The Agents of Change Podcast: SEO, Social Media, a

When's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behind why people buy. This week on The Agents of Change Podcast, I'm joined by Talia Wolf, a conversion optimization expert who's worked with companies around the globe to boost conversions through her emotional targeting framework. Forget the tactics you've been using; Talia shares how uncovering your customers' real motivations leads to meaningful tests and sustainable growth. If you're tired of looking and sounding like everyone else (especially in this AI-generated world), this episode is your roadmap to standing out. https://www.theagentsofchange.com/580 Save $100 off your CEX tickets with promo code AOC100! https://cex.events Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Do you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insights about how entrepreneurs and creators can stand out in our increasingly noisy, AI-saturated world. If you're tired of sounding like everyone else and want to connect with your ideal customers in a way that feels authentic and effective, this conversation is packed with practical strategies you can implement right away. https://www.theagentsofchange.com/579 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

I want to talk to you today about practical ways of using AI in your marketing and business. Not theoretical discussions or predictions about what might happen someday, but tangible, tactical applications we're actually implementing right now at flyte. I recently did a webinar called "AI Marketing in Action: A Practical Guide for Your Business," and I want to share some of those insights with you here. My focus is giving you specific ways to use this technology to work smarter without getting bogged down in the hype or fear surrounding AI. https://www.theagentsofchange.com/578 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Video is everywhere, but for many businesses, creating high-quality content still feels overwhelming. How do you move beyond basic smartphone clips and craft videos that truly elevate your brand? In this episode, Kurt Grazer, owner of Knack Factory, helps us break down the process of working with a videographer, from planning and scripting to filming and distribution - so you can get the most out of your investment. https://www.theagentsofchange.com/577 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Whether you're just starting out or looking to refine your AI strategy, there’s a clear path to getting faster, better, and smarter with AI. In this episode, Dan Sanchez, AI Strategist at Social Media Examiner, breaks down practical ways to integrate AI into your workflow - helping you speed up repetitive tasks, improve content quality, and even use AI as a personal coach to level up your strategy. https://www.theagentsofchange.com/576

Ever feel like you're stuck on the hourly billing hamster wheel, working harder but not making more money? I've been there. That's why I invited pricing expert Jonathan Stark to the podcast – a man on a mission to rid the world of hourly billing (and for good reason). Jonathan breaks down why trading time for dollars is a losing game that not only caps your earning potential but actually damages client relationships. If you're ready to stop being a slave to the clock and start getting paid for the actual value you deliver, this episode is packed with practical strategies to make that shift. Trust me, your future self (and bank account) will thank you. https://www.theagentsofchange.com/575 Check out Izzy's Meta Ads webinar here: https://www.takeflyte.com/flyte-school/on-demand-training/cooking-up-successful-meta-ads-with-limited-ingredients.

Ever feel like you're getting mediocre results from ChatGPT or other AI tools? You're not alone. I've been there too - typing in a quick request and getting back generic content that sounds nothing like me or my brand. The problem isn't the AI, it's how we're talking to it. In my conversation with Dustin W. Stout, founder of Magai, we dig into the art of crafting smarter prompts that yield much better results. If you're tired of "generic garbage content" (Dustin's words, not mine) and ready to make AI work harder for your business, you'll want to stick around for the actionable tips in this episode. https://www.theagentsofchange.com/574 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!

We've all tinkered with ChatGPT and marveled at its magic, but if you're just using AI to generate social posts or automate a few tasks, you're missing the bigger opportunity. On this episode, Amanda Cole, CMO at Bloomreach, shares why businesses need to stop focusing on AI workflows and start building an AI "brain" for their entire operation. I'll admit, the conversation got me thinking about how my own agency could leverage this approach—and yes, I've already started working on it! If you're ready to move beyond AI parlor tricks and create something that actually transforms your business, this episode is packed with insights you can put into action. https://www.theagentsofchange.com/573 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!

If you’ve been wondering how to get your business noticed by ChatGPT and other AI language models, you’re not alone. Today we're back with the second half of our conversation with SEO expert Crystal Carter to break down exactly what LLM optimization means for small and medium-sized businesses. No theoretical fluff here - just practical strategies you can actually use, whether you’re a local shop or a growing agency. https://www.theagentsofchange.com/572 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!

Is your brand invisible to ChatGPT? As AI-powered search tools continue to grow, businesses need to adapt their digital strategies or risk being left behind. In this two-part interview, I talk with SEO expert Crystal Carter about how companies can optimize for large language models (LLMs) like ChatGPT, Gemini, and Perplexity. She breaks down exactly what business owners need to know - from understanding entities to practical steps you can take today to increase your visibility in AI search results. And the best part? You don’t need to be a tech giant to make it happen. https://www.theagentsofchange.com/571 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!

Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevin Anson, who's been crafting high-converting video ads for over 20 years. He shared his proven "12 ingredients" framework that turns casual viewers into engaged customers. Whether you're just getting started with video ads or looking to boost your conversion rates, Kevin's practical insights will help you create videos that actually drive results. https://www.theagentsofchange.com/570 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!

If you're like most podcasters, you're probably wondering why your show isn't growing as fast as you'd like. Well, today's guest has some tough love for us. Tom Webster, a 25-year audio research veteran and the author of "The Audience is Listening," explains why just having great content isn't enough, and what we really need to do to build a show that people can't help but share with their friends. https://www.theagentsofchange.com/569 Take our podcasting survey by 2/28/2025 and be entered to win a $100 gift certificate to a store of your choice! (Assuming they have online gift cards.)

Want to supercharge your productivity with AI? My guest Brian Piper breaks down everything you need to know about creating custom GPTs. As an author, international keynote speaker, and host of the AI for U podcast, Brian shares practical insights on how businesses can leverage custom GPTs to streamline workflows, maintain brand consistency, and repurpose content effectively. And when he's not diving into AI, he's teaching wingsuit skydiving - talk about taking things to new heights! https://www.theagentsofchange.com/568

Ever wonder why some business books seem to launch their authors into the stratosphere while others collect dust on Amazon? In this episode, I sat down with Joe Pulizzi, the godfather of content marketing, to unpack how you can leverage a book to drive your business forward. Joe shares his proven three-legged stool approach that turns your book into a marketing powerhouse, plus practical tips on how to write it without losing your mind in the process. https://www.theagentsofchange.com/567

Curious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI’s potential with human insight, to uncover how AI can amplify the best of your business. https://www.theagentsofchange.com/566 Rich's article on How to Use AI for Content Creation: https://www.takeflyte.com/blog/high-quality-ai-content-creation

Ever wonder why some marketing feels icky while other approaches just click? In this episode, I chat with Rai Cornell, a former counselor turned marketing strategist who brings a fresh perspective to demand generation. Drawing from her background in psychology and criminology, Rai shares how businesses can create marketing that actually makes people feel good while driving results. No manipulation required. https://www.theagentsofchange.com/565

Ever notice how some copy just flows while other copy feels like it's fighting you every step of the way? This week on the podcast, I sat down with Nikki Rausch, CEO of Sales Maven, to discover how we can use NLP (neuro-linguistic programming) techniques to write more engaging copy that converts. Whether you're writing emails, social posts, or sales pages, Nikki shares actionable tips to help you connect with your readers and move them to action. https://www.theagentsofchange.com/564

If you're struggling with being everything to everyone in your business (like I often do), this episode is going to be eye-opening. Rachel Honeyman, founder of HoneyBeBold, shares how she transformed her business by niching down to serve mission-driven female entrepreneurs. After 16 years in content marketing, Rachel discovered that focusing on a specific audience and service offering didn't limit her opportunities – it amplified them. https://www.theagentsofchange.com/563

What if you could turn your creative visions into reality without hiring an expensive designer? That’s where AI tools like MidJourney and Ideogram come in. On this episode of The Agents of Change, I sit down with Jeff Sieh, a content creator, live streamer, and AI enthusiast, to explore how marketers and creators can use AI to craft stunning visuals and repurpose content more efficiently. Jeff’s insights into prompt engineering, style references, and blending tools will help you cut through the noise and stand out in a crowded feed. If you’ve ever struggled with getting the perfect image or want to better leverage AI in your marketing efforts, this episode is for you. https://www.theagentsofchange.com/562

Crafting a signature story might sound like a daunting task, especially if you think storytelling isn’t your strength. But according to Kris Jones, it’s the most effective way to connect with your audience, build trust, and grow your business. In this episode, Kris shares her tried-and-true approach to creating a narrative where your customer is the hero and you’re the trusted guide. If you’ve ever wondered how to simplify your marketing while making it more memorable, this episode is a must-listen. https://www.theagentsofchange.com/561