The BrandMade Podcast

Send us a Text Message. Today, we are going to embark on a journey. One that every small brand must understand intimately the customer's buying journey, whether you're a mature one women led business, or you're just starting out. This episode is packed with insights to help you navigate. The winding road from awareness to advocacy for. So that you can turn your ideal people into buyers every time!  

Send us a Text Message. So today I'd like to remind myself and everyone listening. That we will make some wrong decisions and moves within our small business today or tomorrow and that is perfectly okay! Because usually we will always be able to fix them.   One wrong decision today really won't determine the future of your success. So whether you're trying to pick which website platform to use, or maybe you have just realised that you are using the wrong one.  At least it got you started and maybe even helped you find your first customer or client.  Essentially the point I'm trying to make today is that don't let decision fatigue get the better of you like it did with me. Let's always just take the pressure off to making the right decision. Get more comfortable in the knowledge that we may take a few wrong turns.

Exploring the issue of copying others in business and the transformative power of embracing authenticity. We uncover the reasons why one-woman led businesses often resort to imitation, the drawbacks of this approach, and the remarkable benefits of seeking your own path. Through my personal experiences and insights, you’ll learn to embrace their uniqueness for stronger connections, creativity, and personal fulfilment. I’ll the cover the following in this episode Reasons for Copying: Fear, Self-doubt, societal pressure Drawbacks: Less authenticity, stifled creativity, missed growth Benefits of being and doing things more like you: Stronger connections, unleashed creativity, longterm sustainability and easy. How to start being more you and less like them: Questions to ask plus a brainstorm task.

In today's episode I'll discuss my journey with mood boards. The reason why they weren't working for me or my clients, and how I solved this. This will help you to create  mood boards that are highly effective, making your clients feel not only exciting but have complete clarity and confidence in the direction you're taking their visual direction in. Enjoyyy! :) 

This episode was actually inspired by Kevin Finn he’s written a book and been voicing his own thought and knowledge on brands, branding and design. Do you really know what a logo is all about? Everyone starting a small business knows they need something to represents who they are at a glance aka a logo. But, do you really understand the fundamental difference of a brand a logo? Everyone usually heard the good old saying your logo is not your brand? Then what is it? In today’s episode I’ll be discussing all things logo’s.

Questions are great but what happens when you just can answer them?! Then they become this big source of frustration especially when it comes to building your brand. Like when people ask what are your brand values? How do you want your brand to be perceived? All great questions but how are you suppose to know the answer to them. The truth is sometime you won’t know the answers to these off the top of your head. If you’re doing it by yourself with no to discuss ideas, you end up just feeling a bit stuck and unsure how to move forward. In today’s episode I’ll take you through six fun and effective exercises that can help you answers those loaded brand questions. 

Why are we so hell bent on making everyone feeling like you need to priorities speed instead of intentional and sustainable growth. In today’s episode I’ll be discussing how slow growth within a small business is a positive thing and a much more realistic journey. You deserve to stop mentally punishing yourself for not being ahead of the game at the same stage as so and so is within their small business and instead enjoy the journey. Make sure you listen to this whole episode, because I’ve got useful ways to reframe they way you view your growth within business that have helped me immensely.

In todays episode I want to share with you how to find your ideal customer - the essential things you need to know about them to mould a brand that fits like a glove. I know you’ve been working hard at your Ikea desk, you deserve to have a brand that truly feels like home to your ideal people, as well as helping you too confidently and comfortably sell to them and cash in on being 60% more successful!  

Be spotted within your industry, everyone wants to be different but do achieve this ? In today’s episode I’ll take you through a key step in building a brand that sets you apart. Because if we look and feel like another brand or even a water down version of an already established existing brand. Leading your customers to struggle to choose you over them. 

Does your brand feel outdated after 6 months? Do you want to have a brand that feel like it never goes out of style and still feels just as valuable and current today as it did the day you had a built? Yeah of course you do! Today I'm going through a few ways to build and edit your brand to help you stay consistent but fresh to your ideal people. 

Today I take just under 15 mins to discuss three thing that i've decided was no longer working for me in my business. We usually start our one-woman led businesses due to a specific passionate, this means we tend to skim over a few details. And don't think past the services and the products you want to sell. In this episode I share how to gain clarity around how you want to run your business.  

In todays episode I share three of my most beneficial tips when it comes to moulding your brand look. Developing a brand aesthetic can be a tricky thing to get your head around. Even I can get confused in the mist of develop a client brand but with these three tips  under my designer hat I like to think I always reach the best outcome for client and brand. So whether you're new to brand design or currently DIY your own here's some much needed help to keep you on track to design the perfect brand look for you and your people. 

We all know that building an intentional brand identity can help ones businesses to stand-out and get noticed. You’ve got the skills and experience to offer these wonderful services and or product to your people, and deserve to actually get noticed for it all. But, since working with one-women led businesses there’s more to branding than just wanting to stand out. 

Today I discuss why small design tweaks and aren't usually the best way to invest your money into your brand. I explain a resent personal experience with a client and how you can better serve a client that wan to design changes better with be open and honest to what they need to ease their daily branding struggles. Sometimes a quick fix isn't best decisions for small businesses. 

Today I guide you through a general overview of tell tell signs that your brand could be looking rather amateurish! From logo design to website imagery and font use. This one is especially helpful if you are in the process of DIYing your brand & website. Or you just want to update and re-fresh your brand designs to look that bit more professional looking online. Why you may be asking?  Great question, well designed brands & websites  can help you  increase trust online with a few little tweaks you can make your overall online presences look so much more professional if you avoid a few of these common pitfalls. 

Today I just want to discuss a few things that I think are really beneficial and some things that I wish I'd thought about before starting or building anything. Even if you have built your brand strategy, I believe today's discussions will still be really beneficial to you. First topic is personal clarity, second is nailing down your offer, the  third section is about why identifying goals and what successes means to you. 

Have you ever felt like a fraud whilst working alone at your ikea desk? If you’ve felt like this, you're not alone. We can all agree that it’s a pretty awful feeling to experience. Self-doubt quickly lead me to open this door that accepting negative thoughts, and built limitation and restrictions around my abilities. Maybe you have too? So how can we begin to overcome self-doubt? Plus an insight into my own personal mistakes with trying to take action, that could save you a lot of wasted time! 

Today I ramble on...just kidding provide a lot  of key information about 4 major website builders including SpaceSpace, Wordpress, Showit and Webflow. I give you my two cents piece on what's good and bad about each planform what to be aware of. As well of what to think about before choosing a website builder for your small business. Your website is a huge part of your online presence make it count! 

In todays episode it was only fitting to finish off on the mission statement. I take you through in simple terms what your mission statement is about what it should include. Tips on doing it well as well as sharing you easy to fill out sentence structure for you to fill in with your mission statement right at the end. So no more scratching your head,  scrolling through lots of blog post, you got all the tips and tools to help you write your own mission statement.

Who really know's what the visions statement stands for? It gets confusing with purpose and mission. Where does visions really come into it all?! In today's episode I provide all my lovely listeners a clear overview on what a visions statements stands for, the benefits of having one and if you stay all the way to the end I give you tips on how to even go about writing your own. So stop wasting your time reading  lots of different blog posts about visions statement, because I've just handed it over to you on a visionary plater in just one episode.