The Authority Hacker Podcast

Gael and Mark look back over some of the most popular internet marketing tactics that they don’t use anymore. In the fast moving internet marketing world, tactics come and go. In this week’s episode, we look at some of the tactics that just don’t work anymore and tell you what to do instead. In this episode, you will learn: - Why you shouldn’t only target low competition keywords - Why you shouldn’t be too focused on social shares - How different types of content ranks for different types of keywords - Where you are probably spending too much on content - Where you are probably not spending enough on content You can find the show notes for this episode here - https://www.authorityhacker.com/bad-tactics

Mark and Perrin discuss the right time to quit your job and concentrate on internet marketing full time. In this episode, risk taker Mark and sensible Perrin are at different ends of the spectrum. Mark believes 100% commitment will lead to better results, quicker. Whereas, Perrin believes in a more rounded approach will provide more security. In this episode, you will learn: - Why Perrin still works despite owning successful authority sites - What is ‘input lag’ and how understanding it can help keep you motivated - Why we can’t tell you how long it will be before you can quit your job - When it doesn’t make sense to quit your job at all - When and why real AH Pro members quit their jobs You can find the shownotes for this episode here - https://www.authorityhacker.com/quit-your-job

Gael and Mark delve into the last five years of Health Ambition to understand what they would do differently. Since 2013, the strategy has been defined and refined. In this episode, Gael and Mark look at how the site was launched, what we did then and how we would do things differently if we started over today. In this episode, you will learn: - Why you must know how you are going to monetize your site before you get started - How creating content hubs make link building more efficient - Why mobile design is more important than desktop - How link building is the secret to getting regular traffic - Why focus is the most important ingredient in success You can find the shownotes for this episode here - https://www.authorityhacker.com/start-over

In this week’s podcast, Gael and Mark are joined by Tim Soulo, Head of Marketing at Ahrefs, to discuss the recent update to the DR metric within Ahrefs. What does it mean for authority site owners and does it change the way you should think about site quality? In this episode, you will learn: - How domain rating is calculated - Why you have probably been using DR the wrong way - Why you should not use DR in isolation - What metrics are best to use alongside DR - Tim's number 1 tip to get more search traffic You can find the shownotes for this episode here - https://www.authorityhacker.com/drupdate

n this week’s podcast, Gael, Mark and Perrin take a look at personas, fake personas and branding. Should you create a persona for your site, put your face on it or create a brand? In this episode, you will learn: - The ethical and legal issues involved in using a fake persona - How a fake persona can help you relate to your audience - How being the face of your site can make it difficult to sell - How a fake persona can stunt the growth of your site - How creating a brand can allow you to scale faster - How branded sites can borrow authority from experts in the field - What we would do if launching a new site today You can find the shownotes for this episode here - https://www.authorityhacker.com/persona

In this week’s podcast, Gael and Mark explain the authority site model. They break down what it is and how the model needs to be updated to stay relevant in 2018. In this episode, you will learn: - What actually is an authority site? - What is the attraction of an authority site? - What types of authority sites tend to make the most money? - What is changing in 2018 - The minimum amount you can spend to set up an authority site You can find the shownotes for this episode here - https://www.authorityhacker.com/2018

In the final episode of this year, Gael and Mark look back over the past 12 months to review the performance of Authority Hacker, Health Ambition and the rest of the portfolio of sites. Gael and Mark review traffic, revenue and dive into what has gone well and what hasn’t gone so well. They also reveal what the main goals are for 2018. In this episode, you will learn: - How we realized our blog content wasn’t working and what we did to change it. - Why we care more about writing honest reviews than generating affiliate revenue. - What happens when you allow problems to grow as the company grows. - Why we chose to launch one new site this year instead of five. - How we plan to up our game in 2018. You can find the shownotes for this episode here - https://www.authorityhacker.com/2017review

Gael and Mark look out their crystal balls to gaze into the future of SEO. In this week’s episode, Gael and Mark review the predictions that they made last year to see just what they got right and what they got wrong before letting us know what might (or might not) happen in the world of SEO in 2018. In this episode, you will learn: - Why you need to get out in front of the mobile first index. - How you may be stuck in the past when it comes to keyword research. - Why competition might be less intense for new sites in 2018. - The Google product that could have rival Facebook ads. - Why content updates could provide a better ROI than writing new posts. - Will voice search be making purchasing decisions in 2018? You can find the shownotes for this episode here - https://www.authorityhacker.com/seo2018

In this episode, Perrin and Mark take on the four hour work week. If it’s so easy, why doesn’t everyone do it? Perrin and Mark explain what passive income really is and talk about why passive income doesn’t really exist in the way that you might think it does. In this episode, you will learn: - Why there is no such thing as 100% passive income - Why you need to work on your business not in your business - How to leverage your time by hiring people, creating systems or using services - Why you have to have real passion to build a successful site rather than just not wanting to work in a cubicle You can find the shownotes for this episode here - https://www.authorityhacker.com/passiveincome

In this episode, Gael, Mark and Perrin dive into some of the most popular and some of the craziest SEO theories to see if they have any basis in fact. There is a lot of common wisdom in SEO but how much of it is based on fact and how much is based on rumour or bogus studies? In this episode, you will learn: - Why there is no point in keyword stuffing and how it could actually hurt you - Why SERP features are not going to kill SEO - How you can leverage your size to beat the big companies in the SERPs - How building links is cheaper than buying links - Why ranking first isn’t always worth the investment it take to get there You can find the shownotes for this episode here - https://www.authorityhacker.com/seo-myths

Hacker blog - 37 Ways to Monetize Your Stupid Blog - https://www.authorityhacker.com/monetize-blog/. When should you do paid reviews? Could you make more money creating info products or does your niche suit dropshipping of physical products? In this episode, you will learn about the following monetization methods: - Sponsored Content - Lead Generation - Paid Reviews - Dropshipping - Privately Sold Ads - Info Products - Courses - Memberships - Kindle Books - FBA (Fulfilled by Amazon) - SaaS (Software as a Service) Click out the article here: https://www.authorityhacker.com/monetize-blog/

In this podcast, Gael and Mark tell the story of the cursed launch and tell us what they would do differently in future launches to make sure the same issues don't happen again.

In this podcast, Perrin talks to Michelle Schroeder Gardner about how she managed to turn a blog about paying off her student loans into a million dollar per year business.

The ‘Not A Podcast’ Podcast #fail by Authority Hacker

In this episode, Gael, Mark and Perrin discuss their history in internet marketing and how they ditched their gray hat pasts to become multiple 6 figure authority site owners.

In the fourth episode of the Undercover Success Series, Josh tells Mark the story of how he has grown a hobby into a 7 figure authority site.

In episode three of the Undercover Success Series, Kevin Espiritu tells Gael how he grew his gardening authority site with the help of 3,000 visitors per day from Pinterest.

In this episode, Robert Botha explains to Gael how he has managed to build an $8,500 per month authority site in the space of nine months.

In this episode, Mauricio tells us what it takes to launch three sites, in two languages, and grow them each to make five figures per month. Mauricio tells Gael the challenges he has faced and the tactics he has used to successfully grow each of his sites.

In this week's postcast, Mark, Perrin and Gael talk about our run-in with Amazon Associates and how Mark helped an AH Pro member get re-instated into the program after a ban.