The Forrester TechnoPolitics Podcast

Maybe it's time to change to your web content management strategy? Web content management (WCM) systems have been around since the dawn of the Web in the 1990's, but have evolved and undergone significant enhancements in the past few years to support the dazzling digital experiences customers have come to expect.

The future of online advertsing is absolutely mobile says Forrester Principal Analyst and Research Director Melissa Parrish. The problem is mobile advertising today is just a compact, less complex version of traditional web advertising. That's why many advertsiers say it is not as effective. Something has to change to make mobile advertising more effective.

Click. That's the sound of me taking a picture of a check with my smartphone to make a bank deposit. Mobile banking is getting very interesting and innovative which is why 1 in 4 US adults are active mobile bankers. It's only going to get bigger and better says Forrester Senior Analyst and mobile banking expert Peter Wannemacher.

Click. That's the sound of me taking a picture of a check with my smartphone to make a bank deposit. Mobile banking is getting very interesting and innovative which is why 1 in 4 US adults are active mobile bankers. It's only going to get bigger and better says Forrester Senior Analyst and mobile banking expert Peter Wannemacher.

Shame on you if you share your password. The consequences can ruin your sterling reputation, violate legal terms of service, promote fraud and identity theft, and give ex-lovers weapons of mass digital destruction. We all do it, despite the risks. Forrester Principal Analyst Eve Maler returns to TechnoPolitics to enlighten us about what she calls "consensual impersonation". It sounds frisky rather than risky, but it is about the common practice of sharing passwords to get stuff done.

Customers are becoming hyper-connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities firms large and small. Products such as Google Glass, the Nest home thermostat, and the Nike+ FuelBand are the latest cool kids on the block. Not many people have these yet, but remember that every smartphone and tablet is full of sensors such as accelerometer, GPS, microphone, cameras, temperature, and more.

With apologies to the late great President Ronald Reagan, "trust but verify" is outmoded advice when it comes to computer network security. So, why do so many information security professionals still think trusted and untrusted networks zones are still best practice? Most think that people are trusted or untrusted. The problem with that thinking is you never know who can or cannot be trusted.

Forrester analyst Anjali Yakkundi says that digitally enabled customer experiences are no longer a nicety; they’re an obligation. The problem is that IT and business don’t always work well together.

Digital disruptors will sink your company if you don’t become one yourself. So says James McQuivey, author of Forrester’s new book Digital Disruption: Unleashing the Next Wave of Innovation (available everywhere February 26, 2013). You always knew digital was going to upend things and there have always been winners and losers when disruption hits, but digital disruption hits harder and runs deeper than anyone would have guessed.

Hybrid clouds are especially subject to the law of unintended consequences, says Forrester’s cloud expert James Staten. Many IT organizations don’t even acknowledge that they have a hybrid cloud. The reality: If enterprises are using public cloud software-as-a-service (SaaS) and/or deploying any custom applications in the public cloud, then by definition they have a hybrid cloud, because it almost always connects to the back end.

Enterprises have a choice when it comes to employee productivity and collaboration apps (email, documents, spreadsheets, presentation, video conference, etc) in the cloud: Microsoft Office 365 and Google Apps. Deciding which solution is best for your business is not easy, because it is not an apples-to-apples comparision of apps and features.

Apple ignited the smartphone market with the innovative, super-desirable iPhone. But is the company’s innovation engine starting to sputter? That’s the question I pose to Forrester mobile analysts Jeffrey Hammond and Michael Facemire in this episode of TechnoPolitics.

In this episode of Forrester TechnoPolitics, your host, Mike Gualtieri, asks Jeffrey and Michael to each make three predictions about mobile application development in 2013. Listen to this lively discussion and let us know if you agree or disagree with these predictions or have a few of your own to contribute.

Rowan Curran, Research Associate and TechnoPolitics producer, hosts this episode to ask me (your regular host) about The Pragmatic Definition Of Big Data. Listen (5 mins) to hear the genesis of this new definition of big data and why it is pragmatic and actionable for both business and IT professionals.

TechnoPolitics speaks with Mark about how firms can choose the best methodology based on the 10 factors that matter. One size does not fit all. Listen to find out why and how to move forward.

In this episode of TechnoPolitics, Eve Maler discuss how firms like Amazon and Paypal use a "constellation" of risk-based authentication techniques and technologies to protect customers' identity. The courage to make tough calls — that's Eve.

Forrester Vice President and Principal Analyst Ted Schadler is passionate and emphatic when comes to mobile first app strategy. He says that most firms haven't figured it out that mobile first "is not about self-service, it is about service." Listen to the first two minutes, and you won't be able to stop listening.

A key role of IT operations is to keep a complex portfolio of applications running and performing. "Traditional monitoring dashboards generate lots of pretty charts and graphs but don't really tell IT operations professionals a whole lot," says Forrester Principal Analyst Glenn O'Donnell.

In this episode of Forrester TechnoPolitics, TJ makes a passionate and decisive case why CIOs should make social business technology a priority.

Surprise. Modern application development is not primarily about new programming languages or agile. It is all about lower barriers to many tools, many technologies, talent collaboration, mobile first, and,... energy drinks. Forrester Senior Analyst Michael Facemire returns to TechnoPolitics to discuss the hallmarks of modern application development that software entrepreneurs embrace venture capitalist's love.