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The 2%
Podcast

The 2%

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Historically less than 2% of venture capital funding has gone to female founded companies. Hosted by founding partner Anu Duggal, The Two Percent by Female Founders Fund is dedicated to highlighting stories of powerful CEO’s, founders, investors and industry leaders who are changing this dynamic, both as female founders and female funders.

Historically less than 2% of venture capital funding has gone to female founded companies. Hosted by founding partner Anu Duggal, The Two Percent by Female Founders Fund is dedicated to highlighting stories of powerful CEO’s, founders, investors and industry leaders who are changing this dynamic, both as female founders and female funders.

51
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Transforming Intimate Care: Beatrice Dixon's Path to a $380M Acquisition

Episode in The 2%
In this riveting episode, Beatrice Dixon, founder of The Honey Pot, joins Anu to detail her extraordinary journey from a personal health struggle with bacterial vaginosis to engineering a groundbreaking $380M acquisition. Beatrice unveils the life-changing moment when an extraordinary dream inspired her to develop revolutionary plant-based vaginal wellness solutions. Together, they delve into how Beatrice's diverse background and relentless determination elevated her brand from humble kitchen beginnings to a leader in mass-market retail. She candidly discusses the delicate art of scaling production while preserving the natural purity of her products, the vital impact of community-driven mission, and the strategic alliances that propelled The Honey Pot into a dynamic force within the industry.
Business and industry 11 months
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40:14

Incredible Health's Revolution of Healthcare Employment, led by Iman Abuzeid

Episode in The 2%
Iman Abuzeid joins Anu to discuss her visionary approach to transforming healthcare staffing through technology with Incredible Health. Iman shares her journey from a medical background to founding a leading career marketplace, offering insights into the unique challenges and opportunities in healthcare innovation. She delves into the impact of the COVID-19 pandemic on her business, strategies for maintaining a strong corporate culture, and provides valuable advice for entrepreneurs navigating today's economic challenges. Tune in to learn how Iman is reshaping the hiring landscape for healthcare professionals across the U.S.
Business and industry 11 months
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37:15

Incredible Health's Revolution of Healthcare Employment, led by Iman Abuzeid

Episode in The 2%
Iman Abuzeid joins Anu to discuss her visionary approach to transforming healthcare staffing through technology with Incredible Health. Iman shares her journey from a medical background to founding a leading career marketplace, offering insights into the unique challenges and opportunities in healthcare innovation. She delves into the impact of the COVID-19 pandemic on her business, strategies for maintaining a strong corporate culture, and provides valuable advice for entrepreneurs navigating today's economic challenges. Tune in to learn how Iman is reshaping the hiring landscape for healthcare professionals across the U.S.
Business and industry 11 months
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37:15

Transforming Fertility Access in America with Branch Care’s Wendy Tsu

Episode in The 2%
Wendy Tsu, founder of Branch Care, joins Anu to share her journey from experiencing the challenges of IVF firsthand to transforming the accessibility of fertility care across the United States. They dive deep into Wendy’s innovative approach with Branch, focusing on breaking down geographic and financial barriers to care through virtual healthcare solutions. Wendy discusses the importance of building strong provider partnerships, the intricacies of implementing new technologies in healthcare, and how her personal experiences fuel her commitment to change. This conversation is a must-listen for anyone interested in healthcare innovation, entrepreneurship, and the future of fertility services.
Business and industry 11 months
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41:16

Building a $1B Whiskey Brand with Fawn Weaver

Episode in The 2%
In this episode, Anu sits down with Fawn Weaver, the trailblazing CEO of Uncle Nearest, to explore her journey from bestselling author to leading a groundbreaking whiskey brand. Fawn shares the inspiring story of unearthing Nearest Green's legacy and forging a new path in the spirits industry. They discuss the innovative strategies she employs to compete with industry giants and how she combines storytelling and innovation to build a lasting brand. Fawn also talks about her commitment to social impact, preserving history, and her vision for Uncle Nearest's future.
Business and industry 11 months
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36:53

10 Years, 10 Learnings: Building Female Founders Fund with Anu Duggal

Episode in The 2%
In this special episode, we celebrate the 10-year milestone of the Female Founders Fund with its visionary founder, Anu Duggal, in conversation with Nayeema Raza, a journalist who has worked at New York Times and New York Magazine. Join us as Anu reflects on ten insightful lessons learned over the past decade, reflecting on the evolution of female entrepreneurship and the dynamic landscape of venture capital. From the art of the cold email to the importance of staying agile, Anu’s journey offers invaluable wisdom for both aspiring and seasoned entrepreneurs. Tune in for an inspiring conversation filled with stories of resilience, innovation, and the future of female-led ventures. You can follow Nayeema’s new venture, “Smart Girl Dumb Questions” on Apple, Spotify or wherever you get your content.
Business and industry 12 months
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41:30

Transforming Media Landscapes with Time CEO Jessica Sibley

Episode in The 2%
To close out season five, Anu is joined by Jessica Sibley, the innovative CEO of TIME, and a leading figure in the dynamic world of media. They dive into Jess’s remarkable impact at TIME one year into the role – including transformative digital strategies, and the brand's expansion into new territories, including live events, branded content, and more! 
Business and industry 1 year
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38:48

Democratizing Dessert with Christina Tosi of Milk Bar

Episode in The 2%
Anu is joined by Christina Tosi, the James Beard award-winning pastry chef and founder of Milk Bar, the iconic bakery and dessert brand with a cult-like following. Christina shares insights into her unique approach to innovation, team culture, building a brand that resonates deeply with consumers, and the strategic decisions behind Milk Bar’s expansion into the online sphere and supermarkets.
Business and industry 1 year
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45:47

The Story Behind Briogeo's Clean Beauty Exit with Nancy Twine

Episode in The 2%
Anu sits down with Nancy Twine, the founder and CEO of Briogeo, an award-winning clean hair care line. They discuss the journey that took Nancy from the finance industry to becoming the youngest black woman to launch a product line at Sephora, as well as the biggest lessons she learned along the way. Nancy shares her experience navigating the acquisition process, a framework for defining and creating clean beauty products, and the strategy behind her newest venture – nancytwine.com, focused on sharing content and resources to support female entrepreneurs throughout their journey.
Business and industry 1 year
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44:12

Building The Wrinkle Cream of Haircare with Allison Conrad of Arey

Episode in The 2%
In this episode of The Two Percent, Anu is joined by Allison Conrad, founder of Arey – the ‘wrinkle cream of haircare’. Allison shares the personal journey that led her to found Arey, the science behind graying hair, the challenges in pioneering a new category in the haircare industry, and her strategy in delivering a science-backed product that not only works but provides an exceptional customer experience.
Business and industry 1 year
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40:01

Building a Modern Birthing Experience with Oula’s Adrianne & Elaine

Episode in The 2%
This episode of The Two Percent podcast features Adrianne Nickerson and Elaine Purcell, who are on a mission to revolutionize maternity care as the co-founders of Oula. Their discussion delves into the problems with the current maternity care system in the U.S, the role of technology in maternity care, the importance of a personalized patient experience, and their vision for Oula's future. This episode is a must-listen for healthcare professionals, expecting mothers, and anyone interested in the advances of maternity care.
Business and industry 1 year
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46:23

Taking Instacart Public with Fidji Simo

Episode in The 2%
In this season premiere of The Two Percent, Anu engages in a captivating conversation with Fidji Simo, CEO and Chair of Instacart. Born in France to a family of fishermen, Fidji shares the journey that led her to Silicon Valley, where she started her career at eBay and Facebook before joining Instacart to lead the company in 2021. The episode delves into Fidji’s people leadership philosophy, her experience taking Instacart public, role as a co-founder of Metrodora Institute, and more.
Business and industry 1 year
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34:18

How Michelle Cordeiro Grant Built a Bra Empire by Throwing Out The Rulebook

Episode in The 2%
To close out Season 4 Anu sits down with Michelle Cordeiro Grant, founder of Lively, a community and ‘leisurée’ brand inspiring women to live passionately, purposefully, and confidently. In this episode Michelle shares insights from her experiences building an empire by breaking all the rules, putting community before company, and successfully navigating the acquisition process as a three year old start up.
Business and industry 3 years
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34:12

Reimagining the Ointment Aisle from a Gen Z POV with Olamide Olowe of Topicals

Episode in The 2%
Today’s guest is Olamide Olowe, Co-Founder & CEO of Topicals – the Gen-Z brand reimagining the ointment aisle with effective science-backed products and mental health advocacy – and the youngest Black woman to raise over $2M in funding. Olamide shares how she built a go-to-market strategy around her own experiences with chronic skin conditions, why storytelling is the greatest growth hack, and her best community building lessons for consumer brands.
Business and industry 3 years
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40:28

Building the Clean Hair Care Brand Rooted in Latinx Heritage with Babba Rivera of Ceremonia

Episode in The 2%
Anu chats with FFF portfolio founder Babba Rivera of Ceremonia, the clean hair care brand rooted in Latinx heritage. Babba opens up about her experiences navigating identity and representation, innovating as an industry outsider, and takes us through her unique product and brand development thought process.
Business and industry 3 years
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39:44

How Lisa Mayer and Randi Zuckerberg are Breaking Barriers for Women in Web3

Episode in The 2%
In our first ever two-guest episode, Anu sits down with portfolio founder Lisa Mayer of Boss Beauties, a women-led global NFT initiative with huge momentum, alongside fellow Boss Beauties strategic investor Randi Zuckerberg. Lisa and Randi give listeners a crash course in the world of NFTs, discuss their shared passion for mentorship in the metaverse, and share onboarding advice for founders, investors, and newcomers who feel overwhelmed with where to start in their Web3 education.
Business and industry 3 years
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56:19

Bottling the French Je Ne Sais Quoi into a Sustainable Beauty Brand with Violette

Episode in The 2%
Anu is joined by Female Founders Fund portfolio founder and Parisian makeup artist Violette, of VIOLETTE_FR – a cosmetics line made ‘avec amour’ for people and the planet, and designed with the purpose of helping people celebrate their natural beauty. Violette walks us through the behind-the-scenes of building her personal and company brand with a loyal digital following – from discovering her passion for beauty, to creating a brand bible, fundraising while 8 months pregnant, last-minute launch day ideas, product development, an increased commitment to sustainability and transparency, and more.
Business and industry 3 years
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51:07

No Magic, Just Science: Turning Air into Meat with Lisa Dyson of Air Protein

Episode in The 2%
Anu is joined by physicist Lisa Dyson, who is the founder and CEO of Air Protein, the company crafting the world’s first carbon negative air-based meat alternatives. They discuss the NASA-inspired science, mission, and go-to-market strategy behind Air Protein, plus Lisa’s thoughts on the broader macro environment surrounding sustainability.
Business and industry 3 years
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0
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35:06

Tackling Sustainable Weight Care at Scale with Sarah Jones Simmer, CEO of Found

Episode in The 2%
Today’s guest is Sarah Jones Simmer, who is currently the CEO of Found, a company focused on making evidence-based sustainable weight care for all, and previously was COO at Bumble, the female-first social networking app – where she helped build the company and then spearhead Bumble’s IPO while battling a stage 3 breast cancer diagnosis. In this episode Sarah goes deep on scaling a business, gets personal on how her own health journey inspired her to build again, shares how she is approaching the most critical problem in public health, and advice for stepping into the CEO role.
Business and industry 3 years
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45:51

Building The Leading Female-First Shaving Brand with Georgina Gooley of Billie

Episode in The 2%
To kick off Season 4, Anu chats with Female Founders Fund portfolio founder and branding expert Georgina Gooley of Billie, the leading shave and body brand putting women first. Georgina shares her experience leading Billie through two acquisition processes, including Billie’s recent sale to Edgewell for $310M, and how she is thinking about Billie’s first foray into retail.
Business and industry 3 years
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0
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43:04
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