That Solo Life: The Solo PR Pro Podcast

That Solo Life Episode 299 Episode Title  The Can Do Spirit of PR Practitioners Crosses Generations Episode Summary  The hosts, Karen Swim, APR, of Solo PR Pro, and Michelle Kane of VoiceMatters, discuss key findings from the USC Annenberg Global Communication Report for 2025, focusing on Gen Z’s growing presence in the workforce and what that means for public relations professionals.  Key takeaways include: Flexibility prioritized over pay: Nearly half of Gen Z employees value workplace flexibility more than higher salaries, suggesting shifting work-life balance priorities.  Concerns over AI's impact: A significant portion of Gen Z is worried about AI diminishing entry-level job opportunities, highlighting the need for AI skills development.  Generational perceptions: A fascinating generational divide exists regarding political and social awareness, with each group believing they are the most informed.  Hybrid work benefits: The hosts advocate for hybrid work not only as a productivity tool but also as a way to encourage intergenerational mentorship and develop soft skills.  The PR industry’s optimistic outlook: Despite challenges like evolving technology and the hybrid landscape, 74% of PR professionals report a positive outlook for the sector.  Karen and Michelle also explore how these findings tie back to independent professionals, emphasizing the importance of flexibility, adaptation, and mentorship in today’s workforce.  Episode Highlights  1. Flexibility Over Pay:  Gen Z is reimagining priorities, highlighting the value of flexible schedules over strictly financial incentives. Karen and Michelle explore how this impacts public relations and solo professionals.  2. The AI Factor:  The hosts discuss Gen Z's concerns about AI in the workplace, citing the importance of staying ahead of trends, acquiring new skill sets, and leveraging AI as a tool rather than fearing it as a replacement.  3. Hybrid Work and Mentorship:  Hybrid work models provide opportunities for not only business productivity but also intergenerational learning. Karen and Michelle explain how being physically present for mentorship can bridge generational gaps and help develop critical soft skills.  4. Optimism in the PR Industry:  Despite disruptions, PR professionals maintain an optimistic outlook. The hosts celebrate this shared resilience and problem-solving spirit that defines the PR community.  Related Episodes & Additional Resources  USC Annenberg Global Communication Report 2025  Solo PR Pro resources for independent professionals here.  Timestamps  00:00:00 - Introduction to That Solo Life Podcast 00:00:28 - The Impact of Gen Z on the Workforce 00:01:41 - Workplace Flexibility and Generational Perspectives 00:02:53 - Balancing Work and Life: A New Approach 00:04:17 - The Hybrid Workplace: Benefits and Challenges 00:06:30 - AI's Influence on Job Opportunities for Gen Z 00:07:40 - The Importance of Mentorship Across Generations 00:09:35 - Generational Differences in Knowledge and Awareness 00:11:46 - Reflections on Past Experiences and Current Realities 00:13:06 - Optimism in the PR Industry's Future 00:14:15 - Conclusion and Resources Host & Show Info That Solo Life is a podcast for public relations, communication and marketing professionals that work as independent and small hosted by Karen Swim, APR and Michelle Kane. Karen is the founder of Words For Hire, a PR agency that specializes in B2B, Technology and Healthcare, and the President of Solo PR, a community dedicated to independent practitioners in public relations, communications and related fields. Michelle Kane is the Principal of VoiceMatters, a  company that offers PR, Communications Consulting, Editorial and Voiceover Services. Talk to Us Karen Swim - LinkedIn, Threads, Instagram Michelle Kane - LinkedIn, Instagram Solo PR - LinkedIn, Facebook, Instagram Leave us a Review Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro) on social media so that we can thank you personally! Thanks for listening! 🎙️ Have a topic you’d like us to cover? Drop us a line at Solo PR Pro. 

That Solo Life, Episode 298: PR Potpourri: A Look Back at Q1 2025 This podcast episode explores the challenges that PR professionals face in the current media and communication landscape. The discussion covers several key topics: The struggles with PR tools and technologies, which often fail to keep up with the rapidly changing industry. This leaves PR practitioners having to "hack together" solutions to get the job done. The broader cultural issues of overwork and lack of work-life balance in the PR and communications field, which contribute to fatigue and burnout. The challenges of cutting through the "sensationalism" and "brain candy" that dominates much of today's media, and finding ways to effectively share meaningful, ethical, and responsible messaging. The hosts emphasize the importance of PR professionals upholding their integrity and values, while also adapting to connect with audiences in creative and engaging ways. Overall, the conversation highlights the unique blend of skills and resilience required to succeed as a communicator in the current environment. Episode Summary:  Join co-hosts Karen Swim, APR, and Michelle Kane as they take you on a lively and insightful ride through the current state of public relations, pop culture, and the challenges of living the #SoloPR life in 2025. This isn’t just one topic; it’s a mix of everything that’s shaping the PR landscape today. From the highs and woes of PR tools to the emotional (and professional) toll of our 24/7 work culture, Karen and Michelle share their honest thoughts with moments of humor, empathy, and real-world advice. What You’ll Learn in This Episode:  An honest review of today’s PR tools, touching on media monitoring, analytics, and pitching databases.  How the evolving media landscape and shrinking newsrooms are forcing PR pros to become more creative in their strategies.  The societal fatigue impacting professionals across industries and how it weighs on productivity and expectations.  Why sensationalism and aesthetics dominate public attention and what PR pros can do to create impactful, ethical, and relatable messaging.  The power of storytelling in PR, regardless of how complex or mundane the topic may seem. Key Quotes from the Episode:  💬 "We have to focus on messaging and packaging it in a way that breaks through to an audience that really prizes aesthetics." – Michelle Kane  💬 "I miss the days when PR tools gave us everything we needed for one price. Now? Higher prices, less functionality." – Karen Swim  💬 "Public relations professionals are among the best of us. We’re not just serving our clients—we’re truly serving their publics." – Karen Swim  Resources and Links Mentioned:  Solo PR Pro Community: SoloPRPro.com  Connect with Karen Swim on LinkedIN Follow Michelle Kane on LinkedIN Share your thoughts on this episode or send us feedback at Solo PR Pro Contact Us. About the Hosts:  Karen Swim, APR, is the Founder and CEO of Words For Hire, a PR Agency and the Owner of Solo PR Pro, a community and resource hub that supports PR professionals working independently. Michelle Kane is the owner of Voice Matters, a company that offers branding and marketing, integrated content strategies, and measurable public relations. Tune in and Stay Inspired! 🎙️ Connect with Us:  Visit our website: Solo PR Pro  Share your thoughts and feedback: info@soloprpro.com  Follow us on Instagram, Facebook, LinkedIn Listen Now: Apple Podcasts | Spotify | Solo PR Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro) on social media so that we can thank you personally! Join the Conversation  Found this episode valuable? Share it with your network, and don’t forget to subscribe so you never miss a new episode!  Tune in and learn how to become a trusted advisor to your clients in an increasingly tone-sensitive world.

That Solo Life - Episode 296: The Big Idea with Jess Sato Episode Summary  This episode of That Solo Life dives deep into the world of business growth, messaging, and creating meaningful impact. Co-hosts Karen Swim, APR of Solo PR Pro, and Michelle Kane of Voice Matters are joined by special guest Jess Sato, a business growth and visibility strategist. Jess shares powerful insights on how purpose-driven entrepreneurs and thought leaders can identify their “big idea,” use it to stand out in a crowded marketplace, and create lasting change. Whether you’re looking to refine your messaging, grow your visibility, or tackle roadblocks on your entrepreneurial path, this episode offers actionable strategies and thought-provoking advice to move the needle in your work. Key Takeaways  Defining the Big Idea: A “big idea” doesn’t have to be completely new. Instead, it’s an audacious or bold concept that challenges the status quo, demands attention, and inspires action.  The Bolt Method Framework: Jess's Bolt Method helps clarify and amplify big ideas by focusing on four pillars - Bold, Original, Loud, and Tenacious.  Living Your Passion: Entrepreneurs can align their personal passions with business objectives to create both purpose and profit.  Overcoming Challenges: Common roadblocks like imposter syndrome, impatience, or messaging struggles can be overcome with introspection and strategy.  The Power of Rebuilding: If your work no longer feels aligned, don’t be afraid to take the time to pause, reflect, and pivot to rediscover your authentic purpose. About Jessica “Jess”  Sato Jessica Soto is a business growth and visibility strategist who helps purpose-driven female entrepreneurs, thought leaders and change makers clarify their big ideas, amplify their message and create lasting social impact. In this podcast episode, she discusses her process for helping clients find their "big idea" - a bold, original perspective that challenges the status quo and inspires people to take action. Soto highlights common roadblocks her clients face, such as distilling complex expertise into a cohesive core message, and provides strategies for overcoming these challenges. She also advises on building a platform for thought leadership, evolving one's message over time, and the importance of authenticity and transparency with one's audience.    Episode Timeline  [00:00] - Introduction from co-hosts Karen Swim and Michelle Kane  [00:32] - Welcoming guest Jess Sato and learning about her background in corporate strategy and leadership development  [01:14] - Jess describes her transition to working with female entrepreneurs and social impact leaders  [03:33] - The definition of a big idea and why it doesn’t have to be groundbreaking to be bold or impactful  [05:12] - How passion, experience, and identifying audience needs converge to form a functional big idea  [09:13] - Common roadblocks faced by entrepreneurs when refining and presenting their big ideas  [13:03] - The Bolt Method explained and how it helps craft unique and powerful messaging  [20:13] - Aligning your big idea with platforms, stages, and communication styles to amplify your message  [26:02] - Evolving your message and giving yourself permission to pivot when your work no longer feels aligned  [35:12] - What it means to create a lasting legacy through your work and voice  [37:05] - How to connect with Jess Sato and closing thoughts from the co-hosts  Resources & Links  Connect with Jess Sato on LinkedIn  Visit Jess Sato’s website at jessicasato.com  Learn more about Solo PR Pro at soloprpro.com  Connect with the Hosts  Karen Swim, APR - Solo PR Pro, LinkedIn Michelle Kane - Voice Matters,  LinkedIn Subscribe & Review  Enjoyed this episode? Subscribe to That Solo Life on your favorite podcast platform and leave us a review! Your support helps us share inspiring conversations with solo PR pros and marketers everywhere.  We hope you enjoy this conversation with Jess, Karen, and Michelle!

In This Episode What exactly do Solo PR Pros do, and how do companies find and engage with them? Many businesses are on the lookout for talented professionals to help with marketing, communications, and PR, but they often don’t know where to start. This week, Karen and Michelle unpack how Solo PR Pros can make themselves more visible and connect with companies that need their services. From networking tips to leveraging LinkedIn and exploring industry forums, they discuss practical strategies to help you stand out. Whether you’re a seasoned Solo or new to the game, this episode will inspire you to take actionable steps toward growing your business and increasing your visibility in a competitive market. Tune in and discover how to ensure that businesses not only know about solos—but understand the value you bring to the table. Key Topics Discussed  The demand for Solo PR Pros and the uncertainty many companies feel about finding and hiring them.  Why some businesses are unaware of what Solo PR Pros do and how this creates opportunities for visibility.  The importance of maintaining an active presence in industry forums, local chambers, and online networks like LinkedIn.  Creative strategies for meaningful networking, from casual coffee chats to hosting workshops and community events.  How solos can repurpose content and boost their own SEO to increase discoverability.  The changing landscape of human connection and why face-to-face engagement still matters in a digital world.  Why You Should Listen  If you’ve been wondering how to better position yourself as a Solo PR Pro or how to find new opportunities despite economic uncertainty, this episode is packed with advice to help you put yourself out there. Karen and Michelle share personal anecdotes, practical tips, and motivational insights to empower you to take the reins and ensure companies know you exist—and understand the immense value you provide. Resources Mentioned  Solo PR Pro Premium Membership Group  PRSA  Local networking opportunities (e.g., chambers, trade groups, or hosting small events at coffee shops or libraries)  Get Engaged  We want to hear from you! Have questions, comments, or ideas for future episodes? Reach out to us at soloprpro.com.  If you found this episode helpful, please share it with your network. Your support means the world to us, and it helps us reach even more Solo PR Pros!  Follow Us:  Michelle Kane | Voice Matters  Karen Swim | Solo PR Pro  Podcast Website | That Solo Life  Have thoughts on today's topic? Connect with us on social media and share your perspective. Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro) on social media so that we can thank you personally! 

That Solo Life, Episode 294: National Days and Awareness Months and How to Manage in 2025   Summary: This podcast episode discusses the abundance of "national days" and how PR professionals and marketers should approach aligning their client initiatives with these events. The key points are: There is an overwhelming number of these "national days" which can become diluted and ignored by the public. These days can be divided into two categories: awareness/educational campaigns vs. marketing-driven events. For awareness months/days related to important causes, it can make sense to align content and messaging if it's relevant to the client's business. However, marketers should be cautious about aligning with more frivolous "national days" just for the sake of participation. The most important factor is whether the client's news, announcement, or content is truly newsworthy and valuable, regardless of whether it aligns with a designated national day or month. Forcing an announcement to fit a particular calendar event is not advised. PR professionals should set clear expectations with clients about which national days/months are worth aligning with versus when it may be better to simply focus on the strength of the news itself. In This Episode Are you overwhelmed by the never-ending list of national days, weeks, and months? From National Hot Dog Day to Domestic Violence Awareness Month, it feels like every moment in the calendar is claimed by something. But does your brand have to jump on every single one?  In today’s episode, co-hosts Karen Swim, APR (Solo PR Pro) and Michelle Kane (Voice Matters) discuss how to strategically decide which awareness and marketing campaigns to align with (and when to pass). They share practical advice for PR pros, marketers, and business owners on how to cut through the clutter while staying authentic to your brand. What We Discuss in This Episode: The evolution of National Days and how their popularity has changed over time.  The difference between awareness campaigns that educate (e.g., Autism Awareness Month) versus marketing-driven moments (e.g., National Ice Cream Day).  Why staying true to your brand’s mission is key when deciding whether to participate.  Evaluating client expectations and helping them decide if their campaigns align with specific days or months.  How doing something outside of a marketing or awareness month can sometimes help your message stand out.  Tips for advising clients on when their big news deserves attention at the right time.  Key Takeaways: Not every campaign is necessary. Assess whether a national day or awareness month is relevant and meaningful to your brand or clients before joining in.  Awareness vs. gimmicks: Distinguish between educational campaigns that offer real value and marketing "fun" that may not add much.  Timing is everything. Great news is great news, no matter what day you share it. Don’t feel tied to these campaigns if they don’t serve your goals.  Listener Reminder: We’re not throwing shade at National Donut Day (a very worthwhile occasion, honestly!), but don’t feel obligated to latch on to every trendy day in the calendar. Use these moments as tools—but only when they make sense for your brand!  Mentioned in This Episode: How to align content with National Days effectively without overwhelming your brand strategy.  Examples of when leveraging awareness months like Domestic Violence Awareness Month can reinforce your brand’s values.  Special Invite: If you found value in today’s conversation, we’d love for you to share this episode with your network! Whether via audio or on YouTube (yes, you can see our fabulous faces there too!), your support helps us bring more tips to PR and marketing pros like you. And don’t forget to leave us a rating or review—we can handle it 😉 Thanks for listening to this episode of That Solo Life! Until next time!  Follow Us:  Michelle Kane | Voice Matters  Karen Swim | Solo PR Pro  Podcast Website | That Solo Life  Have thoughts on today's topic? Connect with us on social media and share your perspective. Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro) on social media so that we can thank you personally! 

That Solo Life, Episode 293: Why It's Time to Advance AI Discussions in PR In This Episode  Join Karen Swim, APR and Michelle Kane  as they discuss how PR professionals can leverage AI to enhance productivity while maintaining ethical practices. From practical applications for tasks like research and content creation to addressing AI's challenges, this episode offers valuable insights into how professionals can integrate AI tools to work more efficiently.  What We Cover in This Episode:  MuckRack's "State of AI in PR" report and key takeaways  Why PR pros need to move beyond basic AI usage (like content and journalist research)  Practical examples of how to use AI to save time, like creating campaign templates, summarizing research, or simplifying technical content  The importance of staying ahead with AI to offer strategic counsel to clients  How to address misconceptions about AI and demonstrate your own value as a professional in a tech-driven world  Ethical considerations and creating responsible AI use policies  Why You Should Listen:  AI is here to stay, and PR professionals must not only adapt but also lead the conversation in how this technology influences communication. Whether you're already using AI in advanced ways or you're hesitant to try, this episode addresses the need to learn to integrate AI into your workflows effectively and responsibly.  Episode Highlights:  “What we’re saying is to use AI to simplify repetitive tasks and preserve your expertise for what truly matters.”  “AI isn’t a vending machine. It’s not magic. It’s only as good as what you input, but it’s a powerful assistant when used well.”  “Helping clients craft AI use policies not only protects them but also establishes you as a forward-thinking, trusted advisor.”  Key Points: In this episode, Karen and Michelle  discuss the use of AI in public relations and communication practices. The key points are: The PR industry has been slow to adopt AI, focusing on limited use cases like content creation and journalist research, rather than exploring more efficient and strategic applications. AI can be a valuable tool for PR professionals, helping with repetitive tasks, research analysis, content writing, and developing campaign templates - freeing up time to focus on high-value, human-centric activities. There are ethical considerations around AI usage that PR professionals should be aware of and address, such as developing AI use policies and monitoring for potential misuse or negative impacts. PR professionals should make an effort to understand AI capabilities and how to leverage the technology responsibly, as it is an increasingly important part of the communication landscape. Links and Resources Mentioned:  5 Key Takeaways from Muck Rack’s State of AI in PR Report - PR News Solo PR Pro  Connect with Us:  Visit our website: Solo PR Pro  Share your thoughts and feedback: info@soloprpro.com  Follow us on Instagram Listen Now: Apple Podcasts | Spotify | Solo PR Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally!

That Solo Life, Episode 292: Utilizing Zero Click Content for Better Engagement In This Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Karen discuss zero click content, a concept that is gaining traction in digital marketing and public relations.  As the hosts explore zero click content, they discuss how this approach shifts the focus from merely driving clicks to fostering genuine engagement with your audience. Traditionally, the mantra has been to lead potential clients to our websites, but zero click content allows you to present valuable information in a more digestible format—whether through short text, videos, or engaging visuals—without the need for a direct call to action like "click here." Karen and Michelle highlight the psychological aspect of this strategy, noting that it encourages potential clients to seek out more information on their own, thereby building trust and establishing your clients as go-to resources in their respective fields. This approach also allows PR pros to be creative in their communications. By telling compelling stories and using plain language, we can captivate our audience and encourage them to engage with our content. Throughout the episode, Michelle and Karen discuss practical ways to implement zero click content, such as utilizing social media platforms creatively and producing engaging video content that doesn't require a formal setup. They also touch on the importance of adapting to the changing landscape of search engine optimization (SEO) driven by AI, where bite-sized, meaningful responses to audience questions are becoming increasingly vital. Listeners are encouraged to experiment with their own content creation, using tools like CapCut and Animoto to produce engaging videos and infographics.  Have you used zero click content? We would love to hear about your experiences so that we can all learn and grow. Drop us a line at info@soloprpro.com. Don't forget to subscribe, like our content, and connect with us—we love hearing from you! Episode Timestamps 00:00:00 - Introduction to That Solo Life Join hosts Michelle Kane and Karen Swim as they introduce the podcast and acknowledge the challenges faced by PR pros and marketers who work for themselves. 00:00:33 - Shout Out to Caregivers Acknowledge the multitasking nature of PR pros who also serve as caregivers, highlighting the chaos of balancing work and personal responsibilities. 00:00:54 - Introduction to Zero Click Content Discussion on the concept of zero click content and how it shifts the focus from driving clicks to fostering true engagement. 00:01:47 - Engagement Over Clicks Exploring the psychological aspect of zero click content and its role in building trust and establishing authority. 00:02:34 - Creativity in Content Creation How zero click content encourages creativity and storytelling, allowing for diverse formats like visuals and short videos. 00:03:45 - Adapting to Changing Search Trends The importance of adapting to changes in search algorithms and how zero click content can enhance visibility and engagement. 00:04:37 - Interactivity and Serialization Discussing the potential for interactivity in content and the benefits of serializing information to keep audiences engaged. 00:05:56 - The Importance of Bite-Sized Information Emphasizing the need for concise, meaningful responses that resonate with audiences and improve search results. 00:07:18 - Refocusing Content Priorities A reminder that shifting to zero click content is a small pivot rather than a complete overhaul, aimed at building awareness. 00:08:03 - Building New Skills Encouragement to embrace new content strategies as a way to stand out and improve communication with clients. 00:09:49 - Practical Tools for Content Creation Recommendations for tools like CapCut and Animoto to help create engaging video content and repurpose existing materials. 00:10:58 - Engaging with the Audience Invitation for listeners to share their experiences and tips on zero click content, fostering community interaction. Resources / Links Mentioned:  [What Data Says] Zero Click Content for Social Media - Social Insider LinkedIn Discussion on Zero Click Searches - Nitin Manchanda Is SEO Dead in 2025? - Neil Patel   Listen Now: Apple Podcasts | Spotify | Solo PR Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally!

Episode Summary:  Cybercrime is advancing at an alarming rate, impacting both personal lives and professional industries—including public relations. Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters explore the latest tactics scammers are using, from phishing emails to fraudulent links, and how PR professionals can protect themselves and their clients in this evolving digital landscape.    What You’ll Learn:  Personal tips to guard against scams like phishing texts, spoofed calls, and fraudulent emails.  Why vigilance is key for protecting private information and financial assets.  How PR professionals can ensure their campaigns and communications build trust and avoid looking suspicious to audiences.  Tools and best practices for managing online safety, such as masking your email and avoiding suspicious links.  Insight into building trustworthy client relationships in a world full of online threats.  Memorable Moments:  Michelle’s bank fraud story: How trusting her instincts helped her avoid a scam.  Karen’s best advice: “Never answer unknown numbers. Call back the verified line instead.”  Top tip for PR pros: Ensure your links and downloads are hosted on client websites to build credibility and assure safety.  Episode Timestamps 00:00:00 - Introduction to Online Fraud  00:00:42 - Personal Experience with Scams  00:01:40 - Best Practices for Handling Unknown Calls  00:02:40 - The Rise of Cyber Attacks  00:03:40 - Protecting Your Personal Information  00:04:40 - The Importance of Trust in Communication  00:05:40 - Navigating Links and Downloads Safely  00:06:40 - Building Trust with Your Audience  00:07:40 - Avoiding Scams in Promotions  00:08:40 - Vigilance in Everyday Life  00:09:40 - Resources for Staying Informed  00:10:40 - Conclusion and Call to Action   Resources / Links Mentioned:  Know to Protect - Toolkit for tips to stay safe online Krebs on Security - Security expert that shares information on security threats Shelley DeMotte Kramer - technology expert who shares digestible insights on cybercrime and security trends. The Hacker News - Good news source for cyberthreats CSO online - News and info site for CSOs, but good place to keep up What is Two-Factor Authentication - TechTarget Apps and services for masking phone numbers and email addresses.  The Opt-Out Project - services and steps for cybercleansing Burner App - can set up multiple “burner” numbers on your cell that allow you to call and send from your cell phone Apple Hide My Email Have you or your clients been affected by cybercrime? Share your experiences in the comments or on social media to help others stay one step ahead. And if you found this episode helpful, don’t forget to share it with your colleagues and fellow PR professionals.  Listen Now: Apple Podcasts | Spotify | Solo PR Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally! 

Summary: Words have power, and as PR pros and marketers, we know just how to wield them. But what happens when wordplay goes awry? Join Michelle Kane and Karen Swim in this enlightening and entertaining episode as they break down the dos and don'ts of clever messaging. Discover how the right wordplay can resonate with your audience, when it’s best avoided, and how intention matters more than you might think. Key Takeaways: Wordplay as a Connection Tool: Learn how effective wordplay can draw in and unify your audience by balancing the familiar with a fresh twist. Intent Is Everything: Messaging should always prioritize kindness and respect, avoiding divisiveness or harm. The Fine Line Between Clever and Confusing: Not all wordplay lands well—find out how to avoid messaging that alienates or baffles your audience. In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane chat about the use of wordplay in communication and marketing. They cover examples of effective wordplay, such as the Nike and Apple ads, as well as instances of problematic wordplay, like renaming the Gulf of Mexico or a steak cut. The discussion highlights include: Wordplay can be an effective communication tool when used strategically to engage the audience and build familiarity. However, wordplay should not be used as a "weapon" to divide audiences or make a political statement. Communicators should be mindful of the intent and potential impacts of their word choices, and aim to communicate in a spirit of kindness and unity. It's important for communicators to maintain credibility and avoid actions that could undermine trust. Resources/Links Mentioned: ‘Freedom never tasted so good’: How Walter Jones helped rename french fries over the Iraq War - The Washington Post Why Wordplay Works in Communications - Wylie Communications  Why Wordplay Works: The Science of Puns in Business Communication - Copy That Communications Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us on social media (@SoloPRPro, @KarenSwim, @VoiceMattersLLC) and let us thank you personally!

That Solo Life, Episode 289: The New Challenges in Managing Brand Reputation Summary This episode of "That Solo Life" podcast explores the challenges PR professionals manage when brands are faced with crises, particularly serious situations like allegations of child abuse. The hosts, Karen Swim, APR and Michelle Kane discuss the importance of building trust with audiences, maintaining authenticity and integrity, and providing nuanced responses rather than knee-jerk reactions. They emphasize the need for civility, context, and an understanding that not every mistake or misstep warrants an extreme public backlash. The hosts also acknowledge the difficulty of navigating these issues as PR professionals who are also impacted by the toxicity and chaos in the broader society. In This Episode   Karen Swim, APR and Michelle Kane discuss the modern complexities of reputation management and proactive crisis management in Episode 289 of That Solo Life. The internet has created a tinderbox that can quickly ignite a spark of discord into a firestorm of crisis.  Today’s  discussion kicks off with a real-life example of a local business facing severe allegations of child abuse linked to previous ownership. Michelle and Karen explore the challenges that new ownership faces as they attempt to distance themselves from the past while managing public perception. They emphasize the importance of effective messaging and the need for PR professionals to guide brands through these turbulent waters. Karen highlights the broader context of how society has shifted towards a more polarized viewpoint, where nuance and reasoned thinking seem to be in short supply. The hosts discuss the tendency for public opinion to swing dramatically, often overlooking the complexities of individual situations. They stress the importance of context in evaluating a brand's response to crises, noting that not every misstep warrants immediate condemnation. As the conversation unfolds, Karen  and Michelle reflect on the pressures brands face in the digital age, where the loudest voices often drown out the majority who may hold more moderate views. They point out that while brands must be authentic and true to their values, they also need to build trust with their audiences over time. This trust becomes crucial when navigating crises, as it can help mitigate backlash and foster understanding. The episode also touches on the rapid spread of misinformation and the consequences it can have on brand reputation. The hosts share a recent example involving a soda company that faced backlash over a marketing campaign, illustrating how quickly narratives can spiral out of control without proper context. In closing, Karen and Michelle encourage PR professionals to remain steadfast in their values and to continue making ethical decisions, even amidst chaos. They express hope for a return to civility and nuance in public discourse, emphasizing that by doing the right thing, we can collectively contribute to a more informed and understanding society. Listeners are invited to share their thoughts and experiences, and the hosts encourage feedback on topics they would like to see covered in future episodes. As always, they thank their audience for tuning in and remind them to check out the resources available at SoloPRPro.com. Resources: What I Learned from The Chaos Machine - Fran Stephenson, APR If You Run From AI, It Will Find You — Here's Why Traditional Reputation Strategies No Longer Work - Entrepreneur Episode Timestamps 00:00:00 - Introduction to That Solo Life Welcome to the podcast for PR pros and marketers who work for themselves. 00:00:30 - Celebrating Love and Black History Month Discussion on the significance of February as a month of love and Black History Month. 00:01:00 - Navigating PR Nightmares Exploring how brands can handle serious allegations and public relations crises. 00:02:30 - The Weight of Brand Reputation Understanding how public opinion can impact brands, especially in severe situations. 00:04:00 - The Challenge of Nuanced Thinking Discussing the loss of reason and nuance in public discourse and its effects on brands. 00:06:00 - The Extremes of Public Opinion How the loudest voices often overshadow the majority who are more moderate. 00:08:00 - The Importance of Context Emphasizing the need for context in evaluating situations and brand responses. 00:10:00 - Building Trust Through Authenticity The significance of making deposits of trust with audiences over time. 00:11:30 - The Role of Ethics in Crisis Management How ethical behavior and integrity can help brands navigate crises effectively. 00:13:00 - The Impact of Misinformation Examining how misinformation spreads quickly and affects brand perception. 00:15:00 - The Human Element in PR Acknowledging the challenges PR professionals face in a chaotic environment. 00:17:00 - The Call for Civility and Nuance A hopeful message about the potential for change in public discourse. 00:18:00 - Conclusion and Call to Action Encouragement to share the podcast and engage with the community. Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally! 

That Solo Life Episode 288: Combatting Ghosting In The Professional World   Summary In Episode 288 Karen Swim, APR and Michelle Kane discuss strategies for dealing with being "ghosted" by potential clients or employers. The key points of the episode are: Avoid situations where no response is expected, like applying to job postings or responding to RFPs without any prior interaction. Try to force human interaction instead. When meeting with a prospect, ask questions to prequalify them and ensure they are serious about hiring an agency or employee. Look for red flags like not having a defined budget or timeline. If a prospect does ghost you, don't take it personally. It likely has nothing to do with you. Maintain a positive attitude and follow up periodically in case their situation changes. When submitting a proposal, offer to have a follow-up meeting to discuss it and address any concerns. This helps ensure you get a response. Overall, the advice is to be selective about the opportunities you pursue, maintain professionalism, and not internalize the ghosting as a reflection on yourself or your capabilities. In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane discuss the frustrating phenomenon of ghosting in the professional world by clients, prospects and other business contacts. The conversation kicks off acknowledging the emotional toll that ghosting can take, drawing parallels to its origins in dating culture. Michelle and Karen share their personal experiences and frustrations with being ghosted by prospects and potential collaborators, emphasizing the importance of human connection in professional relationships. The hosts discuss the normalization of ghosting, especially in job applications and proposals, where candidates often receive no feedback at all. Karen highlights the need for follow-ups as a proactive strategy to combat ghosting, encouraging listeners to reach out and touch base with prospects. Michelle and Karen also explore the significance of ensuring human interaction in the proposal process, advising against situations where responses are unlikely. Throughout the episode, the hosts provide practical tactics for minimizing ghosting, such as pre-qualifying prospects and asking critical questions during initial meetings. They stress the importance of understanding a company's current agency situation and budget before investing time in proposals. Both hosts agree that if a prospect is not ready or serious, it’s perfectly acceptable to walk away from the opportunity. As we navigate the complexities of ghosting, it’s also important to touch on the emotional aspect of not taking it personally. Listeners are encouraged to maintain their self-worth and not internalize the actions of others. The conversation culminates in a call for better communication practices in the workplace, advocating for a culture of respect and transparency. Listeners will walk away with actionable insights on how to handle ghosting, the importance of follow-ups, and the value of maintaining a positive mindset in the face of professional challenges. We invite you to share your thoughts and experiences with us, and as always, we appreciate your support in spreading the word about That Solo Life. Episode Timestamps 00:00:00 - Introduction to Ghosting in Professional Relationships Discussion on the prevalence of ghosting in both personal and professional contexts. 00:02:40 - The Emotional Impact of Ghosting Exploration of how ghosting affects mental well-being and the importance of respectful communication. 00:03:50 - The Shift in Job Application Responses Reflection on the decline of communication in job applications and the normalization of ghosting. 00:05:30 - The Importance of Human Interaction Advice on ensuring human contact in professional interactions to minimize ghosting. 00:08:00 - Pre-Qualifying Prospects Strategies for assessing the seriousness of potential clients or employers before investing time. 00:10:30 - Handling Proposals and Follow-Ups Tips on following up after meetings and proposals to encourage responses. 00:12:50 - Understanding Budget Discussions Discussion on the significance of budget clarity in client relationships and proposals. 00:15:30 - Maintaining Contact After Ghosting Suggestions for staying in touch with prospects who may not be ready to engage. 00:18:00 - Not Taking Ghosting Personally Advice on how to detach personal feelings from professional ghosting experiences. 00:20:30 - The Importance of Communication Emphasis on the need for clear communication in professional settings to avoid ghosting. 00:22:00 - Company Culture and Ghosting Discussion on how a company's culture reflects in their communication practices. 00:24:00 - Final Thoughts and Encouragement Encouragement to maintain professionalism and understanding in the face of ghosting. Resources: Is that Client Worth Pursuing? How to Pre-qualify Prospects Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally!   

In This Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss the challenges and opportunities faced by solo PR practitioners. The key points in this episode include: Solo PR professionals can sometimes struggle with imposter syndrome and lack of confidence when comparing themselves to larger PR agencies. However, solo practitioners offer unique value, such as more personalized attention for clients and the ability to assemble specialized teams as needed. The PR industry should do more to embrace and empower solo and independent practitioners, rather than marginalizing them. There is a need for greater unity and collaboration across the broader communications industry to elevate the work of all PR professionals, regardless of their business model. The conversation kicks off with a personal touch, as Karen shares her experience recovering from the flu, while Michelle expresses her gratitude for good health. The hosts acknowledge the unpredictable nature of the times we live in, setting the stage for a discussion about the unique struggles that solo practitioners encounter, particularly the pervasive issue of imposter syndrome. The episode centers around an insightful article from PR Calvary that raises the question of whether PR freelancers have a confidence problem. Karen highlights the lack of a "center of gravity" for solo PR pros, contrasting the established reputation of large agencies with the often-overlooked contributions of independent practitioners. This comparison can lead to feelings of inadequacy, but the hosts emphasize that solo PR professionals bring valuable skills and perspectives to the table. Michelle and Karen encourage listeners to embrace their strengths as solo practitioners. They discuss how clients often receive the attention of a team when working with larger agencies, while solo pros can offer personalized service and a tailored approach. The conversation shifts to the importance of owning perceived weaknesses, with Karen referencing Chip Griffin's advice to "stand tall in weakness." The hosts assert that being small is not a disadvantage; rather, it can be a unique asset that clients value. As the discussion unfolds, Karen and Michelle advocate for greater collaboration between large agencies and solo practitioners. They envision a future where the industry embraces various working models and recognizes the contributions of independent professionals. The hosts express a desire for industry associations to unite in promoting the value of all communicators, regardless of their work structure. The episode concludes with a powerful reminder for listeners to respect themselves and their work. Michelle encapsulates the message by encouraging everyone to "stand tall" and recognize their unique contributions to the field. The hosts invite listeners to share the episode and spread the positive energy, reinforcing the idea that working independently is a legitimate and respected career path. Join us for this empowering conversation that aims to bolster the confidence of solo PR and marketing professionals, reminding us all that we are capable and deserving of success in our chosen paths. Episode Timestamps   00:00:00 - Introduction and Personal Updates Michelle and Karen introduce themselves and share personal updates, including  their thoughts on current events. 00:01:10 - Imposter Syndrome in Solo PR Discussion on imposter syndrome and the challenges solo PR professionals face in maintaining confidence. 00:02:29 - The Confidence Problem for PR Freelancers Exploration of an article discussing the lack of a central identity for solo PR pros compared to large agencies. 00:03:44 - Strengths of Solo PR Pros Karen emphasizes the unique strengths solo PR professionals bring to the table, including personalized attention and flexibility. 00:05:07 - Owning Your Strengths The importance of recognizing and owning perceived weaknesses as strengths in the solo PR landscape. 00:06:11 - Collaboration Between Agencies and Solos Discussion on the potential for collaboration and mutual benefit between large agencies and solo PR pros. 00:08:07 - The Need for Inclusivity in the Industry Michelle expresses the desire for greater inclusivity in industry events and recognition for all types of communicators. 00:10:21 - Frustrations with Industry Programming Karen shares frustrations about industry programming that often overlooks the needs of solo PR professionals. 00:11:45 - The Growing Trend of Independent Work Discussion on the increasing number of professionals working independently and the mainstream acceptance of this career path. 00:12:49 - Conclusion and Call to Action Encouragement for solo PR pros to stand tall in their unique strengths and to advocate for their place in the industry. Resources: Do PR Freelancers Have A Confidence Problem — And Why? Small Agency Growth Alliance Newsletter (Sign up here) Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally! 

In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the evolving landscape of public relations and marketing for solo professionals. With the job market in flux, is starting a Solo PR Pro business realistic in 2025? Karen and Michelle tackle that question as they discuss the opportunities and challenges of making the leap to a Solo PR Pro career.  The co-hosts discuss the various factors that might lead someone to make the leap into self-employment. They emphasize that while the media landscape has changed significantly, the core skills of communication and storytelling remain invaluable. They encourage listeners to think strategically about their unique skill sets and how they can serve clients effectively. Michelle and Karen discuss the importance of having a solid plan before making the transition. They caution against jumping into entrepreneurship out of frustration and stress the need for thorough research on potential markets, industries, and client needs. The hosts highlight the value of maintaining steady employment while preparing to start a business, as it provides a financial cushion and the opportunity to learn and network without the pressure of immediate income. Throughout the episode, the hosts share practical tips on how to cultivate business relationships that can yield valuable insights and potential leads. The hosts remind listeners that consulting opportunities can arise from job postings and that networking is key to planting seeds for future business. As the discussion progresses, Karen and Michelle touch on the necessity of adapting to new technologies, such as AI, while still honing traditional skills like writing. The hosts emphasize that being a successful solo professional requires not just expertise in PR but also the ability to run a business effectively. Michelle and Karen also reflect on the natural evolution of their own businesses, encouraging listeners to embrace change and remain flexible in their career paths. They remind us that starting a business is a journey filled with learning experiences, and it's essential to give ourselves grace as we navigate the ups and downs. In closing, listeners are invited  to share the podcast with others who might benefit from our insights. With nearly 300 episodes under our belt, we are committed to providing valuable content for PR pros and marketers working independently. Join us as we continue to explore the world of solo entrepreneurship and empower each other to thrive in our careers. Thank you for tuning in to That Solo Life! Episode Timeline 00:00:00 - Introduction to That Solo Life  00:00:12 - The Journey of Solo PR Pros  00:01:10 - Navigating the Changing Media Landscape  00:02:00 - Opportunities for Solos in Today 's Market  00:03:36 - Finding Your Niche: Fishing Where the Fish Are  00:04:56 - The Importance of Planning Before Taking the Leap  00:06:12 - Researching Your Market and Skills 00:07:21 - Networking and Building Relationships  00:08:24 - The Value of Continuous Learning and Adaptation 0 0:09:42 - Embracing the Unknown in Your Solo Journey  00:11:53 - Evolving Your Business Over Time 00:14:16 - Trusting Your Instincts and Making the Leap  00:15:06 - Closing Remarks and Call to Action Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! 

That Solo Life Episode 285: How to Find Joy and Make an Impact in PR   In This Episode   In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane dive into the chaotic start of the new year, reflecting on the challenges faced by solo and small agency PR professionals in 2025. The year has kicked off with an overwhelming amount of information and events happening both in the United States and global. As chaos reigns, it is important for public relations to stay grounded.  Michelle and Karen explore the necessity of maintaining engagement in our work while also prioritizing our well-being. They highlight the significance of focusing on quality over quantity in our communications, especially in light of the evolving media landscape. The conversation touches on the importance of authenticity and truth in storytelling, particularly as misinformation continues to be a pressing issue in the public relations industry. The hosts encourage listeners to step back from the emotional turmoil that can arise from constant engagement with social media and the news cycle. They advocate for finding joy in our work and innovating our approaches to communication. By fostering genuine connections within our communities—both for our clients and among ourselves—we can create a supportive network that helps us navigate these turbulent times. Karen and Michelle also discuss the pitfalls of relying too heavily on social media platforms, reminding listeners that these platforms are not owned by us and can change at any moment. They stress the importance of building our brands on land we own, such as through email marketing and direct engagement with our audiences, rather than getting lost in the noise of social media. As the episode wraps up, the hosts express their solidarity with fellow PR professionals, acknowledging the emotional toll the industry can take. They invite listeners to share their experiences and connect with the community, reinforcing the idea that we are all in this together. This episode serves as a reminder to prioritize our mental health, focus on meaningful connections, and continue to adapt in the ever-changing landscape of public relations. Episode Timeline 00:00:00 - Introduction The hosts introduce themselves and discuss the cold weather. 00:01:00 - Navigating Chaos A reflection on the chaotic start to the year and the challenges faced by communications professionals. 00:02:30 - Staying True to Community The importance of remaining connected to one's community amidst the chaos and misinformation. 00:04:00 - Finding Joy in Work Advice on stepping back from emotional reactions and focusing on impactful work. 00:05:30 - The Reality of Misinformation Discussion on the prevalence of misinformation and the need for authenticity in storytelling. 00:07:00 - The Role of Social Media Exploring the dual nature of social media as both a tool for connection and a potential silo. 00:08:30 - Building True Community Encouraging clients to engage directly with their audiences rather than relying solely on social media. 00:10:00 - Understanding Audience Segments The importance of recognizing that not everyone will resonate with a brand or message. 00:11:30 - The Risks of Platform Dependency A reminder that social media platforms are not owned by users and the risks of building a brand on them. 00:13:00 - Exploring Alternative Platforms Highlighting the value of engaging on platforms like Reddit for genuine interactions. 00:14:00 - Staying Focused on Purpose The need for PR professionals to filter out noise and maintain focus on their mission. 00:15:00 - Conclusion and Community Support Wrapping up the discussion and encouraging listeners to connect and share their experiences. Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! 

That Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media Success In This Episode Today’s podcast discussion focuses on the importance of conducting social media audits and targeting specific audience personas when developing marketing and communications strategies. Key takeaways from this episode  include: Conducting a social media audit can provide valuable insights to help organizations improve their social media presence and effectiveness, even if the audit process seems daunting at first. It is critical to deeply understand your target audience personas and tailor content and messaging accordingly, rather than trying to appeal to a broad, general audience. Focusing on the social media channels that are working best for your organization, rather than trying to be on every platform, can lead to more impactful results. This year presents a unique opportunity for companies and brands to build stronger, more engaged communities through social media by taking risks, experimenting, and being willing to learn from failures. In this episode of That Solo Life, we are thrilled to welcome Nicole Castro, the principal of Nicole Lauren Consulting, to discuss the importance of social media audits and the power of targeted messaging in public relations and marketing. Public Relations professionals often face the challenge of effectively communicating our clients' stories and connecting them with the right audiences. Nicole brings her expertise to the table, sharing insights from a recent social media audit she conducted for a nonprofit client.   The conversation kicks off  by acknowledging the common stigma associated with the term "audit." Nicole emphasizes that while audits can seem daunting, they are essential for understanding what works and what doesn’t in a client’s social media strategy. She recounts how her client, after years of posting on social media, realized they needed to assess their efforts to ensure they were reaching their target audiences effectively.   Nicole highlights three key takeaways from her audit experience.  The importance of conducting a target audience exercise. This exercise allowed Nicole’s client to identify the diverse demographics they serve. By understanding their audience on a micro level, the organization could tailor their messaging to resonate with specific groups rather than adopting a one-size-fits-all approach. The capacity of your team. Nicole points out the common fear of missing out (FOMO) that leads organizations to spread themselves too thin across multiple social media platforms. She encourages clients to focus on the channels that yield the best results for them, rather than feeling pressure to be everywhere at once. Targeted messaging. Nicole emphasizes the significance of being targeted in messaging. She explains that specificity in communication not only helps in reaching the intended audience but also attracts others outside that persona. This targeted approach fosters clarity and effectiveness in messaging.   As we delve deeper into the discussion, Nicole introduces the concept of "The Year of the Niche." She believes that brands and organizations will find success by honing in on their audience personas and building content that speaks directly to them. In a time when social media is evolving, she stresses the need for brands to engage in two-way conversations with their audiences, moving beyond mere promotional messaging.   Throughout the episode, we explore the idea of failure as a natural part of the growth process. Nicole encourages brands to take risks and try new things, reminding us that failure is not fatal but rather a stepping stone to success. We discuss the importance of measuring success through meaningful metrics that go beyond surface-level engagement.   As we wrap up the episode, we reflect on the exciting opportunities that lie ahead for brands willing to connect authentically with their audiences. Nicole leaves us with a call to action: to build a strong communications foundation and embrace the potential for growth through experimentation.   Join us for this enlightening conversation that will inspire you to rethink your approach to social media and client engagement. Don't forget to connect with Nicole on LinkedIn to continue the discussion! Thank you for listening to That Solo Life.   About Nicole Castro Nicole Castro is the principal of Nicole Lauren Consulting. She has spent the last 10 years cultivating results-driven public relations and marketing experiences for nonprofit and for-profit clients. The agency’s main goal is  to help others tell their stories and connect clients with an audience that would truly benefit from their offering and mission.  Specialty areas of focus include brand development, social media management, competitive benchmarking, multi-platform editorial and content solutions. You can connect with Nicole via her website or LinkedIn. Episode Timeline 00:00:00 - Introduction to That Solo Life Podcast 00:01:15 - Welcoming Nicole Castro 00:02:01 - The Importance of Social Media Audits 00:04:36 - Insights from a Recent Social Media Audit 00:06:09 - Key Takeaways from the Audit 00:10:05 - Understanding Target Audiences 00:12:08 - The FOMO of Social Media Presence 00:14:02 - The Year of the Niche 00:18:49 - Building Community Through Social Media 00:20:41 - The Value of Taking Risks 00:24:53 - Embracing Failure as Part of Growth 00:29:30 - Conclusion and Connecting with Nicole Key takeaways from the einclude: Conducting a social media audit can provide valuable insights to help organizations improve their social media presence and effectiveness, even if the audit process seems daunting at first. It is critical to deeply understand your target audience personas and tailor content and messaging accordingly, rather than trying to appeal to a broad, general audience. Focusing on the social media channels that are working best for your organization, rather than trying to be on every platform, can lead to more impactful results. This year presents a unique opportunity for companies and brands to build stronger, more engaged communities through social media by taking risks, experimenting, and being willing to learn from failures. Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! 

That Solo Life, Episode 283: Quality Over Quantity Will Drive PR In 2025 In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the critical topic of gaining access to the C-suite and the importance of building meaningful relationships within organizations. Communication professionals understand that their effectiveness hinges on the quality of information and insights they can gather from various levels of an organization, particularly from executive leadership. The conversation kicks off by acknowledging the challenges communicators face in accessing the C-suite, often due to internal politics or organizational structures that can block our paths. The hosts emphasize the necessity of having a seat at the table, as it not only enriches engagements but also leads to better compensation. However, Karen and Michelle recognize that this access is not always straightforward, and discuss creative strategies to navigate these barriers. One approach suggested is initiating dialogue with your primary contacts, such as the CMO, by asking pointed questions about their goals and recent developments within the organization. This step-ladder approach allows you to gradually build rapport and gain insights that can inform your strategies. Michelle and Karen also stress the importance of aligning your efforts with the broader business objectives and speaking the language of our marketing counterparts to foster collaboration. Throughout the episode, the hosts highlight the shift in focus from quantity to quality in PR work. Listeners are encouraged to ask quality questions and engage in deeper conversations that matter to the business, rather than simply relying on traditional metrics. As the episode wraps up, Karen and Michelle reflect on the importance of building trust—not only with your external audiences but also internally with clients. They emphasize that meaningful relationships are at the core of successful communication strategies, and challenge our listeners to prioritize this in their work moving forward. Join us as we explore these themes and share insights that can help you navigate the complexities of working with clients and organizations in the ever-evolving landscape of PR and marketing. Don't forget to check out Solo PR Pro for community support and resources tailored for solo practitioners. Thank you for tuning in, and we look forward to connecting with you in our next episode! Episode Timeline 00:00:00 - Introduction to That Solo Life  00:00:12 - Accessing the C-Suite  00:01:05 - The Importance of Influence  00:02:03 - Navigating Internal Politics  00:03:13 - Starting the Dialogue  00:04:06 - Aligning Goals with Clients  00:05:04 - Understanding Reporting Metrics  00:06:57 - The Separation of Marketing and PR  00:08:11 - Quality Over Quantity in Results  00:09:38 - Shifting Focus in the Post-Pandemic Era  00:10:47 - Building Meaningful Connections  00:12:30 - The Importance of Thoughtful Engagement  00:14:49 - Forging Trusting Relationships  00:15:25 - Conclusion and Community Invitation   Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! 

That Solo Life, Episode 291: Trends, Trust And Technology - What's Ahead In 2025 In This Episode Join us for Part Two of our PR Trends discussion In this episode of That Solo Life. Co-hosts Karen Swim  and Michelle Kane continue their discussion on the trends they believe will shape the public relations and communications landscape in 2025. We dive into analytics, trust, technology and the predicted trends that are still struggling to catch on.  We kick off the discussion by emphasizing the need for PR professionals to harness data analytics more effectively. Drawing from our recent conversation with Lisa Gerber, we explore how metrics can guide us in crafting compelling narratives that resonate with the right audiences. We highlight the shift from merely reporting performance to using data to inform our storytelling strategies, ensuring that our content not only reaches but engages our target demographics. Next, we address the critical issue of trust-building. In a world where skepticism is rampant, we stress the importance of transparency and authenticity in brand communications. We discuss how PR can play a pivotal role in fostering trust through proactive crisis management and consistent messaging that aligns with a brand's mission and values.  As we transition into a discussion about technology, we reflect on the anticipated rise of augmented reality (AR) and immersive experiences. While we initially expected these innovations to be more prevalent by now, we acknowledge the human element—our innate desire for genuine interaction—that has tempered their adoption. We explore the barriers to embracing these technologies and the need for accessibility to drive widespread acceptance. Throughout the episode, we encourage our listeners to think critically about the trends shaping our industry and to remain adaptable as we navigate the complexities of the modern communications landscape. We invite you to share your thoughts and insights, and as always, we appreciate your support in spreading the word about That Solo Life. Join us as we look forward to an exciting year ahead in PR and marketing! Episode Timeline 00:00:00 - Introduction to Predictions for 2025 00:00:31 - Data-Driven Storytelling in PR 00:02:27 - Engagement Metrics and Quality Over Quantity 00:05:15 - The Importance of Trust-Building 00:09:17 - Transparency and Authenticity in Branding 00:10:00 - The Slow Adoption of AR and Immersive Experiences 00:12:12 - Human Behavior and Technology Adoption 00:15:51 - Conclusion and Call to Action Resources: The Power of Storytelling in an AI World PRSA: Looking Ahead: 4 PR Challenges to Tackle in 2025 — and How to Prepare Now Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

That Solo Life, Episode 281: What Lies Ahead For PR Pros In 2025   In This Episode   In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane pause to reflect on what trends will shape the landscape for PR professionals in 2025.    The hosts kick off the discussion by addressing the importance of cross-cultural sensitivity, especially in light of recent setbacks in Diversity, Equity, and Inclusion (DEI) initiatives. Despite the political climate and the dismantling of formal programs, they emphasize that the need for effective communication with diverse audiences remains critical. As communicators, we must advocate for inclusive brand guidelines and storytelling that resonates with all segments of our audience.   The conversation then shifts to the significance of enhanced internal communications. Karen and Michelle highlight how transparent communication fosters trust within organizations, especially in a hybrid work environment. Drawing from personal experiences, they stress the value of keeping employees engaged and informed, as this is essential for maintaining a cohesive and motivated workforce.   The hosts then  explore the evolving role of influencer partnerships in 2025. Influencers are here to stay, and Michelle and Karen discuss how they can bring creativity and authenticity to brand messaging. Michelle shares insights from a recent panel featuring local influencers, who expressed their commitment to ethical practices and delivering quality work for their clients. This creativity is something we hope to see more of in the coming year, as it can help break the monotony of corporate jargon and reinvigorate our communications.   The episode wraps us with  hope for a more optimistic and joyful 2025. The hosts acknowledge the challenges that lie ahead, including issues of trust and misinformation, but believe that these challenges will ultimately highlight the value of skilled PR professionals. Our goal as PR professionals is to help brands navigate these turbulent times and connect with their audiences in meaningful ways.   Thank you for joining us on this journey, and we look forward to continuing the conversation in our next episode!   Episode Timeline   00:00:00 - Introduction to Trends for 2025 00:00:18 - The Importance of Cross-Cultural Sensitivity 00:02:50 - The Need for Enhanced Internal Communications 00:05:00 - The Role of Trust in Organizations 00:07:30 - Influencer Partnerships and Creativity 00:10:15 - Looking Ahead with Optimism 00:11:28 - Conclusion and Call for Listener Engagement Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! 

That Solo Life, Episode 280: Magic Wands And Flying Carpets - The Myths And Realities Of PR In This Episode   The understanding about the role of Public Relations can vary widely from being a vanity function to having the ability to save a failing company. In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane engage in a lighthearted yet serious discussion about the common misconceptions about public relations (PR) and the challenges faced by PR professionals and the businesses they serve. There are things that PR simply cannot fix. Karen and Michelle share their experiences with clients who have high expectations, believing that PR can be a magic bullet for their failing businesses. While PR can certainly help, it cannot replace the need for a solid business foundation, infrastructure, and consistent effort.  Karen highlights the issue of companies that underestimate the value of PR, especially during leadership changes. New CMOs may not recognize the critical role PR plays in maintaining brand reputation and driving customer trust. Without a partnership between PR and marketing, businesses risk losing out on valuable opportunities. Michelle adds that PR cannot compensate for a lack of effort from clients. We need their input and collaboration to create effective strategies. The misconception that PR is a "set it and forget it" service leads to disappointment and missed opportunities. There must be open communication and consistent engagement to achieve the best results. In addition to  navigating these challenges, Karen and Michelle express concern for the well-being of PR professionals who are feeling burned out and disillusioned. The lack of communication and feedback from potential clients can be disheartening, and listeners are urged to foster better communication practices. In closing, we extend our heartfelt gratitude to our listeners for their support throughout the year. We encourage everyone to approach their PR efforts with an open mind and a clear understanding of how collaboration can lead to success. We wish everyone happy holidays and look forward to continuing this journey together in 2025, sharing insights, laughter, and valuable information. Thank you for tuning in to That Solo Life! Episode Timeline  00:00:00 - Introduction to That Solo Life 00:00:22 - The Holiday Season and PR Challenges  00:01:01 - Things PR Cannot Fix: Failing Businesses 00:01:48 - The Misconception of PR 's Value  00:03:46 - The Importance of Storytelling in PR 00:05:47 - The Need for Client Effort in PR 00:07:51 - Consistency is Key in PR Efforts  00:09:44 - The Passion of PR Professionals  00:10:49 - The Importance of Communication and Feedback  00:12:22 - The Impact of Disillusionment in the PR Industry  00:14:44 - Closing Thoughts and Holiday Wishes Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! 

That Solo Life, Episode 279: The Power of Storytelling in an AI World In this Episode A dying man walks onto a stage and opens his talk with photos of his CAT scans and in seconds has the entire room in laughter. Professor Randy Pauch gave this TED Talk and it still serves as a powerful example of the power of stories. In this episode of That Solo Life, we welcome back story strategist, Lisa Gerber of Big Leap Creative to talk about storytelling and why it matters more than ever. We kick off the conversation by discussing the power of storytelling in business. Lisa shares her insights on why leading with a story is crucial, emphasizing that stories set the tone and energy of any interaction. They capture attention and create emotional connections, which are essential for building relationships. Lisa explains how starting with a personal story can ease nerves for both the storyteller and the audience, making the experience more enjoyable and memorable. As we delve deeper, we explore the barriers that prevent people from making emotional connections through storytelling. Lisa highlights the common misconception that personal stories should be avoided in professional settings. She encourages listeners to embrace their personal narratives, as they can foster deeper conversations and connections. We also touch on the importance of understanding the audience's perspective and tailoring messages accordingly, especially in a world where communication can often feel fragmented. In light of the current polarized climate, we discuss the challenges communicators face when trying to connect with diverse audiences. Lisa emphasizes the need for curiosity and open-mindedness, urging us to seek to understand differing viewpoints rather than jumping to judgment. We reflect on the importance of acknowledging our cognitive biases and the role of storytelling in bridging divides. Towards the end of the episode, Lisa shares exciting news about her upcoming book, The Power of Story, which aims to help individuals communicate in a relatable and impactful way. We also discuss her podcast, Breaking Trail , which features stories of leaders who are forging their own paths. As we wrap up, Lisa leaves us with a powerful nugget of inspiration: to start sharing our personal stories in less risky environments to see how people respond. This practice can help us connect more authentically and stand out in our professional lives. Join us for this enlightening conversation filled with valuable insights on storytelling, connection, and the importance of being true to ourselves in our professional journeys. Don't forget to check the show notes for links to Lisa's upcoming book and her website, where you can connect with her directly. Thank you for listening to That Solo Life! About Lisa Gerber Lisa Gerber is a story strategist and communications expert who works with purpose-driven leaders to help them communicate to connect. Through storytelling, leaders build trust, alignment, and understanding. With a storytelling habit, they become influential leaders. Lisa has been in PR and communications for the past 20+ years and has spent the past decade thinking about how stories help us be better at relationships in life and work. (Hint: it’s about being real, relatable, and riveting.) She is  the author of From So What? To So Funded: How nonprofits use story to create impact and change the world. Her latest book, released in December 2024 is The Power of Story. You can book a consult with Lisa via her website or connect with her on LinkedIn. Episode Timeline 00:00:00 - Introduction to That Solo Life Podcast Welcome and introduction of hosts and guest Lisa Gerber. 00:01:05 - The Power of Storytelling Discussion on the importance of leading with story in communication. 00:02:30 - Creating Emotional Connections Exploration of how storytelling fosters emotional connections in business. 00:05:24 - Barriers to Storytelling Identifying barriers that prevent effective storytelling and emotional connection. 00:06:40 - The Role of Personal Stories The significance of sharing personal stories in professional settings. 00:08:10 - Navigating Vulnerability Addressing the fear of revealing personal experiences in a professional context. 00:10:22 - Understanding Your Audience The importance of tailoring messages to meet the audience's needs. 00:11:52 - Communicating in Polarized Times Tips for storytelling in a fragmented and polarized environment. 00:14:59 - The Importance of Curiosity Encouraging open-mindedness and curiosity in conversations. 00:18:08 - The Role of Truth in Communication Discussing the necessity of truth in building relationships. 00:19:50 - AI and Human Connection The limitations of AI in creating genuine human connections through storytelling. 00:22:02 - Lisa 's Upcoming Book Announcement of Lisa's new book, "The Power of Story." 00:25:04 - Final Inspiration Encouragement to share personal stories and connect authentically. 00:26:20 - Lisa 's Podcast: Breaking Trail Information about Lisa's podcast and its focus on leadership stories. 00:28:06 - Closing Remarks Wrap-up of the episode and invitation for listener engagement. Resources: Randy Pausch TED Talk: Really Achieving your Childhood Dreams Lisa’s latest book: The Power of Story Storytelling Workshop David Brooks Podcast: Aspen Ideas Podcast: Breaking Trail Heineken Ad: Worlds Apart Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally!