The B2B Marketing & Sales Podcast

In this episode of the B2B Marketing and Sales Podcast, co-hosts Steve Miller and David Mayo Loomis announce the end of their successful podcast. They reflect on their achievements, including reaching the top 10% of podcast downloads worldwide. The discussion also introduces Dave's new concept, "Customer Outsight," which emphasizes a change in perspective towards customer-centricity, and Steve's new book on personal branding, Uncopyable YOU. They discuss the importance of authenticity, personal branding, and helping others succeed. The episode concludes with a reflection on their journey, a hint at possible reunion episodes, and an invitation for listeners to stay in touch. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In the penultimate episode of the B2B Marketing and Sales podcast, Steve Allen Miller, David Mayo Loomis, Michelle Jones, and Kay Miller discuss their upcoming projects and reflect on past episodes. Topics include the future of B2B sales and marketing, the importance of listening in sales, and the potential of AI in marketing. They also discuss the significance of personal branding and the growing trend of remote work and the gig economy. Kay Miller introduces her new book and podcast, "Unstoppable Women in Sales". The episode concludes with a discussion on the importance of authenticity, human connections, and independent work arrangements. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

Dave and Steve discuss the importance of a powerful brand promise and its impact on customer behavior. They emphasize that your branding promise goes beyond just awareness, it involves understanding the uniqueness of your company and its products. They conclude that brand recognition influences customer behavior, with customers more likely to engage with powerful brands. They also highlight the importance of personal connections in business and encourage companies to think creatively to differentiate themselves in the market. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve and Dave discuss the Japanese concept of "ikigai" and its application to personal and business goals. They explore the idea of finding fulfillment and success at the intersection of passion, skills, economic viability, and making a positive impact. They also delve into the importance of quality and consistency in business, using examples from Japanese companies and Southwest Airlines. The conversation also touches on the need for teaching ethics and philosophical concepts to young people, and the balance between pursuing one's passion and practicality.  ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve Miller hosts Tom Malesic, a serial entrepreneur and founder of EZ Solution and EZ Marketing. The discussion centers around the importance of a company's website in generating leads and revenue. The conversation also covers the evolution of SEO tactics, the role of AI in website building, the value of design tools like Canva and Adobe Photoshop, and the effectiveness of using books as marketing tools. The podcast concludes with a discussion on email marketing strategies and an overview of the services provided by EZ Marketing. Tom Malesic: https://www.linkedin.com/in/tommalesic/ EZ Marketing (Free resources): https://www.ezmarketing.com/learn/  ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve Miller and David Mayo Loomis discuss the role of influencer marketing in the B2B sector. They highlight that influencer marketing, traditionally associated with B2C, has always existed in B2B in forms such as lead users and keystone accounts. They discuss the rise of individual influencers in B2B, who gain recognition through platforms like YouTube. They suggest strategies for incorporating influencers into B2B marketing efforts, including finding power users, connecting with reviewers, and targeting key companies. They also discuss the utility of LinkedIn and software tools like Tracker and Upfluence for B2B influencer marketing. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this episode, Steve and the host discuss a new term, the "Distinctive Demand Blueprint," and discuss the importance of being distinctive in marketing. The conversation also touches on the use of AI in research and analysis, the concept of demand generation, and the importance of unique branding. Miller concludes by discussing the three pillars of his marketing approach: demand generation, response-driven marketing, and account-based marketing. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve Miller and David Mayo Loomis discuss the importance of the voice of the customer (VOC) in trade show marketing. They emphasize the need to shift focus from sales to understanding customer needs and perspectives. They suggest using VOC in all stages of a trade show, from pre-show research to post-show follow-ups. They also discuss the potential of VOC in driving return on investment (ROI) and building trust with customers. The episode concludes with their excitement about the future of trade shows and the potential for better connections and resources. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve Miller and David Mayo Loomis discuss the power of storytelling in marketing and personal branding. They emphasize the human-to-human factor in business and the importance of a company's origin story. They also talk about the use of storytelling in movies and comic books, and cite Apple as a company that effectively uses storytelling. The conversation includes the role of testimonials in marketing, the need for personal information on company websites, and the importance of overcoming hurdles in a company's narrative. They conclude by encouraging listeners to use their unique stories to establish their personal brand and gain trust from their target market. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this episode of the B2B Marketing and Sales Podcast, hosts Steve Miller and David Mayo Loomis discuss the importance of trust in business relationships. They explore the idea that people do business with those they know, like, and trust, sharing personal experiences to highlight the impact of personal interactions. They also discuss the value of personal connections, likability, and trust in business relationships, and the importance of being memorable, emphasizing the significance of following through on promises and the art of gift-giving in establishing trust.  ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, hosts Steve Miller and David Loomis discuss the importance of fostering creativity and innovation in B2B organizations. They talk about the pitfalls of complacency and the need for continuous improvement and risk-taking. They introduce the concept of intrinsic and extrinsic benchmarking, suggesting that true innovation can come from studying industries outside of one's own. They also discuss biomimicry as a source of inspiration, using examples from nature to drive technological advancements. The episode emphasizes the importance of thinking differently, embracing new perspectives, and constantly seeking ways to improve and innovate in business. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

Megan Spinos is Senior Director of Workplace Design at Deloitte.  She will be helping Deloitte with their own work spaces to assure they facilitate the best interaction, creativity, productivity and, yes, fun!  Previously, for 15 years Megan was at a premier corporate interiors architecture firm called Vocon, helping major corporations understand their workplace goals and strategies before architects tackle the designs.  Just like in marketing, strategy before tactics!   Before stints as a reporter and a communications specialist, Megan got her education at the University of Dayton (political science) and Kent State University (interior design).   In this session, hear about how physical spaces help define a brand and impact the way people work.  We’ve had so much change in working habits over the years, accelerated dramatically by the pandemic.  With hybrid work here to stay, what does that imply for companies and their office space?  What opportunities do we still have to influence employees – and customers – through the places in which we work?  Listen to hear all about this intriguing topic from one of the world’s top experts in the field! Megan Spinos LinkedIn: https://www.linkedin.com/in/meganspinos ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve Miller and John Feldman discuss the value of writing a book for personal branding and standing out in a competitive market. They highlight how being an author sets you apart from others and demonstrates your commitment and credibility to potential clients. They also discuss the challenges of writing a book and how AI can assist in the process. They emphasize the importance of identifying the target audience and their needs, as well as the benefits of personalized marketing strategies. They conclude by emphasizing the positive impact books can have on readers' lives and encourage listeners to subscribe and rate the podcast. John's Contact info: —Get started with our free resources: http://visionaryliterary.com/resources —John's Linkedin: https://linkedin.com/in/john-feldman —RECOMMENDATION FROM STEVE: Free Online Course — How to Sell Your Book Before You Write the First Word ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Dave Loomis and Steve Miller discuss the concept of obscure content marketing (OCM) as a way to break through the clutter of regular content marketing (RCM). They share examples and strategies for creating personalized and targeted content that resonates with individual recipients. They emphasize the importance of building relationships, understanding customer preferences, and providing genuine value. The episode also includes a lighthearted conversation about Dave's wedding anniversary and Steve's lost wedding ring. Overall, the episode offers insights and practical tips for marketers looking to stand out and connect with their audience. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve Miller interviews Ryan Rhoten, the author of "Career Kred," about personal branding and improving one's online presence. They discuss Ryan's journey in discovering a drug dealer with the same name appearing in Google search results and how it led him to focus on personal branding. They also delve into Ryan's experience with blogging, website building, and the importance of LinkedIn in personal branding. Ryan shares his motivation to help others with personal branding and how it led him to write his book. Steve and Ryan emphasize the significance of personal branding in today's digital age. ====== Ryan Rhoten helps entrepreneurs clearly communicate their value online. He is the author of two books on building your brand online; CareerKred and LinkedIn Made Simple. He is the proprietor at The Distilled Brand, where he helps clients clarify their message, focus their offer, and align their business and brand. Website: thedistilledbrand.com LinkedIn: @RyanRhoten Email: ryan@thedistilledbrand.com Landing Page: thedistilledbrand.com/uncopyable ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve Miller and David Mayo Loomis discuss the potential of TikTok as a B2B marketing platform. David shares his experience with TikTok and explains how the platform has evolved to cater to micro-interests. They discuss the algorithm that curates personalized feeds based on user interactions and highlight the value of TikTok for reaching target audiences. They also discuss the demographics of TikTok users and give examples of B2B brands utilizing the platform. The speakers suggest strategies for B2B companies to explore TikTok and emphasize the importance of taking the first step in understanding the platform's potential for marketing. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In our conversation, Dave interviews Scott Allen. They discuss several leadership principles that apply to anyone in B2B marketing and sales in any part of their career.  Grab a pen because you’ll want to write down some of the amazing quotes that Scott keeps in his head and shared with us.  Scott is such a wealth of knowledge and experience, it’s easy to understand why he coaches so many Fortune 500 executives.  He has an innovative, dynamic mind and know you’ll love hearing from him and come away energized! ======== Scott J. Allen, Ph.D., is the Robert M. Ginn Institute Professor for Leadership & Social Responsibility at John Carroll University. Allen is an associate professor and teaches courses in leadership, the future of work, and executive communication. Scott's primary stream of research focuses on leadership development. Scott has published more than 50 book chapters and peer-reviewed journal articles. He co-authored The Little Book of Leadership Development, Emotionally Intelligent Leadership, Captovation, and  Online Presentations by Design, He is also the host of Phronesis: Practical Wisdom for Leaders, ranked among the world's top 3% of podcasts. In addition to writing and teaching, Scott consults, facilitates workshops, and leads retreats across industries. Recent engagements include Lubrizol, , EY, Federal Reserve Bank of Cleveland, Sherwin Williams, Toyota, Progressive, NASA-Glenn, and FedEx. Scott is the co-founder and Board Chair of the Collegiate Leadership Competition and has served on the board of the International Leadership Association, Association of Leadership Educators, and Management and Organizational Behavior Teaching Society. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this engaging conversation, Steve Miller, aka Kelly's Dad and Marketing Gunslinger, sits down with Ruth King, a renowned profit and wealth guru. Ruth, who has an MBA in finance from Georgia State University, is passionate about helping businesses become profitable. The duo delves into the importance of understanding a business's financials, emphasizing not just making money but also retaining it. They discuss the significance of pricing, marketing expenses, and the competitive advantage in the market. The conversation touches upon the concept of "uncopyable financials" and the value of long-term customer relationships. Ruth shares insights from her experiences, including a notable business partnership where she assisted a company in boosting their sales, eventually leading to a $9 million sale. Steve and Ruth also explore the importance of productivity in business and the need to keep costs low to compete effectively. Contact Ruth: www.ruthking.info https://www.linkedin.com/in/ruthking1 ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

This episode emphasizes the concept of "prompt engineering," which Dave and Steve define as a superpower that is evolving every day. They discuss the use of AI, like Chat GPT 4, and their potential in providing accurate information or performing certain tasks. The guys highlight the importance of giving clear instructions to a chatbot to get the desired results. They also discuss the use of AI in competitive intelligence and advantage. The video touches on the importance of understanding customer needs and desired outcomes to provide effective solutions. Dave & Steve also discuss the use of different types of equipment in various industries, emphasizing the need for efficiency and safety. ============= Show Notes 1. **Introduction**: Hosts Dave Loomis and Steve Miller introduce the topic of the discussion - the application of AI in marketing. 2. **Prompt Engineering**: The hosts discuss the concept of "prompt engineering," a superpower that is evolving every day. They encourage listeners to experiment and learn more about this concept. 3. **AI Chatbots**: The use of AI chatbots, like Chat GPT 4, is discussed. The hosts share their experiences with different versions of chatbots and their effectiveness in providing accurate information or performing certain tasks. 4. **Giving Clear Instructions**: The importance of giving clear instructions to a chatbot to get the desired results is emphasized. The hosts share tips on how to interact effectively with AI chatbots. 5. **Understanding Customer Needs**: The hosts discuss the importance of understanding customer needs and desired outcomes to provide effective solutions. They highlight potential challenges that arise when companies try to meet customer demands without fully understanding the implications and costs involved. 6. **Use of Equipment in Industries**: The discussion touches on the use of different types of equipment in various industries, emphasizing the need for efficiency and safety. 7. **AI in Competitive Intelligence**: The hosts discuss how companies can use AI for competitive intelligence and advantage. They share insights on how AI can be used to gain a competitive edge in the market. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

Mary Rose is the Founder of Star Maker Marketing (formerly Maguire Copywriting) and creator of the book-writing program, "BOOK It!" Star Maker Marketing offers business owners and thought leaders the opportunity to share their expertise with ghostwriting services, book writing coaching, and book promotion marketing strategies through multiple channels. Her specialty is helping financial advisors write and publish lead-generation books. ================ Contact Mary Rose: Website: https://www.maryrosemaguire.com LinkedIn: https://www.linkedin.com/in/maryrosemaguire FREE Resource: Get Started On Writing Your Book https://bit.ly/BeginYourBook Just Released: The "BOOK It!" Home Study Program https://bit.ly/BOOKIt (Get $100 off when using the code "STEVE") :-) ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com