The Cogent Marketer

41: Minute: One Good Idea, Every Day. Do you have one? Something to consider!

40: We are not very good at understanding and evaluating risk. This episode reviews the concepts of fear, anxiety, risk versus reward, Black Swan Events, and more. Special shout out to fs.blog, a source for much of the material here!

39: Join the Cogent Marketer and hear from Joel Schiltz, Senior Vice President at Cogensia, as we review the mess with forecasting, budgeting, and earnings management beyond the pandemic!

38: Crisis! Catastrophe! I mean it – the marketing world is in for a HUGE world of pain. Three areas of your marketing that will be impacted for years because of Covid-19!

37: Minute: Marketers beware: the lost months of measurement! Throw out the campaign reports – it doesn’t matter now.

37: Minute: Marketers beware: the lost months of measurement! Throw out the campaign reports – it doesn’t matter now.

36: It Ain’t All Bad! Special Guest Neil Culbertson, Founder of Growth Partners, reveals his thoughts on the future of restaurants, and what you need to do today.

35: The Cogent Marketer Minute - Statistician’s Nightmare: We are ALL Analysts NOW!

34: Minute: How do we value human life? In this episode, Brad reviews a famous clip by the economist Milton Freidman.

33: In this episode, the Cogent Marketer talks about the concept of profitability, the market price, and the role of external capital. With a surprising amount of personal revelation, Brad Rukstales discusses his point of view, and why he has NEVER accepted

32: Minute: Make sure you can quantify the value of what you provide to your clients.

We like to introduce #TheCogentMarketerMinute by Brad Rukstales that provides quick insights to help you move your business from day to day activities within the realm of business, economics, marketing, consumer and technology insights. Click to Listen!

The Cogent Marketer is on a rant – trying to buy products online is still a miserable, lengthy, frustrating experience in most categories, yet we are told this is the future!  Listen to this 6-minute hilarious recap of a weekend experience with a few of the largest eCommerce and retailers in the country – you won’t be disappointed, and you may agree.  Of course, share this with anyone else who needs to hear!

In this episode, the Cogent Marketer discusses what it means to be Customer Focused.  Beyond a general idea of what a customer wants, he discusses how to assess your success in building deep and meaningful relationships with customers. #CustomerFocused

Restaurants saw an increase in same store sales, according to MillerPulse, but traffic is down. Technology is overwhelming marketing departments across the restaurant landscape. Companies struggle to connect with consumers in meaningful ways. All this and more, as The Cogent Marketer welcomes Robin Blanchette, President and Founder of Norton Creative.

The Cogent Marketer looks beyond technology and marketing to review bad marketing practices, and the reasons for them. Organizations have different stakeholders with needs, contracts, and incentives that are at odds with the Customer Focused organization.

We welcome Alan Kittle, SVP Creative and Strategy. He shares the challenges and success stories of engaging customers in their journey while understanding the limits and approaches to data privacy for today’s marketers.

The Cogent Marketer welcomes Jim Carey, Adjunct Professor at Northwestern’s IMC program. Jim is a marketing veteran with almost 4 decades of experience helping brands leverage data to succeed in the marketplace. Jim shares how AI and Machine Learning are impacting marketing and analytics. The historical perspective and context make this a must-listen!

This episode is rich in content. The Cogent Marketer invites industry expert Andie Kulach to share her expertise in the art of data and the science of communications through personalization. Brands must be focused on connecting with customers across platforms and channels, and this brings the idea of Customer Intimacy to reality.

In this episode, The Cogent Marketer reviews what Machine Learning is, how it started, and how marketers are using Machine Learning today. This is a must-listen for marketers driving customer strategies or executives looking to educate themselves on Machine Learning.