Tech Demand Weekly!

On this episode of People of Tech, Charles is joined by Radu Stanescu. Radu is the CEO of Sandline, an IT Security firm based in Romania and a Senior Information Security Consultant at the European Parliament. Radu first knew he wanted to work in information technology when his parents bought him his first computer in 1995. In the podcast, Radu talks about the journey of his career and gives his opinion on the current landscape of cybersecurity. Originally published on 26/2/2019

On this episode of People of Tech, Charles is joined by Philip Blake, the Country Manager (UK and EU) of EC-Council, the world's largest certification body for Ethical Hacking and Advanced Information Security Training. Philip has been working at EC-Council since 2016. His employers are the suppliers of cybersecurity training including leadership training courses for IT professionals. In the podcast, Philip discusses his career to date, explains more about what EC-Council provide to their customers and gives his opinion on the current threat landscape in regards to how we can protect ourselves and our organisatio Originally published on 4/2/2019

On this episode of People of Tech, Charles welcomes Security Expert Aloysius Cheang to talk all things IoT. The Internet of Things has been talked about for the last five years but encompasses all things from laptops and mobile phones to smart devices like Google Home and Smart fridges. Aloysius Cheang is the Executive Vice President for Asia Pacific at the Centre for Strategic Cyberspace + International Studies. As well as the work he does with CSCIS, Aloysius is the CEO of a company that specialises in developing the basic building blocks for implementing security into IoT products. Originally published on 21/1/2019

On this week’s People of Tech, Dr Phoebe Fletcher joins Charles to discuss her work and her thoughts on the implementation of Smart Cities. Phoebe is a board member and Vice President of Political Science and International Affairs for The Centre for Strategic Cyberspace and International Studies. She runs programmes and analyses how social media is leveraged into current affairs, public policy and mass media. Originally published on 14/1/2019

This is the second part of our conversation with the CEO and President of The Centre for Strategic Cyberspace and International Studies, Richard Zaluski.   Join Charles as he talks to Rich about Smart Tech and find out how someone with such knowledge of cyber criminal behaviour manages to live his life, dealing with the internet daily, just like the rest of us. Originally published on 7/1/2019

Richard Zaluski is Charles' guest on this week's podcast. Richard is the CEO and founder of the Centre for Strategic Cyberspace and International Studies. In this first episode of a two parter, Rich discusses his career to date and what he thinks of the cyber events of 2018. Originally published on 2/1/2019

On this episode of People of Tech, Charles is joined by David Swan. David is the Director for the Cyber Intelligence Defence Centre for the Centre for Strategic Cyber Space and Security Science. In his own words, he is their "spook" running their intelligence opperations. Find out what David thinks of the cyber security industry presently, his opinion on so called "white hat" hackers and why he sees his 16 year old son as "quite an interesting cat". Originally published on 24/12/2018

Joining Charles this week is Security Researcher and blogger, Scott Helme. Scott is the founder of the popular securityheaders.com and report-uri.com, free tools to help you deploy better security. You can find his blog at his website scotthelme.co.uk Originally published on 17/12/2018

Joining Charles this week is CISO advisor and champion of women in tech, Jane Frankland.  Jane started out in cyber security over 20 years ago and in that time has held senior executive roles at several large PLC’s and has a strong track record of working with some of the world’s biggest brands. In 2017, Jane published her first book, In Security, exploring the reasons for the lack of women working in cyber security, expelling the myths and providing a true insight into strategies for attracting, identifying and retaining more women in the industry. Women In Red Ball Gowns - Jane's blog post about what happened at InfoSec The InSecurity Code of Conduct Originally published on 10/12/2018

This is part two of our chat with Steve Wright, the Data Protection Officer at the Bank of England. At the time of recording, Steve was working as the Data Protection and Information Security officer at John Lewis & Partners. Click here to listen to part one. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2016 and is a prominent name in his field, often sharing his insights as a guest speaker at conferences held throughout Europe. In this episode of People of Tech we’re focussing on what it’s like to work as a data protection and security officer. Steve discusses how he got to his role and the changes he has seen happen as well as his thoughts on the challenges ahead and how he removes himself from work at the end of the day. For more information about Steve, please visit his website here. Originally published 3/12/2018

In this first episode of People of Tech, a brand new podcast, our host Charles Commins speaks to the interim DPO at the Bank of England, Steve Wright. At the time of recording, Steve was Data Protection and Security Information Officer at John Lewis & Partners. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2016 and is a prominent name in his field, often sharing his insights as a guest speaker at conferences held throughout Europe. Steve discusses the digital transformation he has witnessed in his current role at John Lewis and gives his opinion on the state of the cyber security industry after a turbulent year that has included the hacking of British Airways. You can find out more about Steve at his website. Originally published 26/11/2018

Emotional buying happens all the time in B2C. In this episode of Tech Demand Weekly, Nick Hague of B2B International explains how utilising market research can help B2B marketers inject emotion into their campaigns. For more on this episode visit our Tech-Demand.com/Podcast

Somehow it has taken 35 episodes to get to the subject of writing blog articles. Gareth Hancock of That.Content.Shed joins Charles to talk us through the difference between copywriting, blogging and article writing. We also discuss the benefits of writing a regular blog and how having one can help you connect with your customers.

Jeff White returns to talk more about making websites accessible to all. Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do! For more information and for lots of useful links, take a look at our website!

With an estimated *65 million people in the US now own a Google Home, Amazon Alexa or something similar, Voice Tech is slowly becoming a part of our lives.  Through Smart Speakers, voice marketing is taking off in the consumer world, but it has B2B applications too. This week's guest is Molly Raycraft of B2B Marketing. Molly is a copywriter and is named as one of the top 15 journalists to follow in B2B. Recently Molly published a blog on b2bmarketing.net showcasing how B2B brands are utilising voice technology for their marketing campaigns. Towards the end of the episode, Molly suggests how voice tech could be used to make content accessible to everyone. For more information on accessibility, listen to episode 30: Website Optimization with Jeff White *Edison Research’s Infinite Dial Report 2019.

Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for. Martin Ochwat first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Martin has worked for and set up his own tech companies and now uses his experience to advise heads of marketing and entrepreneurs on growing their businesses.He has recently written an article for Content Marketing Institute where he calls likes, retweets, followers and shares Vanity Metrics. Martin's website Martin's article on Content Marketing Institute

"Repurposing content is the ultimate form of content marketing," says Amy Woods of Content10X.com.  Find out how you can repurpose your podcast or video content in this episode of Tech Demand Weekly! Amy Woods is the founder of Content 10X, a creative agency specializing in repurposing content. Amy uses podcasts as her starting point with many of her clients. In this podcast, Amy gives advice on how you can repurpose your content to reach your maximum audience potential.

Website optimization isn't just about making your website look good. As Jeff White of Kula Partners explains, it is also about equality. Jeff White is the co-founder of Kula Partners, an agency designed to help leading manufacturers digitally transform their marketing and sales. For more information on this episode visit tech-demand.com/podcast/

Insight Brokers, what are they?  On this week's episode of Tech Demand Weekly! Charles learns about the new trend in marketing that is Insight Brokers. While it may be something that you think you already do within your marketing department, our guest today suggests that there is a lot more on offer.  Jeff Allen has 20 years of digital marketing experience which started at an email platform company before moving to the agency side. Aside from running the day-to-day at Hanapin, a digital marketing agency, he oversees the popular industry blog, PPC Hero, and conference series, Hero Conf.

Insight Brokers, what are they?  On this week's episode of Tech Demand Weekly! Charles learns about the new trend in marketing that is Insight Brokers. While it may be something that you think you already do within your marketing department, our guest today suggests that there is a lot more on offer.  Jeff Allen has 20 years of digital marketing experience which started at an email platform company before moving to the agency side. Aside from running the day-to-day at Hanapin, a digital marketing agency, he oversees the popular industry blog, PPC Hero, and conference series, Hero Conf.