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Tactical Dent Tech
By John Highley
220
1
The Tactical Dent Tech is more than just a Podcast; it’s a different way of thinking. It’s a movement of ingenuity; a paradigm shift from the outdated conventional way of running a dent removal company.
If you are reading this, chances are you’re a Tech who is tired of the same old same old, and ready to separate yourself from the crowd! You’re not a follower; you’re leader! You Are Not A Sheep, You Are A Lion! You see the drones doing the same old thing and expecting different results. It’s time for them to get out of the way, ‘cause you’re about to rise to the top!
Does this sound like you? That’s what I thought. Well, guess what? You have found Your Tribe! The Tactical Tech Movement is for people who are ready to join a culture of Innovation & forward thinking! My only warning to you is this: Prepare for a complete 180 from the Traditional Approach to Life and Business.
Welcome To The Lions Den, Welcome To The Tactical Dent Tech Podcast! You’re not a follower; you’re leader! You see the drones doing the same old thing and expecting different results. It’s time for them to get out of the way, ‘cause you’re about to leave 'em in the dust!
Does this sound like you? That’s what I thought. Well, guess what? You have found Your Tribe! The Tactical Tech Movement is for people who are ready to join a culture of Innovation & forward thinking! My only warning to you is this: Prepare for a complete 180 from the Traditional Approach to Life and Business.
Welcome To The Tactical Tech Podcast!
The Tactical Dent Tech is more than just a Podcast; it’s a different way of thinking. It’s a movement of ingenuity; a paradigm shift from the outdated conventional way of running a dent removal company.
If you are reading this, chances are you’re a Tech who is tired of the same old same old, and ready to separate yourself from the crowd! You’re not a follower; you’re leader! You Are Not A Sheep, You Are A Lion! You see the drones doing the same old thing and expecting different results. It’s time for them to get out of the way, ‘cause you’re about to rise to the top!
Does this sound like you? That’s what I thought. Well, guess what? You have found Your Tribe! The Tactical Tech Movement is for people who are ready to join a culture of Innovation & forward thinking! My only warning to you is this: Prepare for a complete 180 from the Traditional Approach to Life and Business.
Welcome To The Lions Den, Welcome To The Tactical Dent Tech Podcast! You’re not a follower; you’re leader! You see the drones doing the same old thing and expecting different results. It’s time for them to get out of the way, ‘cause you’re about to leave 'em in the dust!
Does this sound like you? That’s what I thought. Well, guess what? You have found Your Tribe! The Tactical Tech Movement is for people who are ready to join a culture of Innovation & forward thinking! My only warning to you is this: Prepare for a complete 180 from the Traditional Approach to Life and Business.
Welcome To The Tactical Tech Podcast!
John & Angela - We Forgot To Upload This One (First Podcast In The New Shop)
Episode in
Tactical Dent Tech
John & Angela - We Forgot To Upload This One (First Podcast In The New Shop)
43:18
Automate, Eliminate, & Delegate - How AI is changing the game
Episode in
Tactical Dent Tech
The future of the PDR business is evolving fast, and those who don’t adapt will get left behind. In this episode, I dive into the power of automating, eliminating, and delegating—and how AI is revolutionizing the way we run a successful PDR business. From streamlining estimates to optimizing customer communication and lead generation, AI is taking efficiency to the next level. If you're still doing things the old way, it’s time to rethink your strategy and start leveraging technology to scale your business like never before.
07:56
Hanging out with PDR Legend Tom Price
Episode in
Tactical Dent Tech
Hanging with PDR Legend Tom Price: Life, Jesus & Lessons from the Dent Shop | Tactical Dent Tech Podcast
In this episode, I sit down with PDR legend Tom Price at the Tactical Dent Tech shop after knocking out a hail-damaged Ford F-450. But this conversation goes way beyond dents—we dive deep into life, Jesus, forgiveness, and the lessons we’ve learned from our rights and wrongs. Tom has been in this game for a long time, and his wisdom stretches far beyond PDR. This is one of those real, raw conversations that every tech (and every man) needs to hear.
54:14
The MTE - Builders & Destroyers
Episode in
Tactical Dent Tech
In this episode, I break down the two types of people in every industry—builders and destroyers. Builders are focused on creating their highest and greatest empire based on right living, while destroyers do nothing but tear others down. I also share my experience at the Mobile Tech Expo, where my classroom was packed with eager techs ready to learn. It was an incredible opportunity to pour into them, helping shape the future of our industry with real knowledge, strategy, and integrity.
29:13
Thrive in 2025 - Are You Cheap Or Frugal
Episode in
Tactical Dent Tech
On this episode of the Tactical Dent Tech podcast, we dive into the difference between being cheap and being frugal, especially when it comes to thriving in 2025. While being cheap often leads to cutting corners, a frugal attitude focuses on smart spending, long-term value, and strategic investments that bring lasting returns. We’ll explore how adopting a frugal mindset can help you grow your business, improve your skills, and position yourself for success in the coming year. Tune in to learn how to make every dollar count without sacrificing quality or opportunity in your life and business.
17:31
Call The Damn Leads with Drewbie Wilson
Episode in
Tactical Dent Tech
In this episode we focus on the lifelood of any business, LEADS! We touch on how often you should follow up with prospects looking to have their vehicle repaired by your PDR company. Also how to help them choose you when they have talked to several PDR companies or body shops and can't decide who to use. This episode is packed with useful info for growing your PDR company!
37:08
Don't Pay Taxes - Invest In Real Estate
Episode in
Tactical Dent Tech
In this episode of Tactical Dent Tech I discuss tax strategy with my friend Marc Ruiz, so if you would rather keep your hard earned money and build a real estate empire than pay it all to uncle Sam, this is your episode.
35:48
TDT Spotlight on Martin Sadler: Precision, Patience, and Mastery in PDR
Episode in
Tactical Dent Tech
Meet Martin Sadler, a standout talent in the Paintless Dent Repair (PDR) community, recognized on the Tactical Dent Tech podcast. From his early days as a panel beater to his current expertise, Martin’s journey is inspiring. Known for tackling extreme repairs, like a collapsed door from a high-impact point, Martin demonstrates unmatched patience and skill. Discover his repair strategies, shop insights, and journey to becoming a go-to expert.
29:30
Tech Spotlight With Steve Camperson
Episode in
Tactical Dent Tech
Steve Camperson trained with us eight years ago and has since carved a remarkable path in the dent repair industry. Starting in retail repair, he quickly advanced to running his own high-end shop. Now, he lives his dream on a 50-acre property in Tennessee, where he continues mobile repair. Steve loves the flexibility and independence his work offers, allowing him to enjoy his property while setting his own schedule.
44:59
Building A Door Knocking Team With Grace Anderson
Episode in
Tactical Dent Tech
In this episode you will learn the ins and outs of building a door knocking team with expert Grace Anderson. She guides us though the hireing process, red flags and much more.
38:15
Tactical Dent Repairs - Metal Bumping & The Future Of TDT Group
Episode in
Tactical Dent Tech
Ok my friends in this episode I go over some of the common mistakes of training and why some guys may not be learning as fast as they should. I also speak about one of the most impactful books in PDR that is Frank T Sargent’s book called Metal Bumping. Although this book was first written in 1939 it still has critical theory that applies to today’s advanced repairs.
29:48
Your Vision & Mission - Critical To Your PDR Success
Episode in
Tactical Dent Tech
In this episode of the Tactical Dent Tech Podcast, we’re diving into why creating a clear mission and vision is critical for your PDR business. Your vision defines where you're going, setting your long-term goals, while your mission is how you’ll get there—mapping out the steps to achieve lasting success.
11:29
Are Facebook Pages Still Relevant For PDR Leads?
Episode in
Tactical Dent Tech
In this episode I go over the pros and cons of facebook pages and give practical advice on how to use them.
25:17
Is SEO Dead?
Episode in
Tactical Dent Tech
In this episode of the Tactical Dent Tech podcast, titled "Is SEO Dead?", John Highley dives into the evolving world of search engine optimization. Exploring whether SEO is still relevant, John shares personal experiences and advanced strategies, debunking myths, and providing actionable tips. Whether you've struggled with SEO or are looking to enhance your approach, this episode offers insights into making SEO work efficiently in today's digital landscape.
14:49
Husband & Wife Working Together In The Dent Biz
Episode in
Tactical Dent Tech
Join John and Angela on the Tactical Dent Tech podcast, where we dive into the raw and real challenges of working together as a husband-and-wife team in the PDR industry. From navigating struggles to celebrating successes, we share the pros and cons of our journey, offering insights you won't hear in many other industries. We lay it all out, helping you understand what makes it work at the end of the day.
38:05
John & Angela - The Dynamic Duo Is Back!!
Episode in
Tactical Dent Tech
John & Angela will be dropping several podcast every month, they have been married for 23 years and have worked with eachother in business running a 7 figure PDR company. Angela still works for the company speaking to Dent Technicians who need marketing help every day.
33:34
Target (Hail Market) Strategy
Episode in
Tactical Dent Tech
Welcome to the Tactical Dent Tech podcast with John Highley. Join a global movement of dent technicians dedicated to innovation, intelligence, and skill. This season, we dive into the booming paintless dent removal industry, exploring strategies to make your content go viral and attract customers without relying on insurance companies. Learn how to leverage social media marketing, create gratifying videos, and implement predictable formulas to capture leads and grow your business. Whether you're a seasoned pro or just starting out, this podcast provides the insights you need to succeed in the ever-evolving world of dent repair. Let's get this revolution started!
15:16
201: Laser-Focused Marketing Strategies for Paintless Dent Removal Business
Episode in
Tactical Dent Tech
In this episode of the Tactical DentTech podcast, host John Highly introduces his friend, Dave Carroll, the owner of dope marketing. They discuss various marketing strategies specifically tailored for the paintless dent removal (PDR) industry. The focus is on laser-targeted marketing, which includes direct mail campaigns, door hangers, and yard signs, all designed to reach potential customers in specific neighborhoods. They emphasize the importance of being OmniPresent, meaning having a strong presence in the target market through multiple channels. Dave explains how his company, dope marketing, uses data from businesses to create laser-focused direct mail campaigns, enabling PDR technicians to reach the right customers effectively and increase their business's professionalism and growth. The episode highlights the significance of continuously marketing and positioning oneself as an expert in servicing specific vehicle makes and models or targeting high-end homeowners for affluent clients. Listeners gain valuable insights into building and sustaining a successful paintless dent removal business through strategic marketing.
19:57
Unleash The SAVAGE (Time Sensitive)
Episode in
Tactical Dent Tech
Head over to https://www.marketingsavage.com/ to claim this offer.
07:20
28:41
More of John Highley View more
John and Tom 360
Before JohnandTom360 became a podcast, it began as a bromance between two guys who wouldn’t appear to have too much in common.
John’s high school career ended with a GED rather than a cap and gown, while Tom graduated from the University of Illinois.
John’s wardrobe is heavy on the cargo shorts, t-shorts and Cav’s caps. Generally worn backwards. Tom’s more of a starched button down guy.
John’s tattoos have taken over quite a bit of the available real estate on his body. Tom’s ink is limited to the pen in his pocket.
John’s muscles qualify as a concealed weapon. Tom’s muscles…Tom’s muscles?
But, if you look a little deeper, you’ll see that there’s far more in common than meets the eye.
Tom’s a business coach and author with forty years of experience starting, buying, and selling businesses and guiding others as they do the same. John is the owner of a thriving service business, and the co-founder of an educational company acknowledged worldwide as the undisputed leader in the field of Dent Removal.
Tom’s office is overflowing with books on business, spirituality, leadership, and success. John’s library is in his pocket, and he “reads” via headphones. The books are the same. The only difference is the delivery method.
Tom connects with his spirit guides on vision quests, hikes, and silence in the wilderness. John begins each day with prayer. They both believe there is more than one road to the promised land.
JohnandTom360 grew from a shared desire to help others fulfill their potential in life. To show entrepreneurs, business owners, and anyone who aspires to control his or her financial future, how to embrace the power that comes from being the best version of themselves. Every day.
We hope you’ll join us as we educate, inform, and (hopefully) entertain you with tools, tips, interviews, and strategies that will help you achieve the True Wealth, True Health, and True Life you deserve. Updated
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