Service Design YAP

Send us a text Does the 21st century need a new leadership paradigm? Rama Geheerawo thinks that we do.  Through his work with global large enterprises, he's found that bringing a design sensibility to the task of redefining better formats for leadership has yielded "Ah Ha" moments as well as real commercial impact.   About Rama: Prof. Rama Gheerawo is a global authority on inclusive design and creative leadership, working at the intersection of innovation, business, and human-centred design.  He is the author of Creative Leadership: How to Design the 21st Century Organisation, a bold book for creatives that puts empathy, clarity and creativity at the core of leadership. Published internationally in paperback, audiobook and ebook, it has resonated with leaders across 40+ countries and is rapidly redefining leadership for a new era. Rama is the Founder of INSTILL and President of EIDD – Design for All Europe. Formerly Director of the Helen Hamlyn Centre for Design at the Royal College of Art, he has led over 100 collaborations with global organisations including Samsung, Toyota, Tata Consultancy Services and Panasonic, turning inclusive design into business advantage and social impact. His Creative Leadership model has trained thousands, including 850+ senior civil servants, and is helping shape leadership cultures worldwide. Named a Creative Leader alongside Paul Smith and Björk, and awarded the Design Week Hall of Fame in 2019, Rama brings unmatched energy, empathy and vision to every stage. A highly sought-after keynote speaker and advisor, he challenges assumptions, unlocks potential, and empowers individuals and organisations to lead with humanity. Rama sits on numerous boards and advisory committees including The Valuable 500, D&AD Awards, Dezeen Awards and the Global Disability Innovation Hub. He is also a Visiting Professor in Asia and Europe. Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text The Service Design Global Conference is just under a month away, but we couldn't resist grabbing time with design podcast legends, and conference keynote presenters Jesse James Garrett and Peter Merholz.  The  founders of Adaptive Path and now co-hosts of Finding Our Way  (its the design podcast that we want to be when we grow up), will be looking at how design leadership needs to evolve and how taking inspiration from leaders in "design adjacent" lines of business helps us to improve our own leadership skills.  Genius steals.  We're also joined by SDN stalwarts David Russo and  Greg Lakloufi, who have been tirelessly working on creating a stellar agenda for the conference.  They give us the lowdown on the venue and program and share some insider tips for hip bars, BBQ shacks,  and Honkey-tonk dance halls, which will feed your soul after the conference has blown your mind. Greg also gives us  hot off the press news about a way to get a 50% discount for in-person tickets. Click here to find about the scholarship funded by the kind folks at Teleolytics Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text In this bonus episode we speak to  Yvonne Tran, product design director at the  New York Times,  AND  Shipra Kayan,  Miro's Chief Design Evangelist, AND  Shelley Evenson, a founding SDN member and Berkeley Design Fellow. So many stellar guests can only mean one thing:  Service Design Global Conference is around the corner.   Each speaker gives us an exclusive peek into their conference keynote and shares their views on what skills and knowledge Service Designers need to gain to thrive in our rapidly transforming world.   You can still book your virtual ticket to the conference here and use the YAP discount code YAPSDGC  to get 10% off. Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text Mark Howell, has had a rich and varied career.  He's the only person that I know that has a PhD in IVR. In this episode Mark shares  his approach to service design leadership. He talks about intentionally crating a culture underpinned by rituals, how modelling the positive behaviours and carving out time to do Individual Contributor, hands-on work means that he never loses touch with the changing shape of service design practice.   He also talks about the "secret work of service designers" - service designers are “spanners”. Mark talks about how we span the gaps to draw on our powers of empathy and orchestration to bring together multifunctional stakeholders to define and deliver services.  This is a high stress task that can lead to burn out if not actively monitored and managed.     Sources listed in this episode: Liminal Thinking - Dave Gray (interviewed here) True Belonging according to Brené Brown  The other Service Design Podcast that Mark loves:  The Service Design Show  The Power of 10 with Andy Polaine. Finding our Way with Jesse James Garret and Peter Merholtz Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text Design research is tricky.  When you work with a great design researcher you get to see the skill and subtlety involved in executing research that avoids biases and reveals fresh insights.   When your research participants are neurodiverse the task of the design researcher becomes even more complex, but this is where this episode's guest, Ashley Peacock has developed her expertise.  Ashley shares her career story and talks about the tactics that make design research more inclusive.  Key take-aways are that there's no perfect approach and you need to  be kind to yourself as there will be mis-steps to learn from.  We hear about the power of Autemojis and fall in love with  Weird Pride.  About Ashley Ashley works primarily on AbilityNet’s inclusive user-research practices. Her expertise lies at the intersection of cognitive science, AI and technology. Ashley previously led a company for four years, specialising in tailored assistive solutions for governments, businesses, and charities. This included creating 3D autism simulations, collaborating with the NHS on a mental health triaging tool during the COVID pandemic and engineering custom software to help people with neurodegenerative conditions to read again, working in partnership with UCL. As a neurodivergent professional she continues to make an impact in this field through public speaking, writing and research. Episode Links Damian Milton's Double Empathy Gap Article.  Ability Net  Weird Pride Learn about Dinah Murray Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text In this episode we meet John Lynch, founder of Context Studio based in Dublin, Ireland.  John's career path has taken him from countries where design is part of everyone's mindset, to places where some businesses have yet to see the full value that design can bring.  He shares the approaches that he's used to gain traction and make the case for adopting Service Design and stories of how design-led approaches have helped his teams to engage diverse stakeholder groups and generate better service outcomes. We talk about the privilege of working with public sector folks, who's vocation is to make society better... and we talk of the impact of "better" vs. "new" and why Renovate often delivers more than Innovate when it comes to Service Design. About John. John Lynch is founder and director of Context Studio, a service design studio in Dublin, and a voluntary board director at the Institute of Designers in Ireland. With a background in software development, John is a committed advocate of design in the service of the public good. References from John's episode. Stratification of Design Thinking  -Stephanie Russo Danish Design Ladder Dark Matter and Trojan Horses  -Dan Hill John Heskett  Ireland's Action Plan for Designing Better Public Services. Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text Design is often seen as an activity that happens at the front-end of transformation programs, but what if companies adopted a design-led approach to their overarching transformation? In this episode, we catch up with the legendary Ben Reason, founder of Livework Studio to hear about the firms 6 pillars of design led-transformation, the work that Livework has done with Adidas, TFL, Kone and the NHS (and to get a glimpse into Livework's three, top sectret trophy cabinets). Check out Ben's article on Design Led Transformation  here. Its a quick read that's packed with insight. We've adopted a different format for this episode, cutting straight to core topic to give us a shorter, punchier episode.  Let us know how you feel about the new approach. Perhaps you miss the quick fire round?    Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text Tubes, trains, boats, trams, bikes, busses and even a cable car combine to make Transport for London (TFL), a system that helps 9 million Londoners and a few tourists navigate the world's greatest city. Designing the digital tools that help people to turn complex logistics into practical travel plans is no mean feat, but that's exactly what Hanna Kops and her team did with the TFL Go app.    In this episode Hanna tells us the story of how the  TFL Digital Experience team collaborated with a complex matrix of stakeholders and launched an app that's now on every Londoner's phone.  We also talk about: The formative role that playing games with her family had on Hanna's development as a designer and reflect on how the shift to screen-based play will shape tomorrows designers. How the singleminded pursuit of "scale" often strips the value out of designed experiences.   If you're curious about the vintage "Mind The Gap" sound bite in this episode and are in the mood for a romantic story, then click here.  About Hanna  Hanna Kops is Head of Experience at TfL Digital.Over the last few years, she co-built TfL Digital, the team behind the TfL Go app and other future digital experiences. TfL Go includes an innovative new approach to digital maps, was shortlisted for a D&AD Award and won multiple industry awards, including BIMA, The Drum and Design Week.Hanna is also a Visiting Lecturer at the Royal College of Art.Before joining Transport for London, Hanna led design teams, innovation projects and culture change for a wide range of organisations in the UK and USA. She also co-founded a design studio. Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text When the Scotland consolidated its police forces it saw an opportunity to add a Service Design team to the new organisation.  Not only would this team make a material contribution to Police Scotland's radical transformation, they would also become a core part of the force's new ways of working.  In this episode we're joined my Chris Muir, who tells the story of how he discovered service design and how he and the Police Scotland Service Design team work with officers at every level to discover, design and deliver services that keep people in Scotland safer.  Chris talks about the benefits of running a design studio in a 14th century castle, once owned by the Blackadder family and of how the design team's six principles helps the to build trust and deliver value through their work.  We talk about how spending time out on patrol with officers helps Police Scotland's designers to create services that meet the needs of officers whether they're in high population density Glasgow, or in the rural extremes of the Highlands & Islands. References from this episode.  Radical Candor. https://amzn.eu/d/h04WOyV Nine Lies About Work https://amzn.eu/d/7m9vFq2 This is Service Design Doing https://amzn.eu/d/3DCngOv Beyond Sticky notes: https://amzn.eu/d/j0RFTrH Good Services https://good.services/home McDonalds removes AI from their sites https://www.bbc.co.uk/news/articles/c722gne7qngo#:~:text=McDonald's%20is%20removing%20artificial%20intelligence,orders%2C%20was%20announced%20in%202019. Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text In this short, bonus edition of YAP we spend time thinking about and playing with AI. Most designers state that AI will become the most powerful design tool of the decade, enabling then to mine the world's data and find inspiration to create better products and services. Designers who remember sign painters being replaced by naff vinyl sign printing machines see AI as a cut-price competitor rather than a tool.  ( Sign Painters  is a great -if niche- documentary)  So, what how will the design profession evolve in the face of AI? In the spirit of exploration we  just asked AI... and we also wondered if we could use AI to create an entire episode of YAP. We also saw this experiment as a way to find tools that could help designers to build audio mock ups, or provocatypes; assets that you don't want to spend too much time on, but which land better with the target audience if they have good production quality.    Let us know what you think of the episode and where you think that designers are under estimating the impact AI in the design process at the moment.  To create this episode we used: Chat GPT to collate content. The tool gave us deeper case study content, but failed to really bring any new concepts to the table. Jelly Pod structured and create the podcast audio. Jelly Pod's text editor will really help designers looking to create audio provocatypes as its quick and easy to use.  The custom voices also make audio mock ups really compelling. Suno was used to create the new closing music. Its simple and even simple prompts generate quality outputs aligned with expectations.   Adobe Firefox to create the episode cover. This needed the most rework and lags behind tools like Mid-journey. Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text In this festive bonus episode of Service Design YAP, we sit down with Adam St John Lawrence to understand how he uses tactics and techniques from theatre in his design work. Adam, the goatee sporting GOAT of Service Design, draws on an "eclectic" background that includes farming and psychology (plus some bouncing and stripping), to offer some radical challenges to the dusty design best practices.  He a natural raconteur who  tell stories and shares insight that everyone will find funny and enlightening in equal measure. Enjoy your break, how ever you spend it. Let us know what you think about the episode on our Insta account ; tell us which podcasts are inspiring you and  who you think  we should interview next. The YAP team will see you in 2025.  Please note, no rubber chickens were harmed in the making of this episode. Links from this episode: https://www.thiagi.com/game-design https://www.appliedimprovisationnetwork.org/ Adam and Marc's book This is Service Design Doing. Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text How can you encourage a retail bank, which will always focus on risk management and stability, to innovate?   In this episode we talk with Ian Crawford, Natwest Group's Head of Innovation Design. We  explore the ways in which designers are uniquely positioned to help corporate innovation programs to think differently. Ian shares how his group interviews design candidates to evaluate their innovation mindsets, and talks about the trends that his group believe will reshape retail banking in the future.  In a conversation that roams from Dieter Rams to Blackadder's Christmas Carol, we explore how you can promote two of your designer superpowers:  Framing and encouraging bolder thinking,   Expert facilitation helping to create consensus and commitment to get great ideas into the real world.   About Ian Ian leads an Innovation Design team at NatWest Group as part of a wider department of approximately 70 people in Innovation & Partnerships. The department are responsible for catalysing the creation of brand new services, products and experiences for the wider Group, often leveraging start-ups and other technology partners to bring NatWest’s strategy to life. He is an award-winning designer with over 15 years of experience across design, digital strategy and marketing and has worked with a wide range of organisations including Lloyds Bank, Amazon, Microsoft, CYBG, Standard Life, the NHS and Scottish Government among many others. Sources cited in this podcast: The Innovation Expedition: The Jobs to be Done Playbook: When Coffee and Kale Compete:  Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text In this episode we get inspired by 7 incredible next generation of Service Designers. We find out about how they view the world of design, where they go to get inspired, them and which emoji or meme best represents their design styles. Featured in this episode: Marcella Gómez Abundus Eva Mega Astria Jane Tzu-Yuan Chao Anna Han Jihee Hwang Linda Paulinska Agata Kowalska  Resources Listed In this Episode. Marcela's Mega List of Design Resources Notion Page Userpalooza- A Field Researcher's Guide. Doug Deets video on Transforming Healthcare. Fireside chat with Don Norman Change by Design. Tim Brown Humans of New York (and other countries) Jane Jacobs documentary Dan Hill: Dark Matter and Trojan Horses video This is Service Design Thinking/Doing  This episode's interviewers were: Alice Kennedy Jean Watanya Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text Special Projects' co-founder, Adrian Westaway  talks to us about his journey from amateur magician to master designer and how the skills of illusion can be applied to drive better design outcomes. Design and magic are both human centric disciplines that leverage  psychology to influence behaviours and attitudes; and both benefit from "someone spending more time on something than anybody would reasonably expect".   We talk about: Adrian's experience at the burlesque experience, Lost Vagueness; about managing creative partnership with your life-partner and talk trough how to create awe when designing experiences.... Could it be magic?  We certainly think so. About Adrian.  Adrian is an award-winning designer and inventor whose unique approach to design draws on his two biggest passions: magic and technology. Fascinated by the similarities between the two disciplines, he joins them together in products and experiences that have the ability to not only surprise and delight but prompt positive change for individuals and communities. As co-founder of Special Projects, the London-based design and innovation studio, Adrian leads a team that crafts strategic design visions and reinvents user interactions for forward-thinking global clients. Special Projects blends magic, humanity and technology to transform ordinary interactions into extraordinary experiences. The studio's work spans sectors including consumer goods, technology, AI, automotive and health and wellbeing for clients such as Google, Samsung, BBC, Lego, Sonos and P&G. A thought leader on design thinking and innovation, Adrian frequently speaks at events for organisations such as Innovate UK, Design Museum and Google Creative Lab and was on the Advisory Panel for the UK Design Innovation Network, helping deliver the UK Government’s innovation strategy.In 2007 Adrian became the first ever James Dyson Fellow, and in 2012 a Fellow of the Royal Commission of 1851. He is also a full member of the Magic Circle. Links from this episode. Hoxton Street Monster Supplies. Its not how good you are, its how good you want to be. By Paul Arden Anika Yi's great flying sculptures at The Tate Modern  Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text Often as not, we get to the end of the year and find that we haven't used up all, (or any) of our training allowance.   We know that this is doubly true for more experienced hires who want to focus on "craft" rather that those exploring the  "leadership" pathway.  Exciting client work keeps getting in the way, but that's no excuse.  In this episode we talk with two accredited Master Service Designers, Katie Murrie and Kim Anderson.   Both work as educators at the Service Design Academy in Dundee, Scotland and share their journeys to mastery.  They also talk about the career benefits of accreditation and provide tips for those considering becoming accredited. Katie and Kim also talk about a spectrum of CPD options for for experienced Service Designers, ranging for Tuscan retreats with the Co-Creation School, through to free and fun design safaris.    Links to content from this episode. Find your SDN Accreditation level here....and find out more about the program. The Co-Creation School The RNIB conference talk about of inclusive design. SDGC Tickets If you've yet to book your ticket to the conference click here. Virtual tickets are still available. Service Design YAP listeners get a 5% discount code. SDYAPVIRTUAL5 This code works for virtual and in-person tickets. Enter the code as you check out.  A box will appear top right! Want to win a virtual ticket?  Go to the SDN UK Instagram site and repost your favourite YAP episode to be entered into a draw to win a €350 ticket.   Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text The finalists for the Service Design Global Conference awards have just been announced, so we thought that it would be a good time to catch up with one of last year's award nominees to hear about their project and how they benefited from participating in thew awards. In this episode we talk to Andy Pattichis  and Pinja Piipponen from  Hellon, the design an innovation consultancy. They tell us about their project  helping farmers navigate the  decisions that balance crop yields and carbon footprints to drive better outcomes for a complex partnership ecosystem. Andy and Pinja also talk about how participating in the awards has helped them deepen their relationship with their client, the crop nutrition company Yara, whilst also giving them an fantastic case study that's driving new sales with new clients. We also spend time discussing which Moomin best represents Service Designers. If you disagree.... and I'm sure that you will, why not try the "Which Moomin Are You" test and post your results to the SDN UK instagram account. To review and vote on this years SDGC Award nominated project click here. There's a simple log it to keep people honest. ___________________________________________________________ If you've yet to book your ticket to the conference click here. Service Design YAP listeners get a 5% discount code. SDYAPVIRTUAL5 This code works for virtual and in-person tickets. Enter the code as you check out.  A box will appear top right! Want to win a virtual ticket?  Go to the SDN UK Instagram site and repost your favourite YAP episode to be entered into a draw to win a €350 ticket.   Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a text The Service Design Global Conference (SDGC)  is heading our way at pace and its now only a month until the mass ranks of over 1,000 service designers make their way to Finland for three days talk, studio visits and sauna. In this bonus episode SDN's David Russo  gives us a guided tour of the venue,  keynote speakers and SDN sauna etiquette (towels on vs. towels off*). This year SDGC will focus on Designing for Impact: "Strategic Leadership with Service Design”. Focusing on outcomes over output, we use our tools to move the needle for organisations, leading to real, recognised value. Over the next weeks we'll be launching a series of #SDGC24 bonus episodes to fan the flames of excitement as we ramp up to conference frenzy.  We look forward to seeing you all in Helsinki. ___________________________________________________________ If you've yet to book your ticket to the conference click here. Service Design YAP listeners get a 5% discount code. SDYAPVIRTUAL5 This code works for virtual and in-person tickets. Enter the code as you check out.  A box will appear top right! Want to win a virtual ticket?  Go to the SDN UK Instagram site and repost your favourite YAP episode to be entered into a draw to win a €350 ticket.   *Please note the XXXL SDYAP Sauna Towels have now all sold out.  Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a Text Message. To kick off Service Design YAP's second series  we knew that we needed to tackle a heavy weight issue. Having collaborated with the UK charity Scope, and Deloitte Digital earlier in the year we knew that Inclusive Design would be a great topic to focus on. In this episode we talk with Deloitte's Elle Beange, who has worked in the area of inclusive  and accessible design for all of her career.  We talk about the difference between universal design and inclusive design and Elle provides some great examples of companies walking the walk when it comes to inclusive design. We also talk about designing a more inclusive hiring approach for designers. How can we assure equity in the interview process and what tactics can employers put into play to assure that everyone gets the opportunity to shine? Further Reading Microsoft's Inclusive Design site is a fantastic resource if you're looking to learn more about the subject. The Purple Pound: Scope's article about understanding the value of  customers with disabilities. The Navilens project: Enabling  blind and partially sighted people through tech. Global Disability Innovation Hub: Global Disability Innovation Hub (GDI Hub) is an Academic Research and Practice Centre accelerating disability innovation for a more just world. The Newman Holiday Trust: One of Elle's favourite jobs, the trust provides children with disabilities with unforgettable holidays. Its not that Radical, by Mikaela Loach looking at what real climate activism needs to look like today. 99% Invisible podcast episode about curb cuts and disability activism in the US. Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Send us a Text Message. Ever wondered how society-driven design can spark profound social change? Join us as we sit down with Judah Armani, an inspiring educator who shares his unique journey from studying design at St. Martin's to cleaning industrial bean-pots for Heinz, and how these experiences shaped his passion for creating meaningful dialogues that lead to material change. Judah takes us through the importance of moving beyond quick-fix methods, explaining how a balance between data-driven design and visionary insights can lead to transformative ideas that resonate deeply with communities. Judah's two decades of experience reveal the necessity of being open to personal change before facilitating broader societal transformations. We dive into the nuances of designing conversations that foster genuine collaboration and trust, stressing that these processes can't be rushed. From building trust within historically let-down communities to creating authentic, impactful solutions, Judah's insights illuminate the critical role of empathetic engagement in driving sustained social change. But the conversation doesn't stop there. We also explore In House Records, an innovative approach to prison education, where music becomes a powerful tool for learning and rehabilitation. Judah introduces the concept of a record label as a dynamic learning environment, merging numeracy, literacy, and business skills in captivating ways. This chapter not only showcases the enthusiastic response from inmates but also critically examines the limitations of traditional education models. Through compelling narratives and personal anecdotes, we uncover the transformative potential of aligning educational methods with individual interests, ultimately paving the way for reduced re-offending rates and successful rehabilitation. Judah's book, Society Drive Design  was published in May and is available from small independent bookshops (and the big, corporate ones too). About Judah:   Judah Armani is an educator, frequent maker and occasional writer.He is a partner at The Royal College of Art where he heads up the Social Impact Studio within the Service Design M.A. programme. He is an visitong professor of Service Design at the Musashino Art College in Tokyo, Japan, and a visiting fellow at the Rhode Island School of Design’s strategic studio; The Center for Complexity in Providence, USA.Judah is also a visiting lecturer at Elisava school of design in Barcelona, Spain and Köln international school of design in Cologne, Germany.Judah is the founder of Public Service Design Practice, co-creating award winning initiatives that have been providing social impact and change for decades. Judah is the first Service Designer in residence at both InnovationRCA and Epic Records, who are part of the Sony Music Group UK.He is the recipient of over twenty design awards over the last seven years including the Sir Misha Black Award for innovation in design ed Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

In this episode we meet designer Emma Parnell and talk about working out when its time to move on.    Many of our episodes focus on finding your idea job, but knowing when it time to go is equally, if not more important.  Emma talks about the leading indicators that should nudge us to to consider finding our next role, even when we're working in a great role with people we love. We also have a great student question from Carin Effendy,  from the University of Bath, who's asks about evaluating the real values of a new employer. One of Emma's favourite sources is Lou Downe's Good Services. Its a classic. About Emma Emma Parnell has 15 years experience as a designer. This is split between strategic brand development and user centred design for products and services. Emma has supported a wide range of organisations to design services that work for the people who use and deliver them including Tesco, NHS Digital, Cancer Research UK and many other public and third sector organisations. Building connection is at the heart of Emma’s work. She is passionate about the relational aspect of service design because ultimately services are delivered by people, for people. Emma is a champion for inclusive design and equity of access for all - especially in the gender diversity space. Service Design YAP is developed and produced by the Service Design Network UK Chapter. Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya