By Aptera Software, Inc. Tech Club
Tech Club
Podcast

Tech Club

By Aptera Software, Inc.
25
1

The 1st rule of Tech Club is... well, that we talk about tech stuff. Specifically, we talk about the intersection of technology and marketing. James "Radio Voice" Swihart is a project manager, and Dennis "Face for Radio" Junk is a writer and content strategist. Together, they interview experts, tell bad jokes, and have some fun making highly technical stuff sound simple.

TOPICS include: inbound marketing, custom web and software development, cloud, reporting and analytics, intranet and workflow automation, and other random stuff--or go ahead and email us about topics you'd like to know more about at techclub@apterainc.com.

The 1st rule of Tech Club is... well, that we talk about tech stuff. Specifically, we talk about the intersection of technology and marketing. James "Radio Voice" Swihart is a project manager, and Dennis "Face for Radio" Junk is a writer and content strategist. Together, they interview experts, tell bad jokes, and have some fun making highly technical stuff sound simple.

TOPICS include: inbound marketing, custom web and software development, cloud, reporting and analytics, intranet and workflow automation, and other random stuff--or go ahead and email us about topics you'd like to know more about at techclub@apterainc.com.

25
1

ADA Web Compliance Madness

Episode in Tech Club
Interview with Senior Web Developer Jared Haagen on how the Americans with Disabilities Act applies to businesses' websites and what they can do to protect themselves from litigation.
Internet and technology 9 years
0
0
1
19:29

Adventures in Scrum Management

Episode in Tech Club
An interview with Custom Software Practice Leader Matt Noggle about some of the challenges that come with managing agile teams.
Internet and technology 9 years
0
0
6
27:47

QA in Scrum: What Could Go Wrong?

Episode in Tech Club
An interview with Quality Assurance Practice Leader Rob Sandoz about some of the most common mistakes scrum teams make with their testing.
Internet and technology 9 years
1
0
5
25:02

Test-Driven Development to Clean Your Scrummy Code

Episode in Tech Club
An interview with Software Architect and Scrum Expert Jon Fazzaro on how TDD helps you write clean code and why that's critical to agile software development projects.
Internet and technology 9 years
0
0
0
28:18

Does Focusing on Lead-Gen Make Your Content Marketing Sleazy?

Episode in Tech Club
An interview with HubSpot and Content Marketing Institute-certified Content Strategist Dennis Junk on whether it's best to focus on generating leads or building an audience.
Internet and technology 9 years
0
0
2
22:56

Scrum Marketing?

Episode in Tech Club
Marketing Project Manager Laura Larkin discusses the finer points of agile methodologies with Software Architect and Scrum expert Jon Fazzaro
Internet and technology 9 years
0
0
1
28:38

Inbound Marketing Funnels and Social Media Rabbit Holes

Episode in Tech Club
A walk-thru explanation of a real-life example of a buyer moving from social media through the various stages of the inbound marketing funnel - with some mediocre improvised comedy.
Internet and technology 9 years
0
0
0
22:10

Wait... So Social Media Marketing Is Too Complicated for a Part-Timer Millennial?

Episode in Tech Club
Interview with Digital Marketing Consultant and Social Media Strategist Kristen Baumert on the multiple stages of planning and research that go into a successfully targeted strategy
Internet and technology 9 years
0
0
0
27:34

Web Design and UX Practices Are Looking More Agile Lately

Episode in Tech Club
An interview with Senior Graphic Designer Joe Beste about his favorite takeaways from the Midwest UX Conference in Louisville and some of the ideas he's most excited to put into practice.
Internet and technology 9 years
0
0
1
24:31

Finding a Tech Consultant You Actually Trust to Consult with about Tech

Episode in Tech Club
An interview with Senior Consultant Scott Walsh about his relationships with various types of client companies, how he interacts with sales, and how he often has to be altruistic to establish his trustworthiness.
Internet and technology 9 years
0
0
0
30:41

Smarketing: A Better Name for Sales and Marketing Alignment?

Episode in Tech Club
An discussion with Digital Marketing Consultant, and former Business Development Manager, Derek Laliberte about why sales and marketing need to work as a team.
Internet and technology 9 years
0
0
2
21:15

Bringing Business Intelligence to Digital Marketing

Episode in Tech Club
An interview with Business Intelligence Practice Leader Aaron Crouch about BI's evolution and how it's being adopted by digital marketers.
Internet and technology 9 years
0
0
0
29:41

Marketing Project Management vs IT Project Management

Episode in Tech Club
An interview with Content Production Manager Laura Larkin on how she corrals writers and graphic designers to collaborate on creating content for digital marketing campaigns.
Internet and technology 9 years
0
0
0
27:48

Quality Assurance Testing in Scrum Software Development Projects

Episode in Tech Club
An interview with Aptera's Quality Assurance Practice Leader about the different schools of testing and why agile development methodologies lead to higher quality software.
Internet and technology 9 years
0
0
7
24:03

Results-Driven Design and the Finer Points of Agile Web Development

Episode in Tech Club
An interview with Director of Strategic Services C. Ray Harvey about applying the principles of agile software development to web design by launching early and using metrics to guide ongoing iterations.
Internet and technology 9 years
0
0
0
33:47

DEC-ing Your Personas with Sitefinity

Episode in Tech Club
An interview with Senior Web Developer Jon Read about how Sitefinity's Digital Experience Cloud uses Personas vs. the way marketing automation tools like HubSpot use them, with a few words on Agile Web Development.
Internet and technology 9 years
0
0
0
33:17

Firing up The Forge: Online Industry Publication vs. Company Blog

Episode in Tech Club
An interview with content marketers about the challenges of moving from a traditional inbound strategy to an online industry publication, as Adobe did with CMO.
Internet and technology 10 years
0
0
0
29:06

Marketing Strategery: Developing Your Content Strategy

Episode in Tech Club
An interview with a pair of digital marketers who are taking their own practice through a discovery process to determine the best approach to content production and distribution.
Internet and technology 10 years
0
0
0
24:46

SEO Wizardry and the Basics of Getting Your Business Found

Episode in Tech Club
An interview with Marketing Performance Strategist Brandon Smits about what a business needs to do to reach clients and customers online.
Internet and technology 10 years
0
0
0
27:19

The Internet of Things and the Human Toll of Technology

Episode in Tech Club
James and Dennis discuss the dark side of emerging technologies and their ever greater encroachment into what used to be our personal lives.
Internet and technology 10 years
0
0
0
27:48
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