The Hernan Vazquez Podcast

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Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY So, you’re not making enough money. Would you like to know how to charge more for your online products or services? Then, check below these great TIPS: THREE MAIN TIPS FOR CHARGING MORE FOR YOUR PRODUCTS OR SERVICES : 1 - Positioning: Sharing good content with people, will position yourself as an authority. And this is what makes you a well-recognize person with whom everyone would like to work. 2- Relevant audience: You need to identify the relevant audiences. You’ll share your content with people that are really interested in what you have to offer. Choosing them with a purpose so as not to contact everyone randomly. 3- Conversion Mechanism: As in my case is a book funnel, you may want to find your own conversion method. Think how can you reach people that will be attracted by you product or service and start making conversions. These three tips, are what you need to have in mind to have a powerful funnel which will grab all of that authority that you will create, and the positioning to turn that into actual buyers. Which means, to take your business to the next level! Check out this article about increasing the price of your products and services. https://hernanvazquez.com/blog/how-to-increase-the-price-of-your-digital-marketing-services-charge-more/ Also learn how to create The Perfect Facebook Ad here: https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/. Also learn how to grow your Facebook Group here: https://hernanvazquez.com/blog/how-to-grow-your-facebook-group-in-2019/

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY If you run a business, you must know that advertising is the key. Which is the best form of advertising? Check out these tips below: TIPS TO ADVERTISE YOUR BUSINESS: 1 - Invest and be patient: Invest in advertisementing but over time. Don’t stop, because that’s the key to success, a long term investment. 2- Be creative: You can advertise on Facebook, Instagram, YouTube, etc.. You can post images, videos. You can even make a livestream. All you need to be is consistent and the results will be there. 3- Good Content: Foster your organic reach. 4 - Targeting: Make sure you target the correct people! The ones who really need your product or service. I suggest you do advertise if you want to place your business into the next level. Because that's going to accelerate your results exponentially. Also learn how to create The Perfect Facebook Ad here: https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/. Also learn how to grow your Facebook Group here: https://hernanvazquez.com/blog/how-to-grow-your-facebook-group-in-2019/

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY Want to know how to improve yourself as a digital marketer? See below, two main tips to use and sell more! TWO MAIN PRINCIPLES YOU SHOULD USE IN DIGITAL MARKETING: 1 - Reciprocity: Give real content to your audience. Offer them your knowledge and share with them what you know. So as to help them growing. They’ll be thankful and you’re business will grow as well. Not only you can share videos but you can also do a free workshop for entrepreneurs in your area, that will create a lot of goodwill and a lot of reciprocity. 2 - Authority: This principle precedes the previous one. The more experience you have to share with your audience the better. Because remember that human beings need a referent, a leader who will be able to guide the rest to success. So I strongly suggest you go ahead and put this in practice. People around you would have the opportunity to grow as well as you and your authority around them which is extremely beneficial for your own business. Also learn how to create The Perfect Facebook Ad here: https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/. Also learn how to grow your Facebook Group here: https://hernanvazquez.com/blog/how-to-grow-your-facebook-group-in-2019/

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY How can I acquire more clients?... Is that what you’re asking yourself? Then check these tips below and take your business to the next level. TIPS TO ACQUIRE MORE ONLINE CLIENTS: 1 - Set a liquidating offer: Something that you can run on Facebook ads, or AdWords, etc, where your cost per acquisition is lower or similar to the amount of money that each customer is worth to you. 2 - Know your acquisition funnel: It has one purpose, which is to acquire customers at a break even or better position. So that you can scale that funnel as much as possible to acquire as many customers as possible and sell them something else that you offer. These tips are something to have in mind if you want to increase your sales. So, think about what your acquisition system is and start scaling. Also, learn how to create The Perfect Facebook Ad here: https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/. Also learn how to grow your Facebook Group here: https://hernanvazquez.com/blog/how-to-grow-your-facebook-group-in-2019/

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY If are wondering how you can get higher revenue from your business or service, check the tips below and start making money... THREE BASIC THINGS TO OFFER TO GET MORE REVENUE: 1 - Manual: You have to give your customers a written step by step, so they can actually perform what you are suggesting to them. It could be a manual or a book. 2 - Coaching: Offering this you’ll be able to charge your customers a little bit more. And the reason why is that you’ll be monitoring their learning and watching them grow. You’re offering them your time to coach them and guide them towards the success. 3- Let them YOU do the JOB: You’ll do the job for them making their lives easier.This is the most rentable thing that you can offer to your clients as you’ll receive a higher revenue for it. Now, no matter what you’re thinking about offering, keep in mind these three levels and how much you can charge your customers on each. Keep them in mind and start making more money! Also learn how to create The Perfect Facebook Ad here: https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/. Also learn how to grow your Facebook Group here: https://hernanvazquez.com/blog/how-to-grow-your-facebook-group-in-2019/

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY If you hate selling like me, these two main steps will teach you how to actually sell without selling. TWO STEPS FOR PERFECT SALES: 1 - Principles of Authority and Reciprocity are the key: Both mentioned in the book: Influence and the idea is that you can become an authority to help those who need it with what you’ve learned. How? By putting out their great content so as to share your knowledge. If you do it, then reciprocity will appear, as people will feel the impulse to help you after receiving your help in the first place. 2 - Create a blog and feed it with content: By doing this, your potential clients will be exposed to you and your brand, and of course, to your service or product. They’ll get your message and they’ll see your work. That way you’ll end up hired by them for sure. Now, go ahead and make the change. Apply these two steps to sell without pushing too hard! Give your audience content, videos, tutorials, quick advice, give them something worthy and they’ll feel like helping you by purchasing from you. Also, learn how to create The Perfect Facebook Ad here: https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/. Also learn how to grow your Facebook Group here: https://hernanvazquez.com/blog/how-to-grow-your-facebook-group-in-2019/

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY Learning this Facebook Ads Technique, you’ll be able to run long term and more effective Facebook ads. TWO MAIN TECHNIQUES TO RUN YOUR FACEBOOK ADS FOREVER: 1 - Understand Facebook as a database platform: The more data you feed into Facebook, the better results it will give you. You’ll need to put enough data so as the platform be able to get optimized. Otherwize, that AD will start falling apart. 2 - Keep your creativity flowing : Facebook wants to keep the platform really dynamic. Whenever you're launching your campaigns, you always need to keep your creativity flowing. You can try new videos, new copy and new images. Give it a try, start feeding FB with more data and get creative to scale up your business!

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY Want to scale your business fast? Learn which numbers you need to know below... TWO MOST VITAL NUMBERS IN YOUR BUSINESS: 1 - How much you're paying to acquire a new customer?: The person that can pay the most for a new customer is the one who wins is the one that can buy more traffic and can pay more to the affiliates. If you can’t afford paying customers, you can always apply organic methods which certainly will take more time to start working. 2 - How much is a customer worth to you? : By knowing that, I’ll be able to know how much you can spend on more traffic. And more traffic will be attracted by more and more of your offers. So keep offering so as to acquire a lot of customers at a decent rate. Now you know the metrics that you need to pay attention to. So go ahead and start dealing with your numbers to take your business to the next level! Also learn how to create The Perfect Facebook Ad here: https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/. Also learn how to grow your Facebook Group here: https://hernanvazquez.com/blog/how-to-grow-your-facebook-group-in-2019/

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY How can YOU build a long-term sustainable ONLINE business? Check the steps below: MAIN STEPS TO BUILD A SUCCESSFUL ONLINE BUSINESS: 1 - Invest on ads and be patience: A small amount at the beginning will give you the expected results. But, the key is patience here. You’ll need to keep offering your products / services and wait for the profits. 2 - Build an audience around a topic : Give your audience content, images, videos, etc. Offer your product/services constantly if you want a big audience/ 3 - Retargeting and keep offering: Use that audience and retarget them every time to get more sells. Do not stop offering to them. Not only one product / service but also, new ones for them to be interested in you and your business 4- Build your personal brand: It’s a very important part of every online business. You need to be known by your audience. Start sharing content to engage them and take your brand to the next level. Remember these steps if you want a solid online business. Be patient, give them time enough and you’ll grow your sells, your audience and your conversions as well. Give them a shot and take your business to the next level! Also learn how to create The Perfect Facebook Ad here: https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/. Also learn how to grow your Facebook Group here: https://hernanvazquez.com/blog/how-to-grow-your-facebook-group-in-2019/

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY Are you struggling with your Facebook Ads right now? This is what you need to do to accelerate your results... TIPS TO ACCELERATE YOUR RESULTS WITH FACEBOOK ADS: 1 - Build a list: You need to create a list of potential buyers of whatever product/ service you’re offering. 2 - Create a lookalike audience : You’ll need to take a percentage of the list you have and upload into Facebook by targeting them by interests. You can export your contacts from your autoresponder such as Active campaign or shopping cart, Paypal, etc. 3 - Target that list: The more data you add from your customers The higher is the amount of your lookalike audience that you’ll get from Facebook. You can target them by region one country or maybe more is possible. By following these three tips your list not only will grow faster and faster, but also you’ll accelerate immediately your results with Facebook ads! Try it and take your business to the next level! Also learn how to create The Perfect Facebook Ad here: https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/. Also learn how to grow your Facebook Group here: https://hernanvazquez.com/blog/how-to-grow-your-facebook-group-in-2019/

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY Facebook page, Facebook group or Facebook profile? Which one should you use? Find it out below... WHAT YOU SHOULD KNOW BEFORE CHOOSING BETWEEN THE THREE OPTIONS: 1 - For running paid ads: You should use a Facebook page. If you want to run any type of paid advertising with your live streams this option is the best. Your sales will increase definitely. 2 - To create and contact audiences : You’ll need a Facebook group. It’s a place where people can ask questions, and have a conversation with you. It's an extra step on your sales funnel. You’ll get many contact details from it and this is super useful. 3- If you don’t want to invest money yet: I suggest you to create your Facebook profile as you’ll get a high level of interaction and you’ll be able to send traffic to your Facebook group as well. But, take into account that a Facebook profile has limitations, such as the fact that you cannot mass email or mass message everyone. Facebook won’t allow you to do it. Which is something that you can with your Facebook page, because Facebook pages are designed for transactions. 4- If you can invest and you’re starting out: Definitely, you should build a Facebook page. It’s the best option to get a higher reach and promote your product/ brand massively. To sum up, I suggest you to build a Facebook page and start investing money, create a Facebook group where people can interact and clear their doubts about you/ your product. And optimize your Facebook profile to get more interaction and send traffic to your page. And as I said, if you don’t want to invest yet, a super well optimized Facebook profile would be enough to make some money! Also learn how to create The Perfect Facebook Ad here: https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/. Also learn how to grow your Facebook Group here: https://hernanvazquez.com/blog/how-to-grow-your-facebook-group-in-2019/

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY How to increase the value of your clients.. THE TWO BASIC THINGS TO KEEP IN MIND TO INCREASE YOUR SALES: 1 - No matter what, keep offering: One big method to consistently get clients, is to keep making offers for your product. 2 - Create an Equity Funnel: To increase the volume of clients, you need to create a funnel. For example, a Book funnel, using this you’ll keep selling to your clients all the time. Give this advice a shot. Go ahead and create the equity funnel and start getting more and more money. Also learn how to create The Perfect Facebook Ad here: https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/.

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY How to improve your Facebook ads. If you want to stop struggling with your Facebook ads, you should follow these steps below... THREE STEPS TO CREATE SUCCESSFUL FACEBOOK ADS 1- BUDGET: How much money are you spending on your funnel? Identify if it’s too much or not enough. 2- TARGETING: To whom are you showing your ads? You need to link relevant audience. Random people won’t become new customers If they don’t need what you are offering. 3 - CREATIVITY: What are you showing to them? You need to give them something valuable. Something that helps them to solve a need. I suggest you to analyze these three steps deeply to take an action on your Facebook Ads. This will definitely improve your business.

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY On this video, you’ll find out why the real money is in the long play. When it comes to Advertising, you’ll need to have in mind that money won’t come immediately. You’ll have to go through a process that takes time. THE MAIN REASON WHY THE REAL MONEY IS IN THE LONG PLAY, is that... People need lots of touching points: They’ll need to start knowing you / your product to actually purchase it. This process takes long time but once you engage them with your product, your business will grow fast. WHAT DO YOU DO TO CREATE ENGAGEMENT? Create a VIDEO AD: Remember that you have to make this video work without sound. So, you’ll have to add captions to the video. That works really well. In this sense, you’ll hook people with value, testimonials and social proof. So, I suggest you keep this in mind and start thinking to improve you video ad on Instagram and Facebook.

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY Would you like to know which type of Facebook Ad is working right now? On this video, you’ll find out the type of Facebook Ad that is actually working across the board. MAIN STEPS TO CREATE THE PERFECT EDUCATIONAL FACEBOOK AD: Write your post You don’t need to be an excellent copywriter as you’re sharing value, so it’s easy to write your ideas. Post proofreading: You Can have someone doing it for you or you can do it yourself. The point is that you turn the writing in a great piece of content to publish. Select an image: Use an image that is not related to the product or service that you are selling. It’s actually working pretty well for my Ads. So, I suggest you to try these steps to create the best Facebook Ad and grow your business and get more and more customers.. Also learn how to create The Perfect Facebook Ad here https://hernanvazquez.com/blog/tutorial-create-perfect-facebook-ad/.

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY Would you like to know how to grow a Facebook group? On this video, you’ll learn what to do in order to make your Facebook group go bigger and bigger. THREE TIPS TO GROW A FACEBOOK GROUP: Update your social media 24/7: You’re fostering a community and you need them engaged all the time. I suggest you to go live, and share videos with valuable content. They’re really powerful. Engagement is the key: If you generate engagement, Facebook will start showing your group on the Facebook search. And that’s extremely helpful. Make a research among your community: Use your Facebook group to test ads, products and make a marketing research among the members by asking a few questions about what they need. That way, your content will have engagement guaranteed. So, try these three tips and start growing your community on your Facebook Group.

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY In this video you'll find out which are the best campaigns to run for Facebook Ads to increase your income. Three main campaigns you should be running to get more money: Conversions: Go for the likes, as this is your main goal. Focus on getting them like your content, your page. Engagement: Build an audience faster using videos. Those conversions that you got will engage faster with videos. Retargeting: Use traffic, at this step, to do retargeting and send them to your page. So, I suggest you to give a try to these campaigns and test their results. I'm sure you'll increase your income considerably. Also read the top 3 Facebook Ad Campaigns for retargeting. https://hernanvazquez.com/blog/my-top-3-facebook-ads-retargeting-campaigns-to-get-a-huge-roi/

Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY Hey everybody! In this video, you'll find out how to make your Facebook Ads more successful in just two steps. The 2 Step Strategy For Successful Facebook Ads: The principle of authority: We’re constantly seeking a leader, an authority to follow and people will actually listen to what you have to say if you give them something valuable. So, the first step of the strategy is to share valuable content, such as podcasts, videos, blog posts, and target the people that you want to engage with your content. The principle of reciprocity: Closely related to the previous principle, you give them something and they give you something back. You can retarget your audience and present them an attractive offer based on these two principles So, I recommend you to practice these two steps in 2019 to earn your audience’s trust and to generate a lot of good well on the marketplace. That way, your business will grow as you’ve always wanted to.