The Diamond Baron Podcast

Not to be left behind, Lita Asscher, daughter of Edward Asscher and sister of Mike Asscher, shares with us her role in the Royal Asscher diamonds legacy and future and view of the diamond world and some of her perspectives on the trade, being a woman in the trade and a funny episode with Prince Edward.

The very definition of a family of diamond merchants, the Asscher family, were the first company in the world to patent a diamond cut. They were the chosen cutters to polish the Cullinan diamond which made up part of the crown jewels of England. This 6th generation of diamantaires shows us how strong principles and forward-thinking has enabled Royal Asscher diamond company to pass the baton from one generation to the next, and very possibly continue to do so for future generations. This is a must listen to story of the right way to hand over a business to the next generation.

This is one of the most illustrious diamond families in Israel. Moshe Schnitzer, Shmuel’s father and Shai’s grandfather, was one of the founders and driving force in building the Israeli diamond industry into a multi-billion dollars industry, which was and is still a major contributor to Israel’s GDP. Listen to the transition from father to son of a true family of diamantaires.

Listen to the journey of one of Australia's most successful jewellers John Calleija who’s Virtual Eros diamond face mask won the coveted De Beers International Diamond Design Award in 2000. John has made jewellery for some of the worlds most famous people and exhibited a pink diamond collection at Kensington Palace. John talks about his passion and some nightmares he has faced along the way.