The Founder Pack Podcast

Guest: Mark Donnigan, Virtual CMO and Go-to-Market Engineer for Tech Startups at Growth Stage Marketing On LinkedIn | https://www.linkedin.com/in/markdonnigan/ Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction Today, we're thrilled to have Mark Donnigan, a dynamic force in the tech industry. As a marketing consultant and tech company builder, Mark stands out with his unique ability to support product-centric founders. He's a mastermind in formulating go-to-market strategies and developing marketing programs that escalate startups into market leaders, particularly in SaaS software, enterprise technology, and platform business models. Join us as we delve into Mark's insights on driving real business results and transforming the tech landscape. ____________________________ Resources   ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest: Karla Reffold, Chief Operating Officer @ Orpheus Cyber On LinkedIn | https://www.linkedin.com/in/karlareffold/ Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction Dive into the Founder Pack podcast for a special episode with Karla Reffold, the mind behind the "Advisory Boards Guide Book". Karla, who successfully founded and sold BeecherMadden, now brings her expertise to the art of building advisory boards that drive success. Karla gives us the lowdown on: 1. The strategic timing for board creation 2. Selecting board members for growth and exit 3. Maximizing board effectiveness This episode is a condensed masterclass for those aiming to elevate their company's strategic direction with an effective board. It's a unique opportunity to learn from Karla's firsthand experience, from starting a company to guiding it to an award-winning position and a successful exit. ____________________________ Resources ADVISORY BOARDS GUIDE BOOK: https://karlareffold.co.uk/advisory-boards-guide-book ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest: Chris Younger, CEO and Co-Founder @ Class VI Partners On LinkedIn | https://www.linkedin.com/in/chris-younger/ Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction Step into the world of scalability with Chris, a seasoned entrepreneur and dealmaker. From co-founding Class VI with a unique vision to spearheading 27 acquisitions at Expanets, Chris unpacks the nuances of scaling businesses. Drawing from his rich legacy, including a Harvard Law background and co-authoring "Harvest," we'll delve deep into what truly makes a business scalable. Questions we'll explore: 1. Key components for scalability 2. Importance of team dynamics 3. Crafting growth-centric models 4. Identifying market potential 5. Navigating risks for long-term success ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest: Matheus Riolfi, Co-Founder and CEO at Tint On LinkedIn | https://www.linkedin.com/in/mriolfi/ Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “...To me, the secret for remote work to work successfully, is understanding and embracing that they are different…” Matheus is the Co-founder and CEO of Tint. Before this, he was the Director of International Expansion at Turo and launched the company in Canada, the UK, and Germany. He pioneered the operations, including designing risk management in different stages of the company and sourcing insurance in various countries. He is a licensed insurance broker in all 50 US states, holds an MBA from Harvard Business school and a dual degree in business from the University of São Paulo and Kedge Business School. Discover how to scale your startup or organization in a remote environment. Topics we covered: 1. Retreat planning 2. Engaged management styles 3. Managing autonomous, decentralized teams 4. The art of delegation 5. Building a remote culture ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest: Aron Clymer, Founder & CEO of Data Clymer On LinkedIn | https://www.linkedin.com/in/aronclymer/ Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “...if you want to go beyond a lifestyle business, you're going to have to hire a management layer in your company that can take over the day to day operations…” Aron Clymer is Founder & CEO of Data Clymer, a next gen data & analytics consulting firm that empowers every client’s success by unlocking the value of data. Aron previously established and built the Product Intelligence team at Salesforce for 7 years to support all data and analytics needs of 400+ product managers. In the "Scaling and Growing a Services Company" episode, our guest Aron shares his journey from a high-risk startup world to establishing a less risky, successful services company. With technical know-how, business acumen, and selling skills, he shed light on bootstrapping, growth strategies, and go-to-market approaches. The discussion extends to the scaling phase, highlighting the importance of strategy, hiring, and delegation. Tune in for a wealth of business lessons. ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest: Pete Strouse, Founder & CEO at Infosec Connect On LinkedIn | https://www.linkedin.com/in/petestrouse/ Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction I've always been a big advocate of going out to the market and finding people that are a good fit for your job, versus relying on applications and people coming to you. Pete has been building teams of highly qualified information security professionals for 9+ years and has found his true calling in the information security industry. Since 2017, Pete has served as a security recruitment entrepreneur and public speaker, helping people find the rewarding careers they deserve. He conducts complimentary career guidance calls for security job seekers and is passionate about “bridging the talent gap one connection at a time.” Key topics: 1. Why recruitment and HR should be different functions 2. How to hire your first executives without the brand recognition 3. Outbound recruiting vs inbound recruiting 4. Why you should work with a recruiting specialist in your industry 5. The importance of employee retention ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest: Richard White, Founder & CEO at Fathom [@FathomDotVideo] On Twitter | https://twitter.com/rrwhite On LinkedIn | https://www.linkedin.com/in/rrwhite/ Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “...there's generally this mindset of like launch early. And we actually had this contrarian opinion of no, I think we should launch late.…” Richard White is founder and CEO of Fathom.video, a free app that records, transcribes & highlights your calls so you can focus on the conversation instead of taking notes. Prior to Fathom, Richard founded UserVoice, one of the leading platforms used by startups to the Fortune 500 for managing customer feedback and making strategic product decisions. Richard also previously worked on Kiko, a company in the first batch of Y-Combinator, with Justin Kan and Emmett Shear who subsequently went on to found Twitch. Key topics: 1. Richard's contrarian opinions around go-to-market 2. It's not a one size fits all when setting financial milestones and metrics 3. Why playbooks are outdated 4. Balancing strategy and tactics 5. How to better activate word of mouth ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest: Ross Haleliuk, Angel Syndicate Lead at Venture in Security On LinkedIn | https://www.linkedin.com/in/rosshaleliuk/ On Twitter | https://twitter.com/rosshaleliuk Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “...for me personally, it's less important to know what exact tool a customer is using. What is important for me to understand, is how it is being used…” Ross is a cybersecurity enthusiast, product manager and angel investor with a passion for shaping the future of the industry. He founded Building Cyber Collective, which brings together startup founders, advisors, and investors to work towards this goal. Ross believes that security practitioners should be the ones to shape the future of cybersecurity and founded the Venture in Security Angel Syndicate, the world's first and only angel syndicate for security practitioners. Key topics: 1. What product management in cybersecurity looks like 2. Why consider PLG as a cybersecurity company 3. Some alternative GTM considerations 4. Going from sales-led to product-led 5. The type of teams, culture, tooling and metrics to consider ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest: Yuval Shtokhamer, COO & Co-Founder at MiniHotel On LinkedIn | https://www.linkedin.com/in/yuval-shtokhamer/ Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “Hiring your satisfied clients can be a useful hack. It saves time filtering potential hires and ensures they already know and love your software.” Yuval is the COO & co-founder of a successful bootstrapped business called Mini Hotel that specializes in providing software solutions for hotels, guest houses and vacation rentals. The company was founded in 2007 by Yuval and his father, a veteran engineer and former CTO. Starting in the Israeli market, they gradually expanded and now serve thousands of clients in over 60 countries. Key topics: 1. Misconceptions about being a bootstrapped company 2. GTM lessons VC backed companies can learn from bootstrapped companies 3. The importance of taking time out to work on the business vs in the business 4. Tips and tricks for bootstrapped hiring ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest: Alejandra Santos, CEO & Founder at Startup Tandem On LinkedIn | https://www.linkedin.com/in/aalejandrasantos/ Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “If you're in California, you're in for a treat because in California as an employer, you can get sued so fast. It's free for employees to sue their employers.” Alejandra comes with 14 plus years of experience in accounting and finance consulting. She has experience with nonprofits, restaurants, real estate, wealth management, and startups. She landed in Miami from Honduras at the age of 17 with no support, money, or family. Her drive and resilience kept her going forward, she knew in her core that she was destined to create amazing things. In California she earned her Executive Master’s degree from Pepperdine University. Key topics: 1. Nightmare findings from cleaning up companies financials. 2. Compliance topics founders should be aware of. 3. Accounting infrastructure. 4. Why founders should be on top of financials from the very beginning. 5. Accounting essentials if you don't have a CFO ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest: Alex B Sheridan, CEO and Founder at Impaxs On LinkedIn | https://www.linkedin.com/in/alexbsheridan/ On YouTube | https://www.youtube.com/c/AlexBSheridan Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “...when you build your business around your life, then you're incorporating your business into your dream life and into the life that you wanna create for yourself or your loved ones.” Alex Sheridan is the founder and CEO of Impaxs, a video production company that helps businesses create compelling and engaging video content. Alex has a passion for helping businesses build trust and credibility with their audience. He is a master storyteller and a budding wrapper and comedian who knows how to create video content that resonates with viewers and leaves a lasting impression. Key topics: 1. Why founders are investing more in video as a marketing strategy 2. Managing your your dream life as a founder 3. The founder work-life balance framework 4. Hardest lessons learned in scaling a business 5. Using the “Domino Effect” principle in your life and business ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest: Indus Khaitan, CEO and Founder at Quolum [@QuolumHQ] On LinkedIn | https://www.linkedin.com/in/khaitan/ On Twitter | https://twitter.com/1ndus Host: Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “if you look at the current downturn and these are the stats that we saw, the first set of applications to be cut are pure product led applications.” Indus Khaitan is the founder of Quolum, a SaaS and Cloud Spend Reduction product funded by Sequoia and Nexus. He founded Bitzer Mobile, which was created on the heels of the 2008 recession, and exited in what was Oracle’s first acquisition in mobile. Most recently, he led growth at Chargebee, where revenue grew 3X. In his free time, he flies a single-engine Cessna 172 over the San Francisco bay area. Key topics: 1. As a founder first understand your super power before deciding on whether you're a sales led or product led company. 2. The core components needed for PLG to work. 3. Should all products be PLG driven? 4. How to build a product led vs sales led GTM team. 5. How do you make your product PLG ready? ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest Rishabh Jain Co-Founder & CEO @ FERMÀT [@fermatcommerce] On LinkedIn | https://www.linkedin.com/in/rishabhmjain/ On Twitter | https://twitter.com/rishabhmjain Host Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “If you're unable to get your customer to articulate the value the way that you believe it should be articulated, you're definitely doing something wrong.” Rishabh is the co-founder & CEO of Fermat Commerce, a distributed commerce platform built to enable creators to embed brand direct shopping experiences on their own sites. Prior to that he was an executive at LiveRamp (NYSE:RAMP) Before LiveRamp he co-founded 2 startups, one in solar energy, and the other in laboratory data sharing. He graduated Summa Cum Laude from UPenn with degrees from Wharton and the Engineering school, a Masters in Physics from Imperial College London, and a PhD in Materials Science from MIT. Key topics: 1. The product must do what its supposed to do 2. Make sure that the customer can measure & articulate the value 3. The customer can easily sign up 4. The customer should easily be able to use it 5. Customers can easily prove it's working to stakeholders ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast To watch The Founder Pack Podcast Video series, visit: https://www.youtube.com/playlist?list=PLnYu0psdcllQFcKt05rK-FF216DhbHLqM Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest Yael Daniely Founder @ Scale Up your Business On LinkedIn | https://www.linkedin.com/in/yael-daniely-3a6b4374/ On Facebook | https://www.facebook.com/yael.daniely.9 Host Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “If the co-founder has open and trustworthy communication, it'll be demonstrated in the start of the culture. So you will see this cascading to all relationships.” One day Yael heard a song on the radio which changed her life forever. After working at Intel as a Global Executive Development specialist she decided to listen to her entrepreneurial voice and started her own company as a startup psychologist. Yael has interviewed over 450 founders, 100 VCs and other key players in the ecosystem. Through this intensive research she articulated the founder growth life cycle concept and the invisible factor underlying the start-up growth life cycle. Yael also has a masters degree in organizational psychology Key topics: 1. 450 Co-founder interviews - 3 key themes 2. The top reasons for Co- founders’ unhealthy relationships 3. Counseling tools on how to build and maintain healthy relationships ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest Brendan Dell Founder @ B2H On LinkedIn | https://www.linkedin.com/in/brendandell/ Host Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “You really have to have a vision but still willing to hear from other people. A vision in what you're trying to do so that you can filter and have enough confidence in yourself” Brendan Dell is is a positioning & messaging expert to top technology brands, with clients including Expedia, ADP, HP, YC and 99 Start Ups portfolio companies, and many others. His book the 12 Immutable Laws of High-Impact Messaging shares rules for standing out in crowded markets. Brendan’s new course, $1B Pitch, examines the 8 elements of $1B pitches. His podcast Billion Dollar Tech reaches founders, executives, VCs and PE investors globally. Key topics: 1. What are the elements of a scalable GTM engine? 2. Having a clear vision in order to filter out distractions 3. Live Mini ABM workshop 4. Scaling beyond the founder 5. Creating demand vs capturing demand ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest Cody Hall Founder At Octiva Healthcare On Twitter |  On LinkedIn | https://www.linkedin.com/in/codhal/ Host Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction Cody Hall is the Founder of Octiva Healthcare. Cody has a diverse background in military, technology, and healthcare making him capable of leading organizations and teams effectively. Cody led customer service and Human Resource teams from early-stage startups to industry-leading tech giants, creating benchmark customer experiences and employee journeys for teams, large and small. Key topics: 1. Military lessons and mindsets for startup founders 2. What type of company do you want to be? 3. Matching your leadership style to your company objectives 4. The HR function at early-stage startups 5. Should your culture match your leadership style? ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest Aaron Weiche Co-founder / CEO @ Leadferno [@Leadferno] On Twitter | https://twitter.com/AaronWeiche On LinkedIn | https://www.linkedin.com/in/aaronweiche/ Host Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “what becomes even more dangerous is that your future decisions can end up being almost routed to continue to copy that competitor or those competitors" Aaron Weiche (why-key) is the co-founder and CEO of Leadferno, a text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur founding and leading multiple companies and digital marketing agencies over the past 20 years. Prior to Leadferno he was CEO of GatherUp, growing it to serving over 25,000 businesses and appearing in the INC 5000. Aaron led GatherUp to an acquisition in 2019. Key topics: Meeting customers where they are Personal and business communication channels are blurring the lines Why having a business identity is important Considerations for taking your product and company deep vs wide ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest Jon Darbyshire Co-Founder / CEO @ SmartSuite [@hellosmartsuite] On LinkedIn | https://www.linkedin.com/in/jondarbyshire/ Host Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “...I've learned personally that it's the people that make the biggest difference and the second most important part is process…” In 2021, Jon and his team launched SmartSuite, the work management platform that manages any process, from any industry, on one platform. Throughout his career, Jon has been dedicated to automating everyday, essential business tasks to create smarter, more efficient organizations, no matter what the industry. Prior to Archer Technologies, Jon held leadership positions at both EY and Price Waterhouse, honing his skills in understanding the need to automate and simplify work for the enterprise. Key topics: If and when to hand over founder-led sales? Tips on hiring your first VP of sales to your startup Know your customer first before applying PLG Tailoring your PLG approach to Gen X, Gen Z and Millennials Metrics that can help your fund raising ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest Connor Swalm CEO @ Phin Security [@PhinSecurity] On Twitter | https://twitter.com/connorswalm14 On LinkedIn | https://www.linkedin.com/in/connor-swalm/ Host Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction "...probably the biggest sticking point between people around my generation and people in older generations, is my generation is very tied to the purpose and the mission of the company they work at" Connor has been leading Phin Security since its inception, a social engineering simulation across all communication channels and delivers training to employees that actually changes their behavior. Connor has been a core contributor on the product itself. Leaning on his experience in project management and software development. Key topics: Hiring in a downturn, what can you expect? Tips on hiring as a young founder Is being a young founder an advantage or disadvantage? Is failure is a pre-requisite to learning? Tips on hiring and retaining Gen Z versus millennials ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.

Guest Logan Wolfe Co-founder and CEO @ Orna [@ORNA_inc] On LinkedIn | https://www.linkedin.com/in/logan-wolfe/ Host Brendon Rod On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod ____________________________ This Episode’s Sponsors Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network ____________________________ Episode Introduction “Just take it easy. I can't take it easy. You can though! Plenty of highly successful people like Mark Zuckerberg for example, notoriously work just normal weeks, 40 hours or less.” Logan is the co-founder and CEO of Orna. An AI-guided Security Orchestration, Automation and Response (SOAR) platform that solves midsize companies’ lack of means and expertise to respond to cyberattacks. He’s an entrepreneur, published author, speaker and investor living in Toronto, Canada. ​Technology and innovation are his passions - he’s founded, grown, and sold 3 tech startups. Key topics: Tell Tale signs your stressed as a founder Logan’s 3 step process for reducing founder’s stress The benefits of a therapist or someone to talk to Finding your co-founders and what to look out for Don’t discount your own wellbeing on your journey to building a business ____________________________ Resources ____________________________ To see and hear more The Founder Pack Podcast content on ITSPmagazine, visit: https://www.itspmagazine.com/the-founder-pack-podcast Join The FOUNDER Pack community Community: www.thefounderpack.com Newsletter sign-up: https://brendonrod.substack.com/ We’re stronger together. Keep connected with The Founder Pack podcast on Apple Podcasts, Spotify, Stitcher and Google Podcast.