The Ecommerce Merchandising Show

The Cyber Week Winners of 2020

Jason Schulweis knows a thing or two about branded content. In this episode of The Ecommerce Merchandising Show, he shares some of his favorite campaigns from holidays past, and reflects on those festive marketing endeavors that completely missed the mark. And, thanks to his work at Retail Brew, he has the inside track on ecommerce trends and predictions for this most unusual holiday season. * This episode previously aired as part of Searchspring’s Ecommerce Holiday Countdown in September 2020.

Doug Blacker has something of an unconventional background for the CEO of an ecommerce business. In this episode of The Ecommerce Merchandising Show, he walks us through his journey from corporate lawyer to founder of PlantRise, which specializes in nutrition products and healthy living. Listen in to hear his thoughts on everything from startup life to merchandising for continued growth.

From luxury garment brands like Victoria's Secret and Tommy John's to luxe Interior retailers like Schumacher, Charles knows what it takes to achieve top line sales. But his path to becoming a career merchandiser was never linear. Here's how his curiosity and commitment to teamwork led him from U.S. Air Force Officer to a VP of Merchandising with a proven track record of success. 

In today’s episode, we’re joined by Allison Lau, a fashionista who discovered a love for merchandising back in the days of Myspace! Now a site merchandiser for the shoe company Clarks, we talked to Allison about how this 195-year old brand sees the world of ecommerce. She also shared the secrets to her success in the field: consistent performance tracking and real life customer intel that make for a world-class data-driven approach. 

Welcome to The Ecommerce Merchandising Show, the first podcast for online merchandisers. In such a rapidly growing industry, this dynamic role will only continue evolving. Our show is dedicated to helping ecommerce store leaders increase conversion rates with the power of merchandising. Each week, you'll get to hear from experts behind some of the world’s best websites and biggest brands. We'll dive into their strategies, lessons learned, and career paths. Their tactics and advice will leave you feeling ready to start converting more site traffic. Here's a trailer on what to expect and why we're launching this show. 

In our first episode, we’re joined by Cheryl Berenberg, a veteran in the online space who has worked for big retail players like Macy’s and Coach and family-owned businesses like Mark Shale and Missouri Star Quilt Company. Cheryl sees web merchandising and ecommerce content as a way to become a silent sales associate and customer advocate.  For ecommerce teams to be as successful as possible, she advocates for merchandising to have a seat at the strategy table. Wondering what that looks like in practice? Keep listening to hear how this worked for Cheryl when she took the iconic handbag retailer, Coach, online. In today’s episode, we’ll also discuss why marketing needs to align with merchandising, KPI metrics that go beyond google analytics and how increasing conversions can really be as simple as getting back to the basics