The Business Marketing Fuel Podcast

In today’s show we discuss how to get more stuff done on a daily basis. If you work from home or are building an online business, you probably have struggled with focusing on certain projects on time or another. I do as well and that’s why I decided to record this episode. If you follow these 5 tips, you will get more stuff done and resulting more success. -The Big Takeaway (Get fueled up) I came up with this 5 tips from what I’ve learned and use myself. It’s pretty easy if you learn to focus and make a few simple changes. You may have even heard these before, but maybe you just need to be reminded or explained a different way.  The key is consistency and discipline. But, if you commit to these 5 simple tips, you will see results. I promise. -Session Quick Tips The 5 Tips To Get More Stuff Done 1. Commit 2. Create Deadlines 3. Get Up Early or Stay Up Late 4. Set Timer 30 Minutes 5. Create List Day Before Bonus Tip: Choose what you like doing the most and use that medium. I personally like creating video or audio more than writing. If I’m struggling to get things done, I can choose to create video and it will be easier than writing 1,000 words. The key is to make it easy for you to start on track. -Show Quote CANI – Constant And Never-Ending Improvement (Tony Robins)-Links Discussed -BMF Question? Are You Struggling With Getting Things Done? Do You have a productivity Hack? Leave comments below and share. Leave your answer below!    Please tell us what you think on itunes. Coming soon Android  

In today’s show we discuss how to create a new product from scratch that your audience wants to buy. Who wants to create a product that people don’t want to buy? It takes time and a lot of hard work to create a product and this is the best way to have the best chance for success. -The Big Takeaway (Get fueled up) The idea is simple really. You found out what your market wants and then sell them that product, It usually will be a solution to their problem. In the podcast I share how I recently surveyed my photography audience and asked a few questions of what they are struggling with. I gave them some multiple choice questions and then allowed them to leave any questions they wanted. I received over 240 responses and it gave me a huge insight on what they needed and wanted. I was looking for a problem they had that I could solve. Ironically, it was “How To Find More Clients and Get More Sales” which is something I can help them with. I also found out that they are mostly building Facebook fan pages to find their clients, but not collecting emails. So, I know if I could help them build a list of potential and past clients, I could help them sell more of their photography services. MY course that is in creation as I type, will help them find and convert more sales in their business by using email marketing. -Session Quick Tips How To Look For Clues To Find and Solve a problem your market has. Use surveys ( I used Fluidsurveys.com) I emailed my current list (asked questions) Posted questions on Facebook fan page Responded to emails people submitted (dug deeper) Created an email optin for interest in new product Sent email with topic in subject line (used Aweber open and clicks to see if message received interest) Note: I sent an email to 8,ooo subscribers and I received a 19.6% open rate (which is about 1,600 subscribers) Typically I receive between 20 and 30% open rate on most emails, so I felt this was pretty good. Think about that for a minute. I have 1,600 people that are interested in this topic. You may be wondering what I used for  headline to test the topic. Remember, the only purpose of this email was to see how the topic resonated  with the people on my list. Subject Line: 3 BIG Marketing Mistakes Photographers Are Making (#3 is the worst) I used marketing mistakes to see who was interested in marketing and problems. The other thing I can do now is use these opens as a segmented list and only send these people more about my new product and lessons on marketing. Pretty cool! -Show Quote I didn’t have one. But, my default one is always “Just TAKE ACTION” -Links Discussed  Aweber –(Email Autoresponder) -Time To Fill Up and use This Marketing Fuel This is another example of how an email list can help your business. In this case, I’m using the email list to collect data about creating my next product. -BMF Question? Are you collecting emails from audience or customers? If so tell us about your success. If not let us know why your do not collect emails. Leave your answer below!    Please tell us what you think on itunes. Coming soon Android  

BMF027 : How To Use Leadpages And Build Your Email List

BMF026 : Should I Use Single or Double Email Optins? – Pros and Cons

-Show Discussion Today we talk about reaching your Facebook fan base. Because the rules on the internet are always changing, Facebook has made it more difficult to reach more than 15% of your fan base. What this means is if you put out a post only about 15% off your fans will receive it in their feed, unless you pay more advertising money. We give you some tips to work around this issue without having to pay more advertising dollars. -The Big Takeaway (Get Fueled Up)   -Session Quick Tips 1 post an interactive quote that you niche audience will interact with. Add related pictures to help draw people in and become engaged. Ask people to like share and interact 2 ask questions, simple interactive questions like what kind of camera do you use Canon or Nikon. Make your questions fun and interactive. 3 ask your audience to share and like. This is so important if you want interaction. You have to tell people what you want them to do or there is a good chance they may not do it. 4 do not over cluster your post with too much information. Keep it short and to the point. Do not lose your readers with more info than you need. 5 repost past post. Someone that is interested may have missed one of your post. You must put your message out repeatedly so you can reach as many people as possible. -Show Quote “If your business is not on the internet, then your business will be out of business” -Time To Fuel Up And Us This Marketing Fuel I think the most important thing here to remember is get your audience on a list so you can communicate at will with them. These are all great ideas to help you engage more with your face book audience use these tips to get these people on a list. -BMF Question Has anyone had any success with any other method you may have use to work around this issue? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-Show Discussion Today we talked about writing your first Kindle book and some of the benefits from doing so. This can be another way to get yourself out there a way to make money and a way to direct more people to your landing page. -The Big Takeaway (Get Fueled Up) You do not have to spend a long time writing the book. You can even have it written for you. Just make sure you have quality deliver value. You want to give a book that will help people it is important to solve their problems this will help you with reviews which are very important. Kindle books can be a great way to make money. You may have one book that does very well. You may have many books that all have a small but steady income. Either way it will be money coming in. Kindle books can also be another lead generator. Remember to have your free offer within the first 10% of your book, Kindle shows this portion of your book for free. Now anyone that reads this section of your book will see your offer and you can direct them to your lead page. Your book or books can become like a business card another way for you to get yourself out there. The more areas you can get exposure the more chances you will have to connect with other likeminded people. How to find a topic, look for other books in your niche and see what is being talked about. Check out forums where people are having open discussions about the topics you will be writing about. Face book groups are a great place to search topics. If you already have a list of people you can email them and interact with some questions. A note if you are not a very good writer like me, you will want to pay someone to edit it for you. This way you will be able to eliminate some of, if not all of the negative comments that may come in. -Show Quote “If I was given 9 hours to chop down a tree I would spend 6 of them sharpening the blade.” -Time To Fuel Up And Us This Marketing Fuel Its time to take this advice and write a book. If you need more detailed information click on the resources link labeled step by step instructions for building a blog. Once you are on that page go to link at the top labeled creating kindle eBooks. -BMF Question What questions do you have about Kindle books? Do you currently have a kindle book on the market? Would you like one? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-Show Discussion Today we talk about the reason why you should offer a money back guarantee. We cover how you should offer the guarantee as well as for how long. When you get here in T your product or your money back you show you believe in your product and you are willing to stand behind it. This is very powerful when it comes to sales. -The Big Takeaway (Get Fueled Up) When you offer a refund many times it takes the worry out of the purchase. When you have someone who is on the fence and they are not sure if they want to try your product this allows them to do that with no obligation if it does not work out for them. Just one unhappy customer can be more damaging to your business than you could imagine. For some reason we like to spread negative things more than positive things. Scott shares his example, as he said they have spent hundreds if not thousands of dollars at this business. Now he will not return there and has already suggested to others that they may want to bring their business elsewhere. For the little bit that it would have taken to make Scott happy this business would have brought in thousands of dollars in business later. Now it is too late. -Show Quote “Be so good they can’t ignore you” -Time To Fuel Up And Us This Marketing Fuel Offer some type of return or refund policy. Whatever policy you create make sure it is clear to your customers so there is no confusion or misunderstandings in the future. It’s OK to give a refund do not lose more business on top of it. -BMF Question Share your good and bad experiences you have had in the past with refunds and returns. Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-Show Discussion Today we talk about building a promotion that helps create scarcity, which in turn will help bring in sales. What we mean by scarcity is when you are running a promotion and you have people that are on the fence letting them know there is a deadline and if they do not act soon the will have to pay full price and will miss out on your fantastic offer. -The Big Takeaway (Get Fueled Up) Building scarcity into your promotions can be a very powerful way to sell and promote your product. Today Scott gives us 5 tips that we can use in our businesses today to help create scarcity. The first tip is to offer a limited number of products. Let’s say you are running a promotion you may only offer 50 at the sale price after those 50 are gone it goes back to the regular price. Discounting the price of is also an obvious great promotion you can run to sell and promote your product. Your scarcity will come in when you have a deadline date or a certain number products you are going to sell before the sale is over. Scott shares an example of how he pre sells a course to a select group of people that he works with to receive the course for free as well as help create content with their feedback. Maybe discounting your products is not the way you want to go. That’s okay try adding bonuses to your regular products. For example Scott shares one of his stories where he adds an educational course about photography lighting digital products that he sells this way you get full price for your products what your customer also feels like they’re getting extras in the deal as well. The last tip Scott has for us this offer free support. There may be questions that go with your product if you are available to answer these questions that would give you a product with more value. When you are running these types of emotions acreage people to take advantage now before it’s too late. Let them know what they will gain by taking advantage and what they will lose by not taking advantage. Above all be ethical and your approach we are talking about scarcity but that is because the sale will end and the time to take advantage is now. -Session Quick Tips Offer a limited number of products Discounted price Pre sell a course or updated course Bonuses extras add to your regular product Free support -Show Quote “Life is like riding a bicycle, to keep your balance you must keep moving” -Time To Fuel Up And Us This Marketing Fuel Scott has shared some good ideas with us today take advantage give them a chance. -BMF Question Do you have a story have a promotion that you ran they used scarcity? What was it share it with us below? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-The Big Takeaway (Get Fueled Up) It is so important to do your promotions at the right time. What we mean is you do not want to get someone on your list then start hitting them over the head with offers. The standard we usually talk about to start is 80% content 20% pithch. Once you do that for a while and build trust then it will be time for a full offer like this one. Nurture your list before you rush in to giving offers. Spend time delivering free quality content. You will want to send at least one piece of content per week or more if your can and if it applies. Do this for at least a month before the full on offer. The first email in the series is sorry as the headline. You will go on to explain sorry I have not had any specials lately so here is one for you now and give your offer with a deadline. In the second email your headline will be Thanks. This one will only be sent to people that did not open the first email. This one goes on to explain thanks for being such a great audience so here is a special offer that we have put together for you. Again you give ther deadline. The third email has a headline that reads special ends tomorrow. This is a reminder to those who are thinking about taking advantage of the offer that there is a deadline. The fourth email reads Deadline in 12 hours. Now that time is running out This reminds them that time is almost up and you better take advantage of this deal now or you will have to pay full price soon. -Session Quick Tips Build strong relationships before you attempt this Email your list on a consistent bases with free content Build your bank account of good will Come back with great contentent -Show Quote “Determination is the wake up call to the human will” -Time To Fuel Up And Us This Marketing Fuel Once you have built a list and spent time with them sending quality content sent a great offer that they may be interested in. -BMF Question Will you share an offer you have used in the past with our audience? Leave Your Answer Below!  

-Show Discussion Today we discuss how discounting your price can be a huge benefit to your business. When you do this correctly and follow all the steps you can introduce your business to new people who may not have tried your products or service before. When you have a base price and offer discounts on occasion (a promotion) you will not cheapen yourself. -The Big Takeaway (Get Fueled Up) The best way to not cheapen yourself is to establish your base price. Be smart about this, if you are working in the upper end make your prices just below the high end of the market. This will let people know that you are not just a cheap discount place. You should always make people aware they are receiving a discount. Simply state the regular price then their discounted price and the reason for the discount. Do not become predictable and run the same special at the same months or time of year. Switch things up, it is great to give discounts to your new and regular customers but you want them to pay full price sometimes as well. It is ok to go a month or two with no specials and just charge your regular price. You are not a discount outlet that is not what you want to be you just want to have different ways to attract old and new customers to you. You have quality products and services it is ok to get paid for that. Your regular list price needs to be listed somewhere. Online would be a great place to start, a list on the wall or that can be handed out are also great. This helps establish your regular price and shows people the exact discount they receive when they are getting a deal. -Session Quick Tips Establish your base price Make people aware you are giving them a discount Change your specials up do not become predictable Have periods with no specials (charge the regular price) List your regular price online and on a price list -Show Quote “Take risks if you win you will be happy, if you lose you will be wise” -Time To Fuel Up And Us This Marketing Fuel Discounting you price does not make you look cheap, it is a great way to get new customers to try your service or products at a discount to make sure it is right for them. -BMF Question What is your opinion on discounting products and services? Does it make things look cheap or help to offer value? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-Show Discussion Today Scott Shares some tips on how to create your business logo and branding. We go over some ideas that may help you get over the hump or even tell you every direction to go. -The Big Takeaway (Get Fueled Up) Visit other blogs in your market for ideas. What are they using style, color, ideas. You do want you logo to be professional and cool but don’t spend forever coming up with the design. If you really can’t think of anything, forget it for now and come back to it later. Use the tips provided to help you with your creation. You want your name in your logo. If you do this it with tell people exactly where to find you no matter where you put your brand. With that said you will also want your logo in different sizes. This will allow you to but your logo on many different types of applications and will make the image look correct no matter what device they may be on, cell phone, computer, or pad. Make sure you use colors that fit your brand. Look at what others in your market are doing. You want to use colors that fit your brand but that you like as well. You want these colors to be used on all your platforms so you are easily recognized. Use fiverr to hire out the process to create your logo. You can give a graphic designer some of your basic ideas and they will come back with some really great ideas. -Session Quick Tips You want your name in your logo Logo has to be different sizes Make sure you use colors that fit your brand Make your logo represent your market Use fiverr to hire out the process to create your logo -Show Quote “Your future is created by what you do today, not tomorrow” -Links Discussed Fiverr.com -Time To Fuel Up And Us This Marketing Fuel Make yourself a cool logo. Make sure you are seen by people that are searching for topics on your blog. Most important make sure you are remembered with a memorable logo and great content. -BMF Question Are you able to create your own logo or will you have to hire it out? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-Show Discussion In today’s show we talk about how you can come up with a best name for your authority site. Scott lay’s out six quick tips you can follow to help you come up with the best name for your site. We follow along as Scott and Jim talk about there discussions and how Jim finalized the name of his site. -The Big Takeaway (Get Fueled Up) Spend the time to do the research as you do this you will find certain words and fraises searched for. The key word research will help you with some of the wording you may use for your website name. Make the title relevant to the subjects which you are creating content about. We are tailing about building an authority site, make your site more of a brand and less of a niche site. Your name should be as long as it needs to be. Three words seems to be a good number but you do want to get your point across. Try to use a seed key word when possible. The .com as of now still seems to be the choice of many. We will see how that goes as he internet market becomes more and more crowded. Make your list of possible names, think of as many of your ideal names you can come up with. Unless you are lucky many if not all may already be taken. Your may move to trying different combinations as Jim did. If you have keywords in your name, that can help with Google search traffic. Do not force any words though make it natural. The fact that you are creating and authority site is very important. A quick note do not use a domain name that may be a trade mark. This could cost you time and money in the long run. -Session Quick Tips What is your site about Brand name or a niche How long should the name be Should I use .com, .net or .org Make a list of possible names Should you look at search traffic on specific keywords -Show Quote “The ones who say you can’t and won’t are probably the ones who are scared you will” -Time To Fuel Up And Us This Marketing Fuel This is a quick but solid check list to help guide you in the right direction. -BMF Question Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android  

-Show Discussion In today’s show Scott shares an experience he recently had with a direct marketing piece of content. He actually received a letter from the car dealer where he bought his vehicle. It said he could bring in his old lease vehicle and trade it for a brand new one. That was great but the dealer did not follow through with their offer. Today we talk about how important it is to have a great offer and deliver on that offer when someone is interested. -The Big Takeaway (Get Fueled Up) A lot of times direct response marketing is direct response mail or ad campaign online or offline. The first goal of a direct response marketing campaign is to have a compelling offer to really get your audience’s attention. Now that you have their attention you want them to open the letter or the email. Once they have opened your letter or email you must give a clear call to action. If you only have a print add like a door hanger the same is true get the attention with your offer and give that clear call to action. Once they act you must follow up. If you ask them to call you and they do call, give them what you offered them. If you want them to respond to an email and they do, deliver what you offered. Past customer and people on your mailing list are there because they are interested in what you have to offer. It’s obvious because they purchased from you or gave their email and showed interest. The people on your mailing list are even more important to follow through with your direct response. Getting people to take action is hard enough. When they finally do you must follow through. -Show Quote “Don’t give up what you want most, for what you want now.” -Time To Fuel Up And Us This Marketing Fuel Every business must do some form of direct response marketing. It will help your business in many ways. -BMF Question What type of direct response marketing are you currently using? How is it working for you? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-Show Discussion How to pick your Authority site for the best online success. It is very important to choose the correct path, you do not want to spend a lot of time creating content for something that has no market or product. Spend the time now and do the research you will be glad you did in the long run. -The Big Takeaway (Get Fueled Up) So far we have brainstormed our ideas and we have dug deeper into Amazon, EBay and Kindle books to confirm a market. Before we make the final decision we will drill down in one more place and that is Google planner under keyword search. This is a place where you will see how many people are searching particular keywords. As we got into the keyword planner we found keywords that had good search results and we’re related to survival in camping. You will want to look for keywords that are related to your search. We also used a tool called Long Tail Pro this is a product that Scott purchased. Long Tail Pro is another way to search keywords. It also gives you the ability to research other sites that are in that same market to check the metrics of your competition. In addition these keyword searches also supply you with more possible keywords for the future. You may use them in your main site or they could become pieces of content within your main site. -Show Quote “Don’t count the days, make the days count” -Links Discussed BMF Project Authority Google Keyword Planner Long Tail Pro Keyword Tool -Time To Fuel Up And Us This Marketing Fuel Spend the time to do a proper research for your topics. As you can see the first 4 out of the 12 are all about choosing your authority site idea. -BMF Question Did you come up with a list and nothing seemed to work? What were your ideas? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-Show Discussion Now that we have the 12 steps for our new case study BMF Project Authority, it is time to apply them. Jim has started from step one and went through the brainstorming to come up with his list of ideas. On today’s show Scott dissects Jim’s list as we talk about why some of the ideas will work or may not. We will also drill deeper into the ideas that seem to be possible. This part of the process will heop determine if we have a market that buyer’s products and information. -The Big Takeaway (Get Fueled Up) If you have not already, brainstorm your ideas. Write down things you like to do, something that you are good at, a problem you have solved in the past, or something you over heard others talking about. Put as many items as you can. Next you will have to break your list down by making sure there is a market for your topic. When you look at your list if topics break it down to ones that can be monetized. Is there a product or products in that market place that can be sold? How about information. This nest step may help a little if you are struggling to know if there is a marketplace. When you have a few ideas that may work search them on amazon, EBay and Kindle books. Drill down deeper into those categories so you can get more ideas and see what people are buying. Kindle books will confirm if information products are being sold. Check out the section on the right side of our blog (Case Study BMF Project Authority, How to Build an Authority Website from Scratch). Here Scott has created step by step instructions that walk you through this entire process. Or Click the Link in Links discusses labeled BMF Project Authority. -Session Quick Tips Brainstorm your ideas’ Search market place -Show Quote “Doubt kills more dreams than failure ever will” -Links Discussed BMF Project Authority -Time To Fuel Up And Us This Marketing Fuel Get your Ideas on paper that is the first step. Remember we want to build an authority site. You want to be passionate about your idea and there must be a market for your material and products you may sell. -BMF Question Scott often asks, Jim Does that make sense? We want to ask you as the audience, does this make sense up to this point. Do you have any questions? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-Show Discussion On today’s show we have a new project we will be talking about, BMF project authority. Build an authority site not a niche site. Scott lays out a 12 step process that we can all follow to help us build an authority site. Jim as a case study will start an authority site. We will work hand in hand with Scott, he will explain in great detail over the next several weeks how to make this happen. -The Big Takeaway (Get Fueled Up) Brain storming your idea is the starting part for this project. We spend a majority of or time on brainstorming in this session. You want to start with things you really like talking about. Then move on to thing you know a lot about, like a job you have had. Think of solutions to a problem you have recently had, or problems of friends and family. Shoot for 30 or 40 ideas. Now that you have this list we have to knock it down to 10. Next Scott talks about market research to make sure there are people this market you are looking to get into. Amazon, EBay and Kindle Books are the places he will have you go. Now that you have made sure there is a market for your last 10 ideas that should have knocked it down to 1 or 2 you just have to choose the one you like best from there. Create a simple blog to start creating content for you authority site. Looking into face book and other sites similar to the one you are starting and see what topics people are talking about. Once you see what people are talking about you can create your free offer. As we have talked about in the past next is the auto responder and create a landing page. Now that you are ready to collect email addresses it is time to go get them. Create a Facebook PPC campaign and spend about $100 to get our list started instead of trying to what for people to find you through the search engines. Last is continue to interact with your list sending great tips and surveys and questions to interact with them on a regular bases, keep them engaged. -Session Quick Tips Brainstorm Authority site ideas Pick 10 topics / Passions Research buyers Choose Authority site idea Create Simple Blog (create posts) Research And Create Free offer Set up email auto responder Create landing page (email opt in) Create Facebook PPC campaign Spend $100 to build a list Email list with tips (blog posts) Create more content -Show Quote “Motivation is simple Eliminate those who are not motivated” -Links Discussed Aweber – Email Auto responder Mailchimp – Email Auto responder Lead Pages – (Landing Page) Bluehost – Host Your Blog -Time To Fuel Up And Us This Marketing Fuel So let’s get elbows deep into this and make it happen. This is a quick outline of the process stay tuned for the progress of Jim and others. -BMF Question Do you have an authority site? If you do not now is the time are you going to follow along and make it happen. Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

In today’s show we discuss the benefits of having a kindle book for sale on amazon. Scott shares some tricks with us on how to get noticed and how to capture leads from your book sales. -The Big Takeaway (Get Fueled Up) Selling kindle books on amazon can be helpful in many ways. Let’s start with the fact that Amazon is another search engine unto itself. Thousands of searches every day, just another chance for you to get noticed. This is another place that you can use to give away free content. You can capture email addresses and build your automated sales machine. Write books to get noticed, be a part of many platforms this will give you the best opportunity to be noticed. You will also use the fact that you are an author to help build your credibility. You have the ability to give an offer to your new customer right inside the book. This is simple just put your offer in the book and send the link to your landing page. An example of the offer Scott put in one of his books a free video tutorial about how to work on digital props. Scott also included a digital prop download that supports the video. A cool trick Scott shared with us your should put your offer in the front of the book. The reason for this is Amazon shows the first 10% off the books. Now your free offer will be seen by everyone who views the front of your book. Don’t Forget the up sell. Now that you have delivered 90% content 10% can be a lite pitch. More of what you have already given. Scott offers a hand full of addition props for a 19.95. Of course when he has people who are interested in the 19.95 props than they may also be interested in other products he has to offer. Promote the book, show full sections of your book for free, make a video explaining a section of the book (example Scott made a video that showed people how to find clients through Facebook) At bottom of emails add books you have written that are relevant. Remind people on blog post that are related. If you have many books add links to all of them at the end of each book. -Session Quick Tips Create Kindle Book or Books Put Free Offer In Book (The Front) Promote Book -Show Quote “The only way to get better is to surround yourself with better people” -Links Discussed How to write a kindle book -Time To Fuel Up And Us This Marketing Fuel Look if you already have a Kindle book published and you are not using the methods we talked about you should put some of them in place and see if it makes a difference. If you captured 1 or 100 emails it would not cost you a penny. -BMF Question Do you have a Kindle Book? Do you think it would help you if you did? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-Show Discussion In this session we discuss what to use as our free offer or giveaway. We talk about the different materials of information or a physical product you can use as your offer. We provide some tips on how to figure out what your offer will be. Without a compelling offer, something that really gets your audience going, it will be a difficult time trying to collect email address. -The Big Takeaway (Get Fueled Up) First off you have to give extreme value. Make your offer so good it is hard to believe you would give that away. You must make the reward for giving their email well worth it. When you are first starting out you might ask what I should offer.  A great place to start is Facebook groups. This forum will allow you to see what people are talking about, the things and information they are interested in. You will also learn their pain points, all of this is great information. When you have an audience ask them what they would like to see what they want. Create your own Facebook fan page, this will help you engage on another level with your audience. You can also send out surveys through email, again gathering more information on what is truly important to them. Give bite size pieces, focus on parts of the problem. This will make each lesson more comprehendible and easier to understand. For example the educational part of this blog will be set up just like that. Small pieces of the puzzle all leading up to the big picture. That will be much more effective than having everything in one lesson and make it overwhelming. It is very important to give results. Next we get into what should our offer be? One good idea is a free report outline in detail step by step, how to fix something or how to get a desired result. The free report can do anything from answer questions from Facebook discussions to teaching someone how to make or fix a product. Create a downloadable PDF so your customer actually get a down load of your information or product to their computer or devise. Creating videos can be another very powerful option.  Follow the same rules from the free report solve their problem or give value in something that they really want. Do both people like to consume information in different ways? Get yourself spread across different mediums. If the video you created doesn’t need to be visual you can extract the audio and send it out as an mp3. Know your audience can consume your information via audio much like this podcast. This gives you three things you can offer to your audience. Some other things we talked about if you have an EBook that people are purchasing make sure you have an offer in the resource section. This will allow you to put an offer in front of someone who has already bought from you and shows an interest in what you have to offer.  Once you get going you can take different pieces of content and bundle them together to create a large giveaway. Make sure each piece of content is relevant and in order. Put links in your PDF so people can easily link back to your blog or YouTube channel. Brand videos with your URL, if someone shares your content they will be able to find you with your brand on the video. Last quick note when you make changes to your offer make it small so you can track what is working and what doesn’t. -Show Quote “It’s hard to beat a person who never gives up” -Links Discussed BMF 10 Get Paid While Building Your List Using Facebook Paid Traffic – Case Study -Time To Fuel Up And Us This Marketing Fuel Scott has provided some good ideas so you can create a great offer for  your audience. Take what you have learned from today’s show and brain storm some ideas that will work well for your audience. -BMF Question What is the best offer you have seen online? Did you put in your email? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-Show Discussion In this episode of business marketing fuel Scott shares a real example of how he is selling a physical product, sending it through the mail. Included in the package is an offer for a free item. Because of this free offer he is able to direct them to his landing page and capture their email address. Now he is able to communicate with his customers in the future through Aweber. Scott shares the product he is selling the platforms he is selling and a unique way of collecting email addresses from people who have purchased on these platforms. -The Big Takeaway (Get Fueled Up) The example Scott is using is CD’s with digital back grounds and props for his photography business. He is sell these products on EBay and Etsy. It is great for him to make sales on these 2 sales platforms but he is unable to capture  his customers email through these companies. This makes it very difficult to communicate with your client at will. Someone who has bought from you in the past is your best future customer. You know they like what you have to offer. There is a good chance they may purchase from you again. It is very important to keep this relationship you have started. Again you do not have their email address at this point because all of the information is in EBay. When someone purchases from you on a site like EBay you have to send that physical product to the address they gave you. At this time Scott takes this opportunity to extend a free offer to those new customers. Scott prints up a nice 3×4 post card with his offer and giveaway. He includes and web address where his new customer can submit their email on his landing page. Scott can now send his fee offer and he has the email address in his Aweber auto responder. As we have talk about extensively in the past, you know have the ability to follow up when you want. You are in control of your list not EBay or anyone else. Getting new customers is very important but engaging and communicating with the list you already have is so powerful. Scott also has a Digital creations club where members pay a monthly fee for giveaways, discounts and to communicate with the rest of the community. The problem was again the service he is using to collect all of the contacts information has control of that email list. Scott then created an offer for those members and directed them to a new landing page. Now that you have everyone in Aweber you can separate your email list into different segments. Prospects would be on a different list from someone that has bought from you. Aweber allows you to make separate list and when someone buys you can set it up so they automatically change list. Always build your list any time you get someone who is interested in what you have to offer get their email. As Scott showed in the example above the physical address is great to have as well. First it allowed you to get your next offer to them. Second it allowed you to get their email address. Third you still have that address that you can communicate via mail. -Show Quote “As I grow older I pay less attention to what men say, I just watch what they do.” -Links Discussed EBay Etsy Amazon Aweber – Email Auto responder Mailchimp – Email Auto responder Survey monkey -Time to Fuel Up and Us This Marketing Fuel It is so important to have control of your list. There are many creative ways to get someone to your landing page. Take these tips and implement them into your business. -BMF Question Are you working with a service that does not give you control of your email list? Have you resolved this issue in the past, what was your solution? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android

-Show Discussion Today Scott shares a case study he has been working on. He has recently been using Facebook pay per click to advertise a how to video (Photoshop Tutorial) and a digital background give away, to build his email list. He was able to make sales in the process. We talk about the different platforms he is using and how to put them in place properly to be effective with this strategy. We also go over the numbers on the conversion rate and cost per click. -The Big Takeaway (Get Fueled Up) Facebook is back in our headlines again. As Scott shares more and more of his experience we are seeing Facebook pop up in our conversation. This time he paid some money for traffic, in return he received sales which paid him back his original investment, plus a little extra. Just as important and probably more important he is building a list of quality followers. We have talked about it in the past, building a quality list is so important. We take it a step further this time with a (double opt in). Once someone sends their email you could send them to the offer. If you do this you may not be able to get your emails through to them in the future. Because of spam it is more and more difficult for emails to get through. The double opt in ensures your follow up emails will be delivered because you will send them to your confirmation page. Here you explain they have an email that needs their attention. We take this a step further by introducing Lead Pages (landing page). Lead Pages is a service that host your landing page. You are able to run split test, compare two pages to find which one has the best conversion rate.  Don’t forget your email auto responder like Aweber. The follower up this allows is so powerful. -Session Quick Tips Facebook PPC Free Offer (Photoshop Tutorial) Landing Page (Lead Pages) Confirmation Page – (Double Opt In Email) Offer Video & Download -Show Quote “People with goals succeed because they know where they are going, it’s as simple as that” -Links Discussed Lead Pages – (Landing Page) Facebook.com – (Create Fan Page) Aweber – Email Auto responder Mailchimp – Email Auto responder Icontact – Email Auto responder -Time To Fuel Up And Us This Marketing Fuel Facebook pay per click although fairly new to Scott, has been working well. The combination of Lead Pages has really helped to confirm what is important to his audience. -BMF Question What do you think about paying for traffic? Leave Your Answer Below! Please Tell Us What You Think On ITunes Coming Soon Android  [JK1]