Teach Me In 10

Most marketers think they're nailing email personalization with merge fields and segmentation. They're wrong. In this episode, Michael Roberts shares how he tripled email click rates for a B2B SaaS company by moving beyond traditional segmentation to true individual personalization powered by AI. Michael breaks down the exact technical workflow he uses to personalize emails at scale from API connections to prompt engineering to implementation in marketing automation platforms. He also addresses the strategic mindset shift required to move from literal, segment-based thinking to nuanced, individual-level personalization. This isn't theory. Michael shares real results, real technical details, and real advice for marketers who want transformational improvements instead of incremental gains. What You'll Learn: Why traditional email segmentation leaves money on the table How to use AI APIs to personalize content at the individual level The exact technical workflow (with specific tools and platforms) How to iterate on AI prompts and set up proper guardrails Why being slightly more technical dramatically reduces costs at scale How to get started even if you're not a technical marketer Key Takeaway: AI-powered personalization delivered a 3X improvement in click rates from ~2% to ~6% by matching individual user intent with the most relevant content from a library of 70+ templates instead of forcing users into 6-8 broad segments.

By next year, there will be a 260X increase in published content on the internet. That's not content saturation, that's a tsunami. Ben Ard has been in the trenches of marketing for 17 years, built a SaaS company from the ground up, and now runs Masset, an AI-powered content library that solves the "Google Drive is where content goes to die" problem. In this episode, Ben reveals why most AI content gets skipped like ads and shares his framework for creating content that feels authentically human while leveraging AI's power. What you'll learn: The "point of view" test every piece of content must pass Why starting with human conversations is the secret sauce How to turn content into interactive experiences that chatbots can't replicate The AI tools Ben actually uses daily (not just experiments with) Why your job as a marketer isn't going anywhere, it's just evolving Perfect for: B2B marketers struggling to balance AI efficiency with authentic human voice. Ben's reality check: "If I look at a piece of content and it feels like AI wrote it, I skip it like an ad." Learn how to avoid that fate.

Ever feel like growing your startup is like "wading upstream"? Every step slow, painful, and unpredictable? Garrett Jestice has a framework that flips this on its head. Instead of thinking your business sells products, think of it as a factory designed to produce successful customer case studies. Revenue becomes just a byproduct. In this episode, Garrett teaches the "Case Study Factory" framework and shows how to map your perfect customer story using the 8 P's and use that blueprint to guide your entire go-to-market strategy. You'll learn: Why your case studies are your most underutilized growth assets The 8 P's framework for mapping your perfect customer story How to turn one success story into a repeatable growth system Why most early-stage companies have system problems, not messaging problems The simple process to interview your best customers (and why they'll say yes) Perfect for founders and early-stage marketers who want to stop guessing and start replicating what actually works.

Your marketing data is scattered across Salesforce, HubSpot, and Excel sheets - all showing different numbers. Sound familiar? In this episode, Salesforce consultant Jordan Nelson (7+ years in the trenches at companies like Walmart E-commerce and Podium) breaks down how to structure your CRM for accurate marketing measurement. You'll learn: Why Salesforce should be your single source of truth The difference between lead source and campaign tracking How to structure campaigns without over-engineering your setup Why perfect attribution is a myth and what to focus on instead Real examples of granular tracking that drove $50K budget reallocations Jordan Nelson runs a Salesforce consulting company and has helped dozens of B2B teams fix their attribution nightmares. If you're tired of second-guessing every marketing decision because your data doesn't align, this conversation will give you a clear framework to fix it.

Ever scroll LinkedIn and engage with a post, then realize later it was actually a targeted ad? That's the power of LinkedIn Thought Leader ads - and most marketers are underutilizing them. In this inaugural episode, Gavin Tanner walks through how to set up these "stealth mode" ads that look like organic posts but give you surgical targeting capabilities. Gavin founded Fractional Demand after nearly a decade in digital marketing, including Director of Demand Gen roles at companies like Matillion and Lucidchart. You'll learn: How to set up Thought Leader ads that feel native to LinkedIn The targeting secrets that make these campaigns work Why promoting customer posts (not just your own) is pure gold The follow-up playbook that turns ad engagement into sales conversations Gavin reveals why the best LinkedIn ads are the ones people don't realize are ads - and shows you exactly how to create them. Perfect for B2B marketers tired of obvious promotional ads that get ignored. In just 10 minutes, you'll have a new weapon in your LinkedIn Ads arsenal.

Ever scroll LinkedIn and engage with a post, then realize later it was actually a targeted ad? That's the power of LinkedIn Thought Leader ads - and most marketers are underutilizing them. In this inaugural episode, Gavin Tanner walks through how to set up these "stealth mode" ads that look like organic posts but give you surgical targeting capabilities. Gavin founded Fractional Demand after nearly a decade in digital marketing, including Director of Demand Gen roles at companies like Matillion and Lucidchart. You'll learn: How to set up Thought Leader ads that feel native to LinkedIn The targeting secrets that make these campaigns work Why promoting customer posts (not just your own) is pure gold The follow-up playbook that turns ad engagement into sales conversations Gavin reveals why the best LinkedIn ads are the ones people don't realize are ads - and shows you exactly how to create them. Perfect for B2B marketers tired of obvious promotional ads that get ignored. In just 10 minutes, you'll have a new weapon in your LinkedIn Ads arsenal.