Starts at the Top Podcast

Safety by Design: Protecting Children in the Age of AI We chat with Maeve Walsh, Director of the Online Safety Act Network Join Zoe Amar and Paul Thomas for a conversation with Maeve Walsh, Director of the Online Safety Act Network. In this episode, we explore the complex landscape of online safety regulation, the emerging risks AI poses to children, and what parents and leaders really need to know. Maeve brings a wealth of experience to this conversation, having spent 17 years in Whitehall including roles at Cabinet Office, No10 and DCMS, where she led the team responsible for delivering the UK Digital Strategy. As a Carnegie Trust associate, her work on online harm reduction helped shape the Online Safety Act. She now leads the Online Safety Act Network and is a Fellow of the Royal Society of Arts. In this engaging discussion, Zoe, Paul and Maeve discuss: Why regulation drives innovation rather than stifling it – and how online safety regulation creates a level playing field, just as safety standards have done in sectors from food to cars. The end of tech exceptionalism. Why the argument that social media platforms are somehow "different" and can't be regulated is being debunked globally, from the EU's Digital Services Act to Australia's under-16 ban. The alarming risks AI poses to children – from chatbots designed to be persuasive and sycophantic, to harmful content being served up without safety testing. Why AI products are essentially being "tested in the wild" on our kids. What the public actually want. 72% say regulation would increase their comfort with AI, and 78% want safety checks on generative AI products even if it means delays – so why isn't this translating into industry action? Why even tech-savvy parents struggle with parental controls – and why the responsibility for keeping children safe shouldn't fall solely on their shoulders. What safety by design actually looks like: privacy set to the highest setting by default, better verification, and children only seeing content from accounts they follow. Practical advice for parents on having those tricky tech conversations with your kids – and why communication beats restriction. Show Notes & Links Online Safety Act Network Maeve Walsh on LinkedIn Zoe and Paul discussed: BBC – AI chatbots and the risks to young people The Guardian – Moltbook: the social media site built for AI agents Please leave us a review if you enjoy what you hear! Editing and production - Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.

Keeping Children Safe Online: AI, the Online Safety Act, and Leadership with Lived Experience We chat to Chris Sherwood, Chief Executive of the NSPCC   This week we're thrilled to bring you the first of two special episodes focused on the Online Safety Act – a topic that's hitting the headlines right now as Ofcom investigates Elon Musk's X and its AI tool Grok for potentially generating indecent images. We sat down with Chris Sherwood, the brilliant Chief Executive of the NSPCC, who brings over 20 years of voluntary sector experience and a deeply personal connection to child protection – Chris contacted Childline himself as a child. Now he's leading one of the UK's most important charities at a pivotal moment for online safety. This is a powerful conversation where we discuss: Why the Online Safety Act matters now: Chris explains why Ofcom needs to "show teeth" and use its full range of powers to hold tech companies accountable The AI Wild West: From AI enabled sextortion of young boys to AI-generated child abuse material Leading with lived experience: How Chris's own childhood experience shapes his leadership and why having proper support networks matters Why safety can't rest on parents' shoulders: The case for tech companies designing safety in from the start, not as an afterthought AI opportunities at NSPCC: How the charity is using technology to deepen supporter relationships and better understand children's experiences through Childline data Paul and Zoe discuss the ICO's new report on agentic AI and the data protection considerations leaders need to keep front of mind, plus KPMG's bold move to rate staff on how effectively they use AI in performance reviews – a signal that AI literacy is becoming a core professional skill. This is essential listening for anyone who cares about child safety, responsible AI, or leading with authenticity and purpose.   Show Notes & Links NSPCC Child Safety Online Taskforce Report with Baringa – Research showing online safety influences consumer choices ICO Tech Futures: Agentic AI Report KPMG AI Use Metric: A Necessary Professional Services Wake-up Call Common Sense Media – NSPCC's US partner on keeping children safe online Please leave us a review if you enjoy what you hear! Editing and production - Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.

Creating the Conditions for Innovation We chat with Ali Paul, Lead Product Manager for Chatbots and Generative AI at Flo Health In our final episode of 2025, we're thrilled to share our conversation with Ali Paul, Lead Product Manager for Chatbots and Generative AI at Flo Health – the world's number one women's health app with over 420 million users globally. Ali oversees Flo's chatbot development, content platforms and AI product teams, and she joins us to share her insights on how leaders can create the best conditions for innovation in their teams. We discuss how Flo is pioneering the use of generative AI in women's health, the challenges of developing medically safe LLM-based products, and why a democratised approach to AI adoption has been key to Flo's success. Before our chat with Ali, Paul and I share some reflections on 2025 – from AI trends and what they might mean for 2026, to our Navigating AI Transformation leadership walk in Richmond Park with James and Anni (coming back in April!), and of course, our music highlights of the year. What We Cover How Flo is using AI for both productivity and user-facing product development The unique challenges of creating a medically safe LLM for women's health Why Flo has taken a democratised, entrepreneurial approach to AI adoption The evolution from startup to scale-up and creating empowered product teams How marketing skills transfer brilliantly to product management Ali's advice on authenticity and finding what truly matters in your career Our 2025 reflections and predictions for AI in 2026 About Ali Paul Ali Paul is Lead Product Manager for Chatbots and Generative AI at Flo Health, overseeing chatbot development, content platforms and AI product teams. With a background spanning Cancer Research UK, Bupa and various innovation and ventures teams, Ali brings a wealth of experience in health tech and product development. She's a speaker on product, health tech and femtech, and is passionate about using technology to empower women to advocate for their own health. Charities – Get in Touch! Ali mentioned opportunities for charities to partner with Flo, particularly around scientific and research collaborations, and CSR initiatives supporting women's health in countries with poorer health infrastructures. If you're interested, drop Zoe an email at zoe@zoeamar.com and she'll connect you with the right people at Flo. Show Notes & Links Flo Health app https://flo.health/ McKinsey article on AI skills gaps on boards https://www.mckinsey.com/capabilities/mckinsey-technology/our-insights/the-ai-reckoning-how-boards-can-evolve?stcr=BEC99EF56EC8494CA58588D24EDEB808&cid=mgp_opr-eml-alt-dna_mt-mgp-glb--&hlkid=93af2160e2db48bfa3565b306d4b54c4&hctky=10286975&hdpid=25c51be9-100a-42fd-8d20-d7ea12d337a7 Charity AI Task Force (co-chaired by Zoe with Dan Sutch of CAST) https://www.wearecast.org.uk/our-work/how-we-work-with-funders-and-partners/charity-ai-task-force/ Editing and production - Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.  

The AI Trojan Horse: A Chief Data Officer’s Secrets to Leading Culture Change We chat with Tony Zona, Chief Data Officer at Grant Thornton   In this episode, we chat with Tony Zona, the Chief Data Officer at Grant Thornton UK. We talk about leadership, data, and the cultural shift required to unlock the value of AI. Tony’s 25-year journey at Grant Thornton, evolving from a tax trainee to becoming the firm’s first ever Chief Data Officer in 2022, is a masterclass in adaptability and innovation. He offers a brilliant, people-focused perspective on data-led transformation, famously comparing siloed business units to different Italian dialects—and how his work has been about creating a common, understandable ‘business language’ for the firm’s 5,000+ people. What You’ll Learn: The Trojan Horse Strategy: Why Tony advises leaders to not talk about data, but instead use the excitement of AI as a Trojan Horse to secure buy in for essential foundational work like data literacy and governance. Mindset Shift: Grant Thornton’s 3D Initiative: Tony details the firm’s unique, multi million pound 3D (Data Driven Digital Mindset) programme—designed to move beyond typical training by fostering a cultural shift and measurable outcomes among leaders and associates. Data as a Feedback Loop: Discover how Grant Thornton turns data recording from an overhead into a self-perpetuating, value-driven loop by connecting high quality data directly to a leader’s top priorities, like forecasting and profitability. Lessons for All Leaders: Tony shares practical takeaways for resource constrained leaders—especially those in the third sector—on how to start small, focus on core business values (like saving lives, not just profitability), and celebrate the ‘data wins’ to spark a data literate culture. Before the interview, Zoe and Paul offer a considered appraisal of the UK AI skills report, discussing the dangers of a widening gap between the 'haves' and 'have nots' and the critical challenge of consistent implementation across all sectors, from top accountancy firms to grassroots charities. A must listen for any leader struggling to translate the excitement of AI into practical, sustainable organisational change.   Show notes Government AI Skills Framework https://www.gov.uk/government/publications/ai-skills-for-the-uk-workforce Editing and production - Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.  

Collaboration for change: The Digital Services Consortium We chat to Katie Ghose CEO at KIDS and Helen Milner OBE, Group Chief Executive of Good Things Foundation   In this conversation, Zoe and Paul chat to charity leaders Helen Milner OBE and Katie Ghose to discuss the critical importance of digital inclusion, including its impact on disabled children and their families. Helen and Katie highlight the pioneering work of the Digital Services Consortium, an innovative alliance of twelve charities collaborating to design and deliver essential digital services and support. The discussion delves into the seismic shift caused by the COVID-19 pandemic and how it both accelerated the need for and exposed the severe barriers to technology access faced by marginalised communities. This episode is a must-listen for all charity and cross-sector leaders, covering: The impact of digital exclusion on mental health and social connections. The significance of charity collaboration and community support in achieving social justice. Practical advice for charity leaders on embedding digital inclusion in their strategies. The crucial role of continuous feedback from users in improving service delivery. A glimpse into the future, exploring the transformative potential of AI and technology in closing the digital divide. Join us to learn how these leaders are working to ensure a world where everyone can benefit from digital. Zoe and Paul also discuss AI developments including the UK government’s new AI Skills Framework.   KIDS charity https://www.kids.org.uk/ Digital Services Consortium https://www.kids.org.uk/digital-services-consortium/ Good Things Foundation https://www.goodthingsfoundation.org/ Resources from Good Things Foundation: https://www.goodthingsfoundation.org/our-services/national-digital-inclusion-network https://www.goodthingsfoundation.org/our-services/national-databank Channel 4 Dispatches programme on AI (Guardian story) https://www.theguardian.com/tv-and-radio/2025/oct/21/channel-4-first-ai-presenter-dispatches? Government AI Skills Framework https://www.gov.uk/government/publications/ai-skills-for-the-uk-workforce Editing and production - Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file)   Transcripts are also available through your podcast app.

Another Door Opens: How to Navigate Change with Eleanor Tweddell We speak to Eleanor Tweddell, executive coach, change consultant, keynote speaker and author. We’re back for our new season with an amazing new episode! We chat to Eleanor Tweddell, executive coach and author of “Another Door Opens: Five Steps for Navigating Change in Life and Work” Eleanor Tweddell joins Zoe and Paul to explore how leaders can face change with more calm, courage and agency. From building the habit of pause to working with the “change monsters” that derail us, Eleanor shares practical ways to turn micro-shifts into momentum, at work and in life. We also discuss how leaders can communicate well through AI-driven uncertainty without fuelling fear or dependency. Eleanor is an executive coach, change consultant, keynote speaker and founder of Another Door. After two decades in senior corporate roles, she now helps individuals, teams and organisations navigate transformation with clarity and care. Her new book, Another Door Opens, reframes change as a skill you can practise every day. Through her grounded, energising approach, Eleanor covers essential lessons for anyone leading (or living) through change: Why good change starts by stopping—and how to make “pause” practical, not indulgent Micro vs. macro change: building “change mastery” with everyday habits that stick Working with the “change monsters”: using regret, procrastination and resistance as data, not drama From anxiety to agency: telling the difference between worthless worry and worth-it worry Leading through AI turbulence: clear comms, healthy boundaries and designing rest into programmes Project cadence that lasts: scheduling step-outs so teams return with fresher thinking and energy Eleanor’s new book, “Another Door Opens: Five Steps for Navigating Change in Life and Work,” is available now in all good bookshops and online. Paul also mentions Eleanor’s live read-along series covering the book chapter by chapter. Zoe and Paul discuss tech and AI news, from the recent internet outage to AI veganism and AI psychosis.   Notes Eleanor’s website - https://www.eleanortweddell.com/ Another Door Opens book - https://www.eleanortweddell.com/another-door-opens Eleanor’s LinkedIn - https://www.linkedin.com/in/eleanor-tweddell/ Read-along series sign-up/info AI psychosis BBC - https://www.bbc.co.uk/news/articles/c24zdel5j18o Flesh and Code podcast - https://www.theguardian.com/tv-and-radio/2025/jul/14/flesh-and-code-is-an-utterly-jaw-dropping-listen-best-podcasts-of-the-week  AI veganism - https://www.theguardian.com/commentisfree/2025/aug/06/meet-the-ai-vegans    Editing and production - Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file)   Transcripts are also available through your podcast app.  

We chat to actor, filmmaker and the author of Both Not Half, Jassa Ahluwalia   We're ending our season with something truly special - a transformative conversation with Jassa Ahluwalia that we know will stay with you long after listening. Jassa is a British actor, writer, filmmaker and trade unionist, known for roles in Unforgotten, Ripper Street, and Peaky Blinders. Born in Coventry to a white English mother and Punjabi father. His hashtag #BothNotHalf emerged from a viral video and evolved into a movement exploring mixed identity. His TEDx talk "How Language Shapes Identity" has garnered over 200,000 views, and his BBC One documentary Am I English? won an Asian Media Award in 2022. In our conversation, Jassa shares how that viral Instagram video led to his powerful book Both Not Half: A Radical New Approach to Mixed Identity. This isn't just about personal identity. It’s about revolutionising how leaders create belonging, moving from allyship to solidarity, and why challenging binary thinking is essential for modern organisations. Three simple words - "Both Not Half" - that could transform how your organisation thinks about identity, belonging, and true inclusion. As it's our season finale, we've also packed in Paul and Zoe's holiday reading and podcast recommendations to take with you over the break. We'll be back at the end of summer with fresh episodes, but this conversation will give you plenty to think about until then!   Show notes   Jassa’s work -Both Not Half: a Radical New Approach to Mixed Heritage Identity https://www.bonnierbooks.co.uk/books/blink-publishing/both-not-half/ -Jassa Ahluwahlia on Instagram https://www.instagram.com/officialjassa/?hl=en -Jassa’s TEDx Talk: "How Language Shapes Identity" https://youtu.be/SP0bAQ8J6C0?si=HAaxO4SvPtqL6M2R Summer recommendations -What Did You Do Yesterday podcast https://open.spotify.com/show/62lFI5XAYb68cSOcOWnDI9 -Rest by Alex Soojung-Kim Pang https://www.goodreads.com/book/show/29502354-rest -Chinese and Any Other Asian by Anna Sulan Masing https://www.weidenfeldandnicolson.co.uk/titles/anna-sulan-masing/chinese-and-any-other-asian/9781399606684/ - An A-Z of Chinese Food (Recipes Not Included) by Jenny Lau https://www.celestialpeach.com/an-az-of-chinese-food-recipes-not-included Please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.

How Save The Children UK is leading digital change in a volatile world We chat to Trevor Gordon, Chief Digital & Technology Officer at Save the Children UK   This week we are chuffed to bits to bring you a brand new episode featuring an insightful chat with the brilliant Trevor Gordon, Chief Digital and Technology Officer at Save the Children UK. Trevor is an award-winning leader in customer-centric digital technology and transformation and recently returned to the charity sector. Get ready for a fascinating discussion on: Urgent Transformation in Charities: Trevor shares why non-profits must accelerate their digital, data, and technology adoption to meet today's challenges. Navigating AI Implementation: How Save the Children UK is swiftly putting AI governance and pragmatic solutions into practice, seeing immediate value. Strategic Partnerships: The critical role of collaborating with tech vendors and peer organisations to drive significant change. Building a Resilient Workforce: Creating a culture where people feel empowered and connected to their purpose, is crucial for retaining talent.   Paul and Zoe discuss the latest, eye-opening insights from Microsoft's 2025 Work Trend Index and the Anthropic CEO's bold predictions about AI's impact on jobs. 2025 is the year to get serious. Don't miss this inspiring conversation and Trevor's top cocktail recommendations for a well-deserved end-of-week treat!   Show notes The Microsoft 2025 Work Trend Index Anthropic's CEO about AI's impact on the job market. Please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.  

Decoding AI: Trust, Ethics, and the Path to Inclusive Innovation Join Zoe Amar and Paul Thomas on Starts at the Top for a conversation with Steph Wright, Head of the Scottish AI Alliance. In this episode, we delve into the landscape of artificial intelligence, exploring how we can move beyond the hype to build a future where AI is not only innovative but also fundamentally trustworthy, ethical, and inclusive. Steph brings a diverse perspective to the AI conversation, drawing from a fascinating background that spans astrophysics, the arts, and the third sector. She shares her unique journey and how these varied experiences have shaped her commitment to ensuring AI benefits everyone in society. In this engaging discussion, Zoe, Paul, and Steph discuss: How Steph's unconventional career path informs her holistic approach to technology and her unwavering belief in the power of diverse perspectives within the AI field. The fundamental importance of embedding ethical considerations and inclusivity at the very core of AI development. Steph challenges the notion of these being secondary concerns, highlighting their crucial role in creating truly beneficial technologies. Why the relentless pursuit of increasingly large and powerful AI models can often overshadow the real-world impact and potential for harm. We discuss the need to shift focus towards tangible value and responsible application. The often-overlooked environmental and social implications of large language models and AI development, including energy consumption and the ethical sourcing of training data. The need for more diverse and dissenting voices to shape AI's future and the impactful work of Diverse AI in fostering a more representative and equitable ecosystem within AI. Advice on where to start, how to prioritise ethical considerations from the outset, and why a deep understanding of your specific challenges should always precede the technological solution. Zoe and Paul also delve into: A discussion about the Charity AI Task Force's important response to the UK government's AI action plan, underscoring the essential role of civil society organisations in ensuring that AI works for the benefit of all members of society. Insights into a newly released global research report examining the accountancy sector's preparedness for AI adoption, highlighting both the opportunities and the potential challenges. Charity AI Task Force response to government AI action plan Chartered Accountants Worldwide - report on accountants and AI Scottish AI Alliance Steph Wright on LinkedIn Please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.  

Leading differently - The AI hype cycle & building inclusive tech We chat with with Melissa Ezechukwu, digital strategist.   In this episode, Zoe and Paul navigate the current whirlwind of tech trends, starting with the viral AI action figure craze that has dominated LinkedIn feeds. They discuss the online phenomenon, questioning its true value and the potential environmental impact of such widespread use of generative AI. Is this a glimpse into AI's potential to solve global issues or just a fleeting moment of digital self-obsession? Then, they dive into a long-awaited and insightful conversation with Melissa Ezechukwu, a brilliant freelance digital consultant and strategist. With over 15 years of experience in the tech for good space, Mel shares her motivations for working with non-profits and socially conscious businesses, highlighting her passion for fairness and amplifying the voices of the underserved. Mel recounts her accidental journey into the digital world, a path that many in the industry will find relatable. Her personal story underscores the challenges and the resilience required, particularly for women of colour, in navigating the often-unseen biases within the tech industry. Zoe and Paul also explore with Mel the key digital trends impacting charities right now, including the double-edged sword of AI, the potential of automation, and the crucial role of data in creating joined-up and personalised user experiences. They question whether the traditional charity website is facing its twilight years and discuss the importance of thoughtful adoption of new technologies. The conversation tackles the vital issue of diversity and inclusion in tech, particularly in the development and deployment of AI. Mel shares her insights on the dangers of biased datasets and the urgent need for diverse voices in shaping the future of technology, drawing on her experience with organisations like Global Tech Advocates Black Women in Tech. In this episode, you'll hear about: The LinkedIn AI action figure trend: playful innovation or environmental concern? Mel's inspiring journey into the tech for good sector and her passion for social impact. The ongoing challenges of resource and siloed working within non-profit digital teams. Key digital trends for charities: AI, automation, and data-driven experiences. The enduring importance of a user-centred and effective charity website. The critical need for diversity and inclusion in tech, particularly in AI development, and the potential dangers of bias. Mel's work with Global Tech Advocates Black Women in Tech and the importance of building supportive networks. Invaluable advice Mel would give to her younger self navigating the tech industry as a woman of colour. We hope you find this episode as thought-provoking and valuable as we did. Thank you for tuning in to Starts at the Top. If you enjoyed this episode, please leave us a 5-star review on your favourite podcast platform – it truly helps us reach more leaders. Share this episode with a friend or colleague who you think would benefit from hearing these important conversations. Join Zoe and Paul again in a couple of weeks for another episode of Starts at the Top, where we continue to explore what it takes to lead differently.   Show notes Please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.

In this episode, we speak with Brian Dow, Chief Executive of Mental Health UK and Deputy Chief Executive of Rethink Mental Illness. Brian shares insights from Mental Health UK’s 2025 Burnout Report highlighting the concerning rise of stress and burnout, particularly among young professionals, and the growing trust deficit between employers and employees. Key Takeaways: The Burnout Reality: We explore the alarming statistics on stress and burnout in the UK workplace and the generational differences in how these issues are perceived and managed. Building Trust: Brian discusses the critical role of trust in fostering a healthy workplace culture and offers practical advice on how leaders can build and maintain that trust, especially with younger employees. Co-designing the Workplace: We examine the importance of involving employees in shaping workplace policies and practices to create a supportive and inclusive environment. Leadership and Vulnerability: Brian shares his leadership journey and emphasizes the importance of authenticity, empathy, and modeling positive behavior. The Power of Fun: We discuss the often-overlooked role of fun in building a positive workplace culture and mitigating the risks of toxic environments. Managing Wellbeing: Brian offers practical tips for managing well-being during challenging times, emphasizing the importance of facing challenges head-on. The effects of technology: The episode also touches on the effects of technology and social media on the well-being of younger generations, and how this impacts the workplace. Inspired by this conversation, Zoe and Paul discuss mental health and the impact of social media and smartphones on children. Show notes Mental Health UK’s Burnout Report Edelman’s Trust Barometer Please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.

What Leaders Need to Know: Navigating DEI in Today's Climate We chat to Srabani Sen OBE, Founder and CEO of Full Colour Are DEI efforts under threat? In a world where political winds shift and extreme views gain traction, how do leaders champion inclusion? What’s really happening in organisations on the ground? Join Zoe Amar and Paul Thomas as they dive deep with Srabani Sen, founder and CEO of Full Colour, in this powerful and timely episode. What you'll discover: The evolving landscape of DEI: Srabani unpacks the current geopolitical climate and its impact on EDI programs, revealing the resilience of those committed to change. Beyond the headlines: We explore the lasting effects of recent social unrest and the importance of understanding diverse experiences. Practical strategies for inclusive leadership: Srabani shares actionable advice for organisations of all sizes, from prioritising initiatives to fostering a culture of psychological safety. The future of leadership: Learn how inclusive leadership is the key to navigating the accelerating pace of change and meeting the evolving expectations of stakeholders. In tech news, Zoe and Paul discuss a recent article about how parents are navigating the use of AI with their children, and how it is influencing their own parenting. Show Notes Find out more about Full Colour  Zoe and Paul discussed: Guardian article on AI and parenting https://www.theguardian.com/technology/2025/mar/01/parents-children-artificial-intelligence Tim Cook episode https://www.startsatthetop.co.uk/episodes/tag/Tim+Cook Please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.

Why Every Leader Needs an Exit Strategy We chat with Kwesi Afful, Executive Director of Digital and Marketing at Scope. Kwesi Afful, Executive Director of Digital and Marketing at Scope, joins us to discuss his bold approach to leadership: building the deletion of his role into the company's business plan. In this episode of Starts at the Top, we have a cracking chat with Kwesi Afful, the Executive Director of Digital and Marketing at Scope. Kwesi shares his journey from the NHS to the charity sector and highlights the importance of collaboration and partnerships to achieve greater impact. But here's the real kicker: Kwesi's decided to make his role redundant by April 2026! This bold move challenges traditional notions of leadership and succession planning, raising questions about how we can ensure a smooth transition and continued success for organisations.   Key takeaways from this episode: Collaboration is king: Kwesi highlights the power of working together to achieve greater impact, both within and across sectors. Building accessibility into technology: Kwesi discusses the importance of making technology accessible for everyone, including staff and beneficiaries. The value of cross-sector collaboration: Kwesi shares his experience working with Deloitte to develop an accessible GenAI tool and emphasizes the importance of standing up for your values in these collaborations. Charities need to work together more: Kwesi calls for greater collaboration among charities to share learning, increase purchasing power, and influence the ethical development of emerging technologies. The importance of an exit strategy: Kwesi's bold move to plan for the deletion of his role sparks a conversation about succession planning and the need for leaders to consider their exit strategy. Join us as we explore these topics and more with Kwesi Afful in this inspiring episode of Starts at the Top. Paul and Zoe discuss what’s happening with AI across the charity sector, including the new AI taskforce and the consultation for the new Charity Digital Code of Practice.   Show notes:   Find out more about Scope Zoe and Paul discussed: The Charity AI Taskforce https://www.wearecast.org.uk/our-work/how-we-work-with-funders-and-partners/charity-ai-task-force/ The Charity Digital Code of Practice consultation (small charities) The Charity Digital Code of Practice consultation (large charities) Please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.

We're republishing our episode with Sal Naseem ahead of our new season which starts this Thursday, 27th February. This episode launched in the lead-up to Christmas 2024 and we are incredibly proud of it. We wanted to give our listeners, another chance to listen and to bring it to the top of everyone's feeds.  Trigger warning: This episode contains descriptions of racial abuse, workplace bullying, and discrimination which some listeners may find distressing In this powerful episode, Sal Naseem, former Regional Director for London at the Independent Office for Police Conduct, shares his extraordinary journey of leading change within policing oversight during some of the most challenging cases in recent history, from Wayne Cousins to the Sarah Everard case. He discusses how maintaining your values and moral compass is crucial when pushing for systemic change, even in the face of intense resistance. In his role as Regional Director for London at the Independent Office for Police Conduct, Sal spent nearly a decade overseeing some of the most high-profile police misconduct cases. Recognised as one of the top 10 voices on anti-discrimination on LinkedIn and named in the Diversity Power List 2023-24, Sal has contributed to several BBC documentaries and is a fellow of the Royal Society of Arts. Through his deeply personal account, Sal shares vital lessons about leading change in complex systems: Why finding common purpose with unlikely allies is crucial for driving meaningful change The importance of approaching leadership with humility and leaving ego at the door How to maintain your values when faced with systemic resistance The true cost of driving change and the importance of self-care Why exceptional leadership is rooted in consistent character both inside and outside work One of Sal's most powerful insights is that "to lead in a values-led way and to lead in a true sense is hard because you have to make hard choices." His experiences demonstrate how maintaining your moral compass can guide you through the most challenging leadership decisions. Sal's new book, "True North: A Story of Racism, Resilience and Resisting Systems of Denial" is available on Amazon and in all good bookshops. It offers a raw and honest account of his experiences fighting for change within the system while facing institutional resistance and personal challenges. Photo credit: Lensi Photography Buy Sal’s best-selling book, “True North: A Story of Racism, Resilience and Resisting Systems of Denial" Subscribe to Sal’s newsletter https://www.linkedin.com/newsletters/finding-your-true-north-7201671449361756160/ And please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file)   Transcripts are also available through your podcast app.  

The Year AI Changed Everything: 2024's Biggest Leadership Lessons We chat to Alison Court, Chief Transformation Officer at Oxfam In a special end-of-the-year episode, Starts at the Top tackles the elephant in every boardroom: artificial intelligence. Paul and Zoe unpack how 2024 became the year AI moved from buzzword to business reality, revealing stark differences between how charities and companies are rising to the challenge. Drawing on their vantage points across both sectors, Paul and Zoe deliver eye-opening insights: while grassroots charity workers are embracing AI with gusto (adoption soaring from 35% to 61% this year), many charity leaders remain hesitant. Meanwhile, the private sector is seeing AI reshape entire business models, backed by serious investment. The resulting discussion is both a wake-up call and a practical roadmap for 2025. We discuss: Why 2024 marks a turning point in AI adoption across sectors The surprising truth about where AI innovation really happens in charities How private equity is transforming the accountancy sector through AI investment Essential lessons from Oxfam's pioneering approach to AI governance What charity boards must do differently in 2025 Preview of game-changing AI guidance coming in the new Charity Digital Code of Practice Featured Interview: Alison Court, Oxfam's Chief Transformation Officer, shares candid insights about getting board-level buy-in for AI innovation - a must-listen for anyone trying to drive digital change from the top. Looking ahead to 2025, Paul and Zoe discuss their AI New Year's resolutions for leaders, including Zoe's insider preview of the updated Charity Digital Code of Practice and Paul's compelling case for putting AI at the heart of five-year strategies. Don't miss this essential capstone to a year that changed everything about how we think about leadership and AI. Note - The clip we discussed at the end of the episode hasn't been included. We'll add it to a future episode and share it on social media.   Please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file)   Transcripts are also available through your podcast app.  

Trigger warning: This episode contains descriptions of racial abuse, workplace bullying, and discrimination which some listeners may find distressing In this powerful episode, Sal Naseem, former Regional Director for London at the Independent Office for Police Conduct, shares his extraordinary journey of leading change within policing oversight during some of the most challenging cases in recent history, from Wayne Cousins to the Sarah Everard case. He discusses how maintaining your values and moral compass is crucial when pushing for systemic change, even in the face of intense resistance. In his role as Regional Director for London at the Independent Office for Police Conduct, Sal spent nearly a decade overseeing some of the most high-profile police misconduct cases. Recognised as one of the top 10 voices on anti-discrimination on LinkedIn and named in the Diversity Power List 2023-24, Sal has contributed to several BBC documentaries and is a fellow of the Royal Society of Arts. Through his deeply personal account, Sal shares vital lessons about leading change in complex systems: Why finding common purpose with unlikely allies is crucial for driving meaningful change The importance of approaching leadership with humility and leaving ego at the door How to maintain your values when faced with systemic resistance The true cost of driving change and the importance of self-care Why exceptional leadership is rooted in consistent character both inside and outside work One of Sal's most powerful insights is that "to lead in a values-led way and to lead in a true sense is hard because you have to make hard choices." His experiences demonstrate how maintaining your moral compass can guide you through the most challenging leadership decisions. Sal's new book, "True North: A Story of Racism, Resilience and Resisting Systems of Denial" is available on Amazon and in all good bookshops. It offers a raw and honest account of his experiences fighting for change within the system while facing institutional resistance and personal challenges. Photo credit: Lensi Photography Buy Sal’s best-selling book, “True North: A Story of Racism, Resilience and Resisting Systems of Denial" Subscribe to Sal’s newsletter https://www.linkedin.com/newsletters/finding-your-true-north-7201671449361756160/ And please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file)   Transcripts are also available through your podcast app.  

Slow-Burn Leadership: Why The Best Change Takes Time We chat with John May, CEO of Cats Protection Leading a charity with 1,000 staff and 10,000 volunteers requires a delicate balance of co-creation, patience, and cultural transformation. In this episode, John May shares insights from his role as Chief Executive of Cats Protection, discussing how to create lasting organisational change and foster meaningful partnerships between staff and volunteers. At the heart of our conversation with John are powerful insights about creating sustainable change in large organisations: The evolution of voluntary organisations and the need for new partnership models between paid staff and volunteers Why co-creation, rather than compromise, leads to better decision-making The importance of taking time to build lasting change rather than seeking quick wins How to embed values deeply into organisational culture rather than letting them become mere PowerPoint slides Supporting pet owners through the cost-of-living crisis while expanding reach from 157,000 to millions of cats John shares a refreshing perspective on leadership, emphasising that sustainable change often takes longer than we initially think and requires patience, gentle persuasion rather than imposition, and genuine co-creation with all stakeholders. Digital transformation isn't just about tech - it's about knowing when to build specialist teams, when to distribute expertise, and crucially, when your organisation is ready for change. Zoe and Paul also discuss what Trump’s election win tells us about how leadership is changing.   Notes Cats Protection https://www.cats.org.uk/ News stories https://iandunt.substack.com/p/scattered-thoughts-on-the-worst-of  https://www.independent.co.uk/news/world/americas/us-politics/trump-musk-government-spending-audit-commission-b2607847.html Find out more about the upcoming changes to The Charity Digital Code of Practice. And please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file)   Transcripts are also available through your podcast app.    

Digital Transformation, Influence & the Power of "Nosiness" We chat to Said Dajani, Head of Digital at Diabetes UK Digital transformation isn't just about tech - it's about knowing when to build specialist teams, when to distribute expertise, and crucially, when your organisation is ready for change. In this episode, Said Dajani shares insights from his 11-year journey as Head of Digital at Diabetes UK, discussing how to navigate organisational change and create innovative solutions in the charity sector. Said shares practical wisdom about leading digital change in large organisations, including: How to build and maintain social capital for long-term change When to centralise or distribute digital expertise Ways to balance innovation with organisational readiness Approaches to implementing AI in healthcare services Methods for creating commercial opportunities while serving charitable objectives The episode explores Said's experience of evolving from leading a centralised digital team, to fostering digital expertise across the organisation. His insights on timing, relationship building and organisational understanding offer valuable lessons for leaders managing similar transitions. Zoe and Paul also discuss the news about changes to The Charity Digital Code of Practice.   Notes Diabetes UK https://www.diabetes.org.uk/ Listening Lab https://www.listeninglab.co.uk/ Find out more about the upcoming changes to The Charity Digital Code of Practice.    And please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file)   Transcripts are also available through your podcast app.

Rethinking Charity Leadership: Bold Strategies for a New Era We speak to Mark Atkinson, Director General for the Royal British Legion Join us for an insightful conversation with Mark Atkinson, Director General of the Royal British Legion, as he reflects on his first 100 days and beyond in this pivotal role. In this game-changing episode, Mark shares fresh perspectives from his transition to the Royal British Legion in January 2024, tackling the big questions facing the sector: How can a 100+ year old institution like the Royal British Legion stay relevant in today's rapidly changing world? What does strategy development look like when balancing rich heritage with the need for innovation? How is the charity sector evolving post-pandemic, and what challenges lie ahead? How can the sector rediscover its mojo and innovate after the challenges of lockdown and and the ongoing cost of living crisis? Drawing on his experiences at the Royal British Legion, RNID, and Scope, Mark offers a candid look at: Practical approaches to evidence-gathering and stakeholder engagement in strategy development Addressing 'small-c conservatism' in the charity sector to drive meaningful change Navigating leadership challenges in a post pandemic, changing workforce, particularly addressing the expectations of younger employees entering the sector The importance of making tough decisions to ensure long-term organisational success Strategies for reinvigorating the sector and finding new energy in the face of ongoing challenges Mark discusses how charities can maintain their focus on evidence and delivery while carving out time to think creatively about the future, even in challenging times. Whether you're a trustee, CEO, emerging leader, or passionate about the future of charities, this episode offers invaluable insights into the realities of leading major charities through periods of significant change. Tune in now to challenge your assumptions and join the conversation about why, and how, the future of the sector needs to look different to the present. Zoe and Paul also discuss National Podcast Day the week we launch our 75th episode!   Notes The Royal British Legion https://www.britishlegion.org.uk/   And please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.

From Authenticity to Audacity: Alina Addison's Blueprint for Purpose-Led Leadership We chat to Alina Addison, author of ‘The Audacity Spectrum: Leading with Care, Courage and Non-Conformity’ In our latest Starts at the Top episode, we had the pleasure of speaking with Alina Addison, author of "The Audacity Spectrum" and founder of Adaptaa. Alina's take on leadership is bold and refreshing. She challenges the idea that leaders are often pigeonholed as "too much" or "not enough", instead encouraging us to embrace our quirks and lead authentically. We covered quite a bit of ground, including: Alina's intriguing 'eight A's' of leadership Why so-called 'soft skills' are actually hard to master Balancing care for others with self-care The role of emotional intelligence in decision-making Practical tips for more authentic leadership Whether you're grappling with how to lead differently, or simply curious about new approaches to leadership, there's plenty to chew on here. We were particularly struck by Alina's simple yet powerful advice: take a moment to breathe, say 'thank you' daily, and don't be afraid to take that first step towards change. Do give it a listen. We think you'll find it a thought-provoking way to spend 45 minutes of your day. In tech news, Zoe and Paul discuss why diversity in the tech workforce is getting less funding and airtime.   Notes More about Alina’s book ‘The Audacity Spectrum’ https://profilebooks.com/2024/08/19/the-audacity-spectrum-read-an-extract/ Information about Adaptaa https://adaptaa.co.uk/ BBC story about women in tech groups and diversity https://www.bbc.co.uk/news/articles/c7858w2yj75o Our episode with Maggie Philbin https://www.startsatthetop.co.uk/episodes/episode13-maggiephilbin-teentech And please leave us a review if you enjoy what you hear! Editing and production - Syren Studios with Paul Thomas Music by Joseph McDade https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file)   Transcripts are also available through your podcast app.