'The Knowledge' - A Levitt Group Podcast

Episode 17 Show Notes: Entrepreneur Revolution We are living in revolutionary times; times with an impact as significant and far-reaching as the previous Industrial Revolution was to the Agricultural Age. Technological shifts have allowed micro-businesses to compete with large corporations. This podcast is about gaining an entrepreneurial mindset. Even if you work for a large corporation and don’t want to be an entrepreneur, this podcast will tell you what you’re going to be up against the future.  In this podcast, Peter Domican interviews Daniel Priestley, the co-author of Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works available from the CIM Bookshop using the link above. Until 31 Dec 2018, an additional 15% discount, on top of the discounted CIM price, is available using the discount code ‘ENTREP’ at checkout (free P&P for UK orders).   Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. In this podcast we talk about the tools and skills required to develop an entrepreneurial mindset. Let us know what you think about the points raised in the podcast via our LinkedIn group - CIM | The Chartered Institute of Marketing Levitt Group   CPD Category:   Learning Content: Insights: Strategy Activity Category: Formal Learning Activity Type: E-learning (not assessed) e.g. webcasts   Duration: 36 mins   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows, graduates of the CIM's Intensive Diploma programs and those working towards Chartered Marketer Status. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. You can upgrade your membership today free of charge by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book.   Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2018

Episode 16 Show Notes: No Small Change: Why Financial Services Needs A New Kind of Marketing   No Small Change is a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing.   In this podcast Peter Domican interviews Lucian Camp, the co-author of No Small Change: Why Financial Services Needs A New Kind of Marketing available from the CIM Bookshop using the link above. Until 30 Oct 2018, an additional 10% discount, on top of the discounted CIM price, is available using the discount code ‘NOTSMALL’ at checkout (free P&P).   They talk about the changing nature of Financial Services and why an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it's successfully identifying consumers' real needs.   Let us know what you think about the points raised in the podcast via our LinkedIn group - CIM | The Chartered Institute of Marketing Levitt Group CPD Category: Learning Content: Insights: Strategy Activity Category: Formal Learning Activity Type: E-learning (not assessed) e.g. webcasts Duration: 37 mins Joining The Levitt Group The Levitt Group is the CIM community for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows, graduates of the CIM's Intensive Diploma programs and those working towards Chartered Marketer Status. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. You can upgrade your membership today free of charge by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book.   Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2018

Episode 15 Show Notes: Can I have Your Attention?   In Can I Have your Attention?, Curt Steinhorst shows business leaders how to cut through the noise and get their employees back to work. Curt has spent years helping Fortune 500 companies overcome distraction and achieve focus. With technology creating endless opportunites to "improve productivity", people spend so much time responding to the interruptions that they've lost the ability to focus.   In this podcast Peter Domican interviews Curt Steinhorst, the author of Can I Have Your Attention?: Inspiring Better Work Habits, Focusing Your Team, and Getting Stuff Done in the Constantly Connected Workplace available from the CIM Bookshop using the link above. Until 30 Sep 2018 , an additional 10% discount, on top of the discounted price, is available using the discount code ‘ATTENTION’ at checkout.   They talk about why we are struggling for attention and how to take back control of your technology and find focus in the age of distraction. Those interested in learning more can gain access to further resources by emailing Curt at cs@focuswise.com.   Let us know what you think about the points raised in the podcast via our LinkedIn group - CIM | The Chartered Institute of Marketing Levitt Group   CPD Category:   Learning Content: Insights: Monitoring and Managing Effectiveness Activity Category: Formal Learning Activity Type: E-learning (not assessed) e.g. webcasts   Duration: 35 mins   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee. We exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows, graduates of the CIM's Intensive Diploma programmes and those working towards Chartered Marketer Status. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. You can upgrade your membership today free of charge by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book. Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2018      

Episode 14 Show Notes:   Why do 88% of change initiatives fail? Whatever our roles, most of us are involved making and managing different types of change in organisations.   In this podcast Peter Domican interviews Campbell Macpherson, the author of ‘The Change Catalyst: Secrets to Successful and Sustainable Business Change’  available from the CIM Bookshop. Until 31 May, an additional 10% discount is available using the discount code ‘CATALYST’ at checkout.   They talk about why change is so difficult, the reasons why people resist change and, the process of change and why emotion trumps logic every time.   Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group)   CPD Category:   Learning Content: Insights; Strategy Activity Category: Formal Learning Activity Type: E-learning (not assessed) e.g. webcasts   Duration: 40 mins   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book.   Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2018      

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In this podcast Peter Domican interviews Laure Claire Reillier and Benoit Reillier, the authors of 'Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business' They talk about the growth and advantages of network businesses and how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) CPD Category: Learning Content: Digital Integration Activity Category: Formal Learning Activity Type: E-learning (not assessed) e.g. webcasts Duration: 40 mins Joining The Levitt Group The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive 'Great Minds' events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you're an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members' events, then you can join when you book. Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. 'The Knowledge - A Levitt Group Podcast' is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2018    

Episode 11 Show Notes:   Peter Domican talks to Tiana Laurence, Chief Marketing Officer at Factom about her book ‘Blockchain for Dummies’ published by Wiley.   What is Blockchain and what difference will it make to the world we work in? By allowing digital information to be distributed but not copied, blockchain technology is creating the backbone of a new type of internet or as so   We talk about what Blockchain and Bitcoin are, how they work and how they will change the nature of transactions in the future.   A good resource for those interested in finding out more on developments in Blockchain can be found at Coindesk.   Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittBlock.     Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book.   Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2017  

Episode 10 Show Notes:   Peter Domican talks to Benjamin Pring from Cognizant about his book written in conjunction with his colleagues Malcolm Frank and Paul Roehrig; What to Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data published by Wiley.   What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. . This book shows you how to avoid your own extinction event, and will help you;   Understand the untold full extent of technology?s impact on the way we work and live. Find out where we?re headed, and how soon the future will arrive Leverage the new emerging paradigm into a sustainable business advantage Adopt a strategic model for winning in the new economy   More resources on this topic and other new technology can be found at http://www.futureofwork.com/   Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittAI.   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book.   Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2017  

Episode 9 Show Notes:   Peter Domican talks to Roland Smart from Oracle about his book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage published by Wiley.   Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.   Written by a premier practitioner of modern marketing, this book will provide you with:   Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience   Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittAM.   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book.   Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2017  

Episode 7 Show Notes:   In this latest podcast, Peter Domican talks to Professor Brian D Smith about his book Darwins’s Medicine published by Routledge.   Darwin’s Medicine is the sequel to Brian D. Smith’s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin’s Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice. Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into:   The mechanisms of evolution in this exceptional industry; The six great technological and social shifts that are shaping its landscape; The emergence of 26 distinct, new business models; and The lessons that enable firms to direct and accelerate their own evolution. These insights map out the industry’s complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market.   Darwin’s Medicine is available on Amazon and through all good book shops. As  a special offer to The Knowledge listeners, you can get a 50% discount at the Routledge website by quoting DAR230.   Professor Brian D. Smith began his career as a research chemist in a pharmaceutical R&D lab and then spent 20 years in technical and marketing roles before becoming an academic, author and adviser. Working at The University of Hertfordshire and SDA Bocconi, two of Europe's leading business schools, his research focuses on strategy creation and implementation in pharmaceutical and medical technology markets. Brian also runs a specialist consultancy that advises many of the world's largest companies in this sector. He is editor of the Journal of Medical Marketing, has written and co-written three major books, including The Future of Pharma (Gower, 2011), and published many practitioner articles - all of which can be seen at www.pragmedic.com.   Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittDM.   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book. Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2016

Episode 6 Show Notes:   In our sixth podcast, Peter Domican talks to Doctor Baker Ahmad Alserhan about his book ‘The Principles of Islamic Marketing’ published by Routledge.   Dr Alserham is CEO of the International Islamic Marketing Association and Associate Professor of Marketing at Qatar University.   ‘The Principles of Islamic Marketing’ covers the aspects and values of Islamic business thought and how the Islamic Economic System works along with how marketing and business practices need to be adopted.   Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittPIM.   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book. Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2016  

Episode 4 Show Notes:   Our guest is Professor Alexander Manu. He is a strategic innovation practitioner, international lecturer and author. He provides strategic counsel and future based advisory to executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing.  Alexander lectures around the world on innovation, imagination, change agents and strategic foresight.  He teaches “Innovation, Foresight and Business Design” at the Rotman School of Management, is a Professor at the OCAD University in Toronto and a visiting lecturer at the Wallace McCain Institute for Entrepreneurship. In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation.  For over 25 years he has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq and Unilever, to develop policies and strategies that address emerging issues through strategic foresight and pre-competitive business models. His most recent book,” Value Creation and the Internet of Things” is published by Routledge. Listeners to the Podcast can obtain a 20% discount on the price using the promotion code ‘VCT16’ at checkout.   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book. Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2016  

Episode 3 Show Notes:   Our guest is Allyson Stewart Allen who is the founder and CEO of International Marketing Partners. We talk about her 2002 book Working with Americans and what has changed since. We cover the rise of China, the global economy, the internet and other factors on American Business and whether there is a ‘special relationship’ between the UK and the USA. We also address the questions of how to succeed in the US and what individuals can do to work successfully with American companies.   Allyson’s book 'Working with Americans' is available from Amazon She can be found on Twitter at @museofmarketing and her company website is www.intermarketingonline.com. The UKTI Trade Guide to Marketing in the USA discussed in the show can be found at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/301339/Marketing_in_the_USA.pdf   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book. Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2016

Episode 2 Show Notes: Today I’m talking to Professor Cor Molenaar, who is Professor of eMarketing & Distance Learning at Rotterdam School of Management, Erasmus University about his book ‘Why customers would rather have a smartphone than a car’- Relationship Retailing as an opportunity’ Cor’s book is available from the Gower website. He can be found on Twitter at @disruptretail and on his website www.cormolenaar.nl/uk/home Joining The Levitt Group: The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book. Further Links & Resources: For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2016    

Episode 1 Show Notes: In our opening show, I interview Dr Marc Sansó, author of ‘The Value Chain - How to effectively understand, deploy and monitor successful business models’ Book Promotion Listeners to ‘The Knowledge’ can claim a 40% discount on ‘The Value Chain’ when ordered from the Gower website by using the code G15JZL40 at the checkout. This offer is available until end Dec 2016. Joining The Levitt Group The Levitt Group is the CIM interest group for senior marketers. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book. Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2015

Episode 8 Show Notes:   In our eighth podcast, Peter Domican talks to Marc Snuikas, Parker Lee and Matt Morasky about their book The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking published by Wiley.   The Art of Opportunity offers a path toward new growth, providing the perspective and methods to make innovation happen.  The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation.   The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book provides tools to create a roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.   Access to the resources mentioned in the podcast can be found on their website.   Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittAOI.   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book.   Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2017