The Content Driven Business Podcast

Resource Links: Content Driven Business Website (https://contentdrivenbusiness.com) Resources from Content Driven Business (https://contentdrivenbusiness.com/resources) The Content Driven Business Podcast (https://www.contentdrivenbusiness.com/podcast/) Websavvy Website (https://websavvy.com.au)    Books Mentioned:   Ultimate Guide to Google AdWords By Mike Rhodes (https://www.amazon.com/Ultimate-Guide-Google-AdWords-Million/dp/1599185423)  The E Myth by Michael Gerber (https://www.amazon.com/Myth-Revisited-Small-Businesses-About/)  The Cashflow Quadrant by Robert Kiyosaki (https://www.amazon.com/Rich-Dads-Cashflow-Quadrant-Financial)  Resonate by Nancy Duarte (https://www.amazon.com/Resonate-Present-Stories-Transform-Audiences/dp/0470632011)    Reputation takes you places. Whether it’s in your circle of friends or industry colleagues, having the title of “expert” or “master” is a goal for anyone who feels like they have something valuable to say. One way to get there is by writing a book. For today’s episode, we spend time with Mike Rhodes, author of the highly-praised book “Ultimate Guide to Google AdWords” and Founder and CEO of Websavvy. He shares his journey on starting his business, building connections, and writing his book, and gives tips on speaking well for small and large audiences alike. This episode is recommended for anyone looking to become an expert in their field.    We’ll be talking about: His journey and how everything started for him [03:20] How his book took off and contributed as a driver for his business [08:00] Making connections, getting clients, and keeping those networks [14:30]  Advice on getting on-stage for the first time [18:19] The value of remaining conscientious on every stage you speak on [23:34] How to become a great speaker [25:53] His approach to giving great content on stage [27:00] The process of promoting his book [30:05] His book-writing process [31:38]   About Our Guest: Mike Rhodes is a Google Ads Master and the author of the best-selling book on Adwords, “Ultimate Guide to Google Adwords” with Perry Marshall. He is the Founder and CEO of the award-winning agency, Websavvy, and was named by Google as one of the Top 18 agencies worldwide. Mike is also an internationally recognized speaker for conferences such as the Traffic & Conversion Summit and Digital Forum Moscow. Visit Mike’s personal website: https://mikerhodes.com.au Connect with Mike on LinkedIn: linkedin.com/in/websavvy Follow Mike on Twitter: https://twitter.com/thegoogleguy    If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See you on the next one!   Connect with Will Wang of Content Driven Business:  Subscribe on Youtube: https://www.youtube.com/channel/UCqqcuqRYvDLnTGJ_ggZiCNQ Follow on Facebook: https://www.facebook.com/willwangmarketing/

Resource Links: Content Driven Business Website (https://contentdrivenbusiness.com) Content Driven Business Resources (https://contentdrivenbusiness.com/resources) The Content Driven Business Podcast (https://www.contentdrivenbusiness.com/podcast/) Valher Media Website (https://valhermedia.com) Valher Media Podcasting Resources (https://valhermedia.com/resources)    For a lot of podcasters, success is about numbers. Churning episodes out week after week and seeing great returns plus impacting others in a good way require hard work and effort, and there’s no better way to learn than hear from an expert’s experiences. On episode two, we’ll be sitting down with Charley Valher, Founder of Valher Media and creator of The Business of Podcasting podcast. We’ll be gaining insights on his experience creating and growing podcasts for other businesses, tackle why video podcasts are super effective, and diving into the process of getting new listeners and achieving more downloads. If you’re interested in podcast growth strategies or starting one, tune in to this episode!    We’ll be talking about: His experience with helping businesses create & grow their podcast [03:27] What kind of shows work (and what doesn’t) [04:57] Why video podcasts are super effective [07:35] Matching your podcast topics with your core product [11:56] The process of getting podcast listeners and gaining downloads [19:01] Podcast memberships and retention tools [22:57] Why it’s not too late to start your own podcast [27:25] What kind of equipment he recommends and uses [34:21]   About Our Guest: Charley Valher is a serial business owner and educator from Melbourne, Australia. He is best known for his unique approach to building businesses via podcasting and developing companies in a way that creates more time and leverage for the business owner.  Charley is also the host of The Business of Podcasting, a podcast that gives aspiring podcasters the nitty-gritties of the business. Driven by the challenges he met and conquered as a podcaster, he founded Valher Media to help others create high-quality podcasts, grow their audience and turn their listeners into buyers. Valher Media on Facebook (https://www.facebook.com/pg/valhermedia) Valher Media on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?   If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. There’s a lot more to learn when it comes to podcasting, and we’re here to help!   Connect with Will Wang of Content Driven Business:  Subscribe on Youtube: https://www.youtube.com/channel/UCqqcuqRYvDLnTGJ_ggZiCNQ Follow on Facebook: https://www.facebook.com/willwangmarketing/

Content is key, and while this phrase has become cliché for those in the industry, it’s a concept one shouldn’t take lightly. Creating something relevant and contextually fitting for your audience can be easy or difficult, depending on your strategy and play. In this episode, we’ll be sitting down with James Schramko, expert business coach and founder of SuperFastBusiness, to learn about growing two 7-figure businesses through content and what strategies and tactics he uses to share them with thousands of people every month. We’re also going to cover ways to find topics that are relevant and engaging to your audience, and the systems and processes that ensure content creation is easy, fast, and efficient.  So, if you're wondering how to use content marketing in your business, and what strategies the experts themselves are currently utilizing, this is going to be an incredibly insightful episode for you. Before we start, I want to let you know that we created a whole bunch of templates and free resources to help in your content marketing efforts. If you want to create content that grows your business and helps you stand out from the competition quickly & effectively, head over to Content Driven Business Resources. Please don’t forget to subscribe, tune in, and share this episode!    About Our Guest James Schramko is a Sydney-based business coaching expert, mentor, investor, and founder of SuperFastBusiness, an amazing resource for online business owners looking to increase profit with less work. He’s started, developed, and sold multiple successful businesses and excels in making the complex world of business simple. To learn more about James, visit SuperFastBusiness and listen to the SuperFastBusiness Podcast. Growing Two 7-Figure Businesses With ContentStart of The Journey Started out as an affiliate, selling other people's software for commission. His position urged him to learn writing offers and bonuses, learning website building, driving traffic to increase sales, and creating his own products. His experience as General Manager at Mercedes-Benz trained him with working on spreadsheets, team-building, strategizing, and branding. Content for Building 7-Figure Businesses Video content is what a massive number of people consume nowadays. Their podcast is their core focus, supported by creating supplemental videos to distribute on social media.  A really good way to educate and inform the perfect audience, and eventually leads them to a conversion process. Strategizing Content: Personally engage often with your community. Utilize conversations you have with experts or business owners by writing notes for future books, courses, videos, podcast series, all based on that interaction. Conduct research and analysis, meaning understand your audience to stay in tune with the conversation. Stay updated on what's happening in the world in regards to your industry. Working With Data Traditionally, they haven't spent a lot on ads, but based on the results from 2019 ($8000 spend, $260,000 return), he's looking to spend more in 2020. SEO is fundamental to good content, and he's employed an expert to help on that. They upload their content natively to each platform and take chunks off the videos to promote each episode. Short videos around 2-4 minutes help give the show exposure and podcast promotion. Platform Dependency Being too dependent on a platform can lead to loss of data. Spread out your content to different channels to cover all bases. Branding As a Strength A strong brand is the number one defense against platforms that may decide to hurt you. We're moving to an era where a personal brand gets more engagement compared to business brands. Working on a personal brand and your business brand can be seen as a collaborative competition. Working In Teams Having someone on the team do research on episodes and the necessary pre-work is a good way to start. An organized system for preparing episodes is important for the team to work efficiently. How To Start Creating Content For Your Business Think about the context and relevance of your content. Decide if the content you want to publish will make the consumer better off afterwards. Will they be able to learn something from watching that episode? Help your audience by leading them to where you want them to go, whether it's purchasing your product or learning more about your market. Resources “Work Less, Make More” (Audible)