Swimming in the blue ocean

Just a quick broadcast to apologise for the lack of podcasts over the last few months & to send my good wishes to my listeners in these strange & scary times. Stay safe & look after your loved ones. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message

A longer Episode as today we explore Blue Ocean selling, firstly we listen to a previous podcast from September 2019 about my blue ocean businesses. Then I reveal a future plan &how you can help. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

Today we look at highs & lows in our business and how to make the lows less painful and make sure we reach the highs quickly so we can enjoy the extra profit. Let’s explore the rollercoaster process in business and with careful planning make it profitable. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

This time of year a lot of people (me included) look to produce a plan & a forecast for the year. In this podcast, we discuss a different way to plan our for our business that's more in tune with our lifestyle. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

Well, it's the last podcast of the year (decade) from me. So to continue on from last week's theme I talk about helpful things that I have taken from my time in business. As we go on our roller coaster ride that we call business there are things that you learn and stay with you along the way, the good thing is you will always be learning which makes running a business very exciting. In part 2 we talk about the following Part 2 Make friends with Competitors Niche down your offer Craft your message & work on your audience Know your audience Be open with yourself, clients & suppliers Don't take rejection personally Don’t be the cheapest Always give value To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. Finally, may I wish you all a very happy Christmas & healthy New Year Thanks again for listening https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

What do I take from my time in business?  As you can imagine my career has had its fair share of ups, downs, surprises & disappointments, the great thing is that life in your own business is an ever-changing picture & you really do learn a lot about yourself & the life in general. I decided the last two podcasts of the year would be about the things we all need to work on to stay fully focused on our business journey. Part 1 is about the person & how we can prepare. I highlight a few areas that I believe to be important ; Believe in yourself Invest in a good support network Tell your story-find your voice Don’t be afraid to fail-take  action Study, study & more study Look after yourself & your mind Let me know your thoughts & please continue to send your thoughts & comments on todays podcast or anything about your journey to find that blue ocean https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

This episode is about how to make friends with your competitors and win business. I tell a true story about how 10 years ago I met my friend John who is a competitor & since that time we have become good friends and work together on many successful joint ventures, we generate around £130,000 of revenue between us each year. As well as the JV's we help & support each other wherever we can. So don't be afraid to help your competition & look for opportunities that you can work with competitors and build successful partnerships. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

Today we look at how we can achieve higher ticket sales. If we add more value to our offer we can command a higher price for our services or products, however, how do we get this message across & make our prospect aware that they need our services. Well, we look at Neil Rackman’s book called Spin selling and how by following his process in asking questions we can build a successful sales script and achieve higher ticket sales. Spin selling stands for the following questions: S – Situation P – Problem I – Implication N – Need-payoff I list below some useful links about spin selling and would recommend picking up a copy of the book. Please message me if I can be of any help at all, as I mentioned in the podcast I have used Neil’s Spin selling process.  Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean Some useful links about spin selling https://www.youtube.com/results?search_query=spin+selling+audiobook https://www.freshworks.com/freshsales-crm/resources/spin-selling-summary-blog/ https://www.youtube.com/watch?v=vpxa8l4rWRA

How can we sell from Elon Musk? Elon Musk sold 146,000 pre-orders for his cyber truck without any paid advertising. So what can we take from him & apply it to our business? This episode delves into his strategies & how we can apply to our business. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

Today our podcast is about the Uk’s largest bakers Greggs (see details on our facebook page) and how they found the perfect blue ocean to swim in with a vegan sausage roll. How can we emulate their success & discover our own blue ocean? To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

Analyze to elevate your business Ok today we look at our business offering & compare against our competitors. Doing this allows you to see if your competitors are offering more than you and more importantly might give you ideas on how to formulate an offer that takes your business away from your competitors & swim in the lovely clear blue ocean. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

In this episode we look a the mindset classic Psycho Cybernetics written by Maxwell Maltz, this book examines how to change your self-image and programme a mental picture of yourself for success.Take away long standing negative thoughts & replace with positive successes. I read this book about 5 years ago and it was one of those moments that changed the way I thought mindset & my own self-image. A free audiobook is available to view on YouTube, see link below https://www.youtube.com/watch?v=c0kUrbx2JaQ&t=6363s To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

Today we look at why most people running mall businesses don't work on their copywriting skills & or know nothing about writing good sales copy. It really is something that is just not on everyone's radar yet plays such an important role in attracting sales. So today we discuss why copywriting is important & look at ways to learn this valuable skill. Books mentioned in the episode Breakthrough Marketing by Eugene Schwartz Copywriting Secrets by Jim Edwards  (you might find a free copy available on the clickfunnels website) To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

You are never too old to start a business or indeed never too young Today’s episode we discuss somebody famous for starting a VERY successful business at the age of 65. How old were you when you started your business or are you thinking to start a business, please tell us your story To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

Starting your own business is one of the  most exciting things  you can do, however going it alone is a big move & fraught with danger. In this episode we discuss some big “no’s” before you go alone.Please feel free to send any business ideas to.me I would love to hear your plans. To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. As always I would love to hear your thoughts on the subject, lets get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message my & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

47% of sales people stop after the first no, that means almost half of salespeople never follow up, here's the thing if you run your own business you are a salesperson, so how many times should you follow up? In this podcast we discuss why it pays to follow up enquiries & quotes. So please  leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. As always I would love to hear your thoughts on your experiences on Facebook or Linkedin, lets get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message my & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

A brief overview in using Facebook & Linkedin to promote your business. Should you use one or the other. How to market your business & what not top do. Both platforms are very powerful and used the right way can be a valuable FREE source of new business. To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. As always I would love to hear your thoughts on your experiences on Facebook or Linkedin, lets get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message my & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

Today we take a stroll through my businesses & my attempts of creating a blue for that business. The strange thing is I did not read Blue Ocean Strategy until 10 years ago but I’m guessing most business peoples basic instincts are to position their business away from their competitors. To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, lets get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean.

Today we discuss exhibiting, is it value for money & how do we make it work for us. Before we do we start with my experience of speed dating for sales people.    Please get involved and let us know about your exhibiting experiences, what went well & not so well. Exhibiting could well be a small businesses most expensive marketing spend & we can all benefit from helping each other get it right. If there are any subjects that you would like us to cover in future episodes please let me know also I would be delighted if you can subscribe to my podcast,it means a lot to me. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

Chet Holmes top 100 strategy was outlined in The Ultimate sales machine book written by Chet but more importantly the strategy was used successfully by Chet on several occasions. The strategy has been re- used by countless other famous marketeers over the years & in this podcast we discuss the strategy but also examine how we can use it in our businesses. To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. Feel free to send me details of how you intend or have used Chet's strategy in your business. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean