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The 20-Something Entrepreneur Podcast: Entrepreneu
Podcast

The 20-Something Entrepreneur Podcast: Entrepreneu

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20SE 013: Becoming a Marketer By Necessity (with Dr. Kyle Wallner)

Today I’m talking to Dr. Kyle Wallner, who is a brilliant Dr. and amazing marketer…by necessity. You see, Dr. Kyle realized after his first year in business that it wasn’t enough to just be good at what you do…you had to be good at marketing what you do. So Kyle set out on a journey to learn how to market, even though he hates selling and would much rather just be a doctor. Lots of great information in this podcast. If you have any questions for Dr. Kyle Wallner, you can leave them in the comments below. Also be sure to check out his podcast, Michigan Family Wellness. The post 20SE 013: Becoming a Marketer By Necessity (with Dr. Kyle Wallner) appeared first on The 20 Something Entrepreneur.
Marketing and strategy 10 years
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0
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55:16

20SE 011: Passion, Processes, People, and Profits with Martin Glennon

In this episode of the 20 Something Entrepreneur Podcast, I interview Martin Glennon, who shares his experience of turning his family business around from 25,000 in debt to 25,000 in profit in just a year! Listen to the Podcast: In This Episode, You Will Learn: How you can apply any business’ lessons to your own (the point of this podcast) How Martin turned his family insurance business from around from 25,000 in debt to 25,000 in profit in just a year! How to create processes in your business so that you can leverage your money into other peoples’ time. The time investment int he beginning of a business, and how to cut back so that you can experience the freedom that you want. How to digitize your business for free using Google Docs. How to create pipelines with your business to ascend the people who work with you. How to inspire those you work with and help them follow their own dreams (and how this helps you reach your dreams as well). The 10x effect (and the 12 week year), and how you can use it to skyrocket your business. Why Zappos overnighted me 10 business books for free. The similarities and differences between W2 and 10-99 employees and how you are able to work with each to grow your business. Resources: Be featured on the 20 something entrepreneur podcast! The 12 Week Year by Brian P. Moran and Michael Lennington The 10x Effect by Grant Cardone Delivering Happiness by Tony Hsieh Graphics in Banner Designed by Freepik. Intro Music: Blip Stream Kevin MacLeod Licensed under Creative Commons: By Attribution 3.0. Affiliate links are included on this page. The post 20SE 011: Passion, Processes, People, and Profits with Martin Glennon appeared first on The 20 Something Entrepreneur.
Marketing and strategy 10 years
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0
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55:26

20SE Podcast 010: The 7 Deadly Sins of Young Entrepreneurship

In this episode of the 20-Something Entrepreneur Podcast, I talk about the 7 Deadly Sins of Young Entrepreneurship, and the common pitfalls that young entrepreneurs fall into that are detrimental to the success of their businesses. Listen to the Podcast: In This Episode, You Will Learn: What the 7 deadly sins of young entrepreneurship are, and how you can avoid them. The single trap that so many young entrepreneurs fall into when it comes to spending their time. The two types of mentors, how to tell the difference, and how to find your own. The danger of burning bridges. The one person you should compare yourself to and try to beat. And more! Resources: Level Up Your Life (book I’m reading) 10x Your Productivity The Young Entrepreneur’s No-Brainer Guide to Budgeting Graphics in Banner Designed by Freepik. Intro Music: Blip Stream Kevin MacLeod Licensed under Creative Commons: By Attribution 3.0. What to Do: Send me an Email at me@collinstover.com to ask for your free Seven Deadly Sins of Young Entrepreneurship Wallpaper/Poster The post 20SE Podcast 010: The 7 Deadly Sins of Young Entrepreneurship appeared first on The 20 Something Entrepreneur.
Marketing and strategy 10 years
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0
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38:53

20SE 009: How a Magician Used Celebrity Tactics to Increase His Prices 500% in 12 Months

In this episode of the 20 Something Entrepreneur Podcast, I share my story of how I increased prices in my business by 500% in just 12 months through the use of positioning, authority, and celebrity tactics. Listen to the Podcast: In This Episode, You Will Learn: How I was able to increase my prices from $125 to $600/$1200/hour in just 12 months What I learned from pounding on doors at the age of 12. The mistake I made when it came to my perceptions of the media and what it would do for my business. The number one way to turn any stone-faced customer into a raving fan. The three ways to position yourself easily as the only clear choice for any of your customers to do business with. How to become a celebrity without TMZ following you around everywhere. The power of a Shock and Awe package and how it can do all of the selling for you without you having to lift a finger. Resources: My Magician site. FREE Shock and Awe Blueprint. Graphics in Banner Designed by Freepik. Intro Music: Blip Stream Kevin MacLeod Licensed under Creative Commons: By Attribution 3.0. What to Do: Create your Shock and Awe package using the FREE Shock and Awe Blueprint. The post 20SE 009: How a Magician Used Celebrity Tactics to Increase His Prices 500% in 12 Months appeared first on The 20 Something Entrepreneur.
Marketing and strategy 10 years
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0
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43:28

20SE 007: How to Read Your Customers’ Minds Like a Mentalist (With Nick Kullin)

In this episode of the 20 Something Entrepreneur podcast I interview Nick Kullin, who teaches you how to find more success in your business by learning to read your customers’ and prospects’ minds. He does this by teaching you how to create buyer personas, or avatars, that you will have the ability to resonate with. Listen to the Podcast: In This Episode, You Will Learn: Nick’s journey from Corporate America to a 6-figure a month business at the age of 25. What we mean by “reading a customer’s mind”. How to connect with your customers mentally and emotionally. How to identify the right who in your business. How this translates into dollars and cents for your business. How a blogger used video games to grow her blog. How a start-up got over 1000 shares on social media with less than $50 by using Game of Thrones. What questions you should ask yourself about your customers or prospects so that you can read their mind. Resources: Nick’s Site. Schedule a time on Nick’s Calendar to talk about your personas. “Start with Why” TED Talk with Simon Sinek. Last’s week’s interview about validating a business idea. Graphics in Banner Designed by Freepik. Intro Music: Blip Stream Kevin MacLeod Licensed under Creative Commons: By Attribution 3.0. What to Do: In the next 7 days: Create your buyer persona based on what you learned in and comment below. Schedule a time on Nick’s calendar (link above) to go over your buyer persona with him for free. The post 20SE 007: How to Read Your Customers’ Minds Like a Mentalist (With Nick Kullin) appeared first on The 20 Something Entrepreneur.
Marketing and strategy 10 years
0
0
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51:22

20SE Podcast Episode 006: How to Validate a Business Idea in 7 Days With Less than $50 Invested (With Ryan Mulvihill)

In this episode of the 20 Something Entrepreneur Podcast, I talk to Ryan Mulvihill about how you can easily reach out to your market and validate your business idea before creating a single thing. Listen to the Podcast: In This Episode, You Will Learn: How to easily get a list of hundreds of people in your target market for less than $50 without wasting your time. The fears people have when cold calling their market and how to “hack your mind” so that you can overcome them. How to create a job posting using Upwork. Why you should hire somebody to create a list of prospects instead of doing it yourself. The WHO in your market that you want to call in order to validate your product — the who is more important than the what. How to format a “pre-heater” Email so that your calls aren’t really cold. How to get customers for your new product before you even create it. How to avoid spending thousands of dollars and hundreds of hours developing an idea before you know it is something people will actually pay for. The difference between cold calling for sales and cold calling for idea-extraction. How to create a Cold Call Battle Plan so that you can feel (and sound) confident on the phone and extract exactly the type of information you need to from your market. Resources: Ryan’s Site. Ryan’s Book. Sample Upwork Job Posting. Upwork. Fiverr. Graphics in Banner Designed by Freepik. Intro Music: Blip Stream Kevin MacLeod Licensed under Creative Commons: By Attribution 3.0. What to Do: In the next 7 days: Figure out who your target market is for a new business idea — who can you interview? Hire someone on Upwork (guide above) to create a list of 100 or more people that meet this criteria. The post 20SE Podcast Episode 006: How to Validate a Business Idea in 7 Days With Less than $50 Invested (With Ryan Mulvihill) appeared first on The 20 Something Entrepreneur.
Marketing and strategy 10 years
0
0
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51:03

Secrets of Using the Media to Position Yourself in ANY Industry (With Ben Butler)

In this episode of the 20 Something Entrepreneur Podcast, I talk to Ben Butler about how you can use the media to position yourself in ANY Industry Listen to the Podcast: In This Episode, You Will Learn: How to transition in business as your philosophies change. How to use a philosophy of changing the world to guide your business pursuits. Leveraging a service business into an online course. Ben’s unique philosophy for success, failure, and exposure. Why getting into media isn’t as easy as finding a producer’s Email and sending a proposal. How to rise above 90% of the people who pitch to the media. The finer points of creating an online course. Print vs. TV media. Figuring out the right topic to pitch to the media. Guests posts vs. being featured in the media. What to expect out of a media appearance (will the customers beat down your door?). What to do *after* a media appearance to leverage it. The scary truth about contracts in business. Resources: Ben’s Course Last week’s interview about Adwords with Joe Kashurba Ben’s Linkedin Reporter Vector Artwork Above Designed by Freepik What to Do: In the comments below, write: (A) Who you are, (B) How you are changing the world, and (C) Who you are changing the world for. The post Secrets of Using the Media to Position Yourself in ANY Industry (With Ben Butler) appeared first on The 20 Something Entrepreneur.
Marketing and strategy 10 years
0
0
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47:09

20SE Podcast Episode 004: How to Not Waste Your Money With Google Adwords (Expert Guest Joe Kashurba)

In this episode of the 20 Something Entrepreneur Podcast, I talk to Joe Kashurba from Kashurba Web Design Group about how to not waste your money with Google Adwords. Listen to the Podcast: In This Episode, You Will Learn: How much money you should invest in Google Adwords in order to even make a difference. The key to knowing your numbers so that you can essentially “print money” How to know when is the right time to develop a product. The first step to launching any product or service. How to not let the Google machine “eat your money.” How to choose specific keywords for your Google Adwords campaign. How to choose between expensive keywords vs. inexpensive keywords. Blending offline and online marketing and using “lumpy mail” to get your direct mail opened. Resources: Kashurba Web Design Group Google Adwords The Ultimate Guide to Google Adwords by Perry Marshall 3D Mail Results What to Do: If you have yet to start a business, officially decide to “launch” by the end of the week. If you have already started your business, write down 10 ways that you can acquire new customers, pick 2, and start using them by the end of the week. The post 20SE Podcast Episode 004: How to Not Waste Your Money With Google Adwords (Expert Guest Joe Kashurba) appeared first on The 20 Something Entrepreneur.
Marketing and strategy 10 years
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0
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28:48

20SE Podcast Episode 003: How to Use Conferences to Jump-Start Your Business

In this session of The 20 Something Entrepreneur Podcast, I talk to Brad Killmeyer, youth speaker and the owner of Formulate Your Future, LLC. Brad has some unique tips for getting your name out there and selling your product or service through the use of conferences. Don’t miss it! Listen to the Podcast: In this episode, you will learn: The importance of doing something every day. The right (and wrong) reasons for going to college. How to use a book to position yourself as a trusted authority and expert in your field. How to grow your business by speaking at conferences. The ins and outs of booking yourself for the conference. How to make an income from conferences, not only just from spin-off work, but by selling from the back of the room (or the front of the room, as Brad does). How to delegate the things you aren’t the best at (even without having any money). Using a Shock & Awe Package so that your prospects are pre-sold before they even meet you. The mindset of expense vs. ROI. You can find brad at his website and on Twitter. In the comments… Name a conference that your customers or potential referral partners go to and what steps you will make to leverage it for your success! The post 20SE Podcast Episode 003: How to Use Conferences to Jump-Start Your Business appeared first on The 20 Something Entrepreneur.
Marketing and strategy 10 years
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0
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38:29

20SE Podcast Episode 002: Staying Healthy as an Entrepreneur

In this session of The 20 Something Entrepreneur Podcast, I talk to Ian Keith, a fitness instructor who has some unique tips for staying healthy as an entrepreneur (both mentally and physically). Listen to the Podcast: In this episode, you will learn: How to take full benefit of having mentors around you so that you can learn from their experiences and cut down on your learning curve. The difference between training one-to-one vs. one-to-many. Little things you can do in 20-30 minutes that will make a huge difference when it comes to staying fit despite your busy schedule. How you can learn/work WHILE you get your exercise! Ian’s biggest problem when it comes to his training (and what he thinks the future of fitness looks like). How you can get better sleep at night so that you can work harder the next day. How to avoid stalling or “freezing” as an entrepreneur. Tools and Resources Mentioned: Blue Light Filter: f.lux (Mac, Windows, iOS), Blue Light Filter (Android) The post 20SE Podcast Episode 002: Staying Healthy as an Entrepreneur appeared first on The 20 Something Entrepreneur.
Marketing and strategy 10 years
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0
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23:03

20SE Podcast Episode 001: Welcome to the 20-Something Entrepreneur Podcast!

In this session of The 20 Something Entrepreneur Podcast, I explain the future of my business success and marketing blog, video series, and podcast targeted at young entrepreneurs. Listen to the Podcast: The post 20SE Podcast Episode 001: Welcome to the 20-Something Entrepreneur Podcast! appeared first on The 20 Something Entrepreneur.
Marketing and strategy 10 years
0
0
0
07:09
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