The GaryVee Audio Experience

What’s up, everyone! In this episode, I sit down with Forbes for one of the most complete convos I’ve had in a long time—seriously, we go all the way back to my childhood in Edison, New Jersey, and trace the path from shoveling snow to building VeeFriends. If you’re navigating your own entrepreneurial journey or trying to understand what’s actually happening in marketing right now, this one's for you. We talk about how my obsession with consumer attention has shaped every move I've made—from launching Wine Library TV to writing Day Trading Attention, to building IP with trading cards and animated characters. I open up about why the education system didn’t work for me, how I’m thinking about AI and fake influencers, and why humility and empathy still dominate everything I do. 💥 Whether you’re a corporate exec clinging to outdated media buys or a hungry entrepreneur trying to break through—this is the wake-up call.

The world is changing faster than ever — are you ready to keep up? In today’s episode, I go deep on where I believe technology is heading — and what it really means for business, creators, and human beings. From AI influencers and commoditized creativity to blockchain, IP ownership, and gut instinct, this is one of the most raw, unfiltered breakdowns of the current landscape I’ve ever done. Whether you’re a founder, a marketer, a creator, or just someone trying to figure out where the world’s headed, this episode has the juice. I talk about why kindness is still the killer strategy, why most people overestimate tomorrow but underestimate today, and how the ability to move fast — with intuition — is more valuable than ever. We talk about: 🔥 Why Google Search is dying 🤖 AI influencers and what’s real anymore 🧠 The human gut vs. the brain — and why you need both 📉 The end of traditional social media 💡 Distribution: the most important concept in business 🎭 Why IP is the final game ⚙️ What businesses and CMOs need to understand right now ❤️ Why kindness isn’t just good — it’s practical

You need to put things into perspective and take control of your life. Nobody cares about a Supreme backpack when your health isn't going anywhere... Stop caring and stressing about dumb shit and look at what's important.

Today's video is one of my favorite meetings of the year: meeting with VaynerMedia's interns and answering questions, like what the future of AI in media looks like, and whether or not ChatGPT will take over creative. I talk about how AI is shaping the marketing field, and give my two cents on the best way to improve your skillset to become experts in digital media. Hope you enjoy!

I've said it before—entrepreneurship is a grind, and today’s episode is a masterclass in why. Kass and Mike Lazerow, two people I love like family, just released their new book Shoveling $h!t : A Love Story About the Entrepreneur’s Messy Path to Success*. It’s real, unfiltered, and packed with insights that go way beyond business. We talk about what it’s really like to sell a book from scratch, what surprised them most during the process, and the emotional rollercoaster of launching something deeply personal. But we don’t stop there… We go into parenting, mental health, building purpose, and why most people struggle with going backwards financially. If you’ve ever felt like you’re grinding alone, or wondered if it’s worth it—this is your episode. 💥 You’ll walk away with perspective, motivation, and maybe a little fire in your belly to do what matters! Buy the book now: ⁠https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0DY21NS7W⁠  Follow Kass & Mike: Instagram: https://www.instagram.com/kassandmike/  YouTube: https://www.youtube.com/@KassandMike/videos  X: https://x.com/kass_and_mike  Facebook: https://www.facebook.com/kassandmike/  LinkedIn: (Kass) https://www.linkedin.com/in/kasslazerow/ (Mike) https://www.linkedin.com/in/lazerow/ Kass & Mike’s Website: www.kassandmike.com 

Today’s MicroVee is a powerful reminder that bad advice can lead to great outcomes — if you trust your gut. I sat down with Massimo Marioni from Fortune and shared one of the worst pieces of business advice I’ve ever been given… and how ignoring it helped me build a massive retail business. We also chopped it up about the best advice I got from my dad, why success isn’t about money or titles, and the biggest regret I have from my early 20s. 🎯 Whether you’re 25 or 45, this one’s a must-listen for anyone navigating growth, leadership, or how to actually win long-term. We talk about: 🧠 The worst business advice I ever got — and how I flipped it 🤝 The lesson from my dad that changed my whole career 💬 Why kind candor is the missing piece in most businesses 🎯 How I define success (hint: it’s not money) 🚫 The one person you need to cut out to level up This is for the builders, the leaders, and anyone who’s ever been told they’re doing too much. You’re not — keep going 💪 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube

This one’s for anyone in marketing who’s still clinging to outdated tactics. I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and attention-based algorithms, this episode covers where marketing is actually going, not where people wish it was going. I also break down why most creative still fails, how data and attention go hand in hand, and what brands need to start doing right now to stay relevant in the era of "interest media." 👀 We talk about: Why creative is finally being held accountable The myth of "brand vs. performance" in today’s ecosystem How to actually use data without losing intuition The rise of AI influencers and live shopping Why I don’t romanticize any platform — just where the attention is If you work in marketing, own a brand, or just want to understand the real landscape — this is required listening. Let’s go.

Today’s episode is all about AI — the fears, the facts, and most importantly, the mindset shift you need to thrive. We’ve compiled some of my strongest takes on the future of work and how AI fits into it. You’ll hear from people who are genuinely scared they’re about to be replaced… and I’ll give you the exact advice I’d give my own team. This tech is moving fast — but it’s not about being perfect. It’s about being adaptable. The people who succeed will stop acting like task doers and start thinking like architects. AI won’t destroy opportunity — it’ll redefine who earns it. We talk about: 🧠 How to move from executor to strategic thinker 🛠️ The tools and skills that make you AI-proof 🔥 Why fear is the biggest risk (not AI itself) 💡 Prompting, context, and how to actually use ChatGPT 💼 What AI means for team size, compensation, and opportunity This is for anyone who’s been hesitant, overwhelmed, or just curious — listen now and start turning uncertainty into leverage.

In this episode, Gary speaks to a group of business owners about the real challenges and opportunities in today’s landscape — from the rapid evolution of AI to the often-overlooked power of consistent social content. He explains why many businesses aren’t seeing results with digital marketing, how simple strategies like localized video ads can drive actual customer growth, and why understanding AI isn’t just a competitive edge — it’s quickly becoming a necessity. If you're navigating hiring issues, trying to stand out in a crowded market, or simply unsure where to start with new tools and platforms, this episode offers a clear, practical perspective. We cover: Common mistakes in social media marketing — and how to correct them A $50 local ad strategy that’s working right now Why AI will impact every industry — not just tech How trust and authenticity will separate brands that grow from those that don’t Tips for creating content without overthinking it Whether you're just starting to explore AI or trying to make your content actually move the needle, this conversation will help you rethink where to focus your time and energy in 2025.

Sometimes the smallest gesture creates the biggest return. In this episode, I talk about one of my favorite stories ever—where a simple act of gratitude turned into a massive business opportunity. This is for all the entrepreneurs out there who are obsessed with scale and tech... but might be sleeping on the old-school moves that really build brand equity. This isn’t theory—it’s a real case study of how doing the unscalable can scale your business better than any ad campaign. I also break down the mindset you need to win in today’s economy: either go all in on social media or go all in on relationships. The middle? That’s where businesses die. 🎯 If you're in business, marketing, sales, or customer service... this episode is your reminder that being human still wins. We talk about: 📞 Why calling your old clients might be your next growth strategy 🎯 How a $400 jersey for a $100 customer led to a $6,000 sale ❤️ Scaling the unscalable: why gratitude is the edge 🧠 The mindset difference between winning and being forgotten 🚫 Why the “middle” in business is the worst place to be 🎧 Don’t sleep on this one—it’s a great example of how to actually do business in a meaningful way. 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube

This is my 2024 commencement speech at NYU Stern — one of the most important talks I’ve given. I break down what graduating students actually need to know before entering the real world. This isn’t about hype or theory — it’s about the mindset and clarity you’ll need to succeed in a tough job market and an even tougher business landscape. We talk about: Why adversity early in your career is a good thing How to stop letting other people’s opinions control your decisions The problem with participation trophies and fearing failure Why self-awareness and patience matter more than your resume How to build a career you won’t regret at 80 If you’re a recent grad — or about to become one — this is a message you need to hear.

I’m bringing you one of the most impactful keynotes I’ve ever done—my 2017 Q&A with the Dutch Bros Coffee team in Portland, Oregon. It’s been a fan-favorite for years and I totally understand why: the energy, the heart, the realness in this room was just unreal. No fluff—just practical, emotional, and deeply honest takes on leadership, burnout, ambition, and what it really means to care. This wasn’t just a speech—it was a back-and-forth with some of the most passionate people I’ve ever talked to. Managers, baristas, social leads, and young hustlers all brought the heat with their questions—and I gave them everything I had. 💡 If you're trying to build culture, lead people, grow your brand, or just find your next gear in life, this is a must-listen. We talk about: Why most leaders screw up motivation (and what I do instead) How to go from solopreneur to 800+ employees the right way The underpriced value of empathy and listening Real talk on firing fast, scaling culture, and staying patient One of the most emotional moments I’ve ever had on stage… and why I’ll never forget it This is pure gold—let’s get into it. 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube

🔥 Ever wonder what really fuels consistent success? In this powerful, introspective episode, I sat down with the hosts of The Iced Coffee Hour for one of my most vulnerable and wide-ranging conversations yet. We get into gratitude, hard work, burnout, parenting, AI relationships, and everything in between. This isn’t your typical motivation talk — it’s raw, real, and straight from the heart. If you're on your grind, questioning your path, or trying to define your own version of balance and success, this one's going to hit different. 🧠 Whether you're scaling a business, creating content, or chasing your dream life, this is a deep dive into the mindset that actually gets you there. We talk about: ⚡ The real source of my energy (hint: it's not caffeine) 🧘‍♂️ Why gratitude has been my lifelong cheat code 💼 How to define success on your own terms 🧠 Navigating burnout, candor, and being a better leader 🤖 My boldest AI predictions (marrying robots? Yup.) 📈 Why TikTok Shop & Facebook are massive right now 💬 How to stay authentic without burning out This is the stuff people don’t usually talk about — but need to hear. 🎧 Press play now — this one could change how you see your life and business. 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube

The insane 400 trillion to 1 odds of becoming a human being is enough to drive me daily, I'm just grateful for this at bat!!

This episode comes from my appearance on On Par with Maury Povich, and it turned into something really special. We went deep — like deep deep — on the stuff that really matters: legacy, media, parenting, regrets, and where the world is heading next. Maury’s a legend. He’s lived through the golden ages of radio, TV, and now digital. We talked about everything from how attention has always been the game, to what AI means for legacy. 🎯 This one’s for creators, storytellers, entrepreneurs, and anyone obsessed with culture, history, and where things are going next. We talk about: 📻 The shift from radio to TikTok — and why it’s all the same game 🧠 Why curiosity is your superpower (no matter your age) 🏆 How “eighth place trophies” might be hurting our kids 💥 Missed investments, family legacy, and building something that lasts 🧬 My dad’s work ethic, my mom’s love, and how that shaped me 🎨 Why I’m going all-in on VeeFriends and the next Disney 🤖 The wild future of AI, and how your story might outlive you This is the kind of conversation I wish everyone could have with someone they admire. Let’s go. 📍 Follow Maury Povich here:📌 Instagram 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn| Twitter/X | YouTube

This one’s for the marketers, brand builders, and business leaders still clinging to yesterday’s playbook. In this high-energy keynote and raw Q&A from the POSSIBLE conference, I’m throwing punches—at outdated marketing models, bloated ad budgets, and the creative delusion plaguing our industry. We’re in the Interest Media era now. Organic creative IS the strategy. If you’re not over-investing in social content, you’re being outflanked by companies that didn’t exist a year ago. No more disguising bad creative with fat media buys. In 2025, if it doesn’t hit organically, you don’t spend a dollar promoting it. Period. 👊 This is a call to ditch the delusion and start telling the truth—internally and externally. We talk about: Why organic relevance is the new reach The broken Paid-Owned-Earned model (and what replaces it) How agencies are losing ground by playing defense Why your $800K campaign flopped—and a 5K TikTok didn’t Social strategy for CPG, B2B, the gray market, and everything in between The future of podcasting, live commerce, and AI influencers Common sense in marketing... and in life 🎯 Whether you're an agency exec, solo creator, Fortune 500 CMO, or a startup founder—this episode will either challenge or validate you (maybe both). 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube

I’m getting deep on this one—this is a raw and reflective talk I gave recently, and it goes way beyond business. I touch on what it means to simplify your life, how gratitude and guilt have driven my success, and why judgment is the killer of potential. We also talk about: The massive shift coming when glasses replace phones Why the scariest thing isn’t failure—it’s regret Parenting, personal growth, and how fear shaped me as a kid How humility is the secret weapon for speed and success And why materialism might be destroying your happiness This episode is real. It's emotional. It's about business, yes—but it's even more about you. If you’re stuck, if you’re overwhelmed, if you’re scared to post or take the leap… this one’s for you.

AI is flipping the script on search—and most brands aren’t ready. In this episode, I sat down with Bloomberg to break down the massive shifts happening in digital marketing, thanks to AI-powered search engines, and how every brand—from Fortune 500s to startups—needs to urgently adapt. We talk about what Apple’s shift away from Google search really means, how AI chatbots like ChatGPT and Perplexity are changing consumer behavior, and why lazy marketers who rely too much on AdWords are going to lose. Whether you're a brand operator, a marketing exec, or an entrepreneur trying to stay ahead of the curve—this one’s for you. 🧠 AI search is the new SEO. 🛒 Social commerce is the new storefront. 🔥 And if you’re not creating demand, you’re already behind. We talk about: The decline of Google’s dominance in search Why AI optimization is the new SEO How to win attention in an AI-first world The rise of TikTok Shop, YouTube Live Shopping, and Whatnot Why the U.S. is behind Asia in live commerce My take on Vayner’s pitch vs. traditional agencies How brands can practically prepare now for what’s coming 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube

I had an unreal time chopping it up with the legend himself, Neil Patrick Harris! 🤯 This convo goes WAY beyond acting – it’s about creativity, adaptability, and how to keep reinventing yourself while staying true to who you are. Neil’s been on a wild journey from Doogie Howser to Gone Girl to Broadway to magic at the Magic Castle… and yet he’s still pushing to grow, learn, and stretch himself. If you’re an artist, a business owner, a creator, or just someone navigating your own evolution — this episode will light you up.🔥 We talk about: Why authenticity + creativity are the real flex in any career 💥 How Neil adapted from child star to multi-hyphenate performer His time running the Magic Castle & the art of magic as discipline Life advice from Steven Bochco on catching waves 🌊 The “Barney Stinson” secret sauce to comedy timing 😂 What directors can do to empower actors to shine on set Lessons from Shakespeare, Marvel dreams, and the grind of staying relevant This is one of those convos where you walk away inspired to go do something bold. Whether you’re in theater or tech, content or comedy — the mindset here is gold. 👇 Dive in now and let me know your favorite moment! 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube

This one’s for the real entrepreneurs—the ones in the trenches building something that matters. In this keynote from the BizX conference, I go deep on the real traits of successful business owners: resilience, adaptability, and the relentless pursuit of attention through content. We’re entering a world where platforms like ChatGPT and AI-driven search will dominate how customers find solutions—and if you're not building a brand now, you will regret it later. I break down exactly why social media is the greatest opportunity in modern business history, why building brand is your only protection against commoditization, and why content is no longer optional—it's oxygen. We also dive into pricing your worth, the truth about HR, and how to create engaging B2B content without being boring. This is a direct, no-BS talk for founders, business leaders, marketers, and creators who want to future-proof their businesses and win attention in the modern world.