Service MVP Sales Training Podcast with Joe Crisar

Hello, everyone! I'm Joe Crisara, America's Service Sales Coach, and I am thrilled to have you join us for this episode of the Service MVP Podcast. Today, we have an incredibly special guest—someone who has been instrumental in shaping Service MVP into the powerhouse it is today. She’s one of the founders, the CEO, and one of my closest friends—my bestie, Julie Crisara! 🎉 In this episode, Julie and I dive into a fascinating and timely topic: building the personal brand of employees within a service business. Whether you're a business owner looking to elevate your team or an employee wanting to shine brighter in your organization, this episode is packed with actionable insights. Julie shares her passion for empowering people, rooted in her family's rich history in blue-collar service businesses. She discusses why creating stars within your team benefits not only the employees but also the business as a whole. We’ll explore strategies for fostering a culture of innovation, loyalty, and excellence while ensuring that everyone—from frontline workers to leadership—has the tools to thrive. 💡 What You’ll Learn in This Episode: Why building personal brands for employees boosts your company’s credibility. How empowering your team creates long-term business value. Practical steps to encourage employees to develop their expertise. Inspiring success stories from Service MVP that demonstrate the power of employee branding. Julie also shares her thoughts on breaking the fear of losing employees by empowering them, creating a win-win for everyone involved. This episode is all about the magic that happens when you invest in your people and let their brilliance shine. Don't miss this inspiring conversation filled with golden nuggets to help you transform your service business!

Welcome to the Service MVP Podcast! In this episode, host Joe Crisara, America’s Service Sales Coach, welcomes his dear friend Dan Antonelli, founder and CEO of KickCharge Creative. Together, they dive into the transformative power of branding and how it fuels business success. From Dan's early days hand-lettering service vans in Staten Island to becoming an industry icon and trusted partner for some of the biggest names in home services, this episode is packed with insights and inspiration. What to Expect: Dan's Journey: From a teenage sign painter to a branding expert with 30 employees, hear how Dan built a powerhouse agency recognized across the industry. Brand Transformation: Explore how rebranding drives sales and credibility. Learn how a strong brand makes the sales process smoother—before the doorbell even rings. Success Stories: Dive into case studies of industry leaders like Tommy Mello’s A1 Garage Door, Ken Goodrich’s iconic Goettl brand, and Amanda Triolo’s Grasshopper Services. Hear how branding played a pivotal role in their growth and culture. Lessons in Leadership: Discover how trusting the process, embracing creativity, and thinking disruptively can set your business apart. Dan shares how the right branding strategy doesn’t just make your trucks stand out—it transforms your company culture, inspires your team, and connects with customers on a deeper level. Join us as we celebrate the contractors and businesses whose stories remind us that success is a journey, not an overnight event.

Welcome to the Service MVP Podcast with Joe Crisara, America's Service Sales Coach! Each week, we dive into transformative lessons designed to elevate your business. In this episode, we explore The Importance of Level 1 Training For Your Company —the foundation for integrating new employees into your company and creating a world-class client experience. Discover why proper training is the key to success, how to avoid costly mistakes, and how Service MVP's proven methods can help you unlock your team's full potential. From pure motive service to the science of persuasion and pricing, this episode outlines a step-by-step blueprint for ensuring every team member is equipped to succeed. Whether you're running a small operation or a large company, you'll learn how to build a culture of care, accountability, and growth that drives exceptional results for your clients, employees, and business. Tune in, and let's transform your team's performance! 🎙️ Listen now to start building your Level One Training program!

Welcome to the Service MVP Podcast! | Episode #97 - The Culture Code with Dr. Clotaire Rapaille In today’s episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with one of his greatest heroes in the world of influence and persuasion, Dr. Clotaire Rapaille, the renowned author of The Culture Code. Dr. Rapaille has helped guide Fortune 100 and Fortune 500 companies to success and was a key player in the development of products like the PT Cruiser. He shares insights into the subconscious cultural triggers that influence behavior and how these principles can be applied to service-based industries like HVAC, plumbing, and more. In this conversation, we explore: - The cultural "codes" that drive customer behavior, especially in blue-collar industries. - How understanding the reptilian brain can shape service sales and customer interactions. - The importance of anticipating customer needs and creating a "no worries" service experience. - How to connect with customers on a deeper, more instinctual level, taking away their stress and worry. Whether you're in heating and air conditioning, plumbing, or any other in-home service industry, this episode will provide you with powerful tools and strategies to increase value and grow your business by understanding the subconscious triggers of your customers.

Uncle Joe Crisara from Service MVP Podcast has a great discussion with Chloe Davis from Express Services on episode 46.   "There's two ways you can motivate somebody whether that's intrinsically or extrinsically,an intrinsic motivation is a really natural thing.And it's something that you can build off of extrinsic motivation." - Chloe Davis   Check out another fantastic episode of The Service MVP Podcast... If you want learn more feel free to reach out Joe and his team at Service MVP! Here's Joe's contact information -   Contact Joe Crisara Service MVP.  

On Episode 40 of The Service MVP Podcast,  Uncle Joe talks to Ken Burns from Dream Team. In this podcast the discussion revolves around 'The 3 Keys To Electrical Service Sales Success'.   "When I come in their house,especially if it's like a VIP inspection, they're not looking to spend anything. So if you're going in there and saying,hey,listen, I can save you money by not doing this right away. It almost like flips it in reverse where they're like, well no, I wanna do that because uh you're not trying to sell it to me." - Ken Burns     Check out another fantastic episode of The Service MVP Podcast... If you want learn more feel free to reach out Joe and his team at Service MVP! Here's Joe's contact information -   Contact Joe Crisara Service MVP.    

Episode 39 of The Service MVP Podcast features Andrew Guthrie from Allegiance Heating & Air. This podcast discusses 'The 3 Keys To HVAC Sales Success'.   "It's easy to say follow the a process, but there's so many temptations or people internally from the intern and then for the external team, and customers who try to drag us off track." - Andrew Guthrie     Check out another fantastic episode of The Service MVP Podcast... If you want learn more feel free to reach out Joe and his team at Service MVP! Here's Joe's contact information -   Contact Joe Crisara Service MVP.    

Episode 38 of The Service MVP Podcast brings Nicole Snyder from Do It Right Plumbers. This podcast discusses 'Keys To Growing A Successful Plumbing Business'.   "When our technicians arrive, they are professional, they are clean, they respect the customer's home." - Nicole Snyder     Check out another fantastic episode of The Service MVP Podcast... If you want learn more feel free to reach out Joe and his team at Service MVP! Here's Joe's contact information -   Contact Joe Crisara Service MVP.    

Episode 37 of The Service MVP Podcast brings Trina Lozano from Air One Air Conditioning, Heating and Plumbing. This podcast focuses on 'Keys To Running A Family Business'.   "I think number one, you have to find people with expertise to learn from.  Sometimes we stand on the shoulders of giants and so there are things that we need to reach out for help."   - Trina Lozano     Check out another fantastic episode of The Service MVP Podcast... If you want learn more feel free to reach out Joe and his team at Service MVP! Here's Joe's contact information -   Contact Joe Crisara Service MVP.

Uncle Joe Crisara and Rick Picard discuss  "Let Me Think It Over" on the podcast today. Well, your customer is just being polite, right.  Is the customer really going to call the salesperson or company back? On this podcast learn how to handle this most common objection by a homeowner. Get the STRATEGIES that Uncle Joe and Rick Picard offer up today on this episode. Check out another fantastic episode of The Service MVP Podcast... If you want learn more feel free to reach out Joe and his team at Service MVP! Here's Joe's contact information -   Contact Joe Crisara Service MVP.

So, how do conduct a sales call?  Are you getting a high close rate? Learn how Rick Picard has changed the way he presents in the home to close the deal with the homeowner!  From a 45% to 75% Close Rate!   Joe Crisara and Rick Picard talk about the best way to conduct a sales call / presentation on the latest episode of The Service MVP Podcast. Check out this important episode of The Service MVP Podcast... Here's Joe's contact information -   Contact Joe Crisara Service MVP.So

    Uncle Joe Crisara and Rick Picard discuss  "Emotional Buying vs. Logical Buying" on the podcast today. Check out this fantastic episode of The Service MVP Podcast... If you want learn more feel free to reach out Joe and his team at Service MVP! Here's Joe's contact information -   Contact Joe Crisara Service MVP.

How do we create value when we charge more?  As profitable home service companies we are challenged with this everyday.   Uncle Joe Crisara talk about dealing with Creating Value When Prices Are Higher on this podcast. Check out this important episode of The Service MVP Podcast... Here's Joe's contact information -   Contact Joe Crisara Service MVP.

How are you as a home service professional handling client resistance?   Joe Crisara and Rick Picard talk about handling client resistance on this podcast. Check out this important episode of The Service MVP Podcast... Here's Joe's contact information -   Contact Joe Crisara Service MVP.

What is the sales sequence in home service sales calls?  The 1st call vs. the 2nd call.  Open opportunity calls not estimates or bids but rather an opportunity for your homeowner prospect to buy from you. Uncle Joe and Rick Picard discuss the sequence of in home sales calls. Check out this important episode of The Service MVP Podcast... Here's Joe's contact information -   Contact Joe Crisara Service MVP.

Mike Busher is back on The Service MVP Podcast with Uncle Joe Crisara!  As a home service professional it's important to make profit on all jobs.  It all starts with pricing! Check out this important episode of The Service MVP Podcast... Here's Joe's contact information -   Contact Joe Crisara Service MVP.

Want to improve your customer service with your home service business in Tree Service, HVAC, Garage Doors and more? Nathan Keller from Free To Grow talks about - "3 Steps To Improving Your Customer Service". So, who is answering your phones?  Are you too busy to answer the phones? Are you the best person to be answering the phone and being the first point of contact?  Well, you may not be.   Check out this episode of The Service MVP Podcast to learn more about how Free 2 Grow can help your home service business! Contact Nathan Free 2 Grow.   Contact Joe Crisara Service MVP.

Ron Collier brings his expertise to the podcast today.  Joe and Ron have a discussion on the 3 Mistakes That Contractors Make When It Comes To Their Financials. Collier Consulting Group was started in 1991 and has dedicated itself to helping small business achieve the profits they deserve.  Even though we have evaluated and guided businesses over $50M, our strength are those companies less than $5M.  If you, your family and your company are not making the money you deserve, contact us.  If you are working more than 60 hours a week in your business, contact us.  We know what to do and how to do it!  Let us help you become profitable.  We are THE business consultant. Check out this episode of The Service MVP Podcast!   Contact Joe Crisara Service MVP.

A good friend of Joe's, Tommy Mello stops in to The Service MVP podcast.  Joe and Tommy discuss the Secrets To Growing Your Home Service Business. Tommy has been in the garage door industry for 16 years. Building outstanding processes, leadership, and culture positioned Tommy Mello’s business, A1 Garage Door, for $150 million in revenue. Tommy loves helping other home service professionals win! Check out this episode of The Service MVP Podcast!   Contact Joe Crisara Service MVP.

Brendan Houghson joins Uncle Joe today on The Service MVP podcast.  Joe and Brendan talk about 'Things Contractors Can Do To Make Themselves More Valueable'.   Check out this episode of The Service MVP Podcast!  Learn how training your team reaps huge benefits.   Contact Joe Crisara Service MVP.