidence
1:02:30 Closing thoughts
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/navqirti/
www.navqirti.com
www.metaskills.global
Skills to make us future ready & future relevant
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
[4. FIND THE SHOW ON]
Youtube ~ https://go.servicedesignshow.com/251-youtube
Spotify ~ https://go.servicedesignshow.com/251-spotify
Apple ~ https://go.servicedesignshow.com/251-apple
Snipd ~ https://go.servicedesignshow.com/251-snipd
01:10:39
The Curse of the Competent Service Designers / Chad & Jin / Inside Service Design #11
Episode in
Service Design Show
What happens when a service design professional does their job well...
Usually? Absolutely nothing.
No organizational gears grind. No customers complain. No one panics.
You did your job, so the disaster simply stayed in your head instead of becoming a reality.
That’s the curse, though. No one's going to congratulate you for a crisis they didn't have to experience.
I sat down with Jin Wan and Chad Cheverier for the this episode of Inside Service Design to talk about this "great enabler" trap.
To make things practical, Jin had a great example about redesigning an onboarding journey. His biggest win wasn't a shiny new interface. It was moving a step in the verification process to the backend so nobody had to intervene manually. It saved the company (and customers) countless hours, but the solution itself is completely unseen.
Chad mentioned a similar struggle. Looking at his quarterly review and realizing he doesn't have many "shiny" deliverables to show. His best work was aligning teams and coaching PMs to do their jobs better, which doesn't look like a "deliverable".
So, how do you stay motivated when your best work is invisible and goes unnoticed? And more importantly, how do you sell the value of that work to the people holding the budget?
We unpack all of that in this episode.
If you had to make an estimate, how much of the work you do is "invisible"? Send me a quick reply and let me know.
Be well,
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to February Round Up
05:00 Jin's path: From IT and HR to Marketing and CX
07:30 Chad's path: From photography to in-house design
10:45 What a CX professional does at a startup
11:45 Why you should ignore job titles
14:30 Jin’s digital onboarding in financial services
18:00 Why service design feels like internal consulting
24:35 Core competencies missing from design education
31:15 Navigating the "messy middle" of organizational change
39:00 Dealing with stakeholders who bake in solutions
45:30 The power of simplifying complex journey maps
52:00 Strategies for building internal resilience
58:45 Advice for aspiring in-house service designers
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/chadcheverier/
https://www.linkedin.com/in/wanjin/
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
--- [4. FIND THE SHOW ON ] ---
Youtube ~ https://go.servicedesignshow.com/inside-service-design-11-youtube
Spotify ~ https://go.servicedesignshow.com/inside-service-design-11-spotify
Apple ~ https://go.servicedesignshow.com/inside-service-design-11-apple
Snipd ~ https://go.servicedesignshow.com/inside-service-design-11-snipd
01:03:29
My Biggest Lessons from 250 Episodes / Marc Fonteijn / Ep. #250
Episode in
Service Design Show
I'll let you in on a small secret...
Ten years ago, the Service Design Show was never even supposed to be a podcast.
And somehow here we are. We've officially hit episode 250. Its been a decade since I published that very first interview. Somewhat of a cliche but, I never expected to reach this milestone.
I still remember the early days very well when I was struggling with a "split identity". Torn between running a service design agency and following this pull toward content creation. It took me a good three years to finally take the leap, but looking back, it was the best decision I ever made.
As you'll notice, this episode is quite different. Usually, it’s my job to ask the questions, but in this one, I’m the one answering them.
I wanted to share some of the messy, behind-the-scenes lessons from the last decade. They are quite personal but who knows maybe you can use them as tools in your own practice.
We’re diving into things like my cheat code to gain clarity, the power of friction, what I’ve learned about building real connections and how "remarkable" things are often built through consistent, often unglamorous work. And yes, I even answer some hot questions from the community.
I have to say that recording this episode was both difficult and incredibly rewarding.
So, if you’ve been on this journey with me, I’d love for you to join me for this reflection. This milestone isn't just mine, it’s ours.
By the way, if you prefer our regular interview format, feel free to skip this one. I won't judge! We’ll be back to our normal schedule next week.
Thank you again for your attention, your trust, and for being part of this movement.
Be well,
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to EP 250
03:30 Friction of a "split identity"
05:00 How did I get into service design
06:30 Overlap between engineering and design skills
07:00 Letting go of code
08:15 Biggest lessons I learned in the last decade
08:45 Don’t wait for permission to start your project
10:15 The power of consistency over perfection
12:30 Choosing guests for the podcast
13:00 The "Curiosity Filter"
15:45 The shift from generalist to specialist topics in service design
18:30 One of the most challenging episodes
19:15 Dealing with technical failures and "lost" interviews
22:00 The future of the Service Design Show
22:45 Moving towards more community-driven content
25:15 Some Advice for someone starting their own podcast
26:00 Focusing on the "Why" before the "How"
28:30 Importance of building a platform you own
31:45 The ripple effect of 250 conversations
34:30 Thank you for being part of the journey
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/marcfonteijn
https://www.servicedesignshow.com/
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
[4. FIND THE SHOW ON]
Youtube ~ https://go.servicedesignshow.com/250-youtube
Spotify ~ https://go.servicedesignshow.com/250-spotify
Apple ~ https://go.servicedesignshow.com/250-apple
Snipd ~ https://go.servicedesignshow.com/250-snipd
35:30
How to Lead with Head and Heart in the Age of AI / Birgit Geiberger / Ep. #249
Episode in
Service Design Show
This episode falls into a pattern that's hard to ignore...
I'm seeing a growing undercurrent of design leaders strongly advocating for a more sustainable approach toward work and life.
It is hard to separate this development from the rise of AI, which is shaping many aspects of our lives and turning what we know upside down. Sure, there's always been a push to do more, and preferably faster and cheaper, but now with AI, it feels like the volume knob has been turned to 11.
Of course, this has a significant impact on us as service design professionals. The "productivity" pressure is rising for us as well. And if we're honest, it often reaches a point where it not only takes away the fulfillment we find in our work, but also leaves us on the edge of burnout.
But we're humans, not machines. We're not merely replaceable cogs in a system. So we must find an alternative.
One of the leaders advocating for this more sustainable approach toward work is our guest, Birgit Geiberger. She argues that in order for us to thrive in this new reality, we must adopt a different leadership style. Birgit says we need to focus on leading with both head and heart in a way she calls regenerative leadership.
In this conversation, we unpack what this form of leadership entails and why it's now more important than ever. Birgit offers ideas on how you can push back and escape the unsustainable pace of work when everything and everyone around us seems to demand more, go, go, go.
We discuss what you can do on a day-to-day basis to find your grounding and stay true to who you truly are in a world where compromises are unavoidable. And finally, we investigate how you can show that doing things in a regenerative way is not just good for you, but also accelerates and increases your business impact.
A great conversation, packed with hope, inspiration, and practical advice for anyone who wants to bring back the joy in their work again.
What might be good to know is that I haven't selected my recent guests based on their interest in this theme, or instructed them in any way to discuss it. This is just something that emerges when I ask them to speak about what is dear to their hearts right now.
If you've been listening to the Show, I'm curious if you've noticed this undercurrent as well.
Enjoy the conversation and keep making a positive impact!
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to Episode 249
04:15 Human-Centered Leadership Legacy
06:30 Post-Pandemic Reflections
10:00 Redefining Growth and Resources
13:00 Introduction to Regenerative Leadership
15:00 The Power of Self-Leadership
18:30 Designing for Mental Capacity
22:00 Moving Beyond Short-Term Business Thinking
24:45 Breaking Functional Silos
33:15 Leading through Global Uncertainty
40:15 Service Design as a Cultural Catalyst
47:30 Empathy as a Business Strategic Tool
54:30 Scaling Influence Through Others
1:00:30 Closing Reflections
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/birgitgeiberger
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
[4. FIND THE SHOW ON]
Youtube ~ https://go.servicedesignshow.com/249-youtube
Spotify ~ https://go.servicedesignshow.com/249-spotify
Apple ~ https://go.servicedesignshow.com/249-apple
Snipd ~ https://go.servicedesignshow.com/249-snipd
01:04:41
Mastering The Most Important Tool in Your Design Toolkit / Inside Service Design / Kara & Sidd / Ep. #10
Episode in
Service Design Show
Let's be real for a moment...
In the corporate context, what's the thing that usually gets rewarded the most?
It’s often the person who "just" grinds through the chaos, works overtime to fix a broken process, and absorbs all the organizational friction without complaining.
From very early on in our careers we are taught to treat ourselves like machines that just need to carry more weight.
But as Kara Snyder points out in our conversation, that is treating resilience as output. It’s performing professionalism when you are completely depleted. And it is a fast track to burnout.
Instead, Kara challenges us to think about resilience as capacity.
What do you actually need to sustain yourself so you can stay in this deeply human and emotionally demanding work?
Because at the end of the day, the most important tool in your service design toolkit isn't a journey map or a blueprint... well, it's you.
In this episode of Inside Service Design, I sit down with Kara and Siddhartha Saxena to talk about the inner game of being an in-house service design professional.
We step away from the frameworks and talk about how to actually survive and thrive in this beautifully complex role.
This conversation touches on topics like:
How to stop measuring your worth by how much stress you can carry.
How to create a "liminal space" between you and your work.
And how to get to Friday and actually feel a sense of accomplishment, even when the work is messy.
So if you’ve been feeling the weight of driving positive change using service design, take a deep breath, slow down, and tune into this one.
How do you protect your own capacity? Have you found any specific rituals particularly helpful?
Let me know, I’d love to hear how you're dealing with this.
Be well,
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to the January 2026 Round Up!
03:30 Kara’s Journey: From Accounting to PWC
06:30 Facing Burnout and Personal Loss
09:00 Sidd’s Journey: From Architecture to Startups
11:30 Discovering Service Design as a Business Bridge
12:30 Remote Healthcare in India
14:00 Designing the "Nervous System" of an Organization
15:45 Navigating Complexity
19:00 Why Service Design Feels Like the "Wild West"
19:50 Tool Spotlight: Using the Emotional Culture Deck
21:30 Moving from Doing to Being
24:00 Resilience in Startups vs. Corporate Safety
26:15 How Personal Grief Shapes Professional Perspective
31:15 The Gap Between Self and Work
34:30 Why Service Designers are Natural "Absorbers"
38:30 Building a Protective Layer Against Burnout
41:15 Mapping the Invisible Organizational Nervous System
44:45 Managing Design at Scale
48:15 When to Say "No" to the Machine
52:30 The Power of Invisible Labor
56:15 Measuring the Value of What Can't Be Seen
59:00 Protecting Your Design Culture from Company Culture
1:00:15 Final Takeaways
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/karamartinsnyder/
https://www.linkedin.com/in/siddhartha-saxena
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
[4. FIND THE SHOW ON ] ---
Youtube ~ https://go.servicedesignshow.com/inside-service-design-10-youtube
Spotify ~ https://go.servicedesignshow.com/inside-service-design-10-spotify
Apple ~ https://go.servicedesignshow.com/inside-service-design-10-apple
Snipd ~ https://go.servicedesignshow.com/inside-service-design-10-snipd
59:37
How to Use Your Design Skills to Build Strategic Allies /Belen Tello / Ep. #248
Episode in
Service Design Show
It’s the one thing they didn't teach in design school...
We spend years learning how to understand what drives our users, map out complex journeys, and deliver useful service prototypes.
But when it comes time to sit down with business stakeholders, compliance teams, or yes even legal departments? That’s when the friction sets in.
For this episode, we're joined by Belén Tello, who has a very interesting take on how we can overcome this struggle. As the Head of Design for the largest bank in Peru, Belén leads a massive team of over 150 designers.
As you might imagine, because they operate in the highly regulated financial sector, they are constantly in negotiations with the rest of the business.
Over the years, Belen has experienced firsthand that even the most talented design professionals often freeze up when talking to their business partners.
To our own demise, we often retreat to our comfort zones, simply handing over the work and letting the business decide whether it's "good or not". Deep down, we sometimes feel like the business folks just know more than we do (not the case!).
To fix this confidence gap, Belén started doing something quite radical, at least for design teams.
Before a big stakeholder meeting, she runs "role play" sessions with her team. Yes, almost like lawyers preparing for a mock trial!
They sit down and strategize. What do you want to say here? Who are your strongest stakeholders? Do you need me to step in and ask a specific question so you can explain your rationale?
Add to that that she's been helping her team learn to speak the "common language" of the bank. And that language? It's numbers and data, obviously.
As you'll hear Belén argues that we already do the hard work of gathering qualitative and quantitative insights, but we frequently fail to actually bring that data to the table in a convincing way.
When you stop arguing based on subjective perception and start negotiating with facts, everything changes. You move away from being seen as just an "add-on" to the process and finally become a true strategic partner.
So if you've ever felt that imposter syndrome kick in during a big meeting, this episode is pretty much a masterclass in building your confidence and growing your influence.
As you listen to the episode, I’d love for you to reflect on your own work. How often are you actively translating your insights into a language the business understands? And what would help you to do that more often?
Enjoy the conversation and keep making a positive impact!
Be well,
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to Episode 248
05:00 Banking in Peru: Education over digital tools
09:00 The danger of designing only for the capital city
17:30 Negotiating with Legal and Compliance
21:00 Using data to find a common business language
23:00 Why designers struggle to speak up in business
27:00 Prepping for stakeholders like a mock trial
28:45 Finding internal sponsors who understand design
33:30 Quantifying design's impact on the business
36:15 Redesigning 200+ physical branches
41:00 Moving from transactional to relational models
45:30 Connecting with rural users
51:15 Using design's systemic view as an unfair advantage
55:30 Why listening is a designer's true superpower
58:00 Positioning design strategically
1:00:30 Closing thoughts
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/belen-tello-91028731/
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
[4. FIND THE SHOW ON]
Youtube ~ https://go.servicedesignshow.com/248-youtube
Spotify ~ https://go.servicedesignshow.com/248-spotify
Apple ~ https://go.servicedesignshow.com/248-apple
Snipd ~ https://go.servicedesignshow.com/248-snipd
01:03:50
Sticky Notes vs. Software and The Fight for Our Legitimacy / Inside Service Design / Ep. #09
Episode in
Service Design Show
Are we being left behind...
Let's think about this for a moment.
Architects have AutoCAD. Finance folks have Excel. Sales teams have Salesforce. The list goes on.
But what do we as service design professionals have?
If we're a bit cynical, you could say that often it’s a wall of sticky notes (that the cleaners throw away at night).
This brings up a deep and often unspoken insecurity in our field.
Could it be that our work is seen as "fluffy" or "invisible" because we lack the "hard" tools that other departments have?
That is the provocative question Maxe van Heeswijk brought to the Circle community recently.
She challenged us to think about whether having "our own software" would help us claim our territory and be taken more seriously by stakeholders.
But to which extent can a tool be the answer to our problems?
Will Sharples joined the conversation with a different take.
He argues that stakeholders don't actually care about our process or our "proper" service design tools, they just want their problems solved.
So in this episode of Inside Service Design, we explore this tension between wanting to be "seen" as experts and the messy reality of getting work done in-house.
This conversation is packed with spicy topics like:
Whether having a dedicated tool makes you more legitimate, or does it just create new silos?
Why our most important work is often the hardest to measure (and get budget for).
A brutal method for stripping away busy work to focus on the assets that actually tell a story.
And why you are "always selling" the value of service design, even years after you’ve been hired.
So, if you’ve ever felt like you’re doing important work... that nobody sees, this episode is for you.
What do you feel is the service design tool at the moment? Do we even have one?
Let me know, I’m really curious to hear your take!
Be well,
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to December Round Up
01:00 Meet the Guests
04:00 From Physical Engineering to Digital Services
06:30 From Philosophy & Advertising to SD
10:15 Balancing Financial Goals vs. Trust
15:15 Securing Long-Term Funding
18:00 Why Patience is a Superpower
21:45 Thought Experiment
26:30 Do We Need Professional Software?
35:00 Is Design Too Democratized
44:15 Relationship Building is Slow Farming
51:00 Pragmatism vs. The Design Bibles
52:45 The Hidden Skill
55:45 Navigating Company Politics
59:30 Wrap-Up
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/maxevanheeswijk/
https://www.linkedin.com/in/will-sharples-85a40580/
--- [ 3. CIRCLE ] ---
If you're an in-house service design professional and want to learn from the stories of your peers, take a look at the Circle, it might just be the thing you're looking for.
Join our private community for in-house service design professionals:
https://servicedesignshow.com/circle
--- [4. FIND THE SHOW ON] ---
Youtube ~ https://go.servicedesignshow.com/inside-service-design-09-youtube
Spotify ~ https://go.servicedesignshow.com/inside-service-design-09-spotify
Apple ~ https://go.servicedesignshow.com/inside-service-design-09-apple
Snipd ~ https://go.servicedesignshow.com/inside-service-design-09-snipd
59:18
Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247
Episode in
Service Design Show
If you look at the current job market, you might notice something strange...
The words "service design" seem to be slowly disappearing from job titles.
Does that mean our field is shrinking, or worse, becoming obsolete?
Well, according to our guest, Giulia Di Gregorio, that's definitely not the case.
If anything, the opposite is true.
Giulia argues that while the titles might be vanishing, the practice is actually spreading.
Service design is everywhere now; it's just hiding under different names.
But this "diversification" creates a new challenge.
If everyone has a different job title, where do you find your professional peers?
Where's that safe space where you can get together to commiserate, find inspiration, and learn from each other?
That's what Giulia and a few folks were thinking as well.
But instead of just thinking about it they rolled up their sleeves and decided to revive Service Design Drinks Milan.
This didn't become just another meetup; it became a "pirate version" of a community.
And it’s been a pretty successful one.
In this conversation, we explore what it looks like to run a community that's driven by volunteers, has no hierarchy, and is governed by the energy people actually have to give.
We also talk about building "synergies" with other communities instead of acting like isolated islands.
And we dig into why the best way to scale might be through small, independent nodes across the world rather than one big centralized network.
So if you’ve been feeling a bit "homeless" in your service design role lately, this is a great conversation about reclaiming your identity and connecting with your tribe.
What stuck with me is the idea that when a project starts feeling like "work," you might be heading in the wrong direction and should reconsider your options.
Something to think about both in our professional context as well as in our passion projects.
Enjoy the conversation and keep making a positive impact!
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to Episode 247
07:30 Flat Hierarchies & Freedom
09:30 Global Nodes vs. Centralized Networks
13:30 The Toolkit Takeover
17:45 Managing by Time
23:15 Pirates vs. The Navy
27:30 The Cost of Being Brave
31:45 The Un-conferenced Model
36:30 Turning Points: From Branding to COVID
43:00 Learning Effortless Leadership
48:00 How to Start Your Own Pirate Node
55:30 Question to ponder on
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/giulialogodigregorio/
https://www.linkedin.com/company/service-design-drinks-milan
https://creativemornings.com/cities/mil
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
[4. FIND THE SHOW ON]
Youtube ~ https://go.servicedesignshow.com/247-youtube
Spotify ~ https://go.servicedesignshow.com/247-spotify
Apple ~ https://go.servicedesignshow.com/247-apple
Snipd ~ https://go.servicedesignshow.com/247-snipd
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