Spirit of 608

Getting the word out about your ethical, sustainable brand is crucial to its future -- but growing visibility can be tricky and time-consuming. There's public relations, brand awareness, growth hacking, networked marketing, affiliate relationships, content creation, social media and on and on and on. It's part of my mission to elevate brands who are making positive change in the world. Let me help you get further than where you might be able to go on your own with these top takeaways from the second half of the year. In this this episode of the Spirit of 608 podcast, I'm sharing six PR and brand visibility takeaways from the last six months. Each is something I want you to know, in fact, I really think these are *must-knows* for you and anyone building a mission-based brand today. These aren't vague strategies or marketing hoo-hah. These are things I personally experienced while working one-on-one with FEST brands this year, so you know this is current information, something you can use right now, real advice for real brands trying to do this work right now. Plus, if you listen to this episode and the PR tips for the holidays and beyond from the recent episode with Liza Moiseeva, you'll have what's basically a free two-hour crash course in public relations and brand visibility. I hope it helps you reach more people and do more amazing things with the business you are building. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. Spirit of 608 on Instagram: @spiritof608 Spirit of 608 Facebook group: FEST in the BEST Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com. Join PressDope On Task 30-Day DIY PR Accelerator.

This week, we dive into a world where sustainable fashion gets experiential. We'll hear from a guest who not only designs using sustainable materials and ethical manufacturing practices, but is taking transparency to an entirely new level through travel. Launching a tour to India this fall, this California luxury fashion brand is not only preaching more positive practices in apparel, but opening up its supply chain to show fans and customers a behind-the-scenes view of how clothes are made. Meet this week's guest, Saloni Shrestha, CEO and designer of AGAATI. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Saloni and AGAATI believe that sustainability is all about being responsible to their communities and environment. That means keeping socio-economic and environmental impact as the framework at the core of this California luxury brand's designs, supply chain and logistics. In fact, they even take some of their customers and fans with them on customized cultural tours to India to meet the very weavers that created the clothes that they've purchased. With over 8 years of experience specializing in designing women’s ready-to-wear collections that are narratives of nature, culture and people, Saloni is a fashion design graduate of Parsons, The New School. Saloni is trained in couture and ready-to-wear with her knowledge further enhanced through stints at reputed fashion houses such as Oscar De La Renta, Diane Von Furstenberg, Zac Posen and Naeem Khan. She's a native of the Himalayas who has lived and travelled across various continents, which she says, is also a key source of inspiration and influence. Growing up surrounded by purity of nature, diverse culture, music, vibrant textiles and bold colors have all been embraced in her creative process. Linkage: AGAATI Facebook: @AGAATI.California Instagram: @agaati.california Twitter: @AGAATI1 YouTube: AGAATI California AGAATI Artisanal Tour - Sustainable Fashion Travel to India AIACA Craft Council of India ATMIA Mahila Congress Start With Why by Simon Sinek Big Magic by Elizabeth Gilbert Trello UNUM Rimmon Fabrics Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Do you need PR and visibility tips you can use for the holidays and beyond? If so, this episode of the Spirit of 608 podcast is for you. Liza Moiseeva of Scaling Good recently asked me to join her for a Facebook Live inside her Facebook community to talk about growing brand visibility, PR and speaking opportunities for founders during the last weeks of the year and beyond -- and we kept talking for almost an hour. It only made sense to share the conversation with you. Listen in for practical advice you can use right now and recommendations for future planning as you look ahead to 2020. Plus, live questions from FEST founders like you and our answers.  On this week's show, get PR tips for the holidays and behind during a chat with Scaling Good's Liza Moiseeva and Spirit of 608's Lorraine Sanders. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Stacy Flynn and Evrnu have been turning heads all around with an innovative technology that breaks textiles down in order to create new fibers. Now, they're back on the Spirit of 608 to talk their latest milestones, which includes the development of NuCycl, a new kind of engineered fiber with extraordinary performance and environmental advantages that's made from discarded clothing and has caught the eyes names such as Levi's, Adidas, Target and Stella McCartney. Linkage: Scaling Good Facebook: @ScalingGood Instagram: @scalinggood Twitter: @lithaca Globe In HARO - Help A Reporter Out Spot A Guest Source Bottle ShopTalk Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Hot on the sparkling, sequined heels of FEST biz Bow & Drape's recent acquisition news, we're bringing back a popular conversation with co-founder Aubrie Pagano, who helped lead the company from its early days as a custom women's apparel startup to its current life as the go-to for punny casual wear featuring phrases like Goal Digger, You Had Me at Merlot + more. In this #so608 Recycle episode, Aubrie and I talk NYC startup life, fundraising, microfunds for female founders and a lot more. Whatever the size of your company, Aubrie brings a perspective that not only highlights how entrepreneurial paths shift, change and evolve in the most surprising ways, but also points to a future where more women-led businesses have a chance to thrive. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Bow & Drape was recently acquired, an event that may point to a wider shift in the direct-to-consumer ecommerce space, according to Forbes. Along with that, we just love what Aubrie has to say, so we thought it was the perfect time to bring her back and share her wisdom again. In this conversation, Aubrie shares that, even though so many startup founders today think they've got to secure venture capital, choosing that route for outside funding is not for everyone - nor is it right for every company (which, btw, is not necessarily a bad thing). Aubrie lets us in on her tips for any founder planning to approach venture capital firms or individual investors in the future. From networking your way to the right people to bringing solid stats to the table, her advice will make you want to take notes. Plus, she's kind of a unicorn: one of a handful of female investors in venture capital who's built her own company while still having fun and turning out ridiculously good puns. Linkage: Website: bowanddrape.com  /  xfactor.ventures Facebook: https://www.facebook.com/BowAndDrape Twitter: @bowanddrape  /  @XFactorVentures Instagram: @bowanddrape Mattermark inDiniro Flybridge Captio Howie Liu's company Airtable Conscious Coconut 120: Investing in the Next Billion Dollar Female-Led Businesses with Aubrie Pagano of XFactor Ventures and Bow & Drape 37: Making it Custom, Cool & Customer-Led with Aubrie Pagano of Bow & Drape Inside the New Footwear Venture of Two Former Zappos Execs Bow & Drape Is Latest Brand Snapped Up By An E-Commerce Holding Company Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

  For the 200th episode of the Spirit of 608 podcast, we had to bring back a special guest, fan favorite, visionary FEST pioneer and all around badass for an update episode looking at what kind of amazing things can happen in a couple years' time. Since the beginning of the Spirit of 608 podcast way back in the fall of 2015 (I know!), we have aimed to inspire, inform and entertain women in FEST so they push on and continue bringing much-needed change to an industry that, while slow to adopt it in the past, is, these days at least, hungrier for it than ever. Listen to this update episode of the Spirit of 608 podcast to hear what happened next for this game-changing guest and her brand, whose entire purpose is to change fashion by creating technology capable of completely transforming textile waste into new fibers and new garments. That in and of itself is cool enough to warrant our FEST-ive fan girling, but when you hear they recently landed $9M in funding, a partnership with Stella McCartney + more, it's hard to not listen to what this fabulous female founder has to say.Re-meet this week's guest, Stacy Flynn, founder and CEO of Evrnu. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Stacy Flynn and Evrnu have been turning heads all around with an innovative technology that breaks textiles down in order to create new fibers. Now, they're back on the Spirit of 608 to talk their latest milestones, which includes the development of NuCycl, a new kind of engineered fiber with extraordinary performance and environmental advantages that's made from discarded clothing and has caught the eyes names such as Levi's, Adidas, Target and Stella McCartney. Linkage: Evrnu Facebook: @evrnu Instagram: @evrnu Twitter: @futureofapparel LinkedIn: https://www.linkedin.com/company/evrnu/ Spirit of 608 Ep 74: Meet the Woman Turning Old Landfill Desinted Cotton into New, Better Clothes with Evrnu's Stacy Flynn Spirit of 608 Ep 12: From Chaos to Clorox to Lux Consignment with Julie Wainwright of The RealReal Levi's Adidas Stella McCartney Target Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Finding FEST-ive manufacturing partners ain't easy, and this week's guest on the Spirit of 608 podcast is here to help streamline the process. Along with that, this recent L.A. transplant shares her story progressing from high-stakes New York PR to a career filled with meaning and purpose after an impactful trip to another country changed everything. Listen in to learn more about the reality of transparency in ethical fashion today, as well as a fun dive into the mysteries of the Enneagram personality categorization system and this week's guest's Instagram game. So much good stuff for your ears to enjoy. Meet this week's guest, Jessica Kelly, founder and CEO of Thr3efold.  Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Thr3efold is a SaaS platform that equips startup fashion brands navigating the corrupt, confusing supply chain with a platform to find ethical factories, manage their production, and buy & sell deadstock fabric to grow their business for people, planet, and profit. Founder Jessica Kelly spent a decade helping hundreds of fashion and lifestyle brands grow their business through marketing, sales and PR. She is passionate about equipping entrepreneurs to grow a successful business and transitioning established brands to profit-driven strategies for people and planet. She successfully crowdfunded $22,500 for Thr3efold and has grown her company to be a leader in the ethical fashion space. Linkage: Thr3efold Facebook: @thr3efold Instagram: @thr3efold Pinterest: @thr3efold Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Come with me, FEST friends, into a land where growing your business is a breeze and landing top-tier press is as easy as pie....oh wait, no, sorry. That was a dream I had the other night. Of course we all know none of that is easy. But it is possible. Big picture advice is great, but this week I'm all about the details, so I'm diving into real client campaigns and letting you know what's working -- and what's totally not -- this month. With tools and tech-enabled platforms changing all the time, it's more important than ever to get current information from sources you trust. If you're looking for super practical tips you can use immediately in your DIY PR campaigns and brand awareness-building, open up this episode in your favorite podcast player right now because that's what we're serving up this week.   In this week's solo episode of the Spirit of 608 podcast, I share three things I want you to hear drawn directly from this month's real client campaigns. Listen in for that's working well and what's not, from how I found success using Help A Reporter Out (HARO) and my new favorite free tool for whittling your email list send time down to PR peanuts to the reality of affiliate marketing challenges you absolutely will face if you're a FEST-ive, independent fashion brand right now.   Do you have your own strategies for securing awesome PR with success? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to stop sabotaging your PR and media and get visible instead by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders.  Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. Mentioned in this episode: Facebook: @spiritof608 Twitter: @spiritof608 Instagram: @spiritof608 Pressdope Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com  

For fans of vintage and secondhand clothing with next to no time to hunt through all the things online to pin the good stuff down, this week’s guest has created nothing short of a true gem in the FEST space. In this episode, you will meet the New York-based, Finnish couple behind the new Google of secondhand style. Meet this week’s guest, Liisa Jokinen, founder and CEO of Gem App. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show’s success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Launched in the late spring of 2019 after almost a year in development, Gem is founded by husband-and-wife team Liisa Jokinen and Sampo Karjalainen, a Finnish-born couple based in New York City. As you’ll hear in the episode, Gem is really a marriage of their talents. Dig into their backgrounds, and you’ll discover that Liisa is a writer, fashion influencer and the renowned streetstyle photographer behind Hel Looks, NYC Looks and NYC Vintage Map.  For his part, Sampo is the accomplished developer who helped create the late 1990’s classic Habbo Hotel. Today, Gem brings together thousands of online stores and millions of products into one searchable site. The goal? Helping people to find the exact vintage and secondhand items they are looking for. In this episode, Liisa shares with the Spirit of 608 her love and connection to vintage clothing and how it led to the creation of the world’s most comprehensive and easy-to-use digital thrift store. Linkage: Gem App Facebook: @thegemapp Twitter: @the_gem_app Instagram: @gem.search Gem App on App Store Gem App on Play Store Gem Stories Liisa Jokinen Hel Looks NYC Looks NYC Vintage Map LENA Habbo Moves On Writing Well by William Zinsser Dreyer’s English: An Utterly Correct Guide to Clarity and Style by Benjamin Dreyer Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.  

Taking a career risks is never easy. But super early on? It's easier in some ways, more challenging in others. But when you have a strong vision, knack for branding and drive to fill a hole in the marketplace, you might just cruise from risk to reward like this week's guest on the Spirit of 608 podcast. Founder of a Los Angeles-based sustainable sleepwear brand that goes from day to know while relying on deadstock fabrics and incorporating zero waste design principles, the voice on the show is one who'll inspire you whether you're just starting out or have been building a business for years. Meet this week's guest, Talia Eve, founder and CEO of Evewear. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Growing up in New York, Talia Eve had the unique opportunity to start her career in fashion at the young age of 17 as an intern at Dolce & Gabbana. From the infamous archive closets at Dolce to the rig walls of Ralph Lauren to the tiny first studio of Jonathan Simkhai to the Tribeca townhouse of Erin Fetherston and then to the old Hollywood inspired romance of Co, Talia got a glimpse into the inner workings of the fashion world. Next, moving to Los Angeles, Talia Eve wanted to create a clothing brand that every girl could identify with, feel confident wearing (cue sleepwear) and would make a positive impact in the world. In April 2018, Talia started Evewear, a sleepwear brand that uses all recycled fabrics and supports the local economy by manufacturing all product in Los Angeles. Evewear came to life through understanding the experience of the modern day woman. As women, our moods, needs, and personalities are constantly evolving so why wouldn’t our clothing reflect these changes too? Evewear gives women the option to dress according to their different moods, not based on trends, demographics, or anything that can be quantified. The Free Spirit, Tomboy, Girl Next Door, Icon, and Romantic live inside each one of us. Linkage: Evewear Facebook: @evewearsleepwear Twitter: @evewear_ Instagram: @evewear Co Collections Jonathan Simkhai Ralph Lauren CFDA Profit First by Mike Michalowicz Sapiens by Yuval Noah Harari The One Million Dollar One Person Business by Elaine Pofeldt East of Eden How I Built This The Conscious Chatter Her Money Glambition Radio The Savage Lovecast Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

What happened next: how ANDIE went from scrappy startup to the fastest growing digitally native swimwear brand in two years with founder Melanie Travis

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Get ready, this week's guest has probably one of the most intriguing careers in sustainability thought leadership imaginable. Not only is it full of creativity, it's full of brains, combining behavioral psychology with gamification and analytic thinking to bring new techniques for creating change to entrepreneurs -- including those in fashion. She's not only  the author of the book How to Save the World, host of its sister-podcast, and a speaker on the critical role of creativity, optimisim, and imagination in the craft of social and environmental change, she is also an environmental engineer and software designer. We're impressed that she's combined her passion for the planet and engineering background to  design "Fitbit for the planet" apps that help social impact entrepreneurs and sustainability professionals implement powerful data, game design and behavior-change techniques that create real and measurable change. Her approach is designed to sharply tap into an audience's motivational core. Listen in for her thoughts on social entrepreneurship and how she makes creating change a constant in her career.  Meet this week's guest, Katie Patrick, author of How To Save The World. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: As an environmental engineer with 20 years experience (experience that includes creating one of the first high-profile eco fashion shows in Australia), Katie has spent decades working to push for more social change in apparel and well beyond. Along with advocating, playing the social change game by, well, bring her own game: her expertise lies in gamification techniques that can tap into our motivational core, pursuit of happiness and behavioral psychology to influence us in positive ways. That's right, she can make saving the world into a game! Now, who wouldn't want to unlock all those achievements, right?  Linkage: Katie Patrick Facebook: @katiepatrickhello Twitter:@katiepatrick Instagram: @katiepatrickhello Pinterest: @katiepatrickfun LinkedIn: Katie Patrick YouTube: How To Save The World How To Save The World How To Save The World: The Remarkable Power Of Public Data How To Save The World: Why Creativity Will Save The World Eco Fashion Show 2007 Nudge: Improving Decisions About Health, Wealth, and Happiness Magic Leap A New Earth by Eckhart Tolle Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Are you unknowingly sabotaging your own PR and media efforts without even realizing it? Listen to this week's episode of the Spirit of 608 podcast to find out.   During the August hiatus that we take every year to reorganize and improve what we're doing behind the scenes with PressDope and the clients I work with one-on-one, I spoke with so many FEST founders hoping to amp up media outreach and gain visibility during this year's super important Fall retail and shopping season.   And wouldn't you know it, the very same challenges -- and self-sabotaging habits -- kept coming up again and again. After a month of talking to FEST founders and hearing the same things in conversation after conversation, I knew I needed to create an episode to help you stop doing the things that are going to hold you back, no matter how loud you shout when you've got news to share or how many journalists, bloggers and content producers you reach out to with your message.   In this week's solo episode of the Spirit of 608 podcast, I'm knocking out the top client challenges that will sabotage your PR and visibility every single time so you stop doing them today and start getting the recognition you want.   Do you have your own strategies for securing awesome PR with success? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to stop sabotaging your PR and media and get visible instead by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders.  Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. Mentioned in this episode: Facebook: @spiritof608 Twitter: @spiritof608 Instagram: @spiritof608 Pressdope Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

If her name sounds familiar, it's because Elizabeth Cline is one of the world’s leading go-to experts on the consequences of fast fashion, the realities of fashion industry labor and sustainability. Her first book, the critically acclaimed Overdressed: The Shockingly High Cost of Cheap Fashion first revealed the impacts of fast fashion on the environment, economy, and society to an American audience and is a founding book of the global ethical and sustainable fashion movement. Today it's even read around the world in seven languages. Now she's back with her much-anticipated follow-up book, The Conscious Closet: A Revolutionary Guide to Looking Good While Doing Good. On this episode of the Spirit of 608 podcast, we talk about The Conscious Closet, Elizabeth's life as an author and entrepreneur and how FEST founders can learn from her experience to not only grow their visibility and businesses, but also make changes in the problematic, but promising global fashion sector. Meet this week's guest, Elizabeth Cline, author of The Conscious Closet. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Elizabeth wants to help people feel empowered and like they're part of the solution.

If you're a FEST founder - or really any kind of ethical business owner - hoping to amp up your media outreach and gain visibility during this year's super important Fall retail and shopping season, you are absolutely going to need to send email pitches to members of the media, journalists, bloggers, podcast hosts and content creators.   And now - not mid-September - is the time to start. With so many requests from PressDope members, FEST founders and Spirit of 608 podcast listeners coming in in recent weeks asking about Fall media outreach strategy and how to get more Back-to-School and holiday press coverage, it was the perfect time to create a show to help hone your pitch strategy.   In this week's solo episode of the Spirit of 608 podcast, I'm knocking out 15 pro tips you can use anytime you pitch the media - or send a cold email of any kind to help grow your business. They're pulled directly from our soon-to-be-released new and improved complete PressDope Pitch Package with 20+ email pitch guides written for FEST brands to help DIY your PR.   Do you have your own strategies for cold emailing and networking with success? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to make your podcast one sheet great by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders.  Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. Mentioned in this episode: Facebook: @spiritof608 Twitter: @spiritof608 Instagram: @spiritof608 Pressdope   Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com. New Update: Spirit of 608 Recommended Book List and link is: https://spiritof608.activehosted.com/f/127 .

EP 188

For a lesson in taking risks, going with your gut, standing by your vision and how to turn a very bad, no good bummer of a day into the biggest aha moment of your young life, pull out your earbuds and settle in for a conversation that will make you laugh - and get you inspired to do work on even the most challenging days. In this episode of the Spirit of 608 podcast, twenty-something founder Jordan tells us how one of her earliest media moments (um, which I, cough, wrote) ended up getting her fired from her job - and why that turned out to be the best thing that could have happened (even though it hardly felt like that at the time). After starting her company in a tiny San Francisco apartment during a phase of her life when she felt lonely in a new town and frustrated with a blah job, Jordan has grown her lifestyle gifting brand into one that counts famous fans such as Reese Witherspoon and stockists that include Nordstrom, Paper Source and Neiman Marcus. Meet this week's guest, Jordan Jones, Founder of Packed Party. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Linkage: Website: Packed Party Facebook: https://www.facebook.com/packedparty Twitter: @packedparty Instagram: @packedparty Linkedin: https://www.linkedin.com/in/jordanfjones/ Youtube The Packed Party Podcast The San Francisco Chronicle story that got Jordan fired GoDaddy Nordstrom Neiman Marcus Paper Source Francesca's The camera Jordan's team uses for Instagram: Canon Rebel Headspace NPR's How I Built This podcast Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com. New Update: Spirit of 608 Recommended Book List and link is: https://spiritof608.activehosted.com/f/127.

If you've ever let who you think you are hold you back, then this week's episode is for you (stop doing that by the way). For example, say you're an introvert in Dallas building a small, luxury sustainable fashion brand with zero waste design principles. You might assume, like this week's guest did, that you're not the kind of person who should go on TV at all, much less a hit reality show like Bravo's Project Runway. But if you did that, well, you might be absolutely wrong. Take it from Lela Orr, who was quietly growing her brand Ferrah from her Texas home base and, for years, balked whens friends told her to try out for the show. A self-described chill girl with a no-drama attitude, she thought producers would pass on her application -- but she eventually decided to try out. And wouldn't you know it, turns out she fit right into the show and found an excellent new platform for her growing brand and its ethical values. Meet this week's guest, Lela Orr, Founder of Ferrah. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. What you need to know: Ferrah is a Dallas-based 360-atelier and eco-luxury brand. Lela is the founder and creative director of the Ferrah brand. In 2019, Lela competed on season 17 of Bravo's Project Runway where she created high-fashion with a low carbon footprint. That's a fary cry from 2013,  when she was one of the only design students in her school with a luxury and sustainable fashion focus. Linkage: Ferrah: www.ferrah.co Facebook: @ferrahofficial Instagram: @ferrahofficial Pinterest: @ferrahofficial Lela Orr Project Runway Lela's upcoming events: SDG Summit 2019 REMODE 2019 Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Got it all together? Everything going 100% smoothly? Like you're on the easy breezy train to chill-ville? That's fabulous. But come back next week. Seriously, this episode of the Spirit of 608 podcast is *so not* for you.   This week, I'm bringing you a show that's for those murky, messy, turbulent, hectic times. It's for those days when you're not sure if you can keep the wheels on the proverbial cart, whether you're distracted because of something heady and wonderful like getting smacked in the face by love or completely thrown by unexpected life changes, cross-country moves, health challenges, divorce or tough things in the lives of partners, parents, children and others you love.   I've been through a few of those things in the four years since I started the Spirit of 608 podcast. I've coped and, I dare say, gotten a hell of a lot stronger and more resilient by creating tools that allow me to game my mindset and stay on track. Okay, not always absolutely on track, but able to get back on it quickly when I fall off. Among those tools: questions I ask myself whenever I'm having one of those super tough entrepreneurial days. I'm sharing them with you on this week in hope that they can help you the next time you're in the thick of it.   Do you have your own mindset strategies? If so, I'd love to hear about them. DM me on Instagram and let me know @spiritof608.   Learn how to make your podcast one sheet great by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders.  Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. Mentioned in this episode: Facebook: @spiritof608 Twitter: @spiritof608 Instagram: @spiritof608 Pressdope Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.