Success Secrets for Entrepreneurs: Online Business

This is Success Secrets, a weekly show for knowledge creators living & breathing their online businesses, and I'm your host Erin Hook Kelly. I'm talking to YOU, whether you're a business coach, service provider or other kick ass online entrepreneur, and we're gonna get specific on using your email list to create happy clients & engaged subscribers.   Email might not FEEL as sexy as social media, but I guarantee connecting with a steady stream of new faces via logical automated emails is waaaaay sexier than creating yet another social media status that gets a handful of likes.    Today is a super quick episode, and I want to share something that has come up in the build-your-own-funnel challenge that Adrienne Dorison and I are hosting called "Don't Propose Too Soon". On day 1 we brought up the idea of TOTALLY free content, which I've discussed on the podcast before, and asked people to share their free content in Adrienne's FB group.    Quite a few people are rocking out their free content via videos, blog posts and podcasts -- but I saw a large number still asking for an "opt in" to get their content. So I want to paint a picture for you, if the difference between free content and an opt in still isn't clicking.    EXAMPLE 1: you're a yoga instructor that wants to build her online business bc it's exhausting driving back and forth to the studio every day, only to have a few people show up. There has to be a better way! So you create a 7 day yoga challenge, that you're excited to offer FREE, and share it alllllll over the interwebs. But it's a slow trickle of signups and you wonder if maybe people just aren't interested in online yoga classes.   EXAMPLE 2: you're the very same yoga instructor, but you spoke with a talented entrepreneur friend that told you to get some darn FREE content up on YouTube, and link to the challenge in every video description as well as talk it up at the beginning and end of the videos. You start seeing a steady stream of people signing up for your challenge, and you're converting them into paid online yoga clients almost daily. Many of your new clients tell you that they wouldn't have signed up for the for the yoga challenge, bc EH not enough time in the day, and they already get so many emails....BUT, after loving one of your free youtube videos...they wanted more of you, and they were excited to get a daily yoga video during the challenge.   That's the big difference between combining totally free content and a smart, related opt in vs JUST an opt in. If you want to learn MORE about this among other things, sign up for the challenge at erinhookkelly.com/propose   It started on Monday, but not to worry, the previous day's emails are linked up in every email so you can catch up at your own speed.    And the program I'm co-leading with Adrienne is now OPEN for registration -- we'll be digging deep into your business and brainstorming out + creating a killer automated funnel so you too can have a steady stream of subscribers and new clients. You can learn more about the program at erinhookkelly.com/connected. We have a few super special bonuses that will be going away on Monday, March 21st at midnight eastern time.    So that's it! Hope that not only clears up the difference between free content and an opt in offer, but inspires you to start thinking about how you can tie the two together for your own business!!!

It's totally OK, I know I was guilty of it (and still can be!). But today Adrienne Dorison and I are bringing the conversation back to the difference between free content and opt in offers when it comes to building strong relationships with your email subscribers.  And in our deep dive recording, which you can grab at erinhookkelly.com/freecontent or by texting 44222 with FREECONTENT, we talk about what to do with your CURRENT email subscribers to make 'em happy.  Other things in mentioned in this episode: Are you proposing too soon podcast episode Are you asking too much podcast episode And learn more about Connected: A Pipeline Process for More Engagement & Happier Client Engagements (there are some killer early bird freebies going on RIGHT NOW) - http://adriennedorison.com/connected

This is Success Secrets, a weekly show for knowledge creators living & breathing their online businesses, and I'm your host Erin Hook Kelly. I'm talking to YOU, whether you're a business coach, service provider or other kick ass online entrepreneur, and we're gonna get specific on using your email list to create happy clients & engaged subscribers.   Why should you care? You'll look more pro, and have a consistent stream of prospective clients knocking on your door, ready to work with you. No more recreating the wheel every month!   Today I want to talk about what happens when someone clicks BUY on your site, or through an email you sent. If your answer is that you have to manually send them your schedule link and contract, etc if they purchased a 1:1 service...or the PDF, etc if they purchased a product...this episode is gonna save A LOT of time for you.    Also, join me and Adrienne Dorison for our FREE workshop, How to Get Your Next Client & Create a Long Term Game Plan for Your Business, on Thursday, March 10th at 1PM EST http://erinhookkelly.com/gameplan    Check out Zapier to automate your payments here: zapier.com

This is Success Secrets, a weekly show for knowledge creators living & breathing their online businesses, and I'm your host Erin Hook Kelly. I'm talking to YOU, whether you're a business coach, service provider or other kick ass online entrepreneur, and we're gonna get specific on using your email list to create happy clients & engaged subscribers.   Why should you care? You'll look more pro, and have a consistent stream of prospective clients knocking on your door, ready to work with you. No more recreating the wheel every month!   Today I want you to think about....are you always ASKING? Nope, I'm not talking SELLING, although that is part of it. I'm talking about always asking subscribers to DO something for you, and always being in FB groups sharing opt in links. This is so super common -- I'm going to break down what comes BEFORE the ask.   For those of you ready to put your list building hats on, check out my "How to Attract Your Dream Clients 24/7" resource at erinhookkelly.com/stopdropconnect.    I also recommend LeadPages, and if you want to pay it forward and buy me a virtual coffee (and you're also interested in using LeadPages)..here's my affiliate link: erinhookkelly.com/leadpages    Many thanks!

This one tactic is by far my go-to solution when I need inspiration on what my ideal client REALLY wants + the words they use to describe it. Nothing gets me more fired up, plus you gain all kinds of other goodness by using this technique.  Be sure to download my "Stop, Drop & Connect: Attract Dream Clients, 24/7" Guide so you can see the important elements of a blinged out email funnel. Grab it at erinhookkelly.com/stopdropconnect In Season 2 of Success Secrets I'll be using each episode as a nugget to build your super simple funnel to bring dream clients to you, 24/7.

I talk about small list shame, aka how most people feel when their lists are under 300, and WHY you should let that shit go NOW. Be sure to download my "Stop, Drop & Connect: Attract Dream Clients, 24/7" Guide so you can see the important elements of a blinged out email funnel. Grab it at erinhookkelly.com/stopdropconnect Also mentioned on this episode: Adrienne Dorison's "How to Sell Out Your Next Program, Even with a Small List" resource, which you can grab at adriennedorison.com/smalllistcheatsheet.  In Season 2 of Success Secrets I'll be using each episode as a nugget to build your super simple funnel to bring dream clients to you, 24/7.

I talk with business coach, Adrienne Dorison, about a NEW way to look at your ideal clients, and how to be sure you're not skipping ahead too fast in the relationship. Be sure to download my "Stop, Drop & Connect: Attract Dream Clients, 24/7" Guide so you can see the important elements of a blinged out email funnel. Grab it at erinhookkelly.com/stopdropconnect And you can give our deep dive into ACTIONABLE steps for you to build a HAPPY and SMART ideal client relationship by texting 44222 with ROMANTIC.  In Season 2 of Success Secrets I'll be using each episode as a nugget to build your super simple funnel to bring dream clients to you, 24/7.

Today I cover super simple ways to grow your email list, so you can take advantage of all the email list goodness we're covering in the podcast this season. Be sure to download my "Stop, Drop & Connect: Attract Dream Clients, 24/7" Guide so you can see the important elements of a blinged out email funnel. Grab it at erinhookkelly.com/stopdropconnect In Season 2 of Success Secrets I'll be using each episode as a nugget to build your super simple funnel to bring dream clients to you, 24/7.

I talk with copy writer + business coach, Diane Pauley, about finding your special someone in an ideal client and how to NOT be that awkward guy when interacting online. Be sure to download my "Stop, Drop & Connect: Attract Dream Clients, 24/7" Guide so you can see the important elements of a blinged out email funnel. Grab it at erinhookkelly.com/stopdropconnect Also mentioned in this episode: Diane Pauley's "special someone" manifesto and you can grab that up at dianepauley.com/manifesto. And you can give our deep dive into ACTIONABLE steps for you to find your own special someone ideal client by texting 44222 with SPECIALSOMEONE.  In Season 2 of Success Secrets I'll be using each episode as a nugget to build your super simple funnel to bring dream clients to you, 24/7.

Even if you have a super specific ideal client in mind -- there are variations as to where they are in their business journey. Be sure to download my "Stop, Drop & Connect: Attract Dream Clients, 24/7" Guide so you can see the important elements of a blinged out email funnel. Grab it at erinhookkelly.com/stopdropconnect   Also mentioned in this episode: Adrienne Dorison's awesome ideal client guide, which you can grab up at adriennedorison.com/foundations. I also mentioned a great podcast episode on this topic from Fizzle, and you can give that a listen at It's ALL Been Done Before, So Why Should I Bother. In Season 2 of Success Secrets I'll be using each episode as a nugget to build your super simple funnel to bring dream clients to you, 24/7.

Gone are the days of sending one big generic email to your subscribers. In today's episode I break down the sexiness of automation and segmenting, so you can truly send targeted emails to your list.  Be sure to download my "Stop, Drop & Connect: Attract Dream Clients, 24/7" Guide so you can see the important elements of a blinged out email funnel. Grab it at erinhookkelly.com/stopdropconnect And if you want to check out the Active Campaign automation video (the very same funnel that delivers the above Dream Client Guide), you can text TAKECONTROL to number: 44222. Lastly, you can snag a free trial of Active Campaign (and gift me a little affiliate love) by going to erinhookkelly.com/activecampaign In Season 2 of Success Secrets I'll be using each episode as a nugget to build your super simple funnel to bring dream clients to you, 24/7.

In this first episode of season 2, we're talking about email automation and WHY you should stop sending that weekly mass newsletter to your list. Get the "Stop, Drop & Connect: Attract Your Dream Clients, 24/7" guide at erinhookkelly.com/stopdropconnect

In today's self care Saturday, I talk about checking in with what you REALLY want and not falling for "shoulds" with fulfillment coach, Samantha Ushedo. You can learn more about Samantha at samanthaushedo.com, and more about me at erinhookkelly.com.

In today's episode, I talk about not hiding who you are and sharing your true self in business (and life) with rock n roll life coach, Share Ross. You can learn more about Share at shareross.com and more about me at erinhookkelly.com. 

In today's episode I dig into HOW to speak to your ideal client, rather than writing for yourself, with copywriter, Hattie Brazeley. You can learn more about Hattie at hattiebrazeley.com, and more about me at erinhookkelly.com. 

In today's episode, I talk about finding a 2nd business brain for your team with fellow online business manager (OBM), Marrissa Nicole. You can learn more Marrissa at marrissanicole.com and more about me at erinhookkelly.com. 

In today's episode, I talk about being multi-passionate in business and not painting yourself into a box with singing business coach, Lisa Robbin Young. You can learn more about Lisa at lisarobbinyoung.com, and more about me at erinhookkelly.com.

On today's Self Care Saturday, I talk about claiming your enoughness, allowing vulnerability and finding authenticity in your life and business with enoughness coach Megan Hale. Find more about Megan at megan-hale.com, and learn more about me at erinhookkelly.com. 

On this episode, I talk with Jenn Scalia about the importance of consistency, and being in alignment with what you do. We talk about creating content, and how much easier it is when you're really enjoying what you do with clarity. You can learn more about Jenn at jennscalia.com. Learn more about me and my business services at erinhookkelly.com, on Facebook at facebook.com/erinhookkelly and on twitter @erinhookkelly.   Music credits for the Success Secrets podcast goes to Jason Staczek: Do Not Track.

On this episode, I talk with Stephanie Hoffpauir about self confidence, body weight and how these things can change how people see us. We also talk about limiting ourselves until we achieve a certain goal with our appearance. You can learn more about Stephanie at stephaniehoffpauir.com and on her podcast: Ignite Your Weight Loss Journey Learn more about me and my business services at erinhookkelly.com, on Facebook at facebook.com/erinhookkelly and on twitter @erinhookkelly.   Music credits for the Success Secrets podcast goes to Jason Staczek: Do Not Track.