Podcast
Sounds Profitable
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Making Logos Loud, Sports Driving Standardization, & More
Episode in
Sounds Profitable
Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
03:29
YouTube Trends Report, Where Gen Z Gets News, & More
Episode in
Sounds Profitable
Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
04:29
News Producers ❤️ Podcasts, Updates from Vidcon, & More
Episode in
Sounds Profitable
Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
03:59
Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More
Episode in
Sounds Profitable
Here's what you need to know for this week in the business of podcasting: how many ads listeners expect, music groups team up to sue generative AI, and what radio's past can teach podcasting's future.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
09:30
Olympic Advertising Strategies, Acast's UK Election Campaign, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
03:45
NYT’s Audio Paywall, Podcasting's Ad Advantage, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcoming VidCon.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
04:44
My Favorite Insight From Ad Nauseam
Episode in
Sounds Profitable
This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum.
Written by Tom Webster
Audio edited by Newton Schottelkotte
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
08:21
🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-making AI to court, and a report on streamers' mixed efforts to keep subscribers.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
02:58
Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
04:40
Improving Podcasting's Accessibility, Worldwide Industry Growth, & More
Episode in
Sounds Profitable
Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
07:40
Podcasting is Influencing, Coverage from Cannes, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
04:34
Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
04:34
🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
04:05
Spotify Video Goes Wide, New Podcast Ad Study, & More
Episode in
Sounds Profitable
Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
09:21
Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first creator upfront.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
03:58
Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" conference, and Kosar sues podcasting company over a ceremonial bet.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
04:37
Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star power", and the NBA finals create a hot ticket for advertisers.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
04:48
Audio's Cross-Platform Power, Video on Spotify, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out video feeds for all podcasts, and how podcast budget cuts are causing producers to pivot.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
03:54
Megaphone to Recertify, Audiences on Podcast Ads, & More
Episode in
Sounds Profitable
Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian legislation is set to tax foreign streamers.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
07:45
Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More
Episode in
Sounds Profitable
Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids are sharing brands with their parents.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
04:47
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