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Vanessa Joy has been a professional photographer since 2002.  The industry has changed a lot over those years and so has the way that she markets her wedding photography business. “The big thing about growing your brand is that you’re growing along with the world and growing along with your demographic. It’s all about being adaptable.” There was a time when Vanessa relied exclusively on word of mouth referrals and a time when Facebook was the only social media network that she used. Today there’s Facebook, Instagram, Twitter, Pinterest, Google Plus and more.  She believes that it’s important to figure out how to integrate all of these marketing channels into your workflow without letting it become overwhelming.  Apps like Everypost help keep posting across social media platforms manageable. “Cast a wide net but focus on making your clients so happy they want to rave about you to everyone they know.” Same Day Albums In addition to strategically using social media, Vanessa focuses on giving her clients a unique experience.  One of the ways that she does this is by creating same day albums.  Yes, you read that right.  She creates a 4×6 self-stick album at the wedding and her couples love it. “Overall client gifting leads to word of mouth which is about 70% of my lead source. It also benefits me because I end up with happy clients that love me and are much more pleasant to work with.” To hear more about how Vanessa uses social media to market her photography business, and the details of her wedding day workflow, listen to this week’s show. Listen Here: About Vanessa Vanessa Joy is a New Jersey wedding photographer capturing NJ, NY and destination weddings. With an emphasis on photojournalism wedding photos with a vintage and rustic flair, Vanessa Joy focuses on creating a unique boutique experience with each of her couple’s wedding photography. Vanessa is an experienced photographer who has captured everything from Jersey Shore Weddings and elegant formal affairs, to farm weddings with rustic wedding photos and vintage wedding details. Facebook Education & Mentoring Sample StickyAlbum

Today we’re excited to talk to Katelyn James about the “KJ Experience.” In this interview Katelyn shares how she structures her wedding collection, the importance of online marketing and how why having a mobile friendly website is critical. When Katelyn started her photography business eight years ago, she was barely twenty years old.  She hit the ground running and did a lot of blogging and social media marketing.  Her goal was to make 24k a year and she was able to do that – by photographing twenty weddings at $1600 per wedding.  The business grew quickly but Katelyn knew that if her business was to have long term success, $1600 weddings wouldn’t be a high enough price point. “I needed to raise my prices and I needed to increase what I was offering in value.  I needed to make people realize that you’re not just getting Katelyn James’ images, you’re getting the Katelyn James experience.” Within two years, she had doubled what she charged for wedding photography. The KJ Experience Today Katelyn photographs 25-30 weddings a year.  She focuses on personal marketing and creating community with her past, current and future brides. “The experience is only worth a certain amount without Katelyn and Michael…Katelyn and Michael is where the value is.” Katelyn has improved her photography marketing by establishing value in being what’s known as a “KJ Bride”.  Her brides get a highly sought after, exclusive experience that she limits to only 25-30 girls per year.  Among other things, Katelyn hosts private events, including a group spa day, has a private Facebook page group for her brides and encourages her brides to use the hashtag #KJBride for all of their wedding related posts to social media.  Her goal is to connect with her brides on a personal level so that they know that Katelyn and Michael care about them as people and that it’s about more than just their pictures. Going Mobile For several years, Katelyn knew that she wanted and needed a more user friendly and cohesive photography website.  She finally took the plunge and hired Jen Olmstead of Tonic Sites to make a custom mobile friendly website.  Katelyn admits that the process was more expensive than she thought it would be.  Was it worth it? “I would have paid double.  Now that I see what it’s bringing me, I would pay double and I would have done it a year sooner.” Katelyn’s new web site and blog are also mobile friendly.  For years, Katelyn admits that she didn’t pay much attention to where her website traffic was coming from. However, when she started using Google Analytics she was astounded by how much of her traffic was mobile and by how short those visits were.  Her new site is designed so that visitors see the important information clearly and so that they can easily find content in the site without ever being confused.  People are spending three times as much time on her site as they used to and 70% of her inquiries come from mobile devices. “Mobile is where it’s at.  If you’re not mobile, you have no idea what you could be missing.” To hear more, watch or listen to the interview. Audio only version here: About Katelyn Katelyn James started her professional photography career as a junior in college and was shooting twenty-five plus weddings annually by her second year.  After growing her business and gaining recognition in national publications such as Professional Photographer Magazine, The Know, Southern Living Weddings, Southern Weddings and Eco Weddings, she began teaching and coaching photographers from all over the country and internationally.  Katelyn hosts workshops throughout the year and monthly coaching sessions at her home in Richmond, Va.  Recently, Katelyn was joined by her husband Michael and they are officially a husband and wife team.  Since joining forces, Katelyn and Michael average thirty weddings annually.  Their work has been featured numerous times on national wedding blogs such as Real Simple, Style Me Pretty, Ruffled, Inspired by This, Grey Likes Weddings and Green Wedding Shoes. For more information about Katelyn’s online resources for photographers, check out The Collection.

Six years ago, Heidi Guerard was a high school art and photography teacher.  She wasn’t sure that teaching was what she wanted to do for the rest of her life and decided to take some sessions while she was on maternity leave.  At the time, the type of newborn photography that Heidi wanted to do didn’t exist in her market.  Her work stood out and the business took off quickly. She had borrowed money from her mom to buy a camera and her goal was simply to pay the money back by the end of the year.  She easily achieved that goal.  In fact, from April to December, Heidi made about $30k, which was close to her annual teaching salary.  Her husband was also between jobs and they decided to both put 100% into the photography business to market it and see where it would take them. Initially, Heidi was working from home and doing online sales.  While her photography pricing wasn’t too low, it also wasn’t structured to encourage purchasing and she wasn’t helping clients figure out what they needed.  The result was decent sales of mostly small (4×6 and 5X7) prints.  While the income was good, it wasn’t enough to allow them to plan for and invest in their future.  They couldn’t take vacations or think about having another child because the business couldn’t survive a maternity leave. Heidi hired Sarah Petty for mentoring. “Sarah Petty helped me realize that I was in control of my business and if I wanted to take maternity leave or retire someday, then we needed to structure our business so that it was possible.” And that’s what she did.  Today, Heidi and her husband own one of the most successful portrait studios in the country. The Secret to Success When people hear how well Heidi’s studio does they often assume that there aren’t a lot of photographers in RI and that everyone must have a lot of money.  The truth is, Rhode Island has the second highest concentration of photographers in the country and the economy isn’t great. So how does Heidi compete in a saturated market and keep people coming in the door?  You might be surprised to hear that she doesn’t compete, at least not in the traditional sense. “The way we’ve been able to make our business successful is to look inwards.  Examine yourself. Examine what you are passionate about. What feels the most fulfilling to you in your work?  What would you do without being paid?  What are the things you really love to do? And then, what are your greatest strengths and how can you infuse those into your brand to make it different than what’s around you?” The things that bring other people success may not work for you.  Heidi encourages people to stop looking at what other people are doing and just do what you love. “When you build a business that’s uniquely you, then it automatically eliminates all your competition because there is nobody else who can do it exactly the way that you’re doing it.” Relationship Marketing & Social Media Essentially, marketing your photography business is about building a relationship with customers over time so that when they’re ready to buy, they want to buy from you. Heidi admits that she hasn’t spent a lot of time on Facebook because it never felt like people were making buying decisions there.  Heidi and her team have always posted links to their blog posts, but for a long time, that was the extent of their Facebook presence. However, when she realized that about half of her blog traffic was coming from Facebook, Facebook became a valuable tool to getting traffic and improving her SEO rankings.  The same thing happened with Pinterest.  By posting sneak peeks to her blog and then sharing it on all of her social media channels she has found that it’s more likely that her message will be heard. To hear more from Heidi and get other photography marketing tips, listen to the full interview. Audio only version here: About Heidi Professional photographer and studio owner Heidi Guerard of Heidi Hope Photography is internationally recognized for her colorful, soft and whimsical portrait photography. Often referred to as a “baby whisperer”, Heidi’s most celebrated work is creating artistic portraits of babies from their first days of life through their first days of school. Since 2009, Heidi has been creating modern portraits for her clients out of her busy Rhode Island studio and has first hand knowledge of managing a creative team and building a profitable photography business from the ground up. The Heidi Hope Photography studio is currently one of the top performing retail studios in the country.  Heidi has followed her passion for connecting with other photographers and met rave reviews by hosting in-person workshops at the Heidi Hope Photography studio, building a website with free learning resources, broadcasting a weekly FAQ Friday and traveling to speak.

Jennifer DiDio didn’t go to school to become a photographer.  Instead, photography found her.  Her friends and family complimented her pictures and encouraged her to go into photography as a business… so, she did. Jennifer admits that she was naive about the business of photography, photography marketing and pricing when she started out.  She imagined that she’d easily be able to work around the schedules of her young boys and that charging $550 for a CD would replace the income she’d had as a teacher.  What she discovered instead was that she’d traded a 40 – 50 hour per week job for a 24/7 job. And, to her dismay, $550 wasn’t nearly enough to keep her photography business afloat. “I learned photography on my own because I love that, but I had to discipline myself to begin to train as a business.” Jennifer raised her prices and continued to focus on providing her clients with a one-of-a-kind experience and the most beautiful professional images that they had ever seen of themselves and their family. “If 95% or even 99% of people say you’re too expensive it’s ok.  That 1 – 5% can float your business.” Unexpectedly, Jennifer discovered that by raising her prices she not only make more money but also the sales process became easier and even more joyful. “The ideal client is the person who has a high value for custom portraiture.” Unveil Your Cinderella Jennifer’s new brand, Unveil Your Cinderella, evolved out of her regular portrait work.  Women regularly told her that they had never seen such beautiful portraits of themselves and would then hire her for a boudoir session.  Boudoir session images aren’t very sharable though, so she started having women come in a beautiful dress so they would also have images to share with all of their friends.  She added hair and makeup to the experience too, so that women wouldn’t have to run around the morning of the session. In a sense, the whole day could just be about being pampered and feeling beautiful. “It’s the one day that you’re at the top of the “To Do” list.” As the idea of Unveil Your Cinderella developed, Jennifer knew that her new business needed it’s own custom website and brand and that it needed to be “stupid easy” for people to understand what it was and how it worked.  The best way to do that was with a video. When Jennifer shared the promotional video she created on her Facebook page it got about 1,000 views in 48 hours and several inquiries.  She was happy with that, but her media consultant suggested to improve her photography marketing she go one step further and pay to promote it.  Within a few days, the promotional video had been viewed over 75,000 times and her inbox and phone blew up with inquiries and bookings. To hear more of Jennifer’s story, tips for launching a new photography brand, working with a videographer and getting the most bang for your buck on Facebook watch or listen to the interview. Audio only version here: Subscribe to our feed in iTunes.

We’re excited to have photographer and business coach, Jeffrey Shaw, return to the show. Today Jeff and Nate discuss one of the biggest challenges that photographers face:  how to be successful when you’re in business marketing yourself and your talent. “This is not the model you take to the bank.  This is the business model that will make you successful.” Direction. Commitment.  Prosperity. Many photographers don’t have a clear idea of where they want to go in their photography business.  Without direction, it’s extremely difficult to move forward and chances are, you’ll find yourself stuck in the same place.  Once you’re clear about the direction you’re going, you have to commit to the hard work that will be involved in getting there.  Next, Jeffrey encourages photographers to create a prosperity plan.  This involves thinking about what prosperity means to you and often unlearning “the tapes” that keep you from being prosperous. Have A Clear Branding Message Having a clear branding message based on what you stand for is a crucial part of selling yourself and becoming successful.  Jeff encourages photographers to create a “Stand Out Statement” of seven to ten words that tells people exactly what you stand for.  It should make you stand out from the competition and be compelling. Build A Platform For Visibility It’s important to bring your website, blog, social media, newsletters, custom mobile apps, and other marketing channels together in a way that clearly states your message.  These marketing tools on their own won’t bring success, but together they form the platform that you stand on to reach people. To hear more about Jeff’s photography business model and tips for your own business model, listen to the interview below. Subscribe to our feed in iTunes. Download “Lessons Along the Path of the Creative Warrior”   “Lessons Along the Path of The Creative Warrior”- A 60 minute audio download of business and marketing insights from leading photographers, business leaders and best-selling authors carefully selected for YOU! Since you’re in business marketing yourself and your talent, THIS is the information you need!

Today Ana Brandt from TAOPAN is on the show sharing the marketing strategies that helped her launch her photography business and eventually become a newborn and maternity photographer with celebrity clients. And, we’ve got a giveaway which you can check out at the bottom of this post. When Ana moved to southern California with her husband 15 years ago, she didn’t know anyone or know anything about the area. She’d been a photographer for years but worked as a web designer and had never really considered switching fields. When she found out she was pregnant she rather suddenly quit her job and jumped into the photography business. Building a brand in a new market that she had no connections with required a lot of hard work and outside of the box thinking. Take Personal Field Trips Ana began by asking herself an important marketing question, “who is my client?”.  She knew that she wanted to specialize in newborn and maternity photography so she began visiting all the places that those clients would go.  She quickly learned what the high end, popular newborn and maternity boutiques, play date locations, coffee shops, party locations, etc….were and she didn’t just visit them, she shopped in them.  Many of the stores were places that sold things like $90 baby jeans that she would never buy, but she knew that didn’t mean she couldn’t shop in the store. While she was always on the lookout to see if other photographers were forming vendor partnerships with the shops, she approached the businesses as a consumer first and built relationships with them.  By the time that she was ready to ask about leaving an album or business cards at the register, the people who worked in the store knew and liked her and were willing to help. Stop thinking, “I would never spend that” On her personal field trips, Ana realized that just because she wouldn’t spend $90 on baby jeans didn’t mean that nobody would. “Our own biases prevent us from walking into the higher end stores, attracting the higher end client, getting the bigger sale because of our own previous experiences and bank account” Leave Your House Ana is a successful photographer.  She teaches, she photographs celebrities, her calendar is booked solid and yet you will still find her manning her own baby show booth, in a parking lot, on a hot summer day.  Why does she do this? “We still need to meet the people.” Sitting at your computer in your pajamas posting to Facebook isn’t going to bring you success.  Whether you’re established or just starting out, you have to leave your house, meet and build relationships with potential clients and partner businesses. How Ana Uses StickyAlbums Ana loves the word of mouth marketing that StickyAlbums facilitates and considers it a vital part of her business. “It’s better to have other people talking about you than you talking about you.” It’s not unusual for clients who haven’t received their products to refer new clients after sharing their album. She also uses StickyAlbums to help her clients be more present at their sessions. Every client knows up front that they will receive a complimentary custom mobile album of their ordered images.  This has helped with the problem of parents taking cell phone pictures and posting them to social media during the session rather than sitting back and enjoying what’s happening. To hear more of Ana’s story, photography marketing tips and how she’s using StickyAlbums watch or listen to the interview. Audio only version here: About Ana Born and raised in New York, Ana came to California in 1999 after marrying her husband, Geoff. Fifteen years and three kids later, Ana has built a successful photography studio with over 3000 clients. With her proximity to Hollywood, Ana can count a few of those clients to be celebrities as well. Fans of her work from all over Southern California book sessions at the Studio for her unique pregnancy and newborn images. They continue to return year after year, with new arrivals and growing families. A true trailblazer in her field, Ana’s business continues to grow as she expands her creative talents. Ana is also on her 4th year as the photographer for eleven cover issues a year with Parenting OC Magazine. It is not uncommon for Ana to spend two hours in a newborn session, counseling the nursing Mom and explaining sleep patterns to tired new Dads. Over the years, many have called the studio for advice even after they’ve talked to their Pediatrician. Ana knows that it’s about more than f-stops and shutter speeds when working with pregnant woman and new babies. As an adopted child Ana has never seen what she looked like as a newborn. She has no pictures or memories of her birth mother. After being abandoned twice, her foster family adopted her and gave her a home. And now, 43 years later, she has filled her own home with love and feels blessed every day when each new client brings their bundles of joy into her studio – so she can give them what she never had. Ana’s Portrait Work Ana’s Pregnancy and Newborn Work Ana’s Studio on Facebook Ana’s Personal Page on Facebook TAoPaN on Facebook TAoPaN TAOPAN & StickyAlbums Giveaway

Cheryl Johnson is a StickyAlbums customer from the United Kingdom and the founder of Remember My Baby, a charity that provides remembrance photography to families who lose a baby before during or shortly after birth. Here how she got started, what her experience has been and why you might want to consider being involved with an organization like this. Remember My Baby recently became an officially registered charity in England and Wales.  You can read the press release HERE. Listen to the interview here: Subscribe to our feed in iTunes.

Today we’re excited to introduce you to Jacquelynn Buck.  Jacquelynn is a wedding and boudoir photographer who has a unique perspective on photography marketing and business because she has had to relocate her business every three years. Starting from zero isn’t easy but when failure isn’t an option and you’re willing to do some hard work, success is possible and it doesn’t have to take years to get there. Tip #1: Start Marketing Before You’re In Business If you’re relocating don’t wait to start your marketing efforts when you get to your new location and if you’re just starting out, don’t wait until you’ve quit your regular job to begin marketing.  Jacquelynn recommends that you begin marketing three months before you plan to open your doors.  For her, that means doing Google ads in her new location and changing the wording on her photography website as well as her location tags and hashtags before she moves. Tip #2: Don’t Be Afraid To Stick Your Neck Out Before you move or launch, reach out to people who you would like to partner with.  For Jacquelynn this means calling wedding planners and venues to introduce herself and asking to set up coffee dates.  Nobody likes rejection and it’s more than a little bit likely that some people will tell you no, but as Jacquelynn points out, that’s the worst thing that will happen.  Keep your chin up and move on to the next call.  It just takes one “Yes” to get things going in the right direction. Tip #3: Create An Experience “The clients that remember you are the clients that are willing to spend money with you.  20% of my clients are 80% of my photography business….I take care of those clients.” Jacquelynn makes a point of thanking clients with a gift for milestone moments (for example, when they book their wedding) and keeps in touch with her best clients throughout the year by offering them special promotions, exclusive offers and even a Christmas gift. Tip #4: Network Outside Of The Industry One of the keys to Jacquelynn’s success has been to join a local BNI Group.  This approach takes patience and commitment but is more than worth the effort.  According to Jacquelynn the return often goes beyond simply booking more clients.  By building relationships within the group, she’s able to talk to people who are successful in the area and get feedback on the photography marketing that she’s doing or thinking of doing. To hear all the details on Jacquelynn’s photography marketing strategy, watch or listen to the interview. Audio only version here: If you’re going to WPPI, be sure to check out Jacquelynn’s Master class, Breaking the Mold: Building a Boudoir Business for Every Body on Sunday, March 1, 2015 (11:00 AM to 1:00 PM) and her Photo Walk on Monday, March 2, 2015 (8:30 AM to 10:00 AM). About Jacquelynn Jacquelynn Buck is an award-winning national portrait and wedding photographer who loves her home-based boutique studio in Tucson, Arizona. At home or on location, Jacquelynn’s vibrant images are often characterized by a mix of strong technical composition and candid story-telling, exquisitely lit against fabulous scenery. Jacquelynn has traveled extensively, lived in six different States, and relocates her business every few years while maintaining strong client bases all over the country. When not photographing, Jacquelynn is out looking for fresh roasted coffee, new restaurants, fabulous wine, and opportunities to travel to far off places.  

Today’s guest is wedding photographer, Thea Dodds, an award-winning photographer with more than fifteen years of experience whose work has been featured in Newsweek, ABC News, CNN, The Huffington Post, and Rangefinder. She is founder of Authentic Eye and co-author of the book The New Art of Capturing Love: The Essential Guide to Lesbian and Gay Wedding Photography. Thea shot her first same-sex wedding in 2005.  While it was very different from any wedding that she had ever photographed before, her job, capturing the couple’s love in a way that authentically represented who they were, was exactly the same. Communication is always an important part of our job. When working with gay and lesbian couples, as with straight couples, it’s also important to put aside any preconceived ideas that we might have as we get to know the couple.  Find out how they feel about physical displays of affection, how do they imagine their pictures?  What you’ll find is that same-sex couples are just as diverse as straight couples in their preferences for how they want to work with you. Marketing to Same-Sex Couples Same-sex couples are the fastest growing emerging market in the wedding industry.  It’s a $1.5 billion dollar industry and professional photographers who know how to market to same-sex couples and serve them well are poised for growth. Here are some tips that will help show that your photography brand is inclusive. Change Your Language The wedding industry as a whole is focused on the bride. According to Thea, it’s time to ditch the bride.  Take a look at your website, contracts, questionnaires, etc … and make them gender neutral.  Instead of bride, say couple.  Instead of bridesmaids, call them attendants or the bridal party. Diversify Your Portfolio If you want to photograph same-sex weddings you have to show same-sex couples.  If you’ve never done it before, think about hiring models or even putting a call out on Craigslist.  This will give you experience and allow you to practice while giving you images that you can use for your photography marketing. To hear more from Thea watch or listen to the interview. Audio only version here: About Thea Wedding photographer, Thea Dodds, an award-winning photographer with more than fifteen years of experience, founded Authentic Eye in 2004. Thea co-wrote the book The New Art of Capturing Love: The Essential Guide to Lesbian and Gay Wedding Photography (Amphoto 2014). Thea’s work has been featured in various publications, including Newsweek, ABC News, CNN, The Huffington Post, and Rangefinder. She has received recognition in international photographic competitions and has been featured in prominent online wedding publications such as GayWeddings.com and StyleMePretty. Thea is also the proud parent of 2 young children, Kyra and Aubrie. She lives with her family in the small town of Rumney, NH on a ten acre farm, enjoying the stewardship of chickens, honeybees, and maple syrup.

This week we’re excited to introduce you to Jenni Maroney, from Jenni Maroney Portrait Boutique.  Jenni has a degree in photography and has been a professional photographer for 15 years.  Three years ago, she realized that she might be working harder than she needed to be and decided that if she couldn’t work “smarter” and be more profitable when it came to her photography business, it might be time to do something else.  She began to look closely at her monthly photography expenses.  She tracked not just every dollar that she spent and made but also logged every minute to figure out how much time she was spending on each session. She began to record all of the time she spent responding to emails, on the phone with clients, driving to the post office, placing orders, packaging, etc….all of the things that we know we do on a daily basis to market our photography businesses but may not realize how quickly that time is adding up. The result of this exercise was an overhaul of her business and pricing and the creation of “How to Price Photography,” a workbook for photographers that helps ensure that they’re profitable.  The workbook is fully formatted.  You just plug in your expenses, desired salary, number of hours you work each week and session types and the workbook will calculate what you need to charge for each product and session as well as the number of sessions needed each month to reach your desired salary and goals. Here are some tips from Jenni that will help you work smarter, not harder. Do In-Person Sales “If you haven’t done an in-person sale, I dare you to try just one!” After years of doing online sales, Jenni did her first in-person ordering session.  She made three to four times more than the usual average sale and quickly realized that she’d been leaving a lot of money on the table and also doing her clients a disservice by not helping them get art for their walls and photo albums on their coffee tables. “We truly believe in the importance of creating heirlooms for your family. Our goal is to help you leave something behind for your children and grandchildren to remember you by, not just a phone full of snapshots.” Shoot with Purpose It’s easy to go into auto pilot mode and photograph each session like the one before it.  However, it’s extremely important to take the time to find out before the session exactly what the client is hoping for.  Are you shooting for an album?  For a single piece or wall art or a collection?  Where will it be hung?  Do they need holiday cards?  Asking these types of questions will help you approach each session with the end product in mind so that you can deliver exactly what the client is interested in.  When you deliver exactly what they’ve asked for, the sale is easy. This is basic photography marketing at work. Focus on SEO Blog often and make your posts conversational.  Speak to your audience as if you are talking to your favorite client. Google is getting smarter every day and simply including key words and targeted post titles isn’t enough to get you on the first page for the most desired searches. Build Your Email List Facebook has officially announced that organic reach for business pages is a thing of the past. Email marketing is where it’s at (and we at StickyAlbums tend to agree)!  Add an email opt-in page to your photography business website today and be in touch with your audience.  Emailing tips, special offers and giveaways are great ways to ensure that you are the first person that comes to mind when someone needs a photographer or hears that a friend needs one.  An added bonus is that your emails can direct people to your website, which will help your Google ranking. Here is the blog post about email marketing that Nate mentioned in his conversation with Jenni. Go the Extra Mile If you’re hoping that your work alone will make you stand out, it probably won’t.  Lots of people can take pretty pictures.  The key to booking sessions and having high sales is to provide people with a one-of-a-kind experience that starts during their very first contact with you.  Call people.  Talk to them, but more importantly, listen to them.  Find out what they need and then let them know how you can meet their needs. Personal touches like hand written thank you notes after a sale and randomly throughout the year, remembering birthdays with a card and sending a holiday card with your families picture on it are all ways to stay in touch and build an ongoing relationship with clients.  Value added incentives like rewards program and custom mobile apps (Jenni uses StickyAlbums) are also important to get people sharing your brand and getting you more referrals.  Don’t be afraid to think outside of the box though!  For example, Jenni offers clients a free ladies night out focused on teaching them the basics of using a DSLR camera. “I want them to think of me whenever anyone they know needs a photographer.” To hear more details about Jenni’s in-person sales, photography marketing, SEO and value-added incentive strategies for your photography business listen to or watch the interview. Audio only version here: Subscribe to our feed in iTunes.  About Jenni Jenni Maroney Portrait Boutique was founded in 1999.  Our boutique portrait studio offers a limited number of custom photography sessions per month in the Denver-metro and Boulder area. Catering to stylish moms and children alike, we specialize in maternity, newborn, children and family photography. We tailor our photography session to each family’s interests. We take great pride in capturing the real, raw, emotional connection between your family in a comfortable setting, such as your home, our all-natural light studio or a favorite local spot. Our simple, yet elegant packages include an assortment of boutique products and all-inclusive, fully-edited digital images. My favorite photos are of my little guy being himself. Whether it be jumping on the bed in his superman undies or quietly cuddling with our 4-legged family members, these are the moments I want to remember this stage by. We approach all of our photography sessions in the same way, from a mom’s perspective, documenting the realness of now. We truly believe in the importance of creating heirlooms for your family. Our goal is to help you leave something behind for your children and grandchildren to remember you by, not just a phone full of snapshots.