The Cosmetic Courses Podcast | Aurora Clinics

Roger is the Managing Director of Aestheticare and is a well respected and familiar face in the aesthetic industry in the UK. In this Podcast he discusses: The importance of introducing a effective cosmeceutical range to your practice How the genuine dermaroller and micro-needling techniques can now treat conditions such as: Acne scarring Stretch marks Fine lines on the face Sun damage

Sara is the managing director of E-Clinic the most commonly used practice management systemin the Aesthetics industry in the UK. In this podcast Sara explains: How eclinic can help you become paperless How it allows you to hold all of your patient details and photos securely digitally How eclinic allows you to communicate easily with your patients via email and text The new features contained in the new version of eclinic due to be launched at the Face Conference in the Summer of 2010

David is the managing director of Wigmore Medical which is the largest pharmacy supplying the the Aesthetics industry in the UK. In this podcast he discusses: How to set up an account at Wigmore Medical How to order from them How the potential changes to VAT legislation could effect you The line up for the forthcoming FACE conference to be held at the Royal College of Physicians this summer

Adrian Richards talks to Ron Myers regarding Legislation. Ron Myers is Director of consultingroom.com and has many years of experience in the Aesthetics industry in the UK.  He has provides consultation services on legislation within the Aesthetics industry and is considered an expert in this field. In this Podcast Ron discusses the thorny issue of legislationwithin the Aesthetics industry He dicusses how: The government plans to change how we are regulated by 1st October 2010 What this means and how it will effect you The pros and cons of joining the industry self regulation schemes Who to advise you on what is best for you regarding registering your aesthetics practice

Adrian Richards talks to Ron Myers about Marketing. Ron Myers is Director of www.consulting room.com and has many years of experience in the Aesthetics industry in the UK.  He specialises in online marketing and practice managment to help you get the best out of your marketing efforts. In this podcast he discusses how  you can use the following to maximise the success of your online efforts: Google analytics- free service to help you understand how many people are visiting your website and how they are finding you. Google alerts- free service allowing you to monitor your online presence and those of your competitors daily Tips for maximising your return from Google Pay per click (PPC) campaigns spyfu.com- an excellent free tool for analysing your and your competitors website

Adrian asks Ron Myers of http://www.consultingroom.com/ about tips that he thinks are important to consider prior to starting your aesthetics business. In the Podcast Ron and Adrian discuss: How to develop a simple business plan How to assess your target gross profit margin How to maximise your conversion rate following an enquiry How he uses direct response to answer his telephone enquiries out of hours.

Adrian talks to Ron Myers of www.consultingrooms.com about the best ways to increase the number of new patientswho contact you. In the podcast Ron and Adrian discuss ways of maximising the following main ways in which you attract new patients. Online marketing with websites Off line marketing with print advertising and radio How you can do your own PR How you can introduce a refer a friend scheme to maximise your reputation by word of mouth

Mike Comins, president of the British Association of Cosmetic Doctors (BACD)talks about new treatments and new diplomas In this podcast Adrian asks Mike Comins about: The new diploma in aesthetic medicine run by the University  of Leicester which is due to be launched in mid-May 2010 The benefits of joining the British Association of Cosmetic Doctors How new treatments are transforming the aesthetic industry- in particular Stem cell fat transfer Vaser liposuction

In the 3rd of our series on Practice Management Adrian talks to Ron Myers of the consultingrooms.comTopics covered include : The best way to greet patients in your practice Whether they should be called patients or clients Tips to help you in the consultation itself When to schedule the next appointment How to communicate with your patients between appointments How to record and measure your patient retention rate Useful links http://www.consultingrooms.com http://www.surverymonkey.com http://www.mailchimp.com

Adrian talks to Ron Myers about the prices he recommends you charge for you botox and dermal filler treatments Ron and Adrian discuss: How to benchmark your price structure with your local competitors Average prices throughout the UK The potential perils of buying botox and dermal fillers online Advice on discounts and price increases

Ongoing training and eduction are vitally important in to stay ahead in the Cosmetics industry.  In this episode we advise you on the best ways to do this. In this episode Adrian talks to Ron Myers about: How to select your first training course Ongoing training The agenda at the forthcoming Face conference The Body conference later in the year Recommended books and journals Useful links: Faceconference.com Bodyconference.co.uk Informa.com

The issue of remote prescribing has been much in the news recently- with both sides of the argument being well represented. Some believe that it is sufficient for a doctor or dentist to discuss individual cases with nurse practitioners and prescribe accordingly.  Others argue that the doctor should physically see and assess each patient. Ron Myers from the consulting rooms discusses the following issues in the podcast: The current legislation on Remote prescribing How the governing bodies view Remote prescribing How and when the issue is likely to resolve itself His advice to Nurses using remote prescribing services.

Ravi Jain is well known in the UK aesthetics industry and the owner of the Riverbanks Clinic which won the prestigous clinic of the year award in 2009 In this interview Ravi discusses: His reasons for changing his career path from a GP to a full time Aesthetic practitioner His advice on how to set up a successful clinic Tips on how to survive the recession His thoughts on how to constantly improve quality within your practice Useful link: http://www.riverbanksclinic.co.uk/

Vicky has been involved in the Aesthetics industry for some years and today covers numerous topics with Adrian.   These include: Her background in the industry Why she launched The Cosmetic News Magazine How you can get free copies of Cosmetic News Magazine Some of the biggest issues she has covered this year An update on the Cosmetic Course Expo and news on next years event The major changes she has noticed in the Industry this year

In episode 15 Adrian talks to Ron Myers of the Consulting room about: The rise in the availability of counterfeit Botox and dermal fillers Disastrous clinical cases in which these have been used How the UK has become a testing ground for new dermal fillers Advice on which fillers to use and which to avoid An update on IHAS regulation and the implications this could have on your practice Useful Links:- IHAS website:           http://www.treatmentsyoucantrust.co.uk/ Dying to be young:   http://www.highbeam.com/doc/1G1-163247820.html

Adrian asks Ron about the growing number of professional organisations in the Cosmetic Medicine Industry in the UK.  Ron discusses the pros and cons of each and gives specific recommendations for Doctors, Dentists and Nurses.  They discuss the main 3 reasons for joining these organisations:  1. Education 2. Networking 3. Potential referral of patients They then move on to LinkedIn and discuss how you can use this to increase your profile online. Useful links:  www.linkedin.com www.bacd.com www.bapras.org.uk 

In our latest podcast  Adrian discusses the thorny issue of VAT with Ron Myers of the Consulting Rooms.  Some practitioners are under investigation by the VAT mand and may be liable significant back payments.   Ron and Adrian discuss:   The threshold for VAT registration Whether you should register The risks of not registering Advice of what to do if you face a VAT investigation

Adrian talks to David Ecclestone Clinical director of Medizen based in the Midlands. In this episode David discusses: His technique for performing a Nerfertiti neck and jowl lift How he treats the depressor anguli oris The pros and cons of different toxins in the lower face Techniques to minimise complications Useful link: Medizen.co.uk

This is the first part of a 2 episode interview in which Adrian Richards and Ron Myers discuss: Their feedback from recent meetings in Barcelona and London The pros and cons of including fat reducing treatments, skin lesion removal and varicose vein procedures in your clinic The risk of potential litigation from any comments you make online Useful Links The Consulting Rooms

 This is the second part of the interview with Ron Myers of the Consulting rooms.  Adrian and Ron discuss diverse subjects such as:   How you  should use google places to increase local traffic to your website How you can use web microsites to target specific keywords that will bring you business How to check if your website is well optimised How to assess the performance of your business over the last year Advice on how to plan your business aims and strategy for the forthcoming year Useful Links http://www.consultingroom.com/