The Google Marketing Podcast

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses the past and the future of TGMP. In this podcast, Mike discusses what is happening with The Google Marketing Podcast, Tips and Tricks when creating your OWN Audio podcast, the 'why' to create a podcast, who we host on, and how to create very professional drops without breaking your budget. Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses the 'Where' in 'Where the @!#$! did you find the content to and effects to make that commercial?'. In this podcast, Mike discusses some of the websites and method that Simple Steps IT uses to create commercials for pulling in awareness, interest and clients using YouTube without costing a fortune. Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses the 'How' in 'How to Create Video and Setup Advertising on YouTube'. In this podcast, Mike discusses some of the issues surrounding the new digital marketing and sales funnel, how YouTube fits into that funnel, some of the value derived from the TrueView Ad's and what to use if you are NOT a Video Expert to get Good Video for Your YouTube Advertising. Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses some results of using YouTube Advertising for a "Slam Dash" advertising effort. Sometimes, it seems everything is in place when you are ready to have a big sale, except the advertising!  Or, your advertising isn't bringing in the results you were hoping for and you are almost out of time! In this podcast we discuss one such scenario and the result numbers. Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss how to use features in your Google Adwords account to "Spy On The Competition". When you think about it, you need to be able to understand how your competitor is doing better than you, in order to beat them at the game of Marketing Your Business.  So, We discuss how you can do just than. Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss a crazy smart way to figure out how to market like data-base driven professionals. Also, we have a special guest, Scott Haney with Interdirect USA (www.InterDirectUSA.com) who is speaking to us about how the more sophisticated version of this marketing is done (and why) using customer lists with data appended and segmentation.  From that discussion, you can draw the parallels to the method Jordan and I discuss. Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google discuss the Jordan's Thoughts on the 4/22 Updates and How To Maximize An Ongoing Campaign That Spends $350 a Click! Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com/TheGMPodcast

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses tips to research your competition (overcome their advantages!), How to find keywords that are in trouble, how to build quick rules to make life easier and how to discuss YouTube Ads when their cost structures are apple and oranges (views vs. clicks). We encourage you to listen to this weeks edition of The Google Marketing Podcast. Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle www.SimpleStepsIT.com/TheGMPodcast

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses Google marketing news and why we don't want to create ugly YouTube Ads and the difference a couple of words make with YouTube Ad Results. If you want to know some of the news in areas inside and outside of Google Adwords, plus ins and outs of creating a YouTube Video Headline listen in! Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com/TheGMPodcast

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google discuss News, Scripts and the Bulk and Shared Library Options If you want to learn what to use for budgeting across campaigns, how to shut down Google Ads based on the Weather, What NOT to do when using rules and other automation phenomena, listen to this weeks edition of The Google Marketing Podcast. Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle     www.SimpleStepsIT.com/TheGMPodcast

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google discuss the Google Display Network. If you want to know what the GDN is, when to use, and when NOT to use the GDN and other tips to help make your marketing effective and less expensive, listen to this weeks edition of The Google Marketing Podcast. Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com/TheGMPodcast

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses Google marketing news and how to use Facebook on the front of your sales funnel. If you want to know some of the news in areas outside of just Google Adwords, plus ins and outs of using Facebook Ads at the beginning of your sales funnel, listen to this weeks edition! Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com/TheGMPodcast

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss Google YouTube Ads - How To Fish In Someone Else's tank.  Also, Mike shares some ways you can save money by not making the mistakes he did on his early YouTube Campaign(s). If you want to know some of the ins and outs of using YouTube Ads for your company, listen to this weeks edition! Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss Google Remarketing - The SalesPerson Who Keeps Calling On Your Potential Customers.  Also, after the end of the normal podcast we discuss an issue with YouTube Statistics Reporting. If you want to know how to tap into the remarketing capabilities of your Adwords, YouTube or GDN campaigns or even what Remarketing is and how you need to implement something today for using it in the future - then listen to this episode of The Google Marketing Podcast! Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss Optimizing your Adwords Campaign. Also, after the end of the normal podcast there is a discussion where they scratch their heads on a 'disapproved ad' which is receiving impressions in a Video Campaign. If you want to know how to wring the most income from your campaign, we take you through the different high and low level strategies and tactics you need to implement for your Adwords Campaigns.  Make sure you listen to this weeks edition of The Google Marketing Podcast! Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com/TheGMPodcast

In this SNIPPET From The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert Gives You Tips, Tricks or Jumps on the SoapBox to discuss his points of view In this Snippet, Mike is discussing Soovle, a tool to help you find additional ideas for Keywords and Negative Keywords. Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss Google Reporting - The CFO of Your Marketing Effort.  Also, we have a special Guest Interview with Paul Deraval of Ninja Cat, a great Third Party Google (and Bing ... and Call Solution Providers... And..) Reporting Tool that saves both time and aggrevation when pulling data together from your Google Campaigns. If you want to know how to lower your cost(s) and yet increase your sales, you have to know what is working and not working with your campaigns.  In order to do this, you have to dig a little deeper on what the reports, segments, filters and other tools Google provides to let you see into your Google marketing efforts.  Make sure you listen to this weeks edition of The Google Marketing Podcast! Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss Landing Pages, The SalesPerson who Closes the Deal. In order to get the phone ringing (or emails hopping, forms a filling... you get the idea) your landing page needs to have a great call to action and your conversion efforts implemented effectively.  Make sure you do both of these and listen to this weeks edition of The Google Marketing Podcast! Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords!  If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle   www.SimpleStepsIT.com

In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss Ads, The Critical Component and Your 'SalesPerson On The Net' representing Your company. In order to get the leads, you have to give them a reason to contact you.  Lousy Ads = Lousy Leads!  Join us on this podcast to discuss Tips, Tricks and Tactics to help you build better ads for your Adwords Campaigns. Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords!  If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle www.SimpleStepsIT.com

Digital Marketing is the future, and Google Adwords has been driving the success of millions of companies from small mom-and-pop businesses to the largest Fortune 100 enterprises. Let's make sure that you are successful growing YOUR business using Google Adwords! In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert and Jordan White with Google Adwords discuss keywords and how to set them up, review the results, bid and figure out what keywords might work for your company. It's all about answering the right questions your clients ask, and those 'questions' are keywords! If you have any questions, please reach out to The Google Marketing Podcast on Twitter @TheGMPodcast or email us TheGMPodcast@SimpleStepsIT.com When you want to implement Digital Marketing in your company, you can start today using the Google Search Network and the Google Display Network. Looking forward to helping you acquire more business! Michael Anderle www.SimpleStepsIT.com