The Business Book Review
Welcome to the Marketing Podcast. I am Business and Law professor Shaun Patterson and I love marketing. In this podcast series, I am focused on bringing you a deep dive into marketing education. We will, of course, start with the fundamentals and then branch off into an array of interesting topics areas such as digital marketing, public relations, market-based management, Brand management and so much more. In this world of tips and tricks, I feel like we have gotten away from what is most important, the customer and the story. So strap in, and let's get learning.
Welcome to the Marketing Podcast. I am Business and Law professor Shaun Patterson and I love marketing. In this podcast series, I am focused on bringing you a deep dive into marketing education. We will, of course, start with the fundamentals and then branch off into an array of interesting topics areas such as digital marketing, public relations, market-based management, Brand management and so much more. In this world of tips and tricks, I feel like we have gotten away from what is most important, the customer and the story. So strap in, and let's get learning.
Digital Marketing - Writing for Digital
Digital Marketing - Web Design & Development
Digital Marketing - User Experience Design
Public Relations - Public Opinion
Public Relations - Communication
Public Relations - History And Growth
Public Relations - Defining Public Relations
Marketing 101 - Strategic Marketing Planning
Marketing 101 - Customer Relationship Management
Marketing 101 - Digital Marketing
Marketing 101 - Marketing Communications
Marketing 101 - Retailing And Wholesaling
Marketing 101 - Marketing Channels
Marketing 101 - New Product Development
Marketing 101 - Products And Brands
Marketing 101 - Segmentation & Targeting
Marketing 101 - B2B Marketing
Marketing 101 - Market Research
Marketing 101 - Consumer Behaviour
