Talking Marketing

Episode 59 From Vision to Value: Creative Marketing That Moves Results Creativity doesn't lose its power when it's measured - it gains direction. In our latest episode of Talking Marketing, we sit down with a seasoned creative marketing strategist, Claire Farrell to explore the evolution from graphic design to data-driven marketing leadership. We discuss CRM and performance marketing, leading creative teams, training sales organizations, and how AI is reshaping creativity without replacing it. If you're navigating the tension between creativity and data, or wondering what the future of marketing roles really looks like - this conversation offers clarity and perspective. A quick thank you to our sponsor, Brick Marketing, a trusted Boston digital marketing agency with 20+ years of experience, helping businesses drive strategy & implementation that solves complex challenges. Brick Marketing achieves business, sales, and marketing goals by offering the following solutions: SEO, GEO, content marketing, social media, PPC, email marketing, website development & AI marketing. You can learn more at brickmarketing.com, and we're grateful for their support in making this conversation possible.

Episode 58: Purpose, Product, Promotion: Inside a Founder-Led Brand with Andrea & Miriam We're wrapping up the year with an inspiring conversation with Andrea and Miriam, founders of Listen To Your Mothers, on purpose-driven branding and growth. We unpack how their mission informs product decisions, how they've shaped a distinct brand voice, and how promotion evolves as a company scales, without losing authenticity. From aligning brand values with business decisions to scaling marketing without losing authenticity, this conversation explores what it really takes to grow a brand from the inside out. This episode is ideal for everyone - founders, marketers, and creatives looking to better understand how purpose, product, and promotion intersect in real-world brand building.

Hello you! This is epsiode 3 and today we're talking about AI in advertising, not the hype, but the consequences. Specifically, how two of the most sophisticated brands in the world, Coca-Cola and McDonald's, used AI in recent campaigns and still managed to trigger backlash. This isn't a story about technology failing. It's a story about strategy failing, about what happens when brands confuse efficiency with meaning, and novelty with value. Tell us your views on AI created ads, we would love to hear from you!

Hello you! We are back with our episode 57 - The Creative Crossover: Marketing, Music & AI with Drew Thurlow! In this episode, Drew Thurlow joins us for a wide-ranging conversation at the intersection of marketing, music, and AI. We explore what creativity really means in an AI-powered world, how lessons from the music industry translate into brand strategy, and what marketers need to lean into as technology reshapes the way we work. Drew shares insights from his career across entertainment and tech, plus what still sets human creativity apart. We would also like to extend our sincere gratitude to our Platinum Sponsors, Brick Marketing, for their generous support. Your partnership is truly appreciated and instrumental to our success! For more information, click here.

Hello you! We are back with our 2nd episode - When Everyone Uses AI, What Makes You Stand Out? AI is no longer a competitive advantage. Every marketer has access to the same tools. What sets great marketers apart today is their ability to pair AI with human experience, judgment, creativity, and discernment.

Starting today, we're launching a new sub-series of Talking Marketing — "Mini Episodes with Chetna." We'll meet on the 14th of every month to discuss all things marketing — quick, insightful conversations that dive into trends, ideas, and shifts shaping the industry. These episodes will be separate from our usual interviews with professionals from across the marketing field. In this first episode, we explore the meteoric rise — and recent cooling — of AI influencers. Once hailed as the future of marketing, virtual models and algorithmic personas are now facing backlash and trust issues. What went wrong? And what does it reveal about our search for authenticity in a digital world? Join us for Episode 1 — "Unreal Influence: The Human Cost of AI in Marketing," where we take a deep dive into the evolving relationship between humans, technology, and storytelling in modern marketing.

The lines between marketing, communications, and strategy have blurred beyond recognition. For modern marketers, mastering this convergence is no longer a nice-to-have—it's the key to building authentic brands and driving real impact. In this episode, we sit down with Myles Goldman, a Boston-based health communications professional, to break down the silos. We explore why the most successful marketers today are those who can seamlessly weave high-level strategy with practical comms execution. We dive into crucial questions like: How has the convergence of marketing and communications revolutionized brand storytelling? What's the secret to building a powerful and authentic personal brand on LinkedIn that goes beyond just job hunting? What unique challenges and opportunities does healthcare marketing present, where clarity and trust are everything? Myles also shares invaluable advice for early-career professionals on the most undervalued skill to develop and the emerging trends every marketer should be preparing for right now. Tune in for a masterclass in building a resilient, integrated, and forward-thinking marketing career.

What a long, strange trip it's been! For my final episode as host of Talking Marketing, I (Allen!) brought a portable mic to our annual board retreat to chat with each member of the current and incoming board that I could get time with. Much was learned, good times were had, but for now, this season of Talking Marketing comes to a close. Stay tuned soon for our new host, who I'm positive will outclass anything I've done here and make an even better show for you all. Sincerely, to anyone who's listened to Talking Marketing the past three years: thank you, and I will see you out there! -Allen Ibrahim, former VP of Podcast for AMA Boston This episode was sponsored by MarketingHQ! Find their free newsletter, job board, career coaching, and AI resume and cover letter builder at https://apps.marketinghq.io. https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!

After a short break for the holidays, Talking Marketing RETURNS with a jam-packed interview with Paula Milam from TruStar Marketing and our sister chapter, AMA Nashville. Allen even brought on Brian Hurst, our wonderful VP of Social Media, to help interview Paula. We hope you all enjoy the conversation (Internet issues aside!) and find some useful info for your marketing career. This episode was sponsored by MarketingHQ! Find their free newsletter, job board, career coaching, and AI resume and cover letter builder at https://apps.marketinghq.io. https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!

VP of Volunteers Romanshika is in the host chair on this episode of Talking Marketing with Worcester native business owner Briana Azier, founder of Bri's Sweet Treats talking about local business secrets, the joys of supporting your community, and so much more. We hope all Talking Marketing listeners have a very happy new year, and we hope to see you soon at upcoming AMA Boston events! https://www.shopbrissweettreats.com/ is Bri's website where you can order treats to be shipped to you. Or if you're in the Worcester area, the store can be found in the Worcester Public Market on 160 Green St Suite 12, Worcester, MA 01604, United States. This episode was sponsored by MarketingHQ! Find their free newsletter, job board, career coaching, and AI resume and cover letter builder at https://apps.marketinghq.io. https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!

We're THRILLED to bring you a new Talking Marketing with Head of Content for The B-Side newsletter, Emily Schario! She brought a great energy to the pod and so much insight from her time with GBH, growing up in and around the Boston area, and in her short time at the Globe! Learn all about the B-Side's ideal marketing persona, Emily's favorite Boston sports teams, and so much more on this episode of Talking Marketing. Subscribe to the B-Side and follow their socials! https://www.boston.com/tag/the-b-side/ https://www.tiktok.com/@bostonbside?lang=en https://x.com/bostonbside?lang=en https://www.instagram.com/bostonbside/?hl=en https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!

Two podcasters unite in the latest Talking Marketing! This time, Allen chats with Anusha Ramesh Kannan, host of the excellent Marketing Woman podcast, Boston transplant, and LinkedIn legend herself about data analytics, the value of work culture, and how Boston is better than Cleveland (we love you, Cleveland marketer friends!) Check out https://www.anushakannan.com/ for all of her work, including The Marketing Woman and Elevare Gazette newsletter. amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!

Continuing on our recent theme of looking inward, we flipped the script this time on Talking Marketing! Victoria interviewed me, Allen, for this episode before a recent networking event at Digitas in Boston. Thanks a million to Victoria for stepping up to the plate and asking me some great questions, and thank you all for allowing us to do 50 of these! Here's to the next 50. Check out Allen's other podcast: chatzpod.simplecast.com Check out amaboston.org for our events calendar (NEXT EVENT: MAY MARKETING MINGLE 5/21!!!) and you'll find our blog (run by Victoria!) and our job board if you are hiring or looking for a job. Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!

AMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen! Emilee's LinkedIn: https://www.linkedin.com/in/emileecocuzzo/ Emilee's Twitter/X: https://twitter.com/Emilee_Cocuzzo Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

At long last, Talking Marketing returns from the holiday break with Allen's interview with Teo Mefalopulos and Blake Takushi from Idea Peddler! They discuss what it was like being approached by larger companies looking to absorb them, how one of them got the other to drop out of college, and how much we all love Hulu's "The Bear"! https://www.linkedin.com/in/teomefa/ https://www.linkedin.com/in/blake-takushi-023ba1149/ https://www.instagram.com/blaketak Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

With large gaps between sales and marketing (a common pod topic, we know!), InnerView seeks to create a bridge between them while also keeping the customers in mind. Allen had the opportunity to briefly chat with Chris Wallace recently about his company, the irreplacable nature of human content, and how we need to keep ourselves in mind in our business. We hope you learned something from this episode, so give us a holler if you did on social media! Links referenced: https://innerviewgroup.com/infront/ https://www.linkedin.com/in/saleskickoffspeaker/ https://www.linkedin.com/in/jasonbrewerbrolik/ Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

Talking Marketing is back, everybody clap! Allen sat down with Jeff from Provalytics and started by discussing the cookie-less future of the Internet, pivoted to the value of good branding, and somehow ended up discussing magic! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

In this highly anticipated SEASON FINALE of Talking Marketing, Allen speaks with Neal Schaffer and learns something new every five minutes. Whether it's about influencer marketing, the tricks to being a successful content marketer, or how AI doesn't have to replace video creators, Neal is just chock full of insight. We hope this episode is informative and fun for you all, and we'll be back in the fall with more Talking Marketing! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

In this highly anticipated SEASON FINALE of Talking Marketing, Allen speaks with Neal Schaffer and learns something new every five minutes. Whether it's about influencer marketing, the tricks to being  a successful content marketer, or how AI doesn't have to replace video creators, Neal is just chock full of insight. We hope this episode is informative and fun for you all, and we'll be back in the fall with more Talking Marketing! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

In a very special in-person episode of Talking Marketing, Allen sat down with Patrick and Liv from Emerson College to discuss their college careers, how they both landed excellent internships, and what they're hopeful for as future marketers! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member