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By The IFBA The Business of Fitness with The IFBA
The Business of Fitness with The IFBA
Podcast

The Business of Fitness with The IFBA

By The IFBA
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A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.

A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.

60
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#059 A Short Intermission

Episode in The Business of Fitness with The IFBA
As we reach the end of another content rich season, JC & Chris take to the mic to deliver a quick message to all our listeners. We've got some exciting plans in the works and will be back on air soon.
Business and industry 3 years
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03:36

#058 The Member Journey in 2022: Lessons from W10

Episode in The Business of Fitness with The IFBA
From first impressions to their first sessions, in this week’s podcast find out what really goes on behind the scenes in W10. We’ve refined our implementation of the member journey over years and we want to share our insight into what works and more importantly, what doesn’t.
Business and industry 3 years
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38:48

#057 KeapFit: Studio Fury with Stephen Kennedy

Episode in The Business of Fitness with The IFBA
This week on The IFBA podcast Chris takes a deep dive of KeapFit. The all-powerful, fully autonomous, ready-to-go lifecycle marketing system for gyms. Joined by special guest and creator of KeapFit, Stephen Kennedy. Learn how the product was designed with the end-user in mind. You’re sure to come away with a new perspective.
Business and industry 3 years
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55:59

#056 The Member Journey: A Birds Eye View

Episode in The Business of Fitness with The IFBA
Join Chris & JC on this week's podcast as they dig into the member journey. Get insight into how our member journey has evolved through the years. Find out what it takes to convert an interested member of the public to a valued member of your facility.
Business and industry 3 years
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40:07

#055 From the Floor: How to brand your product

Episode in The Business of Fitness with The IFBA
Tune in this week to discover how the team brings branding to life across the gym floor. It's not just your social media that has an impact on how potential clients view your business. Branding often comes down to what other people say about you when you're not in the room. Find out how you can strengthen your brand to get new members developing into advocates of your product.
Business and industry 3 years
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48:40

#054 Case study: Mike MacDonald - High Standards

Episode in The Business of Fitness with The IFBA
Founder of AKR Fitness, Mike MacDonald, joins Chris on the podcast to walk us through what it takes to reach high standards. Get an insight into Mike's journey through fitness and how he came to set up AKR fitness as it is today. This episode is filled with tips, stories, and laughs. This is an episode not to be missed.
Business and industry 3 years
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54:39

#053 Branding: Lessons from W10

Episode in The Business of Fitness with The IFBA
Following on from Episode 51 with guest Jon Lipsey, we take some time to reflect on our own branding. Often we hear about the successes of large corporates such as Apple, Amazon, and Nike, but what does the brand history of a fitness business like W10 really look like? Dive into the origins of the business and how we reached the W10 we know today.
Business and industry 3 years
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43:26

#052 Case study: Tom Burgess - Sweat It

Episode in The Business of Fitness with The IFBA
SweatIT founder, Tom Burgess, joins us this week to talk through his gym owner journey – from managing bars with Wetherspoons, to opening his first site, and then taking on a larger site during a global pandemic. This didn't all happen overnight, of course. Tom's journey is testament to that fact that with a passion for the industry (and a little help and advice at the right time) it's possible to start and grow your own fitness business.
Business and industry 3 years
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0
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53:42

#051 Guest: Jon Lipsey

Episode in The Business of Fitness with The IFBA
Jon Lipsey joins us to shed some light on branding, how it fits in with sales, marketing and PR, and what you need to do to build a strong brand. He flags the biggest branding mistakes to avoid – and wraps up with some powerful, practical takeaways for you to implement today.
Business and industry 3 years
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58:40

#050 Marketing: The Nuts and Bolts

Episode in The Business of Fitness with The IFBA
Chris and JC take us through the practicalities of implementing your marketing strategy. From setting up your marketing calendar with umbrella campaigns to guide the wider narrative – to what content to create and how to organise and execute it. This is a real 'nuts and bolts' look at how to 'do (do,do)' your marketing.
Business and industry 3 years
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42:30

#049 Marketing: Your Strategic Approach

Episode in The Business of Fitness with The IFBA
In this first episode of 2022, Chris, JC and Tom talk about taking a strategic approach to marketing. The big question in today's unstable industry: if your ‘primary’ marketing channel ceased to exist tomorrow, would you be able to maintain a stream of leads without too much disruption to the business? The team explain how to create an agile marketing ecosystem that can respond to change, turning your marketing 'taps' on and off easily to make the business resilient and financially stable.
Business and industry 3 years
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45:29

#048 Reviewing and Planning: Setting your Business up for Success, Part Two

Episode in The Business of Fitness with The IFBA
In part two of this podcast, Chris and JC go through how they like to set goals over the short, medium and long term to make them achievable and powerful. They discuss why the cycle of action is such an important tool for constantly reviewing your goals – and course-correcting your trajectory to keep your objectives in the crosshairs, whatever gets thrown at you.
Business and industry 3 years
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38:08

#047 Reviewing and Planning: Setting your Business up for Success, Part One

Episode in The Business of Fitness with The IFBA
In the first of a two-part podcast, JC and Chris discuss the frameworks they use to review the performance of the W10 gyms – including their staff, their marketing, and their overall financials. They give you a step-by-step breakdown of how to implement this in your own business and set your direction for 2022.
Business and industry 3 years
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38:36

#046 The Next Level: The Best Bits

Episode in The Business of Fitness with The IFBA
Once you've got the big rocks in order, where do you focus your energy next? This episode provides an overview of Seasons Four, Five, and Six of the Podcast covering Team Development, Programming and Sales. Take a listen and don't forget to re-visit the individual series as you're ready to delve deeper into each.
Business and industry 3 years
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31:33

#045 Back to Basics: The Best Bits

Episode in The Business of Fitness with The IFBA
In this episode we're giving you the best bits of Seasons One to Three. Covering everything from product to place, systems to opening a gym (plus some popular and punchy case studies), this is a bitesize episode full of actionable nuggets. It's the ideal potted recap of topics you've already listened to – or a shortcut to navigating which episodes you might want to tune into for the first time.
Business and industry 4 years
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31:51

#044 Cathy MacDonald

Episode in The Business of Fitness with The IFBA
Chris chats to communications expert, Cathy MacDonald (see episode 12) as she expands on the art of communication with a particular slant towards the sales process. Cathy was formerly a Hostage and Crisis negotiator and has taught professional from all business and industry sectors how to communicate more effectively.
Business and industry 4 years
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55:05

#043 - Sales Process

Episode in The Business of Fitness with The IFBA
The original plan was for the W10 sales process to be walked through, from how to conduct calls to closing with all objections dealt with along the way. Instead, the conversation went in an unexpected, but totally relevant direction which underlined the importance of knowing yourself, your 'voice' and your values so you can use these things to maximise sales in your business.
Business and industry 4 years
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47:26

#042 MyZone Case Study - Dave Wright

Episode in The Business of Fitness with The IFBA
Dave tells us how the MyZone system is best utilised to increase member engagement and develop community – while keeping us all entertained with his Antipodean sense of humour!
Business and industry 4 years
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57:10

#041 Retention: The Best Sale There Is

Episode in The Business of Fitness with The IFBA
#041 Retention: The Best Sale There Is
Business and industry 4 years
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42:29

#040 The Assessor

Episode in The Business of Fitness with The IFBA
What (and who) is the assessor? Despite the catchy title, the physical assessment is just one small part of their job. A role that has the potential to increase your sales tenfold and drive your retention and referral figures through the roof, the assessor may be one of the (if not THE) most important person in your facility. Choosing someone to take this position could make – or break – your business.
Business and industry 4 years
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33:55
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