Small Business tips

James Millard is a financial advisor, director of Sufficient Funds, and author of the new book Insufficient Funds, A No BS Guide to Smarter Money Planning. On this episode of Flying Solo, James dives deep into personal and business finance. He shares how businesses can address cash flow challenges, explains why we all need an emergency fund - and how to save to create one, Plus he also discusses the significance of building wealth while enjoying life and provides invaluable advice on creating a spending plan to prioritise long-term goals. With a focus on teaching children about money, navigating the gender pay gap, and addressing common money myths, James and Cec engage in a conversation that is both enlightening and relatable. Whether you're a small business owner, a solo trader, or simply looking to enhance your financial literacy, this episode offers practical guidance and actionable insights for making smarter financial decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Vesna Hrsto is a dedicated naturopath who has overcome burnout in her own business to continue helping others with their health and wellness. From a young age, she knew that she wanted to pursue a career in natural medicine and has been committed to her passion. Her experience with burnout has shaped her approach to her work, and she now strives to help others prevent and recover from similar experiences. From dietary changes to mental and emotional stress management, this conversation delves into practical approaches to maintaining physical and mental health amidst the demands of entrepreneurship. Key Topics Understanding and Addressing Burnout - Vesna's personal experience with burnout - Warning signs of burnout - Impact of chronic stress on physical and mental health - Importance of self-care and recovery Managing Stress through Nutrition - Impact of diet on stress hormones and energy levels - Dietary changes to reduce stress - Supplements for managing stress - Importance of regular meals and healthy cooking Understanding and Managing Mental Stress - Coaching and meditation for mental stress reduction - Draining effects of mental and emotional stress on energy - Role of attitude and perspective in stress management - Practical approaches to quieting the mind Physical Health and Stress Management - Role of exercise in managing stress - Benefits of daily exercise and strength training - Balancing hormones and setting up routines for better physical health - Regular checkups and obtaining basic pathology tests Building Healthy Habits and Preventing Burnout - Establishing healthy habits to prevent burnout recurrence - Motivation and energy from seeing results of healthy habits - Importance of proper nutrition, exercise, bedtime, and routine in preventing burnout Timestamped overview: 00:00 Struggled with work and stress, led to burnout. 05:31 Manage physical stress with diet and habits. 09:21 Mental and emotional stress impact energy levels. 12:10 Maintaining clarity in mind enhances productivity. 14:48 Balancing downtime while running a thriving business. 18:08 Self-care is crucial to show up better. 21:27 Recommend pathology test, reduce stress, take action. 25:28 Eating breakfast reduces stress and boosts metabolism. 30:00 Creating energy-shift habits for motivation and progress. 33:41 Success comes from simplicity, one step at a time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Trevor Henselwood started his career in Canadian Broadcasting before making the move to Australia to explore the digital space. As the head of growth at WebSavvy, Trevor has played a vital role in helping numerous eCommerce brands thrive, including some of the most beloved businesses in the nation. In this podcast Trevor explores the complexities of awareness marketing, offering valuable insights and practical advice for business owners and marketers alike. Listen in as he unpacks the challenges of measuring the impact of awareness marketing, the importance of brand messaging, the seesaw effect of investment and ROI, and the need to diversify marketing channels. Key Topics The Importance of Brand Messaging and Awareness Marketing - Creating a clear introduction to the brand - Highlighting the benefits of the product or service - Aligning the website with the brand message - Allocating a specific portion of the marketing budget for awareness (10-20%) - Importance of understanding different audience types and having benchmarks for performance Integrating Elements in Awareness Marketing - Challenges of integrating various elements in awareness marketing - Difficulty of measuring everything in awareness marketing - Importance of measuring success based on appropriate KPIs Marketing Strategies and Budgeting - Marketing budget for small businesses - Anticipating changes in the market - Knowing when to pull the marketing plug - The seesaw effect of investment and ROI Diversifying Marketing Channels - Diversifying marketing channels based on the target audience - Warning about the risk of diluting the brand message when diversifying channels - The importance of a consistent core campaign message across different channels Business ROAS and Holistic Measurement - The concept of business ROAS - Using alternate measures to show the effectiveness of awareness campaigns - How awareness marketing can help qualify more people for performance marketing Advice for Newcomers to Google Ads - Focusing on defining audiences and working on performance before venturing into awareness campaigns - Ensuring fulfillment and positive customer experiences before investing in ads Revisiting the Importance of Awareness Marketing in the Overall Marketing Mix - The importance of building an awareness strategy Timestamped overview 00:00 Started at WebSabbie, learned from Showpad, applied ideas. 04:09 Brands lack good awareness strategies, timing importance. 09:34 Measure marketing success accurately, invest in future. 11:37 Challenges in measuring marketing performance effectively. 15:38 ROI seesaw effect: Spend more, ROI drops, improves. 18:41 Explore channels, maximize audience for awareness campaigns. 23:12 Craft brand messaging strategically to engage customers. 26:10 Stay focused on future, data-driven decisions. 29:04 Focus on performance first, then build awareness. Learn more about your ad choices. Visit megaphone.fm/adchoices

With a background rooted in a family skincare business, Olivia Jenkins brings over a decade of experience in navigating the ups and downs of the industry. From mastering the art of tenacity to juggling a career, pregnancy, and education, Olivia's journey is one of resilience and determination. She joins us on Flying Solo to share her top learnings from the world of e-commerce, brand strategy, and the power of platforms like TikTok to boost sales. Key topics E-commerce Strategy and Marketing: - The significant growth of e-commerce during the pandemic. - Advice for small businesses to embrace e-commerce. - Importance of an online strategy for established businesses. Growth Activities and Brand Exposure: - The necessity for businesses to focus 80-90% of their time on growth activities. - Social media, email marketing, and collaborations for brand exposure. - Maximizing effort and exposure through brand partnerships. Audience Engagement and Promotion: - Crucial role of list building through email and SMS marketing. - Recommendations for participating in sales events such as Black Friday and Cyber Monday. - Exercising caution to avoid eroding brand equity through continuous discounting. Customer Loyalty and Brand Authenticity: - Techniques for nurturing customer loyalty through authentic and personal communication. - Importance of staying close to the customer and nurturing VIP customers. - Building authenticity by communicating brand values and focusing on unique identity. TikTok Platform and Content Strategy: - Significance of TikTok as a platform with high engagement in health, beauty, fashion, and lifestyle industries. - Recommendations for quality content creation on TikTok, with an emphasis on posting frequency and music as an important element. - Utilization of TikTok's touch points and impressions for business presence. Time stamped overview 00:00 Key lessons from business journey and investors. 03:22 Childhood skincare brand dream, family business experience. 07:02 Transitioned from product to business consulting services. 10:39 Early focus on growth activities to gain exposure. 15:19 Inbox overload during retail events requires diversification. 18:00 Stay close to customers, focus on authenticity. 20:36 Understand yourself, communicate clearly, and avoid comparison. 24:45 Focus on TikTok, analyze posts, replicate successful content. 28:45 Encourages business plans for startup success. 29:54 Discipline and planning are crucial for success. 33:13 Grateful for the invitation, enjoyed being here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Pane is a seasoned psychologist and sociologist who has been aiding businesses and individuals in navigating uncertainty for over twenty years. Pane is the creator of the emotional fitness formula and is an authority on mindset. His new book, Courage To Be You, is filled with valuable advice on reframing feelings around uncertainty for a happier healthier existence. Key Topics Emotional Fitness and Resilience: - Understanding the emotional fitness formula and its five core principles - Overcoming desensitization to the term "resilience" - Cultivating hope on both macro and micro levels - Integrating ambition into meaning for resilience Strategies for Emotional Wellness: - Engaging in meaningful hobbies aligned with values - Implementing morning rituals for emotional fitness - Reevaluating busyness and prioritizing impactful activities - Setting up positive morning rituals to shift psychological shorelines toward positivity Self-Care and Prioritisation - Starting the day with "me time" for improved emotional fitness - Reevaluating daily tasks and focusing on impactful activities - Being loyal to personal values and creating boundaries - Prioritizing self-respect and self-care in the morning routine. Time-stamped Overview 00:00 Book on mastering uncertainty after 18 years. 03:26 Emotional fitness formula for navigating uncertainty's 5 principles. 06:33 Transition from ambition to meaning; navigating life. 11:31 Values are emotional compasses influencing decision-making. 14:53 Creating clean and healthy perspective for resilience. 18:51 Macro and micro hope: two levels explained. 21:38 Creating momentum with structure for emotional fitness. 24:21 Daily reset shapes day, prioritize morning rituals. 26:55 Set a low bar for entry, prioritize. 30:12 Initiating a morning me-time challenge for listeners. Learn more about your ad choices. Visit megaphone.fm/adchoices

Anna Glynn is a sales leadership specialist with a wealth of expertise in navigating the constantly evolving landscape of sales. Anna's new book, Strong, delivers evidence-based strategies to empower sales professionals and their teams with the knowledge they need to succeed. Anna shares her journey from selling homemade goods as an 8-year-old to becoming a sales professional in the corporate sector. She emphasizes the importance of mindset and toolset in achieving success in sales, highlighting the significance of resilience, optimism, and strong networks. Key Topics 1. Sales Success Factors - Emphasis on off-field factors such as mindset and toolset - Importance of resilience, optimism, and strong networks - Connecting with purpose as a motivating driver - Building and maintaining quality relationships for support and growth - Practical strategies for nurturing resilience and an optimistic mindset in sales teams 2. Leadership and Team Management - Fostering engagement and satisfaction to create thriving sales cultures - Importance of leadership in driving team performance and organizational success - Strategies for hiring and retaining motivated and autonomous sales staff - Creating supportive environments to help sales teams thrive during challenging times 3. Influence and Persuasion in Sales - Repositioning influence and persuasion as offering valuable solutions - Understanding and addressing customer needs and challenges - Nurturing prospects and converting relationships into sales - Strategies for closing deals and maximizing sales opportunities 4. Strong: Anna Glynn's Book - Background on the genesis of "Strong" and its focus on sales leadership strategies - Information about the book and where it can be found. Time-stamped overview 00:00 Success in sales comes from off-field factors. 04:10 Sales success: optimistic mindset, strong networks, purpose. 09:42 Sales teams face increasing challenges, need support. 13:41 Traits of optimists: positive, proactive, grateful. 16:45 Influencing customers by offering helpful products/services. 20:59 Maximize client nurturing for successful, easier sales. 25:28 Developed strong leadership through positive psychology exploration. 27:14 Identifying gaps and supporting sales teams effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Cec Busby is joined by Charlotte Blair, the founder of Strength Partners and author of "Career Unstuck." Together, they dive into the intricacies of internal voices, self-assurance, and the power of community . Charlotte shares invaluable insights on managing limiting beliefs, harnessing personal strengths, and the transformative impact of building meaningful connections. Join us as we uncover practical tools and techniques for personal development and discover the courage to ask for help and navigate career and business obstacles. Key Topics 1. Managing Internal Voices and Emotions - Acknowledging and understanding the different voices in one's head - Empowering oneself to choose which voices drive one's decisions - Developing a growth mindset to learn and grow from challenges - Dealing with fight-flight-freeze responses and triggers, as per David Rock's SCARF model 2. Balancing Aspirations and Priorities for Business Owners - Managing limited resources as a business owner - Exploring practical tools and techniques for personal development in career and relationships - Personal experiences and insights into career struggles - Addressing limiting beliefs and imposter syndrome 3. Building Community and Support - The importance of networking and collaboration for solo workers - Cultivating connections and networking online - Virtual collaboration and increased hunger for connection post-pandemic - Transformative power of building relationships and cherishing virtual connections 4. Using Personal Strengths to Meet Goals - Discovering and naming personal values and strengths - Identifying talent through activities that bring fulfillment - Navigating roadblocks by intentional use of strengths - Seeking support systems like mentors and peer reviews Timestanped overview 00:00 Identifying and prioritizing values for motivation. 04:14 Finding talent through passion and time perception. 06:43 Solopreneurship requires intentional navigation and outsourcing. 12:07 Overcoming doubts to write a successful book. 13:52 Goal, reality, options, and the way forward. Coaching vs counselling for future and past. 19:24 Overcoming fears and doubts to move forward. 22:34 Autonomy, relatedness, and fairness influence feelings and behaviours. 25:42 Coaches collaborate, barter, and find mutual benefits. 28:50 Connect, reach out, and network effectively. 33:19 Book offers practical advice and recommendations for change. 34:36 Overcoming fear and seeking help is rewarding. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaqui Scammell is the CEO of ServiceQ and an expert with over 35 years of experience in customer service. On this week's episode of Flying Solo, Jaqui shares her journey from working at McDonald's to leading major stadium events, to ultimately founding ServiceQ with a mission to redefine service. Jaqui unpacks the impact of the pandemic on customer service, the essential elements of leadership, the human touchpoints and emotional elements of service , and the future of customer service in the face of advancing technology - Jaqui has coined this as 5D service. Are you ready to elevate your customer interactions? Key pointsCustomer Service Challenges and Pandemic Impact - Amplified stress and pressure on people affecting customer service - Staff shortages and fear magnified existing service issues - Importance of crisis response preparation and running real scenarios in leadership programs Building Brand Reputation and Customer Loyalty - The significance of trustworthiness and delivering value to stand out in customer service - Trust issues affecting brand reputation globally - Loyalty as a valuable currency and the impact of consistent demonstration of trustworthiness 5D Service Principles for Business Improvement - Actioning the 5D service principles from Jacqui Scammell's book without delay - Guidance from the book for further support in overcoming challenges - Empowerment, confidence, and emotional intelligence in the workplace Predicted Changes in Customer Service and "5D Service" Framework - Increasing expectations, demand, and competitiveness with technology - The significance of human touch points despite the prevalence of AI and automation - Practical tips for delivering exemplary service and the importance of psychological safety and well-being in the workplace from "The Future of Service is 5D" Timestamped overview00:00 McDonald's 'school of business' 03:49 A service mindset leads to personal growth and gratitude. 06:47 How to break down big projects into manageable chunks. 11:41 Balancing technology and human connection in business. 13:33 The multidimensional human connections in the workplace. 17:38 Leaders must empower and serve employees. 22:31 Practical ways to build mental agility. 25:19 Increased competitiveness, demand, and human preparedness. 27:04 Leadership programs include running real scenarios to improve decision-making, resilience, and cohesion for handling crises. 30:38 "Start yesterday. Buy the book." Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Flying Solo, we're joined by business coach and entrepreneur and author Jim Cocks, as he shares his journey from performer to the corporate world to coaching and entrepreneurship. With a focus on understanding the ideal client, the significance of self-care, and strategies for building authentic connections, Jim provides valuable advice for aspiring and established entrepreneurs alike. Join us as we delve into the importance of mindset, embracing failure, and the importance of trust in client relationships.  We also get a sneak peek into his new book Build, Excite, Ignite which reveals how. to beat burnout and build a six figure business in 12 months. Key topicsUnderstanding the Ideal Client and Self-Care - Identifying an ideal client persona for marketing and content creation - Seeking direct feedback from ideal clients through market research - Importance of self-care and selectively choosing clients Pricing, Genuine Connections, and Business Purpose - Setting prices based on value offered and building authentic client relationships - Identifying the driving "why" behind a business for success - Embracing failure as a tool for growth and learning Overcoming Challenges and Self-Belief - Managing comparison and self-belief in achieving success - Combating imposter syndrome with mindset shifts and evidence of success Navigating Business Startup and Niche Specialization - Initial openness to opportunities while narrowing down a niche - Emphasizing the importance of becoming a specialist in a specific area Business Evolution and Personal Growth - Flexibility and continual refinement of business niche - Embracing networking, progress, and change for new entrepreneur   Time stamped overview 00:00 Transition from performing to corporate, seeking freedom. 05:32 Entrepreneur sharing story to inspire and empower. 09:46 Belief in self is key to success. 10:54 Addressing imposter syndrome by acknowledging and reframing. 13:47 Startup advice: Say yes, specialize but evolve. 18:00 Valuing community support for personal and professional growth. 23:35 Price influences trust and value in services. 27:07 Take small steps, network, and own change. 27:58 Simplicity and sharing are crucial for startup success.   Host Cec Busby Producer Michael Marren Guest Jim Cocks. Find out more about Jim here. Buy his new book, Build, Ignite Excite. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Flying Solo we're joined by Radek Sali, a visionary entrepreneur, investor, and former CEO of Swiss Wellness, which he successfully sold for a staggering $1 billion. Join Cec Busby, as she delves into Radek's fascinating entrepreneurial journey - from his early experiences working in the cinema industry to his transition into the realm of health and wellness. Radek shares the influence of his parents' unconventional medical approaches and refugee background on his business decisions, shedding light on the pivotal moments that shaped his path to success. Tune in as Radek discusses the challenges, triumphs, and pivotal moments that fueled his entrepreneurial spirit, offering invaluable insights and lessons learned along the way. Key Topics Career transition - Initial career in the cinema industry - Transition to working at Swiss Wellness and differences observed in company culture and operations - Learnings from the cinema industry and how they influenced Radek's approach to business management and leadership Business Strategy and Marketing - Evolution of Swiss Wellness' marketing approach from traditional vitamin marketing to lifestyle-based product promotion - Securing the company's first brand ambassadorship with Ricky Ponting - Decision-making process behind working with Ricky Ponting and the marketing strategy shift towards health benefits and lifestyle products - Sponsorship of the cricket team and "Dancing with the Stars" to expand consumer base and promote the brand - Unique advertising tactics employed by Swiss Wellness, including being voted "most annoying advert" on a radio show - Emphasis on the importance of cultural values and principles in shaping the company's culture Entrepreneurship and Business Leadership - Radek's journey as an entrepreneur and his initial reluctance to identify as one - Passion for business and the function of business within society, capitalism, and democracy - Foundational skills from studying law, cinema, and politics - Learnings from working in the entertainment industry and managing challenges and customer interactions - Challenges and opportunities in business, emphasizing openness, authenticity, and accountability within the team Influence of Upbringing and Parental Background on Radek's Business Decisions - Parents' background in non-conventional medicine and its influence on Radek's approach to business and wellness - Aligning business principles with commitment, structure, and cultural values, influenced by his parents Timstamped overview 00:00 Language and law studies influenced career choices. 05:26 Enjoyed customer interactions, challenges, and problem-solving. 08:43 Father, professor, mentor, leader in health industry. 12:19 Swiss organization growth through brand ambassadorship. 15:27 How Ricky Ponting became a successful brand. 18:21 Cricket audience influenced women's product shopping trend. 20:59 Focus on culture, values, and positive language. 25:10 Leadership requires commitment, vision, and strong values. 29:09 Struggling with growth and passion, transitioning out. Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Turner is a renowned Australian entrepreneur, innovator and business leader. He’s a former Australian Entrepreneur of the Year and the founder of several billion-dollar companies. When it comes to entrepreneurship, Richard is an expert. He’s a specialist in re-invention and industry disruption. He is passionate about sustainability and wants to assist businesses in achieving their purpose and potential. He’s the author of The Essential Entrepreneur, and if you want sound advice on the fundamentals of business success, Richard should be your go-to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you tired of wasting money on marketing that doesn’t work? You’re not alone. Fortunately, this week’s guest, Amy Miocevich, has the answer. Amy is a sought-after marketing expert, founder of Lumos Agency and the author of The Very Good Marketing Guide. On this episode, Amy shares her advice on building your marketing strategy, turning strangers into loyal superfans, and identifying and overcoming bottlenecks in your business. She reveals the importance of prioritising consistency and relationship-building to maximise the value of customers, and also explains why you should always position the customer as the hero. Tune in to learn how to apply these easy marketing strategies to your own business. Episode notes: [02:24] The biggest marketing mistake small businesses make [04:42] Understanding the linear journey from stranger to superfan [08:06] Building your marketing strategy into day-to-day business [10:42] Choosing the right marketing professional – questions to ask [13:46] Measuring marketing success – it’s NOT all about sales [17:52] How much of your budget should you spend on marketing? [20:12] Identifying bottlenecks that are letting your marketing down [23:54] Consistency over exceptional: The key to success [28:00] The power of positioning your customer as the hero [32:52] Strategies for turning strangers into superfans for consistent action. [25:26] Creating a fortress around time is key for productivity. [28:43] Struggling to disconnect and focus? You might be a control freak. [32:22] Setting the right conditions for peak productivity. [36:06] Invest in yourself: the final piece of the procrastination puzzle. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re ready to make the shift from procrastinator to productive force to be reckoned with, listen up. Sam Tornatore is a performance coach, neuro change practitioner and productivity expert who has been helping business owners and professionals overcome procrastination and achieve their biggest goals for 20 years. In this episode, Sam unpacks the causes of procrastination, from common fears to outdated belief systems, and shares his best advice to overcome them. He reveals his top tips for reaching peak productivity and the power of investing in yourself to create the success you wish for. Tune in to find out how to identify your own causes for procrastination and the steps to take to kick procrastination to the kerb. Topics covered in this podcast episode: 1. Identifying procrastination Procrastination robs us of our right to be excellent Awareness to action - the keys to overcoming procrastination Reasons we procrastinate and signs to watch out for Common fears and stepping out of the comfort zones they create Overcoming our inability to take action, making excuses and blaming others. 2. The power of investing in yourself and pursuing passions Putting yourself first is necessary for success – treat yourself like a VIP and others will too Building self-awareness, taking responsibility and changing your narrative The importance aligning goals to your core values - Passion cannot be imposed on us by others How to identify and eliminate limiting belief systems and fears 3. Goal-setting and productivity The power of rewards for consistent action - not just achievements Avoid setting overwhelming goals - how do you eat an elephant? Guarding your time - setting conditions for uninterrupted work increases productivity How to create a distraction-free environment to achieve maximum productivity Episode timestamps [02:45] Procrastination root causes – what’s stopping you from taking action? [06:52] Awareness stops procrastination; excuses are warning signs. [09:08] Common fears that cause procrastination. [12:32] Changing the narrative and challenging childhood belief systems. [17:36] Identifying your passion is imperative to caring about goals. [20:57] The power of breaking down goals + rewards for consistent action. [25:26] Creating a fortress around time is key for productivity. [28:43] Struggling to disconnect and focus? You might be a control freak. [32:22] Setting the right conditions for peak productivity. [36:06] Invest in yourself: the final piece of the procrastination puzzle. Learn more about your ad choices. Visit megaphone.fm/adchoices

Natasha McNamara is a vocal coach and communication specialist who assists everyone from politicians and CEOs to business leaders and small business owners to communicate more effectively. Whether it’s tackling a difficult conversation, learning how to present with more confidence or understanding the importance of active listening … Tash has can teach you the communication skills you need to succeed. Now he shares some of her secrets … Episode notes In this episode Natasha unpacks: How the pandemic has impacted our communication skills (1m30s) The importance of active listening and soft skills (5m10s) Presentation skills – preparation + storytelling (7m50s) Difficult conversations – creating a safe space (13m40s) Tips to become a more active listener (19m30s) The power of building rapport (23m) Learn more about your ad choices. Visit megaphone.fm/adchoices

What Debbie O’Connor doesn’t know about brand building isn’t worth mentioning. As the author of Brand Magic - How to Build a Brand with Personality, Debbie understands just what it takes to create a brand that customers connect with – and let’s say it’s more than simply getting creative with a logo. Debbie has over twenty years of experience working with businesses helping them to create beloved brands, and her creative agency White River Designs is one of the most awarded in Australia. If you want to find out how to make branding or brand building a foundation of your business, then listen up, as Debbie has some incredible advice to share that could help you take your business next level. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we sit down with digital marketing expert Meg Coffey, founder of Coffey and Tea, to delve into the intricate world of social media content planning. Meg shares valuable insights on leveraging AI for idea generation, the importance of niche targeting in business, and the evolving trends in social media platforms. As the founder of State of Social, Australia’s digital marketing conference, Meg brings a wealth of experience and knowledge to the conversation. Key topics Social Media Content Planning and Strategy - Image and link sourcing, client approval, and scheduling - Integrating AI for content backfilling and idea generation - Measuring success and trends for 2024 Building Connections Through Authentic Engagement - Leveraging storytelling and user-generated content - Emphasizing social media etiquette and authenticity Adapting to Changes in Social Media Platforms - Understanding and adapting to platform changes - Focusing on niche markets for business success Importance of Analytics and Business Sustainability - Utilizing analytics and insights for content refinement - Providing value to customers through social media Evolution of Social Media Platforms - Changes and trends in social media over the past year - Embracing new features like Twitter threads for engagement Time-stamped overview 05:29 Social media's impact has changed communication significantly. 07:58 Facebook essential, but niche communities gaining popularity. 12:46 Adapt posts based on event and community feedback. 14:39 Adding value through light, humor, and teaching. 16:58 User-generated content has shifted in marketing. 22:10 Be yourself, do what works for you. 24:37 Collect emails, predict strong future for platform. 28:51 Strategic campaign resulted in reaching 10,000 followers. 32:24 Seeking diverse ways to enhance business communication. 33:27 Learning to ask good questions is valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ros Weadman  is an expert on trust – in fact when it comes to brand reputation – she’s written a book on it - Enhance your Reputation – How to build a brand that people want to work for, buy from and invest in. In it, she delivers actionable advice to help you build a business that is steeped in trust. Ros joins us on the show to explain why trust is such a vital component of business success, how you can gain your customer’s trust andi what to do should the worse happen and you lose it… Key topicsThe Changing Landscape of Trust and Reputation - Impact of declining trust and rise of fake news on business - Importance of trust in branding, workplace, and consumer behavior - Building a credible and purpose-driven brand to align with changing expectations Strategies for Brand Positioning and Public Profile Building - Leveraging social media for consistent brand messaging - Empowering employees as brand ambassadors - Creating a brand manifesto and aligning values with marketing strategy - Forming strategic alliances and collaborations for brand credibility Enhancing Reputation and Communicating Brand Values - Defining purpose, vision, and mission to enhance reputation - Strategies for attracting the right customers and employees - Communication strategies to articulate the brand's vision and values   Timestamped overview00:00 Low trust in institutions, businesses most trusted. 06:38 Strategic brand alignment crucial for organizational success. 08:01 Define brand values, create actionable behaviors, manifest. 12:36 Specialist problem solving, brand archetype framework alignment. 16:03 Empower your staff to be brand ambassadors. 19:00 Passionate about building brand trust and purpose. 24:05 Effective communication and strategic marketing are crucial. 25:11 Plan content, identify platforms, and promote purpose. Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve McKnight is an expert when it comes to personal finance and money management. He’s a self-made multi-millionaire, real estate mogul and a financial educator. He joins us to share insider tips from his book Money Magnet and gives us valuable insights into attracting money, building wealth, and creating a purpose-driven financial future. Key Topics Mindset and Attracting Money ·     Attracting money as a learnable skill ·     Insider tips from Steve's book "Money Magnet" ·     Influence of childhood experiences with money on financial habits ·     Contrast between parents’ financial habits and their effect on Steve's mindset ·     Importance of having money conversations in relationships ·     The possibility of changing one's money mindset and seeking help to do so Real Estate and Wealth Creation ·     Early investment experience with term deposit and first investment property in 1999 ·     Challenges of property investment and the need for new real estate buying tactics ·     Viewing real estate as a means of creating wealth rather than the only option ·     Importance of investing in what is understood and managing finances ·     Acquiring skills to increase returns without higher risks ·     Emphasizing accountability to avoid indulgent spending and financial traps Financial Vision and Habits ·     Inheritance of parents' financial DNA and its impact on financial habits ·     Money as a tool with a purpose, rather than just accumulating wealth ·     The significance of delayed gratification and discipline in achieving financial goals ·     Influence of consumer-driven society and social media on spending habits ·     Perils of debt and the need to develop better money habits ·     Shifting from survival to significance and casting a vision for a new financial future ·     Formula for wealth creation and McKnight's advice on mastering financial skills and passing on knowledge Philanthropy and Legacy ·     The importance of not letting wealth stem from insecurity or the need to impress others ·     Concept of two mountains: survival and significance ·     Poor money habits to avoid ·     The significance of philanthropy and the organization Tree Change in that regard ·     Advices on property investments and McKnight's top three investing tips Timestamped overview 00:00 Attracting money and wealth. 03:32 Started with term deposit, now property expert. 08:42 Wealth can stem from insecurity and desire. 12:09 Living without vision, purpose - invest for the future. 15:02 Wealth creation formula lies in spending, investing, and returns. 17:40 3 tips: Measure and learn to multiply money. 22:22 Influencers shape our desires consider long-term impact. 24:57 Debt can lead to financial disempowerment. 27:14 Passionate about creating native forests for eco-restoration. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tracy Sheen is an AI and digital expert with a focus on helping small businesses to stay informed on the latest tech trends. She's the author of The End of Technophobia, and she's about to launch a new book that reveals everything you need to know about how you can use AI for your business. She joins us today to give us a bit of a sneak peek and share her top tips for AI and tech in 2024. Key topics The Impact of AI on Business and Education   - Overwhelm and struggle to keep up with technological advancements   - Concerns about the impact of AI on jobs and industries   - Mixed feelings about the use of AI in education Practical Tips for Businesses in the AI Era   - Embracing curiosity and exploring new tools and possibilities   - Utilizing AI tools like Chat GPT for business purposes   - Conducting research and keeping prompts clear for better AI responses   - Being cautious about signing up for annual agreements and exploring monthly options Leveraging AI for Business Automation and Efficiency   - Implementing AI solutions to save time and money   - Using chatbots for engaging clients, suppliers, and teams   - AI solutions for financial management, HR, and recruitment   - Integrating systems for streamlined processes Identifying and Adapting to Technological Trends   - Looking outside industries to identify trends before they impact businesses   - Tracy Sheen's framework ARTIFICIAL for assessing and leveraging technology   - Cautious evaluation of new technology platforms before making long-term commitments   - Utilising platforms like AppSumo for discovering new products and deals Auditing and Optimizing Existing Tech Tools   - Conducting a full audit of existing tech tools and subscriptions   - Using ChatGPT for generating social media headlines aligned with brand personality   - Promoting technology workshops on AI for businesses   - Benefits of the all-in-one platform Sweet Dash for streamlining business processes. Timestamped overview 01:46 AI like Chat GPT is game-changing. 06:19 Fast-paced business change makes platforms irrelevant. 08:29 Average age of Aussie business owners 50; they feel overwhelmed by technology and keeping up with trends. 10:47 How AI can help you to explore creativity and possibilities in everyday life. 18:25 Framework for leveraging AI for business productivity. 23:17 Integration, client portal, caution with platforms. 27:26 Review, cut costs, identify needs, get curious. 28:35 Generate social media headlines effortlessly with ChatGPT. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're thinking of starting a side hustle - business coach and workplace expert Michelle Gibbings has you covered. In this episode of Flying Solo, Michelle shares invaluable wisdom gained from her own experience, including the importance of testing and developing a business concept while still employed, strategic planning, systematic approaches, and documenting processes. She emphasises the significance of finding a niche, seeking mentorship, and aligning expenditures with business goals. Tune in to discover the key components of running a successful business when you're starting from scratch. Key topics Transitioning from a corporate career to starting a business: - Desire for autonomy leading to starting a business - Financial advice and stability before venturing into entrepreneurship - Managing expenses during challenging times Strategies for running a successful business: - Systematic approach and task management - Documentation of processes and importance of organization - Assessing the market and finding a niche - Setting milestones and tracking progress - Seeking advice and mentorship strategically - Considering legal and financial aspects of the business structure Balancing work and personal well-being: - Celebrating wins and recognizing personal achievements - Having a support system and prioritizing self-care - Work-life balance and maintaining good physical and mental health Financial literacy and managing business finances: - Importance of understanding financial metrics and statements - Training courses and online tools for improving financial literacy - Analyzing financial data and asking the right questions Building a positive workplace culture and fostering employee well-being: - Cultivating a culture aligned with company values - Prioritizing connection and face-to-face interactions - Clear communication on ownership of intellectual property - Transparency and conversations with the organization Time-stamped overview 02:22 Taking a leap, figuring it out, good advice. 03:31 Fortunate career, supportive husband, strategic financial decisions. 06:27 Test, develop and prepare for entrepreneurial success. 10:50 Seek advice, learn, and set boundaries in business. 13:36 Annual business plan, SWOT analysis, updates. 17:22 Set financial targets to invest time and money. Evaluate progress. 21:08 Get good lawyers, accountants, and mentors. 26:19 Understanding financial statements and using online tools makes managing finances easier. It's important to educate yourself and ask questions to avoid potential legal issues. 27:28 Accounting systems now have easy, real-time dashboards. Maintaining a positive culture is crucial. 31:16 Online work has benefits, but not always. Learn more about your ad choices. Visit megaphone.fm/adchoices