The Genrelist

From the exciting world of audiofiction to the rebirth of beloved TV segments for the audio audience, there are plenty of ways that podcasting will continue to transform and grow with each coming year. In the Innovative New Formats episode of The Genrelist, join host Nidia Serrano as she surveys what’s coming next in podcasting and how advertisers can stay in the conversation. 

It’s time to look at the lesser-knows, the underdogs, the indie podcasters. In this episode of The Genrelist, host Nidia Serrano surveys the world of independent shows and hosts and takes a deep dive into one of the best methods in advertising on these programs: programmatic advertising.

Get your thinking caps on—it’s learning time. The world of learning and education podcasts is as diverse as the topics they explore. Education, science and history shows… it’s like the best parts of school, on-demand, ready to go. Join host Nidia Serrano as she delves into the listener love behind learning podcasts in this episode of The Genrelist.

When it comes to podcasting, the audience is not homogenous, and neither are the shows. In this next episode of The Genrelist, host Nidia Serrano highlights some of the diverse voices in the space—across racial and ethnic lines and the gender spectrum—and how to reach them.

Lights, camera, podcasts: Listeners are flocking to the medium to catch some of their favorite stars of stage and screen wax poetic on any topic they choose, whether it’s industry chatter or good ol’ fashioned advice. With 65% of podcast listeners replacing tv time with podcasts, advertisers should give this genre a standing ovation. Listen in as host Nidia Serrano takes you on this next episode of The Genrelist. 

Take a deep breath, advertisers, and heed the popularity of health and wellness podcasts. Whether it’s to better understand their anxiety or hear stories on how folks made it through a tough time, listeners flock to shows in this genre. Listen as host Nidia Serrano takes you through this episode of The Genrelist, walking advertisers through these shows and how they can make an impact within.

No joke: comedy is the number one podcast genre, bringing 28.4 million listeners to shows year over year… and still growing. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, finding out what makes this genre so popular and how advertisers get in on the joke. 

For sports fans, when playoffs end and the trophies come out, where does the love, the fandom, the passion go? It goes to podcasts. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, checking the score on sports podcasts, and how advertisers can get in the game.

This just in… news podcasts are popular, with nearly a quarter of Americans getting their news from this format. But the question remains: is it a safe space for advertisers? Our sources say, “Yes.” Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what compels news listeners to stay engaged.

As a genre, true crime is a force to be reckoned with. From massive listenership to serving as the top genre among women, marketers should not be scared. Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what makes true crime podcasts so compelling as well as the unique opportunities that lie within.

Welcome to The Genrelist, a 10-part series that explores podcasting at the intersection of listener love and advertising power. Hosted by Nidia Serrano, Vice President of Sales Marketing at SiriusXM, journey through the top podcasting genres and the communities that fuel them.