Social Media Simplified by Social Brighton

Since we moved to a four day working week at Social Brighton we’ve been really keen to learn about how we can work smarter, rather than  longer. As a small, busy company it’s important we make the most of each working day, that our team is energised and focused on the most important tasks. This podcast contains some great productivity tips that we’ve found have helped us become more efficient with our time. We talk through working in intervals, mono tasking, health and wellness, planning and prioritising and how frogs and laminated animals have helped us! Do like, share, review, and most of all enjoy! www.socialbrighton.com

Following the success of last year’s ‘Local SEO’ podcast, Kerry is joined once again by Stuart Davies from Creative Bloom. This time, to give you the low-down on how to create and implement a truly modern digital marketing strategy - incorporating your website and social channels. Kerry and Stuart talk about how organisations can update their marketing plans to incorporate new channels and techniques; how to take advantage of new technologies using the 70:20:10 rule; and how to become more agile.  They discuss the importance of diagnosing before strategising, why accountability needs to be baked into the strategy, and how consultants can help. Listen and enjoy! www.socialbrighton.com www.creativebloomrocks.com

This week we are joined by eCommerce and SEO expert Adam Bastock from abastock consultancy in Brighton. He explains how small businesses can optimise their website content to rank on major search engines; how to compete with bigger players in search marketing; and new ways to get found by potential customers via search. He talks us through the importance of solid keyword research to inform your marketing strategy and why you should always put users first when creating your search engine optimisation strategy. Find out the best tools to use to improve your visibility online and why it’s important to target niche search terms. Listen and enjoy! Contact Adam to claim your free audit: adam@abastock.co.uk www.abastock.co.uk www.socialbrighton.com

In our new podcast Kerry chats with Cecily from The Emperor’s Old Clothes, a sustainable fashion business based in Brighton’s North Laine. Cecily talks about how she has developed the online side of her business and made use of Instagram Stories as a valuable marketing tool, and a great way to build an online community. Cecily explains how, when launching a new range of plus sized clothes, she turned to Instagram to build her understanding of issues faced by certain customers, using social networks to open her mind and understand the world better. She also shares some top tips for becoming more confident in front of the camera. www.theemperorsoldclothes.co.uk www.socialbrighton.com

In our latest guest podcast Kerry interviews Silvina De Vita, creator and founder of My Papercut Forest and Brighton Etsy Team captain. We discuss the process she went through to set up her business, how it’s evolved over the years and how social media has provided an important way to promote her products. Silvina explains how being ultra authentic has helped her create a more engaged and loyal following, and how social media can extend real-life connections. www.MyPapercutForest.co.uk www.SocialBrighton.com

Our latest Social Media Simplified podcast is all about emojis. We look at how they can benefit your marketing across social, email and blogs. Find out how emojis have become the fastest growing language in the world ???? and why you should consider using them to improve your  engagement with potential customers.  Emojis add colour and convey meanings that words alone can't ????; they break up blocks of text and offer a great opportunity for visual branding. Tune in now, and, if you like what you hear do rate and share. Thanks! ???? www.socialbrighton.com  

In our latest guest podcast, Georgie and Dorte from Curly Carrot make a convincing case for Pinterest as a marketing tool. With over 250m active monthly users Pinterest drives lots of traffic, and with pins and boards lasting forever your efforts are going to continue to be rewarded for years to come. In this podcast you’ll get some top tips on how to set up your business account, when and what to post, plus some handy time-saving advice on how to schedule posts, and autopost from other social networks. And, if your appetite is suitably whetted, why not consider coming along to our Pinterest masterclass?  www.curlycarrot.com / www.socialbrighton.com

In our latest podcast Kerry chats with Jude Bolton, founder and director of Speaking Works. Jude helps children and adults develop essential communications skills. She works with actors, public speakers and the corporate sector. Jude’s advice will help you be more confident when creating audiovisual marketing content, networking with new contacts or developing your interpersonal skills. Jude gives us her top tips for improving your ability to communicate with authenticity and impact, using techniques such as breathing, articulation, visualisation and, of course, practise. www.speakingworks.co.uk www.socialbrighton.com

How to blow up on Instagram (in a good way!) In this podcast Kerry and Callum talk through their 5 top tips for growing your Instagram following organically. They explain how to take a strategic approach to content, why it’s important to keep your content beautiful, how to use hashtags properly and why the ‘2 cent strategy’ really works. Instagram presents a great opportunity for brands to develop deeper relationships with online customers through engaging content and careful interactions. Follow these five points to develop your business and attract new customers via social. www.socialbrighton.com

Podcast listening is a growing trend, with over 6m UK adults now tuning in every week. In our latest podcast find out how to tap into this highly engaged market to grow your business. Jake and Kerry talk you through how to plan your podcast format and content. They give an overview on how to get the right kit (at the right cost), some recording tips, tricks and technologies and explain how to distribute your podcast to the right channels. This action-packed 20mins will show you how simple it really is to get started, and how much fun it is once you get going!  Find out more about podcasting at www.socialbrighton.com

In this guest podcast Kerry interviews Flo Powell from Midnight Communications. Midnight have managed successful campaigns for the likes of the Boundless (public service workers club) and Arundel Castle, using a mix of traditional public relations and social media campaigns. PR is one of the best ways to influence potential customers via trustworthy and impartial sources and should be integrated into any good marketing strategy. Flo shares her advice on how to plan for a PR campaign and how to approach external agencies. You also may pick up some surprising facts about jousting, falconry and tulips! www.midnight.co.uk and www.socialbrighton.com

In this guest podcast we interview Simon Batchelar from Pallant Digital, a web design and digital marketing agency. Simon gives brilliant, practical advice on how to make your website easier to find and more effective. Find out how to optimise your site so its loads within 3 seconds; how to engage your website visitors with impactful calls to action; and how to ensure you’re not missing out on customers browsing on mobile devices. Also, get some top tips on finding the right hosting company, using LinkedIn at events, and so much more! www.pallant.digital and www.socialbrighton.com

In our latest podcast Callum distills the major announcements from Facebook’s recent F8 conference. Find out about their increased focus on private chat connections; direct selling from Creators; the growth of Groups; Instagram’s move to support ‘personal’ commerce; and new donation stickers. Kerry talks about the future of Twitter, based on Jack Dorsey’s recent Ted Talk. Find out how Twitter is using machine learning to proactively identify harmful tweets and help Twitter become a place for healthy conversations. Share and enjoy! 

This month’s Social Brighton guest podcast features Rob Reaks, head of sales and marketing at Red7 Leisure. Red7 is an independent travel agency based in Brighton specialising in hen dos, stag weekends and group travel. Since joining Red7, Rob has increased social media audiences by 24% and generated an additional £28k of revenue… all with a spend of just £956 in social media. Find out how he did all of this in just three months. Follow them @red7leisure

Our latest podcast will bring you up to speed with the latest and greatest social media developments. In this episode Callum talks us through new interactive advertising options on Instagram. Daria discusses Instagram’s move to allow people to purchase directly through its platform. Jake looks at a range of new Twitter features designed to help people follow conversations. This Social Media Simplified podcast is chock full of tips, tricks and advice to help you grow your business using social. Share and enjoy!

In this guest podcast we chat with Emily Kenneally, Communications Manager at Shoreham Port. She reveals how she uses social networks to manage communicationsfor a Commercial Trust Port on the South Coast. From supporting charities, engaging with the local community, and connecting with other maritime businesses, to sharing information with their 120 employees, social has hugely benefitted their not for profit organisation. Get some top tips on how to use social to support your business.

Our latest podcast will bring you up to speed with this month’s most important social media developments. In this episode Kerry looks at LinkedIn’s testing of a live video streaming service and how it could benefit your business. Daria talks about promotions on IGTV and what opportunities public Instagram Collections could offer. Callum explains the pros and cons of Facebook’s move to  automate budget allocation for adverts; and Jake discusses the proposed amalgamation of WhatsApp, Facebook Messenger and Instagram Direct. Share and enjoy!

Search Engine Optimisation is often seen as a complex art. But it really shouldn’t be. In our latest podcast Kerry chats with Stu Davies from Creative Bloom to demystify SEO. This podcast will give you a really clear insight into what SEO actually is, and some simple actions you can take to improve your strategy. Find out how to make your business more discoverable in Google, using organic or paid methods, and get some top tips on how to improve your website.

Tune in to our latest podcast, giving you all the latest news from the world of social media marketing. In this episode Jake explains how not to fall foul of Facebook community guidelines. Daria looks at Instagram’s testing of new Story URLs and how this might help you reach new followers. Kerry considers LinkedIn’s new Interest-based advertising options, and Callum gives us the low down on TikTok and its recent experiments with adverts.

Video is THE most popular type of social content, but most of us aren’t making the most of it to promote our businesses. In this guest podcast Kim Slade from Touch Video Academy explains how you can make stunning videos quickly and easily using just your phone. You don’t need to be a future Spielberg or Scorsese to learn simple video-making techniques to improve your social videos. Kim also talks about how he honed his craft and developed his iPhone Video Masterclass course, and gives some brilliant tips to get you started. Enjoy!